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  • Whatever this is, it isn’t liberalism

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    0:01:29 Those are the words of the great and now infamous Thomas Hobbes, the 17th century English philosopher.
    0:01:39 You can find them in his 1651 book, The Leviathan, which is often considered the founding text of modern political philosophy.
    0:01:47 Hobbes’ big contribution was to challenge the right of kings and religious authorities to rule.
    0:01:52 The foundation of political power for him was the consent of the governed.
    0:01:58 And the only reason to hand over authority to the state, or anyone else for that matter,
    0:02:00 was for the protection of the individual.
    0:02:05 If that sounds familiar, it’s because it is.
    0:02:12 That’s basically the political philosophy that came to dominate the Western world from the Enlightenment on.
    0:02:15 It’s what we now call liberalism.
    0:02:21 But we’re in an era where liberalism and democracy are being contested from within and without.
    0:02:28 And while I wouldn’t say that liberalism is dead, that doesn’t quite make sense.
    0:02:31 I would say that it’s wobbly.
    0:02:35 What should we make of that?
    0:02:38 Is the liberal experiment coming to an end?
    0:02:43 And if it is, what does that mean for our political future?
    0:02:50 I’m Sean Elling, and this is The Gray Area.
    0:03:03 Today’s guest is political philosopher John Gray.
    0:03:12 We spoke before last year’s elections, and lately, I have found myself returning to that conversation over and over again.
    0:03:18 In his book, The New Leviathans, Thoughts After Liberalism,
    0:03:27 Gray challenges the idea that the liberal dream of history, with a capital H, is over, and that liberal democracy has won.
    0:03:35 Hobbes is at the center of his book because he thinks Hobbes’ liberalism was more realistic in its ambitions,
    0:03:41 and that his most important lessons about the limits of politics have been forgotten.
    0:03:48 It is, as you might suspect, a challenging book, but it is an essential read.
    0:03:56 And I invited Gray onto the show to talk about what he thinks has gone wrong, and more importantly, where he thinks we’re headed.
    0:04:03 John Gray, welcome to The Gray Area.
    0:04:04 Thank you very much, Sean.
    0:04:12 What’s interesting about this new book is that you’re not even bothering to announce the death of liberalism.
    0:04:17 Like Nietzsche’s madman screaming about God in the town square.
    0:04:22 You’re saying liberalism has already passed, and most of us don’t quite know it yet.
    0:04:23 Is that right?
    0:04:33 Yes, I think there are many visible signs that anything like a liberal order or a liberal civilization has passed.
    0:04:43 In the last 30 years, shall we say, since 1990, 30-odd years, there’s been an enormous…
    0:04:52 After that moment in which it seemed that liberal democracy was going to become universal or nearly universal following the collapse of communism,
    0:04:58 What, in fact, happened was that the transition from communism to liberal democracy did not occur in Russia.
    0:05:00 It has not occurred in China.
    0:05:15 The wars that were fought, so-called wars of choice, by the United States and its followers, including Britain, in Afghanistan, Iraq, Syria, to some degree, and Libya, were all failures.
    0:05:28 None of those countries became democratic or anything near it, and, in fact, they only damaged those countries in profound ways and damaged the United States, and particularly the United States and Britain in various ways.
    0:05:39 So, I think if you just look at geopolitical trends, you can see that the so-called liberal West, if something like that ever fully existed, is in steep retreat.
    0:06:08 And in Western societies themselves, what were taken for granted, even within my lifetime, and perhaps yours, Sean, as fully accepted, liberal freedoms of speech and inquiry and expression and so forth, have been curtailed, not by a dictatorial state, interestingly, as in the former Soviet Union or today in Xi’s China, but actually by civil institutions themselves.
    0:06:27 It’s been universities and museums and publishers and media organizations, that of charities and cultural institutions and so on, have imposed various kinds of limits on themselves, such that they police the expression of their members.
    0:06:36 And those who deviate from a prevailing progressive orthodoxy or are in various ways canceled or excluded, that’s quite new.
    0:06:39 But it’s rather widespread now and pervasive.
    0:06:50 And although, of course, it’s true that there are enclaves of free expression, enclaves or niches like the one we’re enjoying now.
    0:07:00 Although we’re not in the position that people are in, in Xi’s China or Putin’s Russia, we can still communicate relatively freely.
    0:07:12 There are large areas of life, including the institutions I mentioned earlier, which used to be, let’s say, governed by liberal norms, and aren’t any longer.
    0:07:26 So I think it makes sense just as an empirical observation to say that liberal civilization that existed and could be described as a liberal civilization, with all its faults and flaws, doesn’t exist any longer.
    0:07:34 Of course, you might say liberalism as a theory continues to exist, but then so does medieval political theory or any modern political theory.
    0:07:36 It just doesn’t describe the world anymore.
    0:07:46 Well, let’s not get too far ahead of ourselves here, because the term liberalism is one of those big, unwieldy terms that means a million different things to a million different people.
    0:07:53 What do you mean by liberalism, just so it’s clear what we’re diagnosing the death of here?
    0:08:08 The core of liberalism as a philosophy is the idea that no one has a natural right to rule, and that all rulers, all regimes, all states serve those whom they govern.
    0:08:11 So that this is a view which differs from Plato.
    0:08:24 Plato thought that philosophers had the best authority to rule because they could better than other people perceive truths beyond the shadows of the improbable world.
    0:08:32 In Hobbes’ day, some people believed, many people believed that kings had divine right to rule.
    0:08:40 And later on, we’ve had beliefs, we have had philosophies which have developed according to which it’s the most virtuous people who should rule.
    0:08:52 And I think actually the hyper-liberal, or what is now sometimes called the woke movement, has something of that in it, which is that they imagine that they represent virtue better than, and progressiveness better than others.
    0:08:58 And therefore, they have a right at least to shape society according to their vision.
    0:09:11 But a liberal, and in this sense, Hobbes is a liberal, and I’m still a liberal in this sense, actually, is one who thinks that any sovereign, any ruler, depends for their authority on protecting the well-being of the ruled.
    0:09:15 And in liberal theory, it’s normally, liberal thoughts are normally individuals.
    0:09:19 And when it doesn’t do that, then any obligation to obey is dissolved.
    0:09:23 And Hobbes says explicitly, the book is partly about Thomas Hobbes, of course.
    0:09:30 As you know, the 17th century political philosopher that wrote the book, Leviathan, that’s why it’s called New Leviathan.
    0:09:53 Hobbes said that when the sovereign, which could be a king or a Republican assembly or a parliament or whatever, but when the sovereign fails to protect the individual from violence for other human beings, when the sovereign fails to provide security, all obligations are dissolved, and the individual can leave or kill the sovereign.
    0:09:54 Kill the sovereign.
    0:09:59 So there is a fundamental equality between the ruler and the root.
    0:10:00 I think that’s the core of liberalism.
    0:10:03 And in that sense, I say Hobbes is still a liberal, and so am I.
    0:10:12 But it had many, many different meanings later or attached to it about rights and progressiveness and so on, which I don’t subscribe to, and neither did Hobbes.
    0:10:22 Do you actually call Hobbes the first and last great liberal philosopher, which might surprise more than a few political philosopher types?
    0:10:23 Why is that?
    0:10:25 Why is he the first and the last great liberal philosopher for you?
    0:10:27 Well, it shouldn’t surprise them.
    0:10:36 If they knew a bit more than they normally do about the history of political ideas, they would know that the best 20th century scholars of Hobbes all regarded him as a liberal.
    0:10:44 So Michael Oakeshott, the British conservative philosopher, the Canadian Marxist philosopher, C.B.
    0:10:51 Macpherson, and Leo Strauss, the American conservative philosopher, they all regarded Hobbes as a liberal.
    0:10:57 And so it’s only philosophers who don’t read ideas and their philosophy, which is the majority, I’m afraid.
    0:11:00 It’s only those who are surprised by it.
    0:11:01 So they shouldn’t be.
    0:11:07 But I think the sense in which he is is exactly the sense of which I just mentioned earlier, which is that he doesn’t accept any.
    0:11:09 The most virtuous don’t have the right to rule.
    0:11:12 The cleverest or the most intelligent don’t have the right to rule.
    0:11:15 None are appointed by God to rule.
    0:11:24 States or sovereigns or human constructions or human creations, which exist only so long as they serve the purposes of those over whom they rule.
    0:11:30 And so that, I think, is still alive, that idea, not only in philosophy.
    0:11:31 I think it’s alive in the world.
    0:11:39 And there’s nowhere in the world now, there was in the past, even relatively recent past, where anyone rules by prescriptive right.
    0:11:51 If someone just says, I have the right to rule you, as our King Charles did in the Civil War in Britain in the 17th century, I have the divine right to rule.
    0:11:51 He was executed.
    0:11:53 He was executed by the parliament.
    0:11:57 So that liberal idea, I think, is still quite strong in the world.
    0:12:02 But it’s quite different from lots of other liberal ideas about progress and humanity and rights and so on.
    0:12:12 I used to teach Hobbes, and I always wondered what it was I liked so much about him, because he is so dark and gloomy.
    0:12:21 I mean, even if you’ve never read Hobbes, you probably know his famous description of human life as nasty, brutish, and solitary, and short, that kind of thing.
    0:12:29 And I think what appeals to me in his thought is the tragic dimension.
    0:12:34 You know, anarchy, for him, was never something we transcend.
    0:12:36 It was something we stave off.
    0:12:38 But it remained a permanent possibility.
    0:12:45 That awful state of nature that he worried about was always lurking just beneath civilization.
    0:12:59 Do you think modern liberalism went awry when it lost sight of this and maybe drifted away from Hobbes’ very limited view of the purpose of the state, which is just to keep us from eating each other, basically?
    0:13:05 I think liberalism, over time, turned into something different.
    0:13:12 I mean, one has to say that, although historically, in terms of the history of ideas, Hobbes is definitely a liberal.
    0:13:30 Most people who’ve called themselves liberals subsequently in the 19th and 20th and 21st centuries wouldn’t regard Hobbes and don’t regard Hobbes as a liberal, because although he has this feature that sovereigns or states serve the individuals over whom they rule,
    0:13:41 He doesn’t think that what the state or the sovereign can do to provide security can be limited or should be limited by rights or some of the principles.
    0:13:42 He doesn’t think that.
    0:13:58 And that’s the sort of difficulty that many people find in thinking about Hobbes, which is that although he thinks the state has a very limited purpose, it can do anything that it judges, the sovereign judges, that will achieve that purpose.
    0:14:04 So, for example, the state in Hobbes has no obligation to respect freedom of speech.
    0:14:10 If freedom of speech harms social peace and political order, it can intervene.
    0:14:18 Hobbes even says that the sovereign can define the term, define the words used in the Bible to kind of define what those words mean.
    0:14:31 And probably when you taught him, you notice this, so that society can avoid the religious wars that were raging, had been raging in Europe in his time and around his time over what the Bible meant.
    0:14:33 Peace determines everything.
    0:14:35 So there’s no right to free speech.
    0:14:39 There’s no right to demonstrate that none of these rights can restrain the state.
    0:15:01 On the other hand, and here he’s different from modern liberals, the state can’t intervene in society, can’t curb human beings in order to achieve some idea of social justice or progress or a higher type of humanity, a more civilized or superior or ethically superior type.
    0:15:05 It can’t do that either, it shouldn’t promote virtue, it’s indifferent to those matters.
    0:15:08 So, it’s a very unfamiliar type of liberalism.
    0:15:11 But I share your view, I’m not sure it’s tragic.
    0:15:12 I would just say it’s a reality.
    0:15:20 Hobbes thought it was a reality that at any time, order in society can break down anywhere, if certain, and it can happen quite quickly.
    0:15:23 In other words, order is fragile in human life.
    0:15:26 The default condition of human life is not harmony.
    0:15:29 I guess that’s where he differs from many liberals.
    0:15:34 They’ve assumed that basically human beings want to cooperate, that’s what they try and do.
    0:15:44 And if they’re thwarted, it’s by tyranny or reaction or evil demagogues or some sort of evil force which prevents them.
    0:15:45 Hobbes doesn’t assume that.
    0:15:57 Hobbes thinks the default condition of humanity is conflict and that, therefore, one can fall into brutal and terrible and civilization forms of that conflict at any time.
    0:16:03 And I would say that the history of the 20th century exhibited that in many ways.
    0:16:12 The main destroyers, I guess, of human life and peace and the main agencies that inflict violence then were states.
    0:16:16 But in the 21st century, they’re not necessarily states.
    0:16:19 They can be terrorist organizations or criminal gangs.
    0:16:31 And so anarchy has emerged now, I think, in the 21st century as at least as much of a threat to human security and human freedom as totalitarian and tyrannical states were in the 20th century.
    0:16:35 And that’s, I think, a relatively new development in recent times.
    0:16:39 And it’s one which, I think, makes Hobbes more topical, if you like.
    0:16:52 I mean, when it was states that were committing vast crimes, his argument that the state should be unfettered in its pursuit of peace kind of seemed weak because states weren’t pursuing peace.
    0:16:57 They were pursuing other gods and were killing countless or tens of millions of human beings.
    0:17:05 Now, it’s more often the case that states are collapsed or are destroyed.
    0:17:15 And sometimes they’re destroyed, as they were in Iraq and Afghanistan and in Libya, for example, by the attempt to bring in a better kind of state.
    0:17:25 And so I think one big error of contemporary liberalism, which has actually affected policies in America and elsewhere, has been the idea that nothing is worse than tyranny.
    0:17:34 Whereas Hobbes’ insight, his relatively simple insight, but his rather profound one, is that anarchy can be worse than tyranny.
    0:17:43 And what’s also true is that once you’re in an anarchical condition, once the state is broken down, once you’re in a failed state, it’s very difficult, actually, to reconstruct the state.
    0:17:47 Well, in what sense has liberalism, for you, passed into the dustbin of history?
    0:17:56 I mean, liberalism is still very much a thing, even if the shape of it has changed, and it is very much alive, if not terribly well.
    0:18:02 So what does it mean to say that liberalism has passed away or died or however you like to put it?
    0:18:04 Well, as I’ve said, there are still ideas.
    0:18:05 Yeah, yeah.
    0:18:12 I mean, you could go into a library and pull a book down, and it will describe medieval or ancient Greek and Roman political philosophy to you.
    0:18:14 In that sense, these ideas are alive.
    0:18:23 But in the actual world, the actual human world, liberal regimes or liberal societies or a liberal civilization, I think, is in the past.
    0:18:30 So, well, let me give you a kind of rather obvious example, since we’re talking partly in an American context.
    0:18:48 Thirty years ago, I wrote that I thought that what would happen, I quote myself, perhaps rather vainly, in this new book of mine, I wrote that what I expected to happen in the United States was that as more and more freedoms and activities became covered by rights, by legal rights,
    0:19:00 and when some of those rights did not reflect a moral consensus in society, but there were rights to do things that were morally conflicted in society, like abortion.
    0:19:03 Now, I’m pro-abortion, but that’s pro-choice, but that’s irrelevant here.
    0:19:12 I thought that what would eventually happen would be that the judicial institutions, up to and including the Supreme Court, would be politicized.
    0:19:14 They’d become objects of political capture.
    0:19:33 Now, when I said that thirty-odd years ago, people like Dworkin, whom I knew in Oxford and others, were incredulous, because for them it was natural, it was some kind of settled fact of life that the majority of judges had become liberal and would stay liberal.
    0:19:34 I never thought that for a moment.
    0:19:47 I thought that a different dynamic would take place, that the more rights discourse and the practice of rights was extended to morally disputable and conflicted areas, the judicial institutions would be politicized and taken over.
    0:20:01 So that, I think, is a feature of, if you think of a liberal regime or a liberal society, one of which there are judicial institutions that are not politically contested, that aren’t part of the political arena, then that’s passed away, that’s gone.
    0:20:13 And so, I think, also, has the area of private life, of life in which what you say to friends or work colleagues is not sort of judiciable, is not actionable.
    0:20:28 That’s much smaller than it used to be, certainly in Britain, which I know well, and I’m pretty sure it is in America, too, in that what used to be a private conversation could be cited against you because it deviates from some progressive norm.
    0:20:40 So, the defining features of liberalism, not as a philosophy that exists in libraries, but as a practicing set of institutions and norms, has at least become weaker.
    0:20:44 And I would say it’s more of a pretty well gone now, and I don’t expect it to come back.
    0:20:57 We’ll be back with more of my conversation with John Gray after a quick break.
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    0:25:11 As you know, Nietzsche thought that liberalism was rooted in these Christian ideas about human equality and the value of the human person.
    0:25:21 But modern liberals rejected the religious roots of these values while still attempting to preserve them on secular grounds.
    0:25:25 That was a move he thought was destined to fail.
    0:25:36 You seem to think that Hobbesian liberalism was intended to be a kind of political atheism, but it eventually shape-shifted into something like a political religion.
    0:25:39 Only it didn’t recognize itself as such.
    0:25:41 Is that sort of the core problem here?
    0:25:42 Or one of them?
    0:25:55 One of the core problems – I mean, I think I talk at some length in the book when I discuss the way in John Stuart Mill, who I think for many liberals is still a canonical liberal, or even the canonical liberal.
