The Knowledge Project with Shane Parrish

  • Michael Ovitz: The Business of Relationships

    Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders. In this conversation, he breaks down the operating rules that kept CAA from losing clients, and…

  • How McDonald’s Took Over America | Ray Kroc [Outliers]

    Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale. At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow…

  • Morgan Housel: Wealth is What You Have Minus What You Want

    Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom. While most financial advice focuses on how to get rich, Morgan explains why the skills needed to stay rich are completely…

  • The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]

    Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger. In a talk that was never meant to be made public, one of…

  • James Clear: How to Build Good Habits & Break Bad Ones

    James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term change. In this conversation, James explains how habits shape identity, why…

  • The Outlier Playbook: The Patterns Behind Enduring Success

    What do some of the greatest outliers in business history have in common? For the past year, I’ve been sharing the stories of history’s greatest outliers like James Dyson, Estée Lauder, Sol Price, Henry Singleton,…

  • Pierre Poilievre on the Role of Government, Freedom, and Affordability

    This week, we’re releasing a special episode of TKP with Pierre Poilievre. While we don’t often tackle politics on the show, we are trying to improve political discourse by offering a platform for both sides…

  • Be Your Best in 2026: The Most Important Lessons from The Knowledge Project (2025)

    The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impactful episodes, this collection brings together practical insights on decision-making, leadership,…

  • Bernie Marcus: The Home Depot Story [Outliers]

    Bernie Marcus is the co-founder and former CEO of Home Depot.  This is how he built a culture of ownership, kept going when everyone turned him down, nearly lost it all, and created one of…

  • How to Think Like a World-Class Marketer | Rory Sutherland

    Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades…

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