The Knowledge Project with Shane Parrish

  • Bernie Marcus: The Home Depot Story [Outliers]

    Bernie Marcus is the co-founder and former CEO of Home Depot.  This is how he built a culture of ownership, kept going when everyone turned him down, nearly lost it all, and created one of…

  • How to Think Like a World-Class Marketer | Rory Sutherland

    Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades…

  • Mary Kay Ash: The Greatest Saleswoman In History [Outliers]

    How do you get ordinary people to achieve extraordinary results? Mary Kay Ash built a two-billion-dollar company by solving that specific problem. After watching men she trained get promoted above her for double the salary,…

  • 7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy

    Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance. Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York…

  • Charlie Munger and The Psychology of Human Misjudgement [Outliers]

    Charlie Munger spent his life studying one question: why do smart people make bad decisions? In his legendary talk The Psychology of Human Misjudgement, Munger outlined 25 psychological tendencies that quietly distort how we think.…

  • Ron Shaich: Lessons from Building Panera

    My guest today is Ron Shaich, founder of Panera and chairman of CAVA. The headlines will tell you that Ron built Panera into a $7.8 billion company. But the real story is far more interesting.…

  • Steve Wozniak: The Engineer Who Built Apple [Outliers]

    Steve Wozniak is the engineer who built Apple. Then he did something Silicon Valley still doesn’t understand: he gave millions of his own money away to early employees, walked away from power, and refused to…

  • Anthony Scilipoti: The Bubble No One is Talking About

    Anthony Scilipoti is one of the sharpest minds in investing. He’s the President and CEO of Veritas Group of Companies. He called the collapses of both Valeant Pharmaceuticals and Nortel before they happened, and now…

  • Jim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]

    This week on Outliers, I explore the incredible story of Jim Clayton. When the bank forced him into bankruptcy at 27, they literally seized everything, including his accountant’s calculator. He started over and rebuilt following…

  • Tracy Britt Cool: Brick by Brick

    This week I sat down with Warren Buffett’s former financial assistant Tracy Britt Cool. In this exclusive interview, you’ll learn how she went from writing a cold letter to Buffett to being sent in to…

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