    0:26:06 But he explicitly, undeniably, yet overtly adopted the view that from Auguste Comte, the French positive thinker, who was an anti-liberal, actually.
    0:26:17 But anyway, he adopted from Comte the idea of a religion of humanity, which he said should replace all the existing religions and would be better than any of the existing religions.
    0:26:22 He explicitly took that from Comte and cited and said that and wrote that in several places.
    0:26:30 So, I think it was probably in Mill, at least in Britain, that liberalism became itself a kind of religion.
    0:26:39 But, of course, there are still many respects in which it secularized monotheistic assumptions or values or premises.
    0:26:59 So, I think it is undoubtedly the case, historically, that liberalism was a set of footnotes to, particularly the liberalism that later emerged as a kind of religion in its own right, to monotheism, to Christian and Jewish monotheism, and as a competitor to it.
    0:27:07 And, basically, liberals, conventional liberals, 90% of liberals, are adamantly resistant to this view.
    0:27:19 They adamantly insist that their views at no point depend on anything in theism, but they would say it’s a kind of genetic fallacy to think that just something may have come from theism.
    0:27:20 It depends on that.
    0:27:23 But it’s actually, I think, quite difficult.
    0:27:33 You know, it has become more difficult for me to identify what I am, and it’s not just because the fault lines around me are so scrambled.
    0:27:41 I think on some level, it’s because, and maybe I’m projecting a little bit onto Hobbes, I have a pretty tragic view of political life.
    0:27:54 And because of that, I have a fairly modest understanding of the goal of politics, which is to navigate this tension between order and chaos with the understanding that nothing is permanent.
    0:27:59 Everything is contingent, and history has no ultimate direction.
    0:28:04 I mean, in so many ways, this was the political lesson of the 20th century.
    0:28:13 And after a handful of decades of liberal triumphalism, which is barely a blink in historical time, by the way, people seem to have forgotten this.
    0:28:16 And this is probably where you and I are maybe most aligned.
    0:28:20 But you don’t think the belief in progress is a complete delusion, right?
    0:28:22 I mean, the world has indeed gotten much, much better.
    0:28:26 It’s just that that progress isn’t fixed, and it’s dangerous to believe otherwise.
    0:28:27 Well, I don’t know.
    0:28:35 I mean, what I say in the book is that progress meant in those who believed in it.
    0:28:40 It didn’t mean that things would get better for a while and then get worse.
    0:28:43 I guess it meant two things, both of which are false.
    0:28:53 One is that progress was cumulative in the sense that what was achieved in one generation could be carried on in the next generation.
    0:28:54 That’s what meliorism was.
    0:29:04 Meliorism as a philosophy isn’t just the idea or the belief, which is some societies or some parts of history, some are better than others.
    0:29:08 I think everybody would accept that, whatever their values are, actually.
    0:29:13 But it was the belief that the human lot could be cumulatively improved.
    0:29:19 That’s to say that certain achievements could be embedded and they would remain fixed.
    0:29:21 You could have some retrogression.
    0:29:27 You could go from stair seven on the escalator of progress back to stair three.
    0:29:33 But then the stakers would start moving again and you would get back to seven.
    0:29:35 And then you could get to eight or nine.
    0:29:40 So you might make two steps back, but you would then make two or three steps forward.
    0:29:41 That was meliorism.
    0:29:43 And I think that’s clearly false.
    0:29:46 You might be tempted to think that it was true if you thought of only the last 300 years.
    0:29:51 But if you look at the larger, there was no apocalyptic revelation 300 years ago.
    0:29:53 Some apocalyptic change in human events.
    0:30:00 Human beings remained what they were before that in ancient Greece and ancient China and elsewhere.
    0:30:01 And then medieval times.
    0:30:07 They remained basically, I think, still what they were in their natures and appetites and so on.
    0:30:10 And so meliorism in that sense is false.
    0:30:21 Well, one thing that seems obvious enough at this moment is that liberal societies are experiencing a lot of internal disruption.
    0:30:29 I mean, maybe the only thing that really unites the far right and the far left is their contempt for the society that produced them.
    0:30:36 And you say something in the book that I think cuts right to the core of this.
    0:30:40 And I just want to read it to you and ask you what you mean by that.
    0:30:48 You say in its current and final phase, the liberal West is possessed by an idea of freedom.
    0:30:51 What does it mean to be possessed by an idea of freedom?
    0:31:07 Well, the sense in which I use it in the book is the sense in which it was used by late 19th century intellectuals in Tsarist Russia were possessed by an idea of freedom, which is that an idea of freedom comes to be prevalent.
    0:31:30 That means not the reduction of coercion by other human beings or by the state, not a set of procedures which enables people to live together, not a set of norms of tolerance or peaceful coexistence or even of mutual indifference, which enable people to live together in some rough and ready way.
    0:31:32 Freedom means self-creation.
    0:31:36 Freedom means creating yourself as the person you want to be.
    0:31:40 And that I buy here, I think, is definitely not in Hobbes.
    0:31:43 It’s not even in Locke or other liberals.
    0:31:44 But it is in Mill.
    0:32:00 It is in the chapter of Mill’s essay on liberty where he talks about individuality, where he says that anyone who inherits their way of living or what we would now call their identity from the society, from conventions, from traditions, from history, lacks individuality.
    0:32:10 Individuality means being the author of your own life, changing it, fashioning it as if it was a work of art so that it fits something unique and authentic about yourself.
    0:32:14 And I think that is what the West is what the West is possessed by.
    0:32:30 Because the reason it’s an impossible ideal to realize is that if you want to author your life in a certain way and have a certain identity, it doesn’t mean much or anything unless that identity is somehow accepted by others as well.
    0:32:34 Otherwise, it’s just a fiction of yours or a dream.
    0:32:49 And that’s, I think, one of the things that’s provoked deep conflict in Western society because there is the underlying idea of a strong version of autonomy as self-creation has become not part of the far right or the far left.
    0:32:52 It’s not that which has produced the present conflict.
    0:32:54 It’s not the far right or the far left.
    0:32:57 It’s become part of liberal thinking and practice itself.
    0:33:04 And that, I guess, goes back to Mill and to romantic theorists and philosophers who Mill read.
    0:33:10 It’s an element in the liberal tradition that wasn’t very strong or perhaps present at all there, but it’s very, very strong now.
    0:33:22 So I guess that’s what it means by being possessed by an idea of freedom, that unless you can be what you want to be and unless you can actually somehow have that validated by others, you’re not free.
    0:33:24 Well, that’s not really possible.
    0:33:34 And I think the more traditional liberal idea of toleration, which is that you don’t have to be fully validated by other people and they don’t have to be fully validated by you.
    0:33:42 They can simply, you can rub along as the different miscellaneous personalities and contingent human beings that you are.
    0:33:48 That seems to me a more achievable ideal, but it’s not one that satisfies many people today.
    0:33:50 Not many liberals, anyway.
    0:33:56 Yeah, I mean, I think that the pursuit of individual freedom is good.
    0:34:03 The desire to free ourselves from our inherited identities is good and necessary.
    0:34:15 But we do seem to run into a ditch if we pursue it too far because the pursuit, as I think you’re saying, the pursuit of self-definition doesn’t end with the self because no one can be wholly self-defined.
    0:34:18 So it becomes a political contest for recognition.
    0:34:22 And I don’t think liberal politics are equipped to handle that very well or for very long.
    0:34:32 Well, I agree with that, especially if it becomes a matter of rights, because then, of course, you have a perpetual conflict between the rights of rival groups, basically.
    0:34:41 If these identities, especially if they’re framed in ways which are antagonistic or polarized, it’s a recipe for unending conflict.
    0:34:49 I’m not sure, you see, I wouldn’t even go as far as you do in saying that is wanting to free oneself from traditional is necessarily good.
    0:34:56 I think some people want it so they can go ahead and live like that in what used to be called a liberal society if they want to.
    0:35:02 But others might be quite happy to just jog along with whatever they’ve inherited and be left.
    0:35:04 I think people should have the choice is what I was saying.
    0:35:05 I don’t mean imposing that.
    0:35:06 No, no, not imposing.
    0:35:07 But you think it’s, I don’t think it’s even better.
    0:35:09 I don’t think one is better than the other.
    0:35:11 I think they’re just preferences, actually.
    0:35:24 And so I would never say, as Mill does, Mill constantly says, people who accept the definition of their inherited identities are, he doesn’t use the word inferior, but he says, he implies all the way throughout that they’re inferior.
    0:35:34 He suggests that they’re not themselves, they obey a convent by rote, they’re puppet-like creatures, and so I wouldn’t say any of that.
    0:35:39 There may be those, I mean, who want to construct themselves, turn themselves into works of art, if you like.
    0:35:41 They can go ahead and try.
    0:35:44 But quite a lot of people, at least in the past, didn’t want to do that.
    0:35:48 And I think there are still quite a lot of people who don’t want to do that now.
    0:35:55 And they should have as much freedom and as much respect, it’s an important point, I would say, as these others.
    0:36:15 I mean, the key point, I guess, of the book is that the problems of liberal society or the fact that it’s passed away, as I claim, isn’t something that’s happened, as many conservatives or leftists or others say, because liberalism has been sidelined by Marxism or post-modernism or some other philosophy.
    0:36:25 The problems of liberal societies come from within liberal societies, come from within liberal societies themselves.
    0:36:36 And they are all problems, if you like, that liberalism has proved, the problems it’s generated, the contradictions it’s generated, have proved to be ones that it’s not very good at resolving.
    0:36:58 This contemporary obsession with self-expression and self-creation and status and that sort of thing, do you see that as symptomatic of some deep failure of liberal politics, that this was bound to happen because liberal politics did not and cannot satisfy this kind of need?
    0:37:09 No, I mean, that’s a kind of Hegelian view or a Fukuyama-like view, which says that what people want is recognition and that liberal societies haven’t been able to, etc., etc.
    0:37:28 I think that the main challenges to liberal societies now are quite different, which is that the economic model of liberal society, which was adopted after the collapse of communism, after the Cold War, has left large parts of society behind, not just minorities.
    0:37:37 There have been working-class communities in Britain and American parts of Europe, which have just been more or less abandoned.
    0:37:54 But also, large parts of what used to be called the middle classes have not seen their incomes or their standards ever being improved much or at all in the last 30 years, while the societies as a whole have gotten considerably better.
    0:38:16 So, I think the economic model, actually, of Western liberal societies, the dominant one after the Cold War, during the Cold War, we tend to forget now, although it’s within my lifetime, we tend to forget that after the Second World War, there was a model of social democracy in which the state intervened in many different ways to smooth out the hard edges of market capitalism and constrain it.
    0:38:24 I think the abandonment of that model after the end of the Cold War has led to deep-seated contradictions, but maybe they’re not what you’re referring to.
    0:38:26 They are, certainly in part.
    0:38:43 I mean, I’m glad you said that, because one of the things that irks me about a lot of right-wing types who like to rail against identity politics or wokeism, a term I really hate to use because it has been stretched to the point of meaninglessness, in our discourse at least.
    0:38:56 There is this whole materialist history to be told about the failures of liberal capitalism, and those failures have produced a lot of our political pathologies, and a lot of people on the right don’t want to hear about that, and I think that’s a huge mistake.
    0:39:05 I agree with you, and in fact, I say in the book, it’s a very simple point, but very hard for many liberals, right-wing liberals in particular, to understand.
    0:39:17 I say that what these people call populism is the political blowback against the social disruption produced by their own policies, which they don’t understand or deny.
    0:39:19 That’s what populism is.
    0:39:29 They talk about populism as if it was a sort of demonic thing that arose from nowhere, that it was a few demagogues that whipped it up out of practically nothing.
    0:39:48 I’m not saying there aren’t demagogues, but the reason the demagogues were successful in 2016 and later, and not in 1950 or 60 or 70s in Europe and America, is that there were periods, certainly in Europe, and to some extent even in America, of social democracy,
    0:40:01 in which there was a more extensive state, the Eisenhower state, the Rooseveltian state, even before that in America, which limited the impact of market capitalism on human well-being and provided some protection for its casualties.
    0:40:17 If you scrap that, which was done to a considerable extent after the end of the Cold War, then over time you create large sections of the population which are suffering and dislocate or simply have no place in the productive process.
    0:40:20 And you’ve got to expect some sort of kickback.
    0:40:22 So that’s what liberals call populism.
    0:40:28 They call populism the political movements around them that they have caused, which they don’t understand.
    0:40:30 That’s what populism is, basically.
    0:40:33 But you could never get that across to them, actually.
    0:40:36 I’ve tried to do this, and they say, but it’s the demagogues.
    0:40:37 It’s Trump.
    0:40:38 It’s Forrest Johnson.
    0:40:40 It’s Nigel Farage.
    0:40:41 It’s all these wicked people.
    0:40:44 If you could only shut these wicked people up, everything would be fine.
    0:40:46 Or some of them say it’s the Russians.
    0:40:59 So what they’re doing is they’re denying, or maybe just not understanding, maybe they’re just stupid, they’re just not understanding why these movements have arisen when they did.
    0:41:10 I guess the problem for me, and this is why I’m still basically a liberal, is that I don’t think any of the conservative alternatives are preferable for a thousand different reasons.
    0:41:14 And I’m not a fan of any imaginable version of authoritarianism.
    0:41:17 So I don’t really have anywhere else to go, ideologically.
    0:41:18 Liberalism, it is.
    0:41:20 It’s up to you.
    0:41:27 But it depends how far you think the degeneration of liberal society has gone and how far it can remain livable.
    0:41:42 I mean, one of the things in Europe now is that the far right in many European countries, not in Britain yet, but in France and Germany, is now a very substantial political bloc.
    0:41:51 In other words, there isn’t a flawed liberal society around us, uncontested, which can carry on pretty well whatever happens.
    0:42:01 There are powerful movements, not exactly like in the 30s, but there are powerful far right movements, and in some countries also far left movements, which are challenging it.
    0:42:07 So the liberal position might be a kind of luxury of history that is now passing away.
    0:42:19 We’ll be back with more of my conversation with John Gray after one more quick break.
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    0:45:07 For as long as I can remember, bread has given me hiccups.
    0:45:11 I always get the hiccups when I eat baby carrots.
    0:45:16 Sometimes when I am washing my left ear, just my left ear, I hiccup.
    0:45:20 And my tried and true hiccup here is…
    0:45:27 Pour a glass of water, light a match, put the match out in the water, drink the water, throw away the match.
    0:45:31 Put your elbows out, point two fingers together and sort of stare at the point between the fingers.
    0:45:35 It doesn’t work if you bring your elbows down, but it works.
    0:45:38 Just eat a spoonful of peanut butter.
    0:45:39 Think of a green rabbit.
    0:45:42 I taught myself to burp on commands like…
    0:45:46 Excuse me.
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    0:45:56 Unexplainable is taking on hiccups.
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    0:46:00 And is there any kind of scientific cure?
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    0:46:29 I sometimes wonder how long America can continue to exist with the level of fragmentation and internal confusion that we have.
    0:46:31 And the same is true of much of Europe.
    0:46:38 How easy is it for you to imagine a political future where America and Europe cease to exist in any recognizable form?
    0:46:41 Well, Europe doesn’t exist in any recognizable form.
    0:46:44 There isn’t a European super-state, and there isn’t going to be.
    0:46:50 What there are are a variety of nation-states with internal problems of various kinds.
    0:46:52 And so I think that will basically continue.
    0:46:54 They might shift into becoming a kind of…
    0:47:00 I mean, what’s been happening in the last few years is that they’re shifting into becoming almost a hard-right block.
    0:47:06 Not that the far-right has taken over, though some people might say it did in Hungary and did in Poland for a while.
    0:47:10 But it’s the far-right which is shaping policy on lots of issues.
    0:47:12 But it won’t become a super-state.
    0:47:18 As to America, I don’t expect the American state to fragment in the way that by secession…
    0:47:24 I mean, I know some Americans talk about that, and Texans and Californians and others.
    0:47:25 I don’t actually expect that.
    0:47:38 I would more expect a kind of semi-stable, semi-anarchy, in which there are lots of regions of American society and of cities and so on which are semi-anarchical.
    0:47:42 That’s also true in places like Mexico, is it not, and parts of Latin America.
    0:47:45 That could go on for quite a long time.
    0:47:50 The big change, I guess, will be, if I’m right, it will be in the capacity of America to project its power globally.
    0:47:52 I think that is steeply declining.
    0:47:59 And I think that will, within your and my lifetime, will be actually seen to be greatly diminished.
    0:48:07 Because although America still has an enormous amount, the U.S., an enormous amount of hard firepower, more than anywhere else, actually, China’s catching up.
    0:48:13 But also, its capacity to use that hard firepower intelligently has not been very great.
    0:48:30 You actually say something pretty interesting, if that’s the right word, about America in the book, which is that it’s become Schmittian in the sense that we believed, rather foolishly, that the law could protect liberal values from political contestation.
    0:48:35 But the law has become indistinguishable from politics.
    0:48:39 And Trump just pushed us right past the threshold.
    0:48:48 And now we’re in, in my estimation, just a full-blown legitimacy crisis, where it doesn’t even matter who wins the next election.
    0:48:50 Just something like 30% of the country.
    0:48:51 Do you agree with that, by the way?
    0:48:52 That is what I think.
    0:48:53 But do you agree with that?
    0:48:53 Do I agree with what?
    0:48:56 That America’s in a legitimation crisis.
    0:48:56 Oh, yes.
    0:48:58 I’ve written this many times.
    0:49:00 It doesn’t matter who wins the next election.
    0:49:03 Something like 30% of the country will consider it illegitimate.
    0:49:04 That’s that liberal politics, John.
    0:49:07 That’s something much closer to war, really.
    0:49:09 Well, it’s what Schmitt thought politics was.
    0:49:10 Friends and enemies.
    0:49:18 And I think the achievement of liberalism in the various liberalism was to replace the war by something else, or at least attenuate the war.
    0:49:21 I mean, this was true, by the way, even in my time.
    0:49:23 Let me give you an autobiographical example.
    0:49:34 During the Thatcherite period, when I was an actor of Thatcherite, I remained, in terms of close friendship, with leading members, both theoretical members and even politicians, in the Labour Party.
    0:49:49 So, we could meet, we could have dinner, we could talk with each other, we could share ideas, didn’t agree, didn’t share goals, thought that this great Thatcherite experiment could come to grief in various different ways, as I then came to think, and so on, for slightly different reasons.
    0:49:54 But that’s actually, in America, I would say, it’s rare, I would think.
    0:49:58 Is it not shown for people to interact in that way?
    0:50:02 How many Trumpists have friendly relations with Washington Post liberals?
    0:50:03 Not many, I think.
    0:50:06 No, I’d say that’s, and that’s becoming increasingly so.
    0:50:09 That’s unfortunate, because that’s the triumph of the Schmittian model.
    0:50:13 It’s the triumph of friend-enemy relations.
    0:50:19 And once you’ve gotten to friend-enemy relations, I think you’re in deep trouble, at least from a liberal standpoint.
    0:50:25 It’s very hard to get back from that situation, because both sides want to win.
    0:50:27 And that means it’s a sort of downward spiral.
    0:50:31 Very hard to, I don’t say impossible, you know, something could happen that we haven’t thought of.
    0:50:33 But it’s very difficult to get out.
    0:50:35 So I agree completely with you.
    0:50:41 And it’s one of the things I constantly say, which is that, in one sense, it’s very important who wins the American election next year.
    0:50:45 Because if it’s Trump, the changes will be huge and quick, I believe.
    0:50:53 But in another sense, it doesn’t matter at all, because whoever wins will not be accepted, as you say, by maybe a quarter or a third of American society, American voters.
    0:50:58 So the legitimization crisis will just get worse, whoever wins.
    0:51:06 That’s a very profound fact of the world, because the world still depends on a kind of shadow of Pax Americana.
    0:51:09 It still depends on that, or has depended on that.
    0:51:23 And as that is comprehensively removed, I mean, if Trump pulls American forces out of Europe, which, if he winds up NATO, if he pulls out of the Gulf, where there is now the new Middle Eastern war, that would be a very profound change.
    0:51:31 Yeah, I think the unfortunate truth is that liberalism doesn’t really have a solution to a legitimacy crisis.
    0:51:34 No, I agree with you entirely, which is why it’s so difficult to speculate.
    0:51:46 I mean, what I don’t expect is any new order emerging from this, whether of the right or the left, but just of continued disintegration, not into civil war in America.
    0:51:47 I’m not an American.
    0:51:52 Sometimes since I’ve been there, I spent a long time in America in the 70s and 80s and 90s.
    0:51:55 So I knew it better then than I do now.
    0:51:58 But I don’t expect a full-scale civil war.
    0:52:16 But I can imagine a fairly long period, decades, you know, maybe generations of civil warfare, when different identity groups, different political ideologies, different parts of America, states of America, American states and municipalities, just go their own way with lots of the conflicts that that involves.
    0:52:33 That involves, but with a kind of area, which I think will still exist of high technology, an oligarchy, which preserves its own position one way or another, and the rest of society is doing as best it can.
    0:52:35 I mean, large parts of it abandoned.
    0:52:42 That’s what I sort of expect a kind of hybrid like that could go on for an awfully long time.
    0:52:50 I don’t think America faces the internal pressures that, say, Russia does, because Russia has powerful ethnic divisions within minorities.
    0:52:58 And the state apparatus in Russia, although more ruthless and more violent domestically, is much more corroded and much more corrupt.
    0:53:07 So I think there is a real possibility that Russia could actually break up, whereas I don’t actually, you may be more optimistic or less hyperbolic, if you like, than I am.
    0:53:09 I don’t see that as likely in America.
    0:53:13 I think just continuing decay is a much more likely prospect.
    0:53:15 Yeah, I would agree with that.
    0:53:17 I have no idea what’s going to happen.
    0:53:23 I take some solace in the fact that, at least in America, we’ve survived much, much worse in our past.
    0:53:29 And, you know, we may just lumber along in this interregnum for a very, very long time.
    0:53:31 It may be a very long interregnum.
    0:53:32 It might be.
    0:53:35 And look, maybe we need a new order.
    0:53:48 My fear has always been the road from the present order to the next one is historically a rather bumpy one, and one probably none of us want to take.
    0:53:53 And I’d prefer to fix the world we have before we tear it down.
    0:53:54 But I don’t know.
    0:53:58 Again, I’m not in the prophecy business, so I don’t know what’s going to happen.
    0:54:04 I mean, I’ve been talking about this idea of politics as tragedy, too, for the last few years.
    0:54:12 And what some liberals and others say is, they say, well, we want to get to a world where tragedy is diminished.
    0:54:23 Now, very few of them say now where there is no tragedy, though some of them say we want to get to a world, some of them have said, in which the only tragedies are failed love affairs or familial disputes and so on.
    0:54:26 We’ll never get to a world like that, I’m sure.
    0:54:46 But what I think the danger of trying to eliminate tragedy in politics is that in order to survive in any political system and to gain the power and retain the power and exercise the power, you would need to get to a society in which tragedy is supposedly diminished or mitigated or abolished.
    0:54:54 You have to enter into tragic choices which replicate the tragedy you’re trying to get rid of, trying to transcend.
    0:55:09 So, for example, one of the things that happens in all revolutions, certainly in all the European, Russian, Chinese revolutions and so on, is that once the old regime fails, if it’s really knocked down and fails, then the revolutionary contestants fight among themselves.
    0:55:11 And the one that prevails is the one that’s the most ruthless.
    0:55:19 So that in Soviet Union, early Soviet Russia, which I know the best, the anarchists were the first to be suppressed.
    0:55:22 Then the social revolutionaries, because they were less well organized, they were less ruthless.
    0:55:29 So what actually produces the authoritarianism is the struggle by the revolutionary groups against each other.
    0:55:30 And that always happens.
    0:55:37 And that sort of illustrates my deeper point, which is that in order to get to a supposedly post-tragic world,
    0:55:49 you have all kinds of ruthless, tragic decisions have had to be made about shooting anarchists en masse, assassinating, murdering, and putting in camps and so on, various dissidents.
    0:55:55 And once you’ve done that, you’re back into the world where you’ve never left it, actually, of tragic choices.
    0:56:05 So I would much prefer politics, which accepted that tragedy was primordial and omnipresent and would always be, but use this.
    0:56:14 I mean, this is why I’ve had a kind of Occam’s razor approach to tragedy, which is the aim should be to minimize tragedies beyond what was strictly necessary.
    0:56:19 And don’t go around, multiply them by trying to create new regimes all over the place.
    0:56:21 Tragedy in politics isn’t imperfectibility.
    0:56:23 We have no idea of perfection.
    0:56:26 It isn’t that progress is always reversible and ephemeral.
    0:56:28 It’s something deeper than that.
    0:56:38 It’s that there are recurring situations in politics, and always will be, in which whatever we do has deep and enduring losses attached to it.
    0:56:40 And I think that will always be the case.
    0:56:42 So I think that’s what I prefer.
    0:56:59 But I think in order to get a view of the world like that, you do actually have to go back before Christianity to maybe to the book of Job, but also to ancient Greek tragedy, where there’s no ultimate redemption at all, actually.
    0:57:16 It recurs a bit in Shakespeare later on in a Christian civilization, but you have to go all the way back to the Greek tragic dramas to get that sense that human beings are not autonomous in the sense of being ever able to shape the choices they have to make.
    0:57:23 Tragedies are unchosen choices, choices that human beings don’t want to make and would prefer not to make, but have to make.
    0:57:30 Once again, the book is called The New Leviathans, Thoughts After Liberalism.
    0:57:32 John Gray, always a pleasure.
    0:57:33 Thank you for coming in today.
    0:57:35 Great pleasure on my part as well.
    0:57:37 Let’s have another conversation in a couple of years, shall we?
    0:57:38 Let’s do it.
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    0:58:21 Listen and subscribe.
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    0:58:47 School can teach kids all kinds of useful things, from the wonders of the atom to the story of Marbury vs. Madison.
    0:58:51 One thing schools don’t typically teach, though, is how to manage your finances.
    0:58:55 So those skills fall primarily on you, the parent.
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    0:59:16 The Greenlight app even includes a chores feature, where you can set up one-time or recurring chores,
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    0:59:25 My kids are a bit too young to talk about spending and saving and all that,
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    What exactly is the basis for democracy?

    Arguably Iiberalism, the belief that the government serves the people, is the stone on which modern democracy was founded. That notion is so ingrained in the US that we often forget that America could be governed any other way. But political philosopher John Gray believes that liberalism has been waning for a long, long time.

    He joins Sean to discuss the great liberal thinker Thomas Hobbes and America’s decades-long transition away from liberalism.

    Host: Sean Illing (@SeanIlling)

    Guest: John Gray, political philosopher and author of The New Leviathans: Thoughts After Liberalism

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  • Prof G Markets: What to Do in the Wake of Trump’s Tariff Pause

    AI transcript
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    0:00:42 I should also disclose I am an investor in Public.
    0:00:49 Thumbtack presents the ins and outs of caring for your home.
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    0:01:23 Soon enough, high schoolers will be donning those caps and gowns.
    0:01:27 But what comes next is less of a sure thing than it was a decade ago.
    0:01:32 Students are genuinely questioning if college is worth it, and if college is really the right
    0:01:35 thing for them, knowing what they know about themselves.
    0:01:40 This week on Explain It to Me, a look at the new range of alternatives to college, and how
    0:01:43 some high schools are setting up their graduates for success.
    0:01:47 New episodes on Sunday mornings, wherever you get your podcasts.
    0:01:50 Today’s number, $313 million.
    0:01:56 That’s how much a Minecraft movie made in its opening weekend, the biggest video game film
    0:01:57 opening ever.
    0:02:00 Ed, a rabbi, a priest, and a stripper walk into a bar.
    0:02:01 What does the bartender say?
    0:02:02 What?
    0:02:06 I don’t know, but Donald Trump is a fucking idiot.
    0:02:18 I just made that up.
    0:02:19 I’m proud of that.
    0:02:19 That’s good.
    0:02:20 That’ll get the people going.
    0:02:24 And for those of you who think I have Trump derangement syndrome, I have this thing called
    0:02:27 capitalism and democracy addiction syndrome.
    0:02:36 I really love Netflix, and I love living somewhere nice, and I love rule of law, and I love people
    0:02:40 who make smart decisions and prosperity.
    0:02:46 I’m just so into this whole prosperity and rights thing, and I’ve gotten so used to it.
    0:02:49 So Megyn Kelly is super easy to find.
    0:02:55 If you’re looking for people to justify, like, say he’s playing 4D chess, right?
    0:02:57 No, he’s not even playing fucking Jenga or checkers.
    0:03:00 He’s playing Russian roulette with everyone’s prosperity.
    0:03:02 I am in a bad mood today, Ed.
    0:03:03 I can tell.
    0:03:11 It is interesting how all these, I mean, the response to any criticism has always been Trump
    0:03:12 derangement syndrome.
    0:03:16 And I’ve said, you know, I think probably a month ago that there’s a new syndrome, which
    0:03:22 is TDSDS, which is Trump derangement syndrome, derangement syndrome, where you basically ascribe
    0:03:27 any criticism of the government as a symptom of Trump derangement syndrome.
    0:03:31 It is funny, this week I have not been hearing any accusations of TDS.
    0:03:38 I think people have finally gotten it through their heads that that’s not really a valid argument
    0:03:39 you can make anymore.
    0:03:44 So we’ll be getting into all of it today and all of the arguments that the other side has
    0:03:48 been making as to why any of this could possibly make sense.
    0:03:50 A few notes from me.
    0:03:54 One, please go vote for us in the Webby Awards.
    0:03:55 Yes.
    0:03:56 Please vote for us.
    0:03:58 I need a raise.
    0:04:01 So we need to get this win under our belt.
    0:04:02 You think that’s going to get you a raise?
    0:04:05 Yes.
    0:04:06 Okay.
    0:04:07 Fine.
    0:04:10 So go vote for us in the Webby Awards.
    0:04:12 Voting ends this week.
    0:04:16 So please go vote for us at vote.webyawards.com.
    0:04:19 Type in Prof G Markets in the search bar.
    0:04:20 You will find us.
    0:04:21 Please vote for us.
    0:04:24 We’ll also leave a link in the description to make it easy for you.
    0:04:27 And the second point I will make, just a bit of housekeeping before we start the show.
    0:04:33 Starting in June, we’re going to be going every single day on this podcast.
    0:04:39 And I think the events of this past week have made it very evident to us why we need to do
    0:04:39 that.
    0:04:41 We want to stay on top of the ball.
    0:04:43 We want to be up to date.
    0:04:49 We want to make sure that everyone is informed as we embark on this unbelievably wild ride over
    0:04:50 the next several years.
    0:04:52 So we’re going to be doing markets daily.
    0:04:57 But that’s only going to be happening on the Prof G Markets feed.
    0:04:59 It’s not going to be happening on the Prof G Pod feed.
    0:05:06 And so if you’re listening on the Prof G Pod feed, the main feed, the logo is a turquoise
    0:05:07 symbol with Scott’s head on it.
    0:05:10 I encourage you to go switch over now.
    0:05:13 Subscribe to Prof G Markets.
    0:05:17 It’s a green logo with Scott and I bantering together in his living room.
    0:05:20 Because that’s where the action is going to be happening.
    0:05:22 And it’s going to be happening in a couple of months.
    0:05:27 So please, if you haven’t done so already, go subscribe to Prof G Markets because soon
    0:05:29 enough, we’re going to be doing this five days a week.
    0:05:33 It’s going to be epic, but we won’t be on the Prof G Pod feed anymore.
    0:05:35 And that is my housekeeping.
    0:05:37 I’m now going to get into the headlines.
    0:05:38 No, no, no, no.
    0:05:39 We need to talk about me a little bit more.
    0:05:40 That was a little too much ahead.
    0:05:40 Okay.
    0:05:44 This morning, Daddy went on La Vista, or as you gringos call it, The View.
    0:05:45 I went on The View.
    0:05:48 And I was out with Whoopi, who loves me.
    0:05:49 She said she loves me.
    0:05:52 She’s like, Professor, I love having you on.
    0:05:53 I love that show.
    0:05:57 The women are like, there’s some really like, really attractive women.
    0:05:59 You’ve been on that show a few times now, right?
    0:06:01 I think this is only my second time.
    0:06:02 It’s still a few.
    0:06:03 I think that’s called A Couple.
    0:06:10 Anyways, but nothing moves books like Morning Joe and The View.
    0:06:11 And it’s really interesting.
    0:06:17 They’re both like, there’s the behind the scenes, the operations, the producers, the resources.
    0:06:20 Those guys are really good.
    0:06:25 You can tell that they’re making so much money because they are serious when you show up.
    0:06:30 But yeah, I think my future ex-wife is one of those panelists or one of the women of The View.
    0:06:33 I’ll let all the viewers guess who it is.
    0:06:38 But my future ex-wife is one of the co-hosts of The View.
    0:06:39 Oh my God.
    0:06:40 I am just fascinated with this woman.
    0:06:42 You’ve said you find her hot before.
    0:06:43 She asked me a question.
    0:06:45 I’m like, I see her lips.
    0:06:46 What’s her name?
    0:06:46 Alyssa?
    0:06:48 Don’t out me.
    0:06:53 I’m like, I see her lips moving, but I don’t hear the words because I love you.
    0:06:54 I love you.
    0:06:58 I saw her backstage and I’m like, let’s take a picture together so I can show this to our children.
    0:07:02 Oh my God.
    0:07:05 And she’s conservative, which really gets me kind of.
    0:07:06 Absolutely.
    0:07:09 But they’re all really smart and impressive.
    0:07:11 And anyways, I was on The View, Ed.
    0:07:12 That’s very exciting.
    0:07:13 Should we talk about what matters?
    0:07:14 That hurts my feelings.
    0:07:16 Get to the headlines.
    0:07:26 The trade war has officially reached a boiling point.
    0:07:30 President Trump announced a 90-day pause on tariffs for most countries Wednesday while
    0:07:32 simultaneously raising tariffs on China.
    0:07:36 The selective reprieve ignited a wave of investor euphoria.
    0:07:39 Minutes after the announcement, the major indices skyrocketed.
    0:07:41 The Dow was up nearly 8%.
    0:07:43 The S&P rose by almost 10%.
    0:07:48 That was its sharpest gain since October 2008 and the third biggest since World War II.
    0:07:53 And the Nasdaq had its best day in 24 years, climbing 12%.
    0:07:57 The Magnificent Seven alone added $1.5 trillion in value.
    0:08:07 By mid-afternoon on Thursday, stocks gave up half of that rally as Trump raised the tariff rate on China again to 145%.
    0:08:10 The Dow ended the day down 1,000 points.
    0:08:15 And the S&P and the Nasdaq closed down around 4%.
    0:08:18 Then stocks headed back up on Friday.
    0:08:24 Scott, your reactions to the turbulence that we’ve seen in the markets in this last week.
    0:08:26 Where do you stand on tariffs today?
    0:08:29 So the only way I can play, I can think of to play this market.
    0:08:31 And by the way, this is what I’m doing.
    0:08:32 Don’t try this at home.
    0:08:34 Be very careful because it has unlimited downside.
    0:08:37 But options and volatility have gone crazy.
    0:08:40 And so to buy options is super expensive.
    0:08:48 So I have been selling options, specifically selling calls, because I think over the medium and the long term, we’re going to have contraction, multiple contractions.
    0:08:51 And so I sell calls against stocks that I think are already overvalued.
    0:08:59 And be clear, I imagine the thing tripling, the stock tripling, because there’s unlimited downside and it can’t be more than 5% of my net worth.
    0:09:03 So keep in mind when you do this, you are playing with fire.
    0:09:11 But that’s the only way I can think of to kind of play this volatility in this recklessness is to sell calls, quite frankly.
    0:09:13 So I was looking at Apple calls.
    0:09:18 And Wednesday in the morning, you could buy, I think the stock was at 175.
    0:09:24 You could buy a call on Apple for 40 cents, meaning if you sell it, you only get 40 cents.
    0:09:33 And then about 10 minutes before he made the announcement, he was pausing it, Apple skyrocketed and the calls went to $4.
    0:09:36 So you invested a million bucks, you got 10 million.
    0:09:41 If you took, and I didn’t do this, but if you took a million dollars selling those calls, you had to pay that person 10 million.
    0:09:48 So people made and lost about a third of a billion dollars just on that one strike price, just on that one.
    0:09:50 So literally billions of dollars made and lost.
    0:09:54 But it was clear someone knew what was going to happen.
    0:10:01 And when you have a president who’s comfortable opening a Swiss bank account where anyone can deposit money, call him and say, I’ve done this.
    0:10:02 And he doesn’t ask for to disclose it.
    0:10:12 When you have a president that is a convicted felon, to think that maybe he didn’t call some of his donors or some of his insiders or friends and say, FYI, wink, wink, nod, nod.
    0:10:15 I think the markets are going to go up today.
    0:10:17 I think we’re going to find out.
    0:10:19 And in a digital world, there will be evidence of this.
    0:10:34 I think we’re going to find out that April 9th, we’ll go down in history, is the greatest day of insider trading in history, where people were engaging in market manipulation and insider trading, trading on non-public material information.
    0:10:37 Because clearly, word got out.
    0:10:41 In this market, there’s someone on the other side of that trade losing money.
    0:10:47 And the whole point of the markets is there isn’t a group of people in the know within a circle of proximity to people in power.
    0:10:57 They get asymmetric advantage against you because then people just give up and stop investing in the markets and the cost of capital skyrockets for corporations.
    0:11:02 So yesterday was D-Day for insider trading.
    0:11:08 And I think that will come out about a week after the next president is inaugurated.
    0:11:15 I think the SEC and forensic accountants are going to find there was so much bad shit that went down yesterday.
    0:11:16 Any thoughts, Ed?
    0:11:21 Well, you said you predict or you believe that that happened.
    0:11:22 I can tell you right now the evidence is there.
    0:11:23 It did happen.
    0:11:37 There was someone who bought a huge number of zero-day call options on the S&P hours before he released that tweet and released that announcement saying that he’s pulling and pausing the tariffs.
    0:11:44 And so this is basically a bet that the S&P would rise by a huge amount within one day.
    0:11:45 They expire at the end of the day.
    0:11:52 And those options, we don’t know who this was, but those options exploded by more than 2,000%.
    0:11:56 So this person, whoever it is, made millions.
    0:12:04 And, of course, the only rational implication is that this individual knew what was going to happen and they were insider trading.
    0:12:05 Again, we don’t know who that was.
    0:12:09 The Democrats are now calling for an investigation into this.
    0:12:13 And the big question is, did Trump tip someone off?
    0:12:17 I don’t see any way that it couldn’t have been that.
    0:12:24 Or maybe it was sloppiness and word got out among his close group of friends that this is what he was going to do.
    0:12:29 But there is evidence in the markets that someone was doing this.
    0:12:31 Someone was insider trading.
    0:12:39 So I think, you know, you’re almost calling the prediction too late in that we know it actually happened.
    0:12:47 But all of your points there align with the first thing that I’ve been thinking coming out of this insane week.
    0:12:55 We had these unbelievable swings in the stock market, in the Nasdaq, in the S&P, in the Dow, the entire U.S. stock market.
    0:13:03 And essentially what’s happened is the president has turned our economy or our stock market into a meme stock.
    0:13:14 You know, falling or rising 10 or more percentage points within a day for six days straight, those are the characteristics of a meme stock.
    0:13:20 That’s something like a GameStop or an AMC or a cryptocurrency like a Faultcoin or a CumRocket.
    0:13:26 And that might sound funny or hyperbolic, but it was plainly true last week.
    0:13:32 The price movement of the S&P resembled those of a meme stock, which makes me ask the question,
    0:13:37 OK, well, what does it mean for us that our stock market has itself become a meme stock?
    0:13:39 I think there are a few implications.
    0:13:44 One, we’re going to see a huge surge in options trading, as evidenced by you.
    0:13:47 You know, people are going to be making and losing huge amounts of money
    0:13:52 based not on the cash flows and the earnings of our economy,
    0:13:57 but on the words and the tweets of the spearheader of the movement, which is the president.
    0:14:02 I think we’re also going to see a massive influx of young investors
    0:14:06 who have grown up in an era of crypto and meme coins
    0:14:09 and who are just more excited by this short-term upside of volatility
    0:14:14 versus the long-term upside of actual investment, value investment.
    0:14:18 And three, and I think this is the most important consequence,
    0:14:22 I think our creditworthiness is going to collapse
    0:14:27 because lending, far more so than investing,
    0:14:34 is fundamentally dependent on certainty and stability and reliability.
    0:14:38 And that’s why, you know, you look at every meme stock in existence,
    0:14:39 they all have a junk rating.
    0:14:42 You know, look at GameStop, AMC, MicroStrategy.
    0:14:45 Yes, those stocks can at times outperform,
    0:14:50 but over the long term, the underlying default risk is way too high,
    0:14:52 which makes their debt essentially uninvestable.
    0:14:55 And now we are putting the entire economy in that position.
    0:15:00 And this is the dark side that I don’t think people are paying enough attention to right now.
    0:15:04 Because on Wednesday, stocks went up and people said,
    0:15:05 great, we’re back to normal.
    0:15:10 We’re, you know, we’re not perfect pre-tariffs, but we’re back on track.
    0:15:12 And what they seem to gloss over though,
    0:15:17 which is now appearing to us in the form of the 10-year yield,
    0:15:20 they were not paying attention to the bond market.
    0:15:24 Because the yields came down a little bit from those insane highs
    0:15:27 that nearly tilted into a full-on credit crisis,
    0:15:30 but ultimately landed higher than where they were before the tariffs.
    0:15:32 And now they’re rising again.
    0:15:35 And what that tells me is that over the course of a few days,
    0:15:38 we essentially kneecapped our ability to borrow.
    0:15:41 We damaged our reputation as an investable economy.
    0:15:45 We damaged other leaders’ ability to believe what we say.
    0:15:48 We damaged this global assumption that the U.S.,
    0:15:49 generally speaking, knows what it’s doing.
    0:15:55 And beyond the politics and the embarrassment and the ridiculousness of it all,
    0:15:58 I think the numerical consequence of all of that
    0:16:02 is a massive long-term increase in our borrowing costs.
    0:16:05 Which, as Trump has correctly pointed out,
    0:16:07 is something our nation is overly dependent on,
    0:16:11 and which, by the way, he has not made a plan to wean us off of.
    0:16:14 So that’s the point I’d like to begin here.
    0:16:18 It’s just what a dark week this actually was for America.
    0:16:21 I mean, the way to summarize it, I would say,
    0:16:25 is that last week we officially fired the starting gun
    0:16:27 on this global rotation away from America,
    0:16:30 which you have been talking about for more than 90 days now.
    0:16:32 And that’s not to say we can’t come back.
    0:16:35 I don’t think we’re necessarily doomed.
    0:16:42 But in the same way that a landslide is triggered not by the buildup of pressure at the top of the hill,
    0:16:47 but by someone stumbling on the rock and releasing that pressure and causing the slide,
    0:16:50 that’s what I think happened last week.
    0:16:57 One of the things you’re saying that’s really interesting is that if you listen to Ben Bernanke’s congressional testimony during the Great Financial Recession,
    0:17:00 he talks about the Great or the Depression.
    0:17:02 And he said, while everyone was focused on the stock market,
    0:17:05 he said the thing that really took us into the Depression was the credit markets.
    0:17:09 And the stock market is more fun to look at,
    0:17:12 but it’s really the credit markets are much bigger than the stock market
    0:17:15 and are much more influential on everyday business.
    0:17:18 And my thesis is the following,
    0:17:23 that the president has access to more information than any individual in the world.
    0:17:25 He has access to the best security apparatus.
    0:17:27 He has access to the best economists.
    0:17:32 He really is the person that could do the most insider trading,
    0:17:33 which I think this is going on.
    0:17:35 But distinct to that, he has the most information.
    0:17:36 And this is what I think happened.
    0:17:38 The adult in the room is the 10-year.
    0:17:39 We’ve been saying this.
    0:17:41 And I think he got information the following,
    0:17:44 and that is companies are cutting their spending.
    0:17:45 They’re paralyzed.
    0:17:46 They don’t know what to do.
    0:17:47 They’re cutting their spending.
    0:17:50 Companies are rerouting the supply chain.
    0:17:54 Every economic indicator is that there’s less money and less activity.
    0:17:58 At the same time, interest rates are going up.
    0:18:00 That is stagflation.
    0:18:02 That takes you potentially into a depression.
    0:18:08 If the cost of capital goes up as productivity and spending is going down,
    0:18:16 that is literally nitro and glycerin that explodes into stagflation and then a depression.
    0:18:17 I think he got both those data points.
    0:18:19 And someone said,
    0:18:22 This is really, really bad.
    0:18:24 And probably just as importantly,
    0:18:29 Alyssa was wearing a yellow ribbon to signify the hostages.
    0:18:31 Do you think she was doing that to impress me?
    0:18:35 I need a distraction here, Ed.
    0:18:37 I need a distraction.
    0:18:40 Seriously, I think she’s into me.
    0:18:41 I think she’s into me.
    0:18:42 I think she’s into me.
    0:18:44 What do you think?
    0:18:45 I have no comment on that.
    0:18:48 We were really getting somewhere.
    0:18:49 We were breaking new ground.
    0:18:53 I had to bring it back to Alyssa.
    0:18:53 That’s all right.
    0:18:54 Stagflation.
    0:18:55 I’m sorry.
    0:19:01 I think what you’re saying there is the important point, which is that the bond market was the adult in the room.
    0:19:03 And you’ve said that for a while.
    0:19:06 And Andrew Ross Sorkin said it as well on this podcast.
    0:19:17 If there is any blockade to this administration’s efforts and the Republicans to get what they want over the next, call it two years,
    0:19:19 because we’ll see what happens in two years in the midterms,
    0:19:27 the only potential governor on them is, oddly enough, the bond market.
    0:19:32 If, in fact, the investor class around the world says,
    0:19:33 You know what?
    0:19:34 We’re just not doing it this way.
    0:19:37 We don’t like what’s going on here.
    0:19:41 They can vote with their wallet and they can say,
    0:19:47 We are not going to be buying your bonds unless you’re going to pay us a lot more for them,
    0:19:51 in which case everything becomes a lot more expensive for all of us.
    0:20:01 And that is the only thing, frankly, that I can even imagine that is a governor on the politics of our country over the next, call it two years.
    0:20:03 That’s not what the administration is saying, though.
    0:20:06 And I think we should clear this up here.
    0:20:11 The way they are justifying this pause on the tariffs, the pullback.
    0:20:19 They say it was all this, it was this 4D chess move to put China in a corner to bring our trading partners to the table.
    0:20:26 And most importantly, they have said this, that it had nothing to do with what happened in the bond markets on Tuesday night,
    0:20:32 where yields exploded and markets were digesting the very likely prospect of a credit crisis.
    0:20:38 And so Howard Lutnick, as soon as this happened, he went on CNBC and they asked him point blank.
    0:20:44 Did the market reaction cause the administration to rethink its tariff plan?
    0:20:46 Absolutely not.
    0:20:48 Scott Besson, he also went on CNBC.
    0:20:50 They asked him the same question.
    0:20:57 I would say that the negotiations are the result of the massive inflow of inbound calls to come and negotiate.
    0:20:59 Had nothing to do with the market.
    0:21:11 But the best interview to me, the most telling interview, was Trump’s, where he’s standing outside of the White House and unprompted, he starts rambling about the bond market.
    0:21:12 Bond market is very tricky.
    0:21:13 I was watching it.
    0:21:17 But if you look at it now, it’s beautiful.
    0:21:19 The bond market right now is beautiful.
    0:21:23 But yeah, I saw last night where people were getting a little queasy.
    0:21:28 People were jumping a little bit out of line.
    0:21:33 They were getting yippy, you know, they were getting a little bit yippy, a little bit afraid.
    0:21:40 And by the way, apparently he was watching Jamie Dimon’s interview on Fox just a couple hours before he hit send on the tariff pause.
    0:21:43 And that’s the interview where Jamie was saying he was expecting a recession.
    0:21:54 So this idea that this was all part of the plan and that this was not a reaction to the bond markets, that it was just a coincidence that it happened right after yields went haywire, total lie.
    0:21:57 It is absolutely a response to the bond markets.
    0:22:02 This was the administration realizing the markets are more powerful than they are.
    0:22:05 The world will only tolerate so much of their craziness.
    0:22:12 And they were essentially strong-armed by the bond vigilantes, the bond investors, into admitting defeat.
    0:22:14 Now, of course, they can’t say that.
    0:22:17 We remember who Trump’s mentor was, Roy Cohn.
    0:22:19 His number one rule, never admit defeat.
    0:22:22 So they come out and say, this was a big win for us.
    0:22:37 But I think the most pathetic thing that I saw was watching all of his backers file into a line and having been genuinely and publicly rattled by what had happened, genuinely frightened by the world’s response.
    0:22:40 They go out and say what a genius Trump is.
    0:22:45 And I’d like to read you some quotes here from Stephen Miller.
    0:22:46 This is from Twitter.
    0:22:46 He said, quote,
    0:22:52 You have been watching the greatest economic master strategy from an American president in history.
    0:22:55 From David Sachs, quote,
    0:22:58 Once again, Trump was right about everything.
    0:23:00 From Bill Ackman, quote,
    0:23:03 This was brilliantly executed by Donald Trump.
    0:23:04 Textbook.
    0:23:05 The art of the deal.
    0:23:09 And my response to Bill Ackman would be,
    0:23:11 What deal?
    0:23:14 I mean, seriously, tell me, what is the deal?
    0:23:15 What did we get here?
    0:23:19 Their incompetence is just bursting at the seams here.
    0:23:21 They can’t even coordinate their messaging.
    0:23:37 And although I don’t think Bill’s coordinating, well, I don’t know this, but that Stephen Miller tweet and that David Sachs tweet, that was written by a White House communications director that works for Dear Leader.
    0:23:41 I mean, look at how just similarly sycophantic it is.
    0:23:45 Doesn’t it sound like the same person writing this shit?
    0:23:48 I mean, those guys, you know, not, I don’t know.
    0:23:52 David is a smart guy, regardless of what you think of his politics.
    0:23:54 That just so, that sounded so ridiculous.
    0:24:01 So they’re clearly coordinating on tweets, but they can’t get their message straight when they go on CNBC.
    0:24:05 And, oh, they’re not freaked out about the market, but they’re going on CNBC every fucking day?
    0:24:07 Oh, we don’t care.
    0:24:13 No, the credit markets didn’t make us do this, but we need to go on CNBC to tell everyone the credit markets didn’t make us do this.
    0:24:26 I mean, the level of, I don’t know, just constitutional, you know, necrophilia here, combined with the incompetence of these guys going left, going right.
    0:24:32 I mean, at some point, we got numb to the fact that, oh, the economy can survive this level of incompetence.
    0:24:39 And I’ve said this to you before, pulling the knife halfway out of the back of the economy by pausing the tariffs.
    0:24:42 This, again, weakens our hand.
    0:24:43 We’re pausing the tariffs.
    0:24:46 This guy is blinking left and right.
    0:24:49 What was the impetus?
    0:24:51 They were trying to accomplish a few things, according to them.
    0:24:54 One, bring jobs, good manufacturing jobs back to America.
    0:24:58 Two, reconfigure global trade to our advantage.
    0:25:01 And three, raise a bunch of money through tariffs.
    0:25:02 All right.
    0:25:06 Tariffs never increase the treasury.
    0:25:10 They might protect an industry, an infant industry like in South Korea, or ensure a certain level of domestic production.
    0:25:13 But they’re not revenue generators.
    0:25:20 Tariffs on the whole, they reduce revenues to reconfigure the supply chain to our advantage.
    0:25:22 It’s done exactly the opposite.
    0:25:26 We have declared war on everyone, meaning all of our imports are more expensive.
    0:25:28 box-checked.
    0:25:35 He is reconfiguring the global supply chain, but he’s reconfiguring in a way that is to our huge disadvantage.
    0:25:51 And then the notion we were going to bring back American jobs, the average assembly worker in Shenzhen working for Foxconn who builds the iPhone makes about $6,000 a year.
    0:25:53 So Apple has said, here’s an idea.
    0:25:56 Let’s outsource the really shitty low-paying jobs.
    0:26:08 And let’s hold on to the design, the business development, the store technology, the strategy, the marketing, all of the jobs that pay kind of like $200,000, $300,000, $400,000 a year.
    0:26:24 And by the way, that unlocks more margin, more profit that Apple then reinvests in growing the market, which creates more high-paying jobs.
    0:26:32 It just cracks me up that these folks think that they’re going to bring back these fantastic manufacturing jobs.
    0:26:34 And I love that stat.
    0:26:42 The Cato Institute did a survey on manufacturing, and 80% of Americans think that we need more manufacturing.
    0:26:44 There’s a romanticization of manufacturing.
    0:26:48 But only 20% of Americans want to work in manufacturing.
    0:26:51 Ed, let me ask you this.
    0:26:55 Now, granted, you went to Princeton, and you’re a little bit of a debutante.
    0:26:59 But do you have any friends that are just dying to get into manufacturing?
    0:27:01 Seriously.
    0:27:02 No.
    0:27:04 We’re the second largest manufacturer already.
    0:27:07 It’s not like – and our manufacturing is high-value-add.
    0:27:12 We put together really cool shit that we can sell for a lot more money than it costs to bring.
    0:27:13 It’s really complicated.
    0:27:14 It’s really value-add.
    0:27:20 And the, quote-unquote, lower-value-add stuff, that, quite frankly, they can find people who decide,
    0:27:28 all right, if I move in from a rural town in a province in China and I make $500 a month, that’s an upgrade to my quality of life.
    0:27:41 And it’s just hilarious that the fact that what Trump has not calculated in his, quote-unquote, game theory is that Americans will not endure very much pain.
    0:27:44 I mean, the Chinese will endure a lot of pain.
    0:27:47 Russians will send a million of their young men to die.
    0:27:51 You know, we lose 57,000 in Vietnam.
    0:27:55 We leave even though the Viet Cong has lost a million men.
    0:28:01 I mean, our tolerance for pain, our threshold for pain, we’re the men of the species.
    0:28:08 And that is because of childbirth, women are born with the ability to have a much higher tolerance for pain because they have to endure childbirth.
    0:28:09 We’re the men.
    0:28:11 We’re the ones like, well, fuck that.
    0:28:12 That hurts too much.
    0:28:12 Stop.
    0:28:12 Stop.
    0:28:19 And China and Russia are the women in the sense they will endure much more pain than we will.
    0:28:27 All of a sudden, if you announce the first iPhone that goes on sale here for $2,100, again, he’s going to blink.
    0:28:29 Americans won’t tolerate that.
    0:28:30 They will not tolerate it.
    0:28:40 The first time the 77% of toys under the Christmas tree go up, doubling costs, and American households have to cut the number of toys under the tree in half.
    0:28:42 Americans won’t tolerate that.
    0:28:45 They’ll burn their MAGA hats.
    0:28:58 So the notion, what he doesn’t realize is, yeah, maybe on a dollar-per-dollar basis, we can hurt these guys more than they hurt us, not taking into effect that the dollar we get is usually a higher margin, much higher market cap dollar.
    0:29:04 These folks are willing to endure much more pain than the American consumer.
    0:29:07 He is playing with such a weak hand right now.
    0:29:10 We’ll be right back after the break.
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    0:31:49 President Trump on Truth Social has been suggesting that he’s open to deals to end the trade war that he started by levying tariffs on U.S. trading partners.
    0:31:56 The administration says these Liberation Day tariffs will bring manufacturing jobs back to America.
    0:31:58 Why is that so important?
    0:32:01 There are some really dumb ways to answer that question.
    0:32:05 When you sit behind a screen all day, it makes you a woman.
    0:32:06 Studies have shown this.
    0:32:07 Studies have shown this.
    0:32:09 And some much smarter ones.
    0:32:19 This is a policy at the end of the day that’s oriented toward helping some of the folks who have really been the losers in the economy and have been left behind for a long time.
    0:32:21 Coming up on Today Explained, the best minds.
    0:32:26 The White House advisor who’s gone ham on tariffs defends his position.
    0:32:28 Weekday afternoons.
    0:32:30 Today Explained helps you make sense of the mess.
    0:32:46 We’re back with Profty Markets.
    0:32:52 I’ll bring us back to what the tariffs mean for our actual economy going forward.
    0:32:57 But I just want to stay on what happened in the stock market for a second.
    0:33:08 Because I think what we saw when the markets ripped back up was Trump and the MAGA base basically bragging that this was a win, that this was a great deal.
    0:33:11 Of course, that doesn’t make any sense.
    0:33:21 I mean, he was literally gloating, oh, wow, we’ve had one of the greatest stock market rallies in history after he, of course, brought one of the greatest stock market crashes in history, too.
    0:33:25 So, I think we can all agree that this was not really a win.
    0:33:30 But I also want to emphasize what a loss this actually was for so many regular Americans.
    0:33:38 You know, if you took our advice, your advice, which was to do nothing, then you were fine.
    0:33:41 And you’re okay for now, generally speaking.
    0:33:45 But the trouble is, not everyone listens to this podcast and not everyone listens to you.
    0:33:52 And there were many people out there in America who actually did sell, who got super freaked out.
    0:33:54 They saw the market was down 10%.
    0:33:56 They thought it was going to keep sliding.
    0:33:57 And they decided to liquidate.
    0:34:08 And I would point you to a statistic, which is that April 7th, Monday of last week, was the fifth largest trading day for 401k assets in recorded history.
    0:34:10 And you look at what happened.
    0:34:12 What were people doing with their 401ks?
    0:34:14 They sold their stocks.
    0:34:24 And the money, they either kept it in cash or they moved it into more, quote-unquote, stable assets like bond funds and money market funds.
    0:34:27 And you look at what’s happening to those assets, T-bills and notes.
    0:34:29 Those assets are going down, too.
    0:34:33 But the reality is that, you know, these are the stories you don’t hear.
    0:34:44 You don’t hear about the guy in Pittsburgh or Gary, Indiana, who only has so much in his 401k and his retirement account, who actually sold at the bottom.
    0:34:47 And hundreds of thousands of Americans did this.
    0:34:49 And they’re looking at their 401ks this week.
    0:34:51 And they have to digest this now.
    0:34:59 They have just registered not an unrealized loss, but a realized loss of 10% or more because they sold.
    0:35:06 So I just want to point that out, too, that, you know, for many of us, it was just a wild week, right?
    0:35:08 It went up and went down and went up and went down.
    0:35:10 Looks like it’s coming down again.
    0:35:13 And it looks like the long-term trend is down.
    0:35:16 But for many people, this was a flat-out loss.
    0:35:20 Just pure, unadulterated, down 10%.
    0:35:26 And no amount of the 40-chest justification or the sycophantry is going to change that.
    0:35:32 And I just want to point that out, you know, that a lot of people got really, really hurt last week.
    0:35:46 Now, on investing trends in general, what we’re identifying here is a massive fuck-up from the administration who went ahead with this crazy tariff idea.
    0:35:49 The bond market told them that was a bad idea.
    0:35:51 And then they pulled it at the last minute.
    0:36:17 We’ve been talking for a while about this global reorganization of the investment economy, where America has benefited from, generally speaking, massive inflows, perhaps unjustified, but at the very least justified by the fact that we had a stable government that was respected by investors around the world.
    0:36:28 Our thesis has been that we might be witnessing a rotation away from that dynamic, which would massively upend global markets.
    0:36:34 Given what happened with pulling the tariffs, what do you think that does to this dynamic?
    0:36:36 What is happening now?
    0:36:37 No one gets out of this alive.
    0:36:43 I mean, there’ll be a few people who bought puts or something and show their picture on Reddit or whatever.
    0:36:48 There’ll be a few, you know, a few, quote-unquote, speculators that win.
    0:36:53 But 99 percent, I mean, there’s so many cohorts they’re going to lose here.
    0:36:56 Let’s talk about people hoping to retire.
    0:36:59 And they thought, wow, the markets have done great.
    0:37:01 They thought, okay, I can retire.
    0:37:03 Well, that’s maybe not as true now.
    0:37:04 Families.
    0:37:14 If these tariffs are anything resembling what they’re stating, the example I use is toys under the Christmas tree.
    0:37:15 They’re just immediately going to fill it.
    0:37:20 Young people, what do you think has happened to hiring in the last week?
    0:37:25 I got to imagine so many people recruiting at colleges, high schools.
    0:37:27 You finally get an interview that said, hey, we love you.
    0:37:28 We want to bring you in.
    0:37:31 But we’re putting everything on pause right now.
    0:37:35 Microsoft just announced, was scrapped a $1 billion data center project in Ohio.
    0:37:43 Stellantis paused production in Canada and Mexico, leading to 900 layoffs at U.S. plans in Michigan and Indiana.
    0:37:51 I got to think there are so many interviews and recruiting plans that have been paused.
    0:37:55 And typically, paused means they’re not happening because they don’t double up.
    0:38:04 If they canceled our recruiting for two, three months, they then don’t double their recruiting the following two or three months.
    0:38:07 My brother-in-law is at business school right now.
    0:38:08 He went into class last week.
    0:38:10 The professor came into the class.
    0:38:13 He said, I just want to apologize to everyone.
    0:38:14 They said, what for?
    0:38:16 He said, I don’t think any of you guys are going to get jobs next year.
    0:38:18 So this is already happening.
    0:38:25 Well, the double whammy of companies trying to figure out if AI replaces a lot of these kind of high-end information workers with total uncertainty.
    0:38:28 It’s like Eisenhower said, the bad decision is wrong.
    0:38:30 No decision is worse.
    0:38:32 And I love the term.
    0:38:38 We have been thrust into this dynamic of the U.S. is now, the U.S. brand is now toxic uncertainty.
    0:38:49 We would have been much better off if he had said, 10% tariffs across the board or whatever it is, and you just stuck to it.
    0:38:51 The back and forth, the what?
    0:38:54 You dare threaten me, fine, sir.
    0:38:56 Your tariff is now 125%.
    0:38:58 Or, oh, I like you.
    0:39:00 I just had lunch with you in Mar-a-Lago.
    0:39:04 I mean, nobody knows how to plan their business.
    0:39:06 So when you don’t know what to do, what do you do?
    0:39:07 You do nothing.
    0:39:08 You don’t hire people.
    0:39:10 You press the pause button.
    0:39:14 And the pause button is essentially, it’s a light no.
    0:39:23 But it’s still a no because the number of people who need jobs, the number of people who have rent doesn’t go on pause.
    0:39:30 Your landlord doesn’t say, well, I’m pausing rent because I know you had a bunch of interviews lined up and you don’t have them now.
    0:39:31 So I’m pausing.
    0:39:32 That doesn’t happen.
    0:39:35 Your expenses continue to roll on.
    0:39:49 So whether it’s people looking to retire, whether it’s people just out of college looking for a job, whether it’s families, whether, can you imagine how many corporations probably correctly are going to say, we’re freezing all new hires.
    0:39:51 And quite frankly, we’re freezing salaries.
    0:39:52 There’s no bonuses.
    0:40:00 Who’s going to say, oh, all this uncertainty is bad, but we see an opportunity in all this and we’re going to hire faster.
    0:40:01 I haven’t heard any company say that.
    0:40:07 Think about how many foreign companies were planning to build plants here.
    0:40:09 And there’s a ton of them.
    0:40:13 They want to build production over here who have all of a sudden said, let’s just press pause.
    0:40:14 We don’t know what’s going on.
    0:40:20 Or I’m on the board of a company that was thinking about relocating or opening a second headquarters in New York.
    0:40:34 And they’re worried that in the second layer of mendaciousness, they’re like, we’re not sure if we don’t know the state of immigration and we don’t know if we’re going to be able to staff it with some of our folks from here.
    0:40:37 So we’re just doing nothing right now.
    0:40:39 The IPO market is dead.
    0:40:41 Nobody wants to go public right now.
    0:40:49 This is across every point of the economy, literally across every income class from CEOs.
    0:40:56 They’re going to see their pay go down to the worker at making minimum wage, to the college grad, to the family.
    0:40:58 Everybody gets hit here.
    0:40:59 Everybody.
    0:41:04 And as we’ve always said, few more elegant ways to hurt everybody than tariffs.
    0:41:13 Just some examples of companies that are on hold or pausing or freezing, however we want to call it.
    0:41:20 The reality is they’re no longer producing output or contributing to our economy like they used to.
    0:41:29 So you mentioned that Microsoft, they are now pulling back from AI spending, which, of course, Trump was, you know, on the podium.
    0:41:35 Gloating about what a tremendous chip investment the U.S. is going to make.
    0:41:38 So Microsoft, which is going to be the biggest spender, they’re now pulling back.
    0:41:40 Audi halting shipments to the U.S.
    0:41:45 They also froze 37,000 vehicles that were waiting at ports across America.
    0:41:50 Amazon canceling their vendor orders across Asia with no explanation.
    0:41:52 This is reported by Bloomberg.
    0:41:56 Roughly half a million dollars worth of goods were frozen.
    0:42:07 And this is a signal, not that Amazon will be paying the tariffs as we expected, or as hopefully, as I assume Trump expected, but they’re just going to halt their production entirely from China.
    0:42:14 So we’re going to see a lower supply of goods in America, which, you know, Econ 101 means we’re going to see higher prices.
    0:42:15 Hollywood.
    0:42:17 This is going to massively affect Hollywood.
    0:42:18 China is reducing.
    0:42:21 They’ve said they’re going to reduce their imports of American films.
    0:42:27 Last year, American films grossed $585 million in China alone.
    0:42:35 In other words, you know, all of this nonsense is happening in the stock market, and we’re all getting flustered about it, and rightly so.
    0:42:39 But meanwhile, the real economy is grinding to a halt.
    0:42:41 We’re already seeing layoffs.
    0:42:43 We’re seeing order cancellations.
    0:42:44 We’re seeing price increases.
    0:42:51 Walmart just said that we should be bracing for price volatility, and that’s Latin for price increases.
    0:42:59 So, you know, beyond Trump, beyond politics, we’re seeing massive effects play out in the real economy right now.
    0:43:05 And so, Scott, what do you think we as regular people can expect?
    0:43:11 And is there anything we can do to sort of brace ourselves for this change?
    0:43:16 I do think it’s powerful when you call your local representative, and it sounds, you know, I’m going to write me a letter.
    0:43:23 But I do think your representative in Congress does listen, and they track very closely the calls they get.
    0:43:32 So I do think if you think that these policies don’t make sense, I think reaching out to your – I mean, my representative is Lois Frankel.
    0:43:33 She’s a Democrat.
    0:43:37 I’m pretty sure she’s, you know, on board with how I feel.
    0:43:52 But if you haven’t heard or, you know, if you wonder if your representative has not been vocal enough or is still trying to, you know, bend the knee and bow to dear leader, at some point the dam needs to burst.
    0:44:00 And the person riding shotgun, the Republican Party that’s in control here, needs to say, hey, you know, you’re drunk.
    0:44:02 Pull over.
    0:44:04 Stop driving the car this way.
    0:44:08 Somebody has got to get a sanity check here.
    0:44:14 So – and then in terms of your own personal behavior, I think that – I mean, there’s a couple things to remember.
    0:44:21 Recognize that this is important, but it’s not profound.
    0:44:27 And what I try to tell myself – I went to the doctor yesterday and my blood pressure had been so good.
    0:44:28 It’s so weird, Ed.
    0:44:30 I used to be so – I used to love getting my physical.
    0:44:34 And I think I told you for the first time I had high blood pressure and it just freaked me out.
    0:44:39 So I took my drinks down from 12 to 16 a week till 11 to 12.
    0:44:42 But I’m trying to manage my blood pressure.
    0:44:46 And then this week I go back in and it’s totally fucking spiked.
    0:44:49 That’s mostly because I’m back in New York and Daddy loves to go deep in the paint.
    0:44:55 But I read something – I’ve been reading a lot of Buddhism recently because I find it fascinating.
    0:44:56 And there’s so many interesting things in there.
    0:44:58 And I read this one line that really struck out of me.
    0:45:03 And it said, when you’re healthy, you have thousands of problems.
    0:45:06 When you’re not healthy, you have one problem.
    0:45:17 And what I would say is to anyone out there that feels emotionally strapped or like this is really taking a mental health because they look at their phone 15 times a day or they’re losing money or they’re worried about their job.
    0:45:19 Are you healthy?
    0:45:25 If you’re healthy, you got, you know, 49% of everything, 51% of everything.
    0:45:30 Do the people in your life who love you and that you love, do they still love you and do you still love them?
    0:45:32 Then you’re riding it about 90%.
    0:45:37 And again, I go back to the same thing that life isn’t about what happens to you.
    0:45:39 It’s about how you respond to what happens to you.
    0:45:44 And we’re probably going to look back on this over the medium and the long term.
    0:45:47 And this is really rough for people trying to retire because they don’t have time to make more money.
    0:45:55 But over the medium and the long term, the markets tend to be up and to the right, especially if you diversify across asset classes and what we’ve been saying across geographies.
    0:46:03 You’re going to look back and you’re probably, probably 95% of us are going to think, I wish I hadn’t reacted so emotionally.
    0:46:07 Very few of us are going to say, I underreacted, right?
    0:46:15 Because you have the media and you have algorithms all trying to say this is, quote unquote, economic.
    0:46:17 Somebody described it as economic Armageddon.
    0:46:19 I’m like, no, it’s not.
    0:46:23 I remember my second week at Morgan Stanley in 1987.
    0:46:28 The Dow went from like 1,400 to 900 in one day.
    0:46:33 That would be, you know, that would be like we wake up tomorrow and the Dow’s at 28,000.
    0:46:43 I mean, I feel like your generation doesn’t really know what war is like, what combat is like when we get a real speed bump.
    0:46:49 Just to interrupt, because you look at the numbers and the swings that we’ve had, they are at that level.
    0:46:54 They do rival the largest crashes and crises we ever seen.
    0:46:56 Not on a percentage basis.
    0:46:57 On a percentage basis, yes.
    0:47:00 Well, over a three-day period, right?
    0:47:00 Sure.
    0:47:02 But here’s the reality.
    0:47:04 It hasn’t even taken us back a year yet.
    0:47:08 Okay, so we’ve lost, I think as we see here today, we’ve lost seven months of gains.
    0:47:17 You know, the 2008 Great Financial Recession at the lows took us back, I think it took us back several years.
    0:47:27 And the question I think everyone is wondering, and by the way, I’m not disagreeing with your point here, but the question is, are we reaching that point?
    0:47:31 Are we, is it possible that the stock market will continue to slide?
    0:47:38 Do we have a 2008 or maybe a 2000 type event on the horizon here?
    0:47:48 And I’m with you that we don’t have enough data to make that call yet, and we don’t really have the right to start panicking and saying that the sky is falling.
    0:47:52 But are you saying it’s just not on the table?
    0:47:53 Of course it is.
    0:47:54 But it always is.
    0:47:55 But it’s impossible to know.
    0:47:58 And again, I go back to the same level of advice.
    0:47:59 What do you do?
    0:48:02 You do, in my view, you do nothing.
    0:48:07 And because we said on Monday the markets could go up 2,000 points, and they did.
    0:48:09 And today they’re down 1,000 points.
    0:48:22 What you can do, though, is if you do decide to sell and diversify, the good news is that you’re not selling at a low here and buying in at a high.
    0:48:24 All markets are down right now.
    0:48:37 So to a certain extent, it’s a bit of a free trade around diversification right now because the majority of markets have also taken a hit because see above, the definition of being stupid is hurting yourself by hurting others, and we’ve done both.
    0:48:40 So the markets have gone down here, but guess what?
    0:48:42 They’ve gone down pretty much everywhere else too.
    0:48:52 So you get to arb into diversification here kind of almost cost-free after you’ve figured out the tax implications.
    0:49:06 But you get a bit of a freebie here in terms of diversifying, and that is investors tend to be a little bit rear-view mirror-looking, and that is, oh, the markets are down here, so I’m going to go into this other better market, and the better market has already gone up.
    0:49:07 That’s not the case here.
    0:49:10 Almost everyone has been hit pretty hard.
    0:49:26 So I’m all about not to keep calm and carry on, but I do think diversification across geographies is something everyone should be thinking about because I believe that over the next 10 years, there’s a real non-zero probability that the return in the S&P in the U.S. market is zero.
    0:49:28 We’ll be right back.
    0:49:33 If you’re enjoying the show so far, hit follow and leave us a review on the Prof G Markets feed.
    0:49:45 For as long as I can remember, bread has given me hiccups.
    0:49:49 I always get the hiccups when I eat baby carrots.
    0:49:54 Sometimes when I am washing my left ear, just my left ear, I hiccup.
    0:49:58 And my tried and true hiccup here is…
    0:50:05 Pour a glass of water, light a match, put the match out in the water, drink the water, throw away the match.
    0:50:10 Put your elbows out, point two fingers together, and sort of stare at the point between the fingers.
    0:50:13 It doesn’t work if you bring your elbows down, but it works.
    0:50:16 Just eat a spoonful of peanut butter.
    0:50:17 Think of a green rabbit.
    0:50:21 I taught myself to burp on commands, like…
    0:50:24 Excuse me.
    0:50:29 And I discovered that when I make myself burp, it stops my hiccups.
    0:50:34 Unexplainable is taking on hiccups.
    0:50:38 What causes them, and is there any kind of scientific cure?
    0:50:41 Follow Unexplainable for new episodes every Wednesday.
    0:50:51 The regular season is in the rear view, and now it’s time for the games that matter the most.
    0:50:54 This is Kenny Beecham, and playoff basketball is finally here.
    0:50:58 On Small Ball, we’re diving deep into every series, every crunch time finish,
    0:51:02 every coaching adjustment that can make or break a championship run.
    0:51:04 Who’s building for a 16-win marathon?
    0:51:06 Which superstar will submit their legacy?
    0:51:10 And which role player is about to become a household name?
    0:51:15 With so many fascinating first-round matchups, will the West be the bloodbath we anticipate?
    0:51:17 Will the East be as predictable as we think?
    0:51:19 Can the Celtics defend their title?
    0:51:23 Can Steph Curry, LeBron James, Kawhi Leonard push the young teams at the top?
    0:51:28 I’ll be bringing the expertise to pass in the genuine opinion you need for the most exciting time of the NBA calendar.
    0:51:32 Small Ball is your essential companion for the NBA postseason.
    0:51:36 Join me, Kenny Beecham, for new episodes of Small Ball throughout the playoffs.
    0:51:38 Don’t miss Small Ball with Kenny Beecham.
    0:51:43 New episodes dropping through the playoffs, available on YouTube and wherever you get your podcasts.
    0:51:53 It really seems like tariffs are about to make just about everything more expensive.
    0:52:01 And so this week on The Vergecast, we’re trying to figure out not only which gadgets do you need to buy right now before they get more expensive,
    0:52:15 but also what can tech companies big and small do to cope in complicated, uncertain times when it seems like nothing makes sense and the money changes every day and all they want to do is ship gadgets.
    0:52:20 The future of gadgets in a tariff world all this week on The Vergecast, wherever you get podcasts.
    0:52:30 We’re back with Prof. G Markets.
    0:52:35 I think you look at what has happened over the past 10, 20 years.
    0:52:49 The reason that we’ve had all this capital entering the U.S. markets is because it was sort of the only place where you could get these really strong returns and you had a guarantee of relatively low risk compared to other nations.
    0:53:00 And when you say that the U.S. has sort of given up its edge, I think what’s really happened is the U.S. has given up its edge in terms of a relatively risk-free investment.
    0:53:06 There is now all of this associated risk attached to America that didn’t exist before.
    0:53:09 And this is the kind of thing that affects the Chinese markets.
    0:53:18 I mean, those Chinese companies that we talk about, they do very well, but the multiple is contracted because of this government risk that everyone prices in.
    0:53:21 And now we’re seeing a reversal of that trend.
    0:53:33 And, you know, if you go into Europe, I think a lot of investors are thinking, I can get, you know, relatively similar returns at lower risk, but also it’s very cheap right now.
    0:53:41 You just look at the multiples compared to the U.S., the entire European stock market on a price-to-earnings basis is cheaper.
    0:53:53 So I think what we’re saying, I mean, we have been saying do nothing, which I think is the right call on a weekly basis, just given the volatility we saw last week.
    0:53:57 But when else would we rotate out than now?
    0:53:59 I mean, isn’t it the time?
    0:54:00 I think that’s a fair point.
    0:54:04 What I would suggest is the following is that it is very hard to read the label from inside of the bottle.
    0:54:07 You want to talk to a tax advisor.
    0:54:12 You want to – and also this sounds superfluous or – you want to talk to your partner.
    0:54:14 You want to get alignment with your partner.
    0:54:20 Hey, this is what’s going on in the market because what you don’t want to do is tell your partner in six months, you made a decision, got unlucky.
    0:54:23 You want alignment, financial alignment with your partner.
    0:54:24 I don’t know if you’ve been watching.
    0:54:24 It’s really volatile.
    0:54:26 I’m thinking diversifying in other companies.
    0:54:28 You definitely want to talk to a tax advisor.
    0:54:37 Because if you sell a stock that has huge gains or whatever, you have a taxable event, it might be an unwelcome thing you didn’t see.
    0:54:43 And if you talk to a tax advisor, you might have said, well, you should have sold stuff where we could harvest the losses or whatever it might be.
    0:54:47 Or there might be an investment vehicle where you can do tax-free exchange, whatever it might be.
    0:54:53 Unfortunately, the code, the tax code has been weaponized by the wealthy who can afford tax advisors.
    0:54:54 You really want to be thoughtful for tax.
    0:54:55 You want to speak to people.
    0:54:58 You want to do a little bit of research.
    0:55:00 You don’t – you want to make informed trades.
    0:55:05 But to your point, right now, it’s not a bad idea in my view.
    0:55:07 And this is what I’m doing.
    0:55:10 I am diversifying out of the U.S.
    0:55:14 And I’m trying to be thoughtful about stocks or about taxes.
    0:55:16 I’m trying to be thoughtful around which regions I go into.
    0:55:26 But China – for every – if a company in China does a billion in revenues and is growing 10 percent, it trades at – or 5 percent growth, it trades at 14 billion.
    0:55:30 The same exact company in the U.S. right now trades at 25 or 26 billion.
    0:55:32 I think that’s going to normalize.
    0:55:38 I think it’s much more likely that China goes to 20 than the U.S. goes to 35.
    0:55:47 And I think there’s a much greater risk that the U.S. goes below 20 than China goes below 10.
    0:55:51 And we have had an incredible run.
    0:56:01 If you live in America and you’ve participated in any way in the markets by virtue of the job you have, the house you have, the stocks you have, you’ve done well.
    0:56:11 So the idea of taking a little bit off the table and diversifying right now, it’s a free diversification arbitrage because everything’s gotten the shit kicked out of it the last week.
    0:56:13 That is not a bad idea.
    0:56:15 And if you want to do it over the next week, I get it.
    0:56:20 I’ve been doing it over the last three months because I want to be thoughtful and measured about it.
    0:56:23 And my sense is the markets are now moving a bit in unison.
    0:56:25 They will disassociate from one another once things settle down.
    0:56:32 But to your point, for your own mental health, what you want to do is adopt a military decision-making strategy.
    0:56:36 And that is when they look at the results of a military operation, they don’t look at the outcomes.
    0:56:45 They look at the information the officer had at that moment and did he or she make the best decision possible based on the information at the time.
    0:56:47 And this is what you want to do.
    0:56:49 You want to speak to people.
    0:56:51 You want to go to a robo-advisor.
    0:56:52 There’s so much good information online.
    0:56:59 You want to talk to friends, be open about money, and get alignment with your partner such that you could look back.
    0:57:07 And even if things don’t pan out as well as I think they will if you diversify or you do, you made the right decision at the time.
    0:57:13 That’s how – because what people don’t realize is there’s returns, there’s financial returns, and there’s mental health returns.
    0:57:17 I really did have this suspicion that the markets were going to puke.
    0:57:22 And I thought a couple times about going deep and really shorting the market aggressively.
    0:57:23 And I didn’t do it.
    0:57:24 And I would have made a lot of money.
    0:57:25 But here’s the thing.
    0:57:28 I’m really diversified right now.
    0:57:30 And that’s been the right decision.
    0:57:36 So I haven’t gone aggressively at anyone’s strategy because I’ve decided at this age I’m not looking to get rich.
    0:57:37 I’m looking to not get poor.
    0:57:44 And if I talk to enough smart people, which I do, they would say, Scott, you need to just be wildly fucking diversified.
    0:57:48 Even if you leave some upside on the table, you need to be wildly diversified.
    0:57:50 You can take some big swings right now.
    0:57:53 And I’m not suggesting you do that, but you can take bigger swings than me.
    0:58:02 And by virtue of the fact you’re young, you’re probably going to have to be overly concentrated in a house at some point or overly concentrated in terms of your wealth and your job, whatever it might be.
    0:58:05 But you have another 40 years to make money.
    0:58:14 If you’re a little bit older and you have some assets, I absolutely think that the D word should be on your mind all day long.
    0:58:15 And that is diversification.
    0:58:16 Yes.
    0:58:22 And I also want to emphasize something you point out there, which is that this has been a months-long venture for you.
    0:58:26 It wasn’t that you woke up one day and you decided, OK, I’m rotating out.
    0:58:35 This has been something you’ve been doing over the course of several months, which makes sense because the entire bet that we’re describing here
    0:58:37 is a bet based on capital flows.
    0:58:45 We’re not betting that some massive crisis event is going to trigger a reversal that’s going to happen within a day.
    0:58:56 We’re describing a bet that involves large institutions and large investors gently and gradually re-steering their investment into a different locale.
    0:59:00 And that is something that we’re going to see play out over, let’s face it, years.
    0:59:08 So if you’re going to make this play, I think what you want to do is what Scott is describing here, which is drag it out.
    0:59:10 You don’t have to do it all in one go.
    0:59:12 You can make it a months-long play.
    0:59:20 You could even make it a years-long play because the bet is that those returns are going to come not within a day, but within several years.
    0:59:23 Let’s take a look at the week ahead.
    0:59:34 We’ll see earnings from Goldman Sachs, Johnson & Johnson, Bank of America, U.S. Bank, TSMC, UnitedHealth, and Netflix, i.e. earnings season, has begun.
    0:59:35 Scott, any predictions?
    0:59:37 Yeah, a few, which means three, Ed.
    0:59:43 One, Trump is going to blink.
    0:59:46 This guy plays the worst poker in the world.
    0:59:50 He’s literally like a guy at a poker table who starts convulsing if he has a good hand.
    0:59:53 I mean, he just, he is the worst poker player in the world.
    1:00:00 And the President Xi looks at President Trump the way Logan Roy in succession looked at his kids and said the following,
    1:00:02 you are not serious people.
    1:00:07 The fact that we’re going to stare down China is just fucking ridiculous at this point,
    1:00:11 given our lack of credibility, given our lack of willingness to endure pain.
    1:00:15 Apple is not going to see any tariffs.
    1:00:22 I can’t imagine the riots if all of a sudden, you know, Gen Z has to pay $3,500 for their iPhone.
    1:00:28 Thousands of you will decide to run for office and say, make America iPhone great again.
    1:00:34 Anyways, Tim Cook is the CEO that, or the business person that Donald Trump thinks he is.
    1:00:42 And you’re just, you’re just going to, he’s going to figure out a way to give an exemption to all Apple products.
    1:00:49 And I also think, generally speaking, we’re going to look at, we’re going to be closer to normal in six months.
    1:00:51 We’re going to be back to the future.
    1:00:58 This tariff situation is going to look almost identical to what it was before we started this mess.
    1:01:08 The only difference is the U.S. brand will now have a strong association of toxic indecision or toxic uncertainty.
    1:01:14 And we’re going to see a pretty serious clip in that multiple contraction, which will take everything down.
    1:01:30 This is going to be a round trip where on the way home, we realized we have just been through hell and back for fucking nothing, for nothing, except a loss of reputation and a serious downgrade in the prosperity and wealth of Americans.
    1:01:35 This episode was produced by Claire Miller and engineered by Benjamin Spencer.
    1:01:37 Our associate producer is Alison Weiss.
    1:01:39 Mia Silverio is our research lead.
    1:01:41 Isabella Kinsel is our research associate.
    1:01:42 Dan Shallan is our intern.
    1:01:44 Drew Burrows is our technical director.
    1:01:47 And Catherine Dillon is our executive producer.
    1:01:50 Thank you for listening to Prof G Markets from the Vox Media Podcast Network.
    1:01:53 Join us on Thursday on Prof G Markets.
    1:02:15 Thank you for listening to Prof G Markets from the Vox Media Podcast Network.
    1:02:17 Thank you for listening to Prof G Markets.
    1:02:22 Thank you for listening to Prof G Markets.
    1:02:23 Thank you for listening to Prof G Markets.
    1:02:23 Thank you for listening to Prof G Markets.
    1:02:26 In love, love, love, love, love, love.

    Scott and Ed dive into the ongoing trade war, unpacking how markets reacted to Trump’s 90-day tariff pause and the broader turmoil with China. They break down what may have just been the greatest day of insider trading in history, assess the damage to American 401Ks, and explore what likely drove Trump to hit pause on the tariffs. Scott also offers practical advice for weathering the uncertainty ahead. 

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  • Peter Schiff: How Smart Entrepreneurs and Investors Preserve Wealth During Financial Crises | Finance | E346

    AI transcript
    0:00:03 Today’s episode is sponsored in part by Airbnb and Microsoft Teams.
    0:00:08 Hosting on Airbnb has never been easier with Airbnb’s new co-host network.
    0:00:12 Find yourself a co-host at airbnb.com slash host.
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    0:00:19 your co-founders, interns, and volunteers,
    0:00:22 then you need to check out Microsoft Teams Free.
    0:00:27 Try Microsoft Teams Free today at aka.ms slash profiting.
    0:00:31 As always, you can find all of our incredible deals in the show notes
    0:00:34 or at youngandprofiting.com slash deals.
    0:00:59 Invest in productive assets, and the most lucrative asset you can invest in
    0:00:59 is your own business.
    0:01:03 It’s very difficult to be a successful entrepreneur, but it’s very important.
    0:01:07 And if you succeed, you deserve all the money that you make.
    0:01:10 And the more money you make, the more people you’ve helped.
    0:01:13 In order to really make America great again, there’s going to be a…
    0:01:32 Yeah, fam, welcome back to the show.
    0:01:34 My guest today is Peter Schiff.
    0:01:39 He’s a businessman, investment broker, author, and financial commentator.
    0:01:43 He’s the CEO and chief global strategist of Euro-Pacific Capital.
    0:01:47 And he is also the host of the very popular Peter Schiff podcast.
    0:01:53 In this episode, we’re going to talk about the 1%, why they aren’t so bad,
    0:01:56 and why capitalism really fuels the economy.
    0:02:00 We’re going to be talking about real assets, what that means,
    0:02:04 and the difference between Bitcoin, the dollar, gold,
    0:02:08 how we should think about and be investing in each of those.
    0:02:11 And we’re also going to talk about the potential recession that’s about to hit
    0:02:13 in the upcoming year with this new presidency.
    0:02:16 So I can’t wait for you guys to hear this.
    0:02:19 I was really blown away by all of Peter’s knowledge.
    0:02:22 This is one of my favorite episodes about the economy and finance
    0:02:24 that we’ve had in a really long time.
    0:02:30 So without further delay, this is my super insightful conversation with Peter Schiff.
    0:02:32 Peter, welcome to Young and Profiting podcast.
    0:02:34 Mahalo, thanks for inviting me on.
    0:02:35 I’m happy to be here.
    0:02:40 Yeah, I’m excited to talk about the economy, to talk about investing.
    0:02:46 And to kick it off, I really wanted to get your POV related to some general topics,
    0:02:47 the things that you talk a lot about.
    0:02:51 And the first place I wanted to start was income inequality.
    0:02:56 And income inequality has been a super hot topic in America for over a decade now.
    0:03:02 So in 2011, if you guys don’t know, Occupy Wall Street movement was happening, right?
    0:03:05 And their big slogan was, we are the 99%.
    0:03:09 And I learned that you actually went down to the protests with a camera and a sign that
    0:03:12 said, I am the 1%, let’s talk.
    0:03:17 And wealth inequality has actually gotten a lot worse since 2011.
    0:03:23 And I came across a recent stat that said the top 1% of American households held about 30%
    0:03:25 of the nation’s total net worth.
    0:03:28 So, first of all, do you think this is a problem?
    0:03:34 Well, first of all, just about the Occupy Wall Street thing that I did, I went down there, it was,
    0:03:35 I was working with Reason TV.
    0:03:38 And so they initially sponsored it.
    0:03:44 And the video ended up getting tens of millions of views on multiple channels.
    0:03:47 And this is a while ago when that was a lot of views.
    0:03:50 I mean, YouTube wasn’t as big back then as it is now.
    0:03:52 So it did really well.
    0:03:56 I mean, if you want to see it, I eventually, a few years ago, I just put a copy of it on my
    0:03:57 YouTube channel.
    0:04:00 And even there, I’ve got over 5 million views.
    0:04:01 I put it up a few years ago.
    0:04:03 But it’s a great video.
    0:04:06 I think it’s about two hours if you have the time.
    0:04:10 And it did make a big impact because I still get emails now.
    0:04:15 I mean, every week, at least I get one from somebody, usually young people, who let me know
    0:04:17 how influential this was.
    0:04:21 It opened their eyes to a lot of things that they didn’t understand.
    0:04:24 Now, getting to your income inequality question.
    0:04:29 I mean, first of all, there’s always going to be income inequality in a free market, in
    0:04:29 capitalism.
    0:04:31 People are not equal.
    0:04:33 I mean, they’re equal under the law, right?
    0:04:38 That is a tenant of government that all everybody is equal under the eyes of the law.
    0:04:44 But we’re all not equal in our abilities, in our intelligence, in our drive, in our goals.
    0:04:48 And so there are going to be people that are more successful than other people.
    0:04:49 And so they’re going to be wealthier.
    0:04:51 I mean, that’s just what you’re going to have.
    0:04:59 But under capitalism, the beauty of capitalism is even the poor people can be rich relative
    0:05:01 to how they would be in another system.
    0:05:06 And in fact, the poorest people in America today live better than the richest people did
    0:05:07 hundreds of years ago.
    0:05:14 If you look at all of the things that capitalism has produced that have increased the quality
    0:05:19 of life, hundreds of years ago, if you wanted to listen to music, you had to be wealthy enough
    0:05:22 to afford to have a live band play for you, right?
    0:05:25 You couldn’t just, you know, go on the internet and, you know, and listen to stuff.
    0:05:30 So a lot of things that you had to be rich to have, now everybody has them.
    0:05:34 I mean, I remember when the first cell phone came out, I didn’t even want to buy one because
    0:05:35 I couldn’t afford it.
    0:05:41 I remember I went to a store and I saw this high def television in like a Best Buy or something.
    0:05:46 And I was probably maybe in my thirties or like, I couldn’t believe the picture, how
    0:05:48 great it was, but I couldn’t afford it.
    0:05:51 It was like $10,000, which was a lot of money back then.
    0:05:54 And Matt, you know, it’s still a lot of money, but it was a lot more money in the eighties.
    0:05:59 But the reason that everybody’s got a television of, you know, high def television, the reason
    0:06:05 that even people on welfare have cell phones now is because capitalism made them more abundant
    0:06:06 and less expensive.
    0:06:12 But income inequality today is actually higher than it’s ever been.
    0:06:19 And the reason for that is because of the monetary policy that the Federal Reserve has pursued.
    0:06:27 And as a result of that, we have an extreme income inequality that is not the natural byproduct
    0:06:30 of capitalism and which is a problem.
    0:06:35 But the solution isn’t for the government to try to redistribute the wealth from the rich
    0:06:36 to the poor.
    0:06:40 That always backfires and that will lead to even greater income inequality.
    0:06:47 What we have to do is change the monetary policy that has enriched the few at the expense of
    0:06:51 the many, because what the government has been doing is that they’ve been fueling inflation.
    0:06:55 They’ve been running huge deficits, printing a lot of money, creating a lot of inflation.
    0:07:03 The beneficiaries of that inflation are primarily the wealthy who own assets and who are able to
    0:07:06 leverage those assets with cheap money to achieve more wealth.
    0:07:13 But the middle class and the poor suffer because all they end up with is higher prices for the
    0:07:14 goods and services that they buy.
    0:07:19 And they’re also encouraged to go deeper into debt to afford to pay those bills.
    0:07:22 And so instead of building wealth, they build debt.
    0:07:26 They get poorer and poorer as they continue to borrow money to consume.
    0:07:33 In the meantime, a lot of the money that should be invested productively that would result in
    0:07:38 a higher standard of living for everybody that would create more goods and services and lower
    0:07:43 prices, we end up just fueling speculative bubbles on Wall Street.
    0:07:49 And so the policies that are being pursued are exacerbating the income inequality and they’re
    0:07:51 undermining the collective standard of living.
    0:07:57 And also the government perpetuates poverty with the welfare system that we have, where
    0:08:03 people are paid basically not to be productive and it breeds a culture of dependency.
    0:08:09 And we have a lot of things like the minimum wage law and occupational licensing and payroll
    0:08:15 taxes and regulations that make it very difficult for people that don’t have skills to get jobs.
    0:08:20 And the most important thing for somebody who doesn’t have a skill is to get a job because
    0:08:23 on the job training is the best way to get skills.
    0:08:26 And the more skills you have, the more money you can earn.
    0:08:32 But if the government erects a lot of barriers to make it harder to get that first job, then
    0:08:34 you never get on the economic ladder.
    0:08:39 And so a lot of people have been trapped in poverty because of the welfare state and a lot
    0:08:44 of these regulations that in some cases are well-intentioned, but they backfire.
    0:08:49 I really love that you explained all this because I feel like it foreshadows our conversation
    0:08:54 later because I’m going to ask you about why you feel we’re in a bubble economy and economic
    0:08:59 policies and the Trump administration and what you foresee is going to happen with all of that.
    0:09:04 But first, I really want to stick on this like high earner 1% topic.
    0:09:12 And I want to understand what you think is misunderstood about 1%ers and also how do they bolster the
    0:09:13 economy, these 1%ers?
    0:09:22 Well, most people who get wealthy do it because they have created something of value.
    0:09:25 The way you get rich, honestly, right?
    0:09:29 I mean, obviously, there could be a thief that could just steal something and then he gets
    0:09:30 rich dishonestly.
    0:09:36 But if I start a business, and that’s the way most people achieve wealth, they start a business.
    0:09:41 And when you have a business, you can’t force anybody to be your customer.
    0:09:42 They have to choose.
    0:09:45 They have to voluntarily buy whatever it is that you’re selling.
    0:09:49 And people will always act in their own self-interest.
    0:09:54 And so if I start a business and now people want to buy stuff from me, it’s because whatever I’m
    0:09:56 selling makes their lives better.
    0:10:01 And they value what I’m selling more than the money that they’re paying me to provide them with
    0:10:01 that.
    0:10:08 And so that’s a good thing because in capitalism, the more money you earn, by definition, the more
    0:10:11 people that you’ve helped, you’ve improved their lives.
    0:10:16 You’ve given them a better product at a higher quality or at a lower price.
    0:10:21 And they voluntarily gave you their money that they worked hard to earn.
    0:10:25 They gave you that money to buy your product or, you know, or utilize your service.
    0:10:30 And generally, in the process, if I’m going to create a business, I usually can’t do it all
    0:10:31 by myself.
    0:10:32 I need help.
    0:10:34 I have to hire some people to help me.
    0:10:40 And so now I’m creating employment opportunities for people because a lot of people can’t start
    0:10:41 their own business.
    0:10:43 They don’t have the savings, the capital.
    0:10:47 They don’t have the know-how and they can’t afford to take the risk.
    0:10:50 When you start a business, you may not make any money.
    0:10:54 I mean, there’s a lot of risk associated with setting up a business.
    0:10:57 And usually you have to put up money in order to do it.
    0:10:58 And you may lose.
    0:11:00 You may, in fact, most businesses fail.
    0:11:05 That means the people who start the businesses lose money, but their employees don’t lose money.
    0:11:11 When you hire somebody to work, you got to give them a salary, a wage, whether you make
    0:11:12 money or not.
    0:11:16 If you rent office space, you got to pay the landlord, whether you make any money or
    0:11:16 not.
    0:11:21 So the business owner, the entrepreneur is the last person to get paid.
    0:11:23 And he’s usually the hardest working.
    0:11:27 I know when I, you know, and I started my business, I was the first one there and I turned off the
    0:11:28 lights at night.
    0:11:29 I worked harder than anybody.
    0:11:32 And for the first several years, I made no money.
    0:11:36 So there’s not a lot of people that are willing to put in that kind of effort.
    0:11:39 People, some people don’t want to work 14 hour days.
    0:11:41 They want to work for eight hours.
    0:11:42 They want to take the weekends off.
    0:11:45 When you own your own business, you never have a weekend off.
    0:11:47 Even if you’re not at work, you’re still working.
    0:11:51 So it’s very difficult to be a successful entrepreneur, but it’s very important.
    0:11:56 And if you succeed, you deserve all the money that you make.
    0:11:59 And the more money you make, the more people you’ve helped.
    0:12:02 You’ve improved their lives or you wouldn’t make any money.
    0:12:08 And the other beauty of capitalism is if I set up a business and I don’t make any money,
    0:12:09 that means I’ve failed.
    0:12:16 That means my efforts have not produced any real value, meaning I hired people to work
    0:12:18 who could have worked someplace else.
    0:12:20 I took that labor, which is not unlimited.
    0:12:22 I took some scarce labor.
    0:12:24 Maybe I rented some space.
    0:12:25 I used some materials.
    0:12:31 I used scarce resources and I couldn’t produce a product or service that I could sell at a profit.
    0:12:37 That means the people don’t value what I’m doing as much as it’s costing me to produce it.
    0:12:40 And so I’m net destroying value.
    0:12:42 And so I go out of business.
    0:12:45 But if I succeed, I stay in business and I make money.
    0:12:47 But that’s how capitalism works.
    0:12:50 That’s how resources get efficiently allocated.
    0:12:53 That’s why socialist countries are broke.
    0:12:54 Communist countries have nothing.
    0:12:57 The people starve because you don’t have a profit motive.
    0:12:58 You don’t have the right incentives.
    0:13:04 When you have a bunch of bureaucrats in government trying to figure out what people want, it can’t work.
    0:13:16 You need to have individual entrepreneurs incentivized by profit in order to have an efficient allocation of resources in order to create anything, in order to invent anything.
    0:13:18 People operate in their own self-interest.
    0:13:26 So if I know that if I start a business and I do something good, I could get rich, well, then I’m going to do it.
    0:13:30 But if I don’t have that incentive, then why should I take the risk?
    0:13:35 Why should I put in all the effort if I can’t benefit from that?
    0:13:41 And so you can’t look at somebody who’s wealthy and think that, oh, they’re a bad person, they’re an evil person.
    0:13:42 They’re not.
    0:13:44 The people who have helped us the most.
    0:13:47 I mean, everybody, you know, you look, oh, I’ve got this iPhone that I really like.
    0:13:54 Well, you think you’d have an iPhone if Steve Jobs and his early investors couldn’t make any money creating those products?
    0:13:58 The problem isn’t the wealthy people in the free market.
    0:14:00 It’s the wealthy people in government.
    0:14:07 It’s people who get rich off of government because that’s the problem, because government isn’t about voluntary transactions.
    0:14:09 Government is about force.
    0:14:12 A businessman can’t take your money away from you.
    0:14:15 A businessman has to earn your money.
    0:14:20 He has to convince you to spend your money at his business as opposed to somebody else’s.
    0:14:23 And he can only do that by offering you a better deal.
    0:14:25 Government takes your money by force.
    0:14:28 Government says you have to give me your money whether you like it or not.
    0:14:31 And so that’s what people have to be afraid of.
    0:14:32 Big government.
    0:14:34 Big government can harm you.
    0:14:35 A big business can’t.
    0:14:41 All they can do is try to earn your money by providing you things that make your life better.
    0:14:42 You’re so right.
    0:14:47 It’s the politicians and the government that get rich off our money.
    0:14:50 That’s the bad thing because entrepreneurs, they’re taking risks.
    0:14:52 They’re creating jobs.
    0:14:58 They’re making our standard of living so much better through innovation and technology and better health care
    0:14:59 and all these great things.
    0:15:01 And entrepreneurs really push the world forward.
    0:15:07 So sticking on that topic of government taking our money and taxes, when it comes to the one percenters,
    0:15:11 a lot of people complain that it’s the middle class taking all the burden with the taxes.
    0:15:16 And even Warren Buffett once said that he gets taxed less than his secretary.
    0:15:19 So talk to us about that and what you think about that.
    0:15:22 Well, he doesn’t get taxed less than his secretary.
    0:15:26 But, I mean, one thing about Warren Buffett is he worked for free, right?
    0:15:31 Warren Buffett didn’t take a salary because he owned so much stock in Berkshire Hathaway.
    0:15:34 He was earning his money on dividends.
    0:15:35 That was his choice.
    0:15:42 But Berkshire Hathaway, the corporation, paid a corporate income tax before Warren Buffett got his dividend.
    0:15:53 And so when Warren Buffett said, hey, I earned less than my secretary, that’s because he wasn’t counting the taxes that he paid on the corporate level before he got his personal dividend.
    0:15:57 So when you add it together, he did pay a higher tax than his secretary.
    0:16:02 But, you know, people like to use those soundbites as if we need to tax the rich more.
    0:16:04 You know, the rich are already paying a lot of taxes.
    0:16:07 They pay the majority of the taxes.
    0:16:15 But the problem with higher taxes on the rich, and I’m talking about, you know, not somebody that makes 200, 300, 400,000 a year.
    0:16:20 You’re talking about people that are making 10 million, 20, 50 million a year, you know, making a lot of money.
    0:16:23 What do you think rich people do with their money?
    0:16:25 Most of it is invested.
    0:16:26 It’s not spent.
    0:16:29 There’s only so much money you can blow.
    0:16:33 And so most money that wealthy people earn, they invest.
    0:16:43 And that money, assuming they invested productively, the problem is now they just, a lot of it is gambled on the stock on Wall Street and stuff, cryptocurrencies or nonsense like that.
    0:16:55 But without the artificially low interest rates and the things the Fed does, most of the money that wealthy people earn and don’t spend is invested productively.
    0:17:05 It goes to help new businesses start up, all these venture capitalists, all these companies, you know, they get funded, seeded by wealthy people that have the money to risk.
    0:17:11 They put their money at risk to create new businesses, they put their money at risk to create new businesses, which come up with new products and new services.
    0:17:16 And so when you tax the wealthy people, that’s what you reduce.
    0:17:17 You reduce their investments.
    0:17:21 You don’t reduce their consumption because they’re going to buy what they want to buy.
    0:17:23 They just invest what’s left over.
    0:17:32 So the marginal tax rate on the wealthy ends up reducing investment, which means less economic growth and lower prosperity.
    0:17:35 So just take it from the rich is not going to do it.
    0:17:41 Plus, the more you tax wealthy people, the less incentivized they have to make the investment.
    0:17:42 They’ll screw it.
    0:17:43 I’m just going to spend the money.
    0:17:46 Why should I invest it when the government is going to take so much of it?
    0:17:49 Because if you lose money, the government doesn’t share in the losses.
    0:17:52 They just they just want a big chunk of the profits.
    0:17:54 And so that’s not a good partner to have.
    0:17:59 So it’s counterproductive to say, hey, just let’s raise taxes on the rich.
    0:18:04 But I do think that in America today, the middle class pays a tax rate that much too high.
    0:18:07 It’s not just the income tax that they’re paying.
    0:18:10 It’s the payroll tax, the Social Security and Medicare tax.
    0:18:12 And a lot of people don’t realize this.
    0:18:14 They think they just pay their half.
    0:18:19 They just think they pay half of the Social Security tax and the employer pays the rest.
    0:18:21 No, the employer doesn’t pay any of it.
    0:18:24 The employer just collects it from the worker.
    0:18:30 So everybody is paid a little bit less so that their employer can send Social Security
    0:18:31 payments to the government.
    0:18:34 All the Social Security money comes from the worker.
    0:18:40 That’s why if if you’re self-employed, if you’re driving an Uber and you’re an independent
    0:18:43 contractor, you pay a 15 percent self-employment tax.
    0:18:45 But everybody is paying that.
    0:18:49 They don’t realize it because they don’t see it out of their paycheck because the employer
    0:18:51 already factored that in into the wage.
    0:18:54 The wage would be higher without that obligation.
    0:18:57 So everybody is overtaxed, I think.
    0:19:01 But the reason for that is that we have a huge government that’s spending much too much money.
    0:19:07 And so the way to lower everybody’s taxes is to cut government spending substantially.
    0:19:11 But right now we have a huge budget deficit, which means technically we’re not even taxed
    0:19:12 enough.
    0:19:17 Given how much government we have, we’re not paying enough taxes to finance it.
    0:19:23 And the way we end up paying for that government is through inflation because inflation is really
    0:19:28 a tax and the way the inflation tax comes into existence is let’s say the government collects
    0:19:32 a dollar in taxes, but they spend a dollar 50.
    0:19:33 Where do they get that 50 cents?
    0:19:35 They didn’t get it in taxes.
    0:19:36 So they have to create it.
    0:19:39 The Fed creates it or they can borrow it.
    0:19:42 But now the borrowing is financed by the Fed mostly.
    0:19:46 So the government creates that extra 50 cents and they spend it in the circulation.
    0:19:49 And now the people that get that money go out and spend it.
    0:19:51 And that bids up prices.
    0:19:54 And so the increase in price is the tax.
    0:20:00 So instead of the government taking your money honestly, they take it dishonestly through inflation
    0:20:02 by taking your purchasing power.
    0:20:06 So when people are complaining that inflation is too high, it’s taxes that are too high.
    0:20:10 And it’s government spending because that’s the real tax.
    0:20:11 It’s how much government spends.
    0:20:16 So that’s why even when Donald Trump, when he claimed that he had this big tax cut when
    0:20:21 he was president, there was no tax cut because government spending went up every year that
    0:20:22 Trump was president.
    0:20:26 And it’s the amount that government spends that is the actual tax.
    0:20:29 That is the burden that government puts on the economy.
    0:20:36 And all those resources need to be paid for by the public, either through direct taxation or
    0:20:41 sales taxes or income taxes, social security taxes, or they’re going to be paid for by
    0:20:41 inflation.
    0:20:46 And recently, more and more of our government is being paid for by inflation.
    0:20:51 And that’s why inflation, despite what Trump had promised to get elected, inflation is going
    0:20:53 to get worse over the next several years.
    0:20:57 Prices are going to go up more, I think, this year than they did last.
    0:21:03 I could definitely imagine that, especially considering how much we spent on defense and how much we’ve
    0:21:05 sent to Ukraine and Israel.
    0:21:08 It’s been absolutely insane in the past year.
    0:21:12 So I could imagine that that’s going to trickle to inflation in the country this year.
    0:21:14 Defense spending is going to go up.
    0:21:18 But defense is really the only thing the federal government should be spending money on.
    0:21:23 I think we should spend less on defense, but we need to get rid of almost everything else the
    0:21:24 government does.
    0:21:25 That is the problem.
    0:21:29 The federal government is doing so many things that it has no business doing, that it has
    0:21:31 no constitutional authority to do.
    0:21:37 Donald Trump talks about how, you know, 100 years ago, we had no income taxes at all.
    0:21:38 We just had tariffs.
    0:21:43 And we had taxes on liquor and tobacco and firearms, stuff like that.
    0:21:44 But that was it.
    0:21:45 That’s all the federal government ran on.
    0:21:47 Nobody paid an income tax.
    0:21:48 Nobody paid a payroll tax.
    0:21:49 We didn’t have Social Security.
    0:21:53 And America prospered without those taxes.
    0:21:58 We had faster economic growth in the 19th century than we did in the 20th century or now in the
    0:22:00 21st when we had no income tax.
    0:22:05 But the reason we were able to exist without an income tax is because the government was
    0:22:05 tiny.
    0:22:07 The government hardly did anything.
    0:22:09 So it didn’t spend very much money.
    0:22:11 So it didn’t need a lot of taxes.
    0:22:14 And so it could afford to raise that revenue through tariffs.
    0:22:19 But today the government is so big that it’s impossible to get the amount of money that they
    0:22:22 need through indirect taxes like tariffs.
    0:22:26 And so that’s why they they need the income tax, because they take that money right out
    0:22:26 of your paycheck.
    0:22:29 You never get a chance to see it before you even get it.
    0:22:30 The government has it right.
    0:22:32 Same thing with the payroll tax.
    0:22:35 So without those type of taxes, the government couldn’t be this big.
    0:22:40 But those taxes are very economically destructive and they destroy individual liberty.
    0:22:45 I mean, I think it’s horrible that people have to even keep track of how much money they
    0:22:45 earn.
    0:22:50 My grandfather, my father’s father, came to this country as an immigrant.
    0:22:52 He had no money, didn’t speak any English.
    0:22:54 And he never became wealthy.
    0:22:57 He was a middle class guy, but he had a he was self-employed.
    0:22:58 He had a carpentry business.
    0:23:00 He employed a few other carpenters.
    0:23:04 You know, he worked his whole life, but he never kept track of what he earned.
    0:23:05 He had a little business.
    0:23:06 He paid his workers.
    0:23:09 Whatever money was left over was what he had.
    0:23:12 But he didn’t he didn’t write it down because there was no taxes to pay.
    0:23:16 You know, you paid your bills and that was that you didn’t have to have accountants.
    0:23:17 You didn’t have to have lawyers.
    0:23:20 You just earn money and you spend that’s a free country today.
    0:23:23 You know, every you know, you have to tell the government everything you do.
    0:23:26 They want to know everything, you know, all the money you earn, everything you bought.
    0:23:31 I mean, so we have a lot less freedom today than we did before we had an income tax.
    0:23:36 Do you feel like this new department led by Elon Musk is going to change anything?
    0:23:38 Doge, I think it’s called.
    0:23:42 I don’t think there’ll be a substantial change such that it makes a difference.
    0:23:44 I mean, it’s not really a department.
    0:23:48 First, it was going to be a think tank, but now Donald Trump signed an order.
    0:23:51 So now he’s kind of brought Doge into the White House.
    0:23:55 So the people that work for Doge are actually going to be government employees.
    0:23:58 So that’s more money we’re going to spend hiring these these workers.
    0:24:05 But I think their mission is going to be more trying to make our IT systems more efficient,
    0:24:06 up to date.
    0:24:08 That might save some money.
    0:24:10 But in the scheme of things, it’s not going to be enough.
    0:24:16 I mean, we’re not going to be eliminating government agencies and departments, you know,
    0:24:19 like Malay is doing down in Argentina.
    0:24:20 I mean, that’s what we need.
    0:24:22 We need that type of reform.
    0:24:24 But I don’t think we’re going to get it.
    0:24:29 I don’t think we’re we’re desperate enough yet that people aren’t it hasn’t been bad enough.
    0:24:34 It took a long time for the Argentine people to be willing to swallow the bitter tasting medicine,
    0:24:40 because in order to really make America great again, in order to go from a bubble economy to
    0:24:45 a real economy that would really benefit everybody, there’s going to be a transition that’s going
    0:24:46 to require a severe recession.
    0:24:50 We’re going to have falling stock prices, falling real estate prices.
    0:24:52 There’s going to be bankruptcies.
    0:24:54 People are going to lose money.
    0:25:00 All that is constructive, necessary, you know, restructure the economy the right way to go back
    0:25:04 towards savings and production and away from debt and consumption.
    0:25:06 They’re doing that in Argentina.
    0:25:08 But we need to do that here.
    0:25:10 But nobody is prepared for that.
    0:25:11 Nobody wants to do it.
    0:25:13 Donald Trump didn’t campaign on it.
    0:25:17 And so all he can do is try to blow more air into the bubble.
    0:25:20 That’s going to continue to exacerbate the income inequality.
    0:25:23 It’s going to worsen the structural problems.
    0:25:29 And it just exacerbates the ultimate financial crisis that we’re going to have.
    0:25:30 I mean, there’s going to be a day of reckoning.
    0:25:32 We haven’t had it yet.
    0:25:35 We’ve been able to kick the can down the road every time we’ve gotten close.
    0:25:36 But it’s coming.
    0:25:38 You know, it’s long overdue.
    0:25:40 And it’s going to be a lot worse because, you know, it took so long.
    0:25:46 And so basically you’re saying until the American people get angry enough about what’s happening,
    0:25:50 nothing’s going to change because nobody’s protesting in the streets about inflation right
    0:25:50 now.
    0:25:55 I mean, they protested to the point where they elected Trump, but Trump didn’t get elected
    0:25:58 promising to take away anybody’s benefits.
    0:26:00 The reality is Social Security needs to be cut.
    0:26:04 Medicare, Obamacare, government pensions.
    0:26:07 There needs to be cuts because there’s no money to make the payments.
    0:26:09 But they don’t want to admit that.
    0:26:10 So they’re just going to print money.
    0:26:12 And then that just means more inflation.
    0:26:16 But until we have substantive cuts, the inflation is not going to stop.
    0:26:18 But we also need higher interest rates.
    0:26:21 They’re still too low and the Fed is cutting them.
    0:26:25 But if we get higher interest rates, well, that’s a huge problem for the leverage in the
    0:26:26 economy.
    0:26:31 And so they don’t want to let interest rates go to where they need to be because of the short
    0:26:33 term pain that that will create.
    0:26:34 But that’s what’s needed.
    0:26:36 Now, the pain itself isn’t what’s needed.
    0:26:41 But unfortunately, it’s necessary for us to get to where we need to be because it’s higher
    0:26:43 interest rates that will encourage more savings.
    0:26:49 And it’s savings that will result in more capital investment, more economic growth, better jobs.
    0:26:51 All that stuff comes from savings and investment.
    0:26:56 But we’re not going to get that if people are spending all their money, if people are buying
    0:27:01 everything on credit cards and taking out student loans and all kinds of consumption-based
    0:27:06 loans that starve the economy of the investment capital it needs to have real economic growth.
    0:27:14 Why do you think America should spend billions of dollars on defense for other countries than
    0:27:16 our old and six people in America?
    0:27:18 I don’t understand that logic.
    0:27:20 We shouldn’t really be doing either.
    0:27:25 And it’s unfortunate that a lot of Americans can’t afford to take care of themselves because
    0:27:27 they were overtaxed for so many years while they were working.
    0:27:28 That’s the problem.
    0:27:30 The government creates that dependency.
    0:27:35 But the reason that we could actually get away with all this stuff is because the dollar
    0:27:37 is still the primary reserve currency.
    0:27:41 The world wants our dollars, even though it cost us nothing to create them.
    0:27:48 And so we’re able to finance these massive deficits because of the unique status the dollar
    0:27:48 has.
    0:27:54 So we could create dollars out of thin air and use them to buy the goods that other people
    0:27:56 work hard to produce.
    0:27:57 And we get it basically for free.
    0:28:02 So that’s really what’s allowing us to continue to live beyond our means.
    0:28:05 There’s a point where we’re not going to be able to do that anymore.
    0:28:07 And the dollar will collapse.
    0:28:10 So we won’t be able to import all these products.
    0:28:12 And we won’t be able to rely on foreign savings.
    0:28:15 I mean, right now, the world loans us their savings.
    0:28:17 The world buys our debt.
    0:28:20 But when the world doesn’t want to do that anymore, we’re stuck.
    0:28:25 OK, well, this is a good transition because you were just talking about how the dollar is
    0:28:26 really worth nothing.
    0:28:30 And something else that you always talk about is this concept of real assets.
    0:28:34 So first of all, talk to us about what a real asset is, in your opinion.
    0:28:40 Well, a real asset, something tangible or even intangible assets sometimes can be real,
    0:28:42 intellectual property, things like that.
    0:28:46 But a real asset, generally, you’re going to think about real estate.
    0:28:51 You’re going to think about stocks that represent ownership in a business.
    0:28:52 And you can own your own business, too.
    0:28:54 You don’t have to own part of somebody else’s business.
    0:28:58 But if you’re working for a living, you have a job, and you’re not going to start your own
    0:29:04 company, pretty much investing in somebody else’s company is the best way to get that type of
    0:29:05 equity.
    0:29:09 But you own real things that the government can’t print as opposed to just having paper
    0:29:10 like a bond.
    0:29:13 If I just have a bond, I’ve loaned somebody money.
    0:29:14 They’re going to pay me back.
    0:29:20 That could be destroyed through inflation because if dollars lose value, I loaned somebody $1,000
    0:29:23 and they pay me back in five years.
    0:29:25 What’s the $1,000 going to buy?
    0:29:25 I don’t know.
    0:29:26 It may not buy very much.
    0:29:27 We have a lot of inflation.
    0:29:32 But if I take that $1,000 and buy a piece of property or into a piece of property or I
    0:29:37 buy shares of a company, if there’s a lot of inflation, well, then the price of those
    0:29:38 assets would go up.
    0:29:40 It’s not like the price of the assets going up.
    0:29:45 The value of the money is going down, but now you need more of the money to buy the assets.
    0:29:51 So real assets can be a hedge against inflation, whereas paper assets just get destroyed by
    0:29:51 inflation.
    0:29:56 I feel like that’s so helpful for us when we’re thinking about what we should actually be investing
    0:30:02 in tangible things, businesses via stocks or even buying a business, right?
    0:30:03 Or investing in a business.
    0:30:03 Go ahead.
    0:30:07 It’s unfortunate because savings is still, it should be a good thing to do.
    0:30:11 Putting money in a bank used to be not a bad place for your money.
    0:30:14 And then the banks could take your money and loan it out.
    0:30:15 They would make loans.
    0:30:16 That’s how they paid you interest.
    0:30:21 You used to back in the day before the government screwed it all up, you would go to the bank and
    0:30:25 put your money in the bank and they’d pay you six, seven, 8% interest on your savings
    0:30:28 account and how did the bank get the money to pay you that interest?
    0:30:33 Well, they, they loaned it out to entrepreneurs who needed the money to start businesses and
    0:30:36 then they charge them more and then you got paid.
    0:30:41 And so people put their money in banks, but the problem is now you put your money to bank,
    0:30:42 they pay you nothing, right?
    0:30:44 There’s like no interest on a bank deposit.
    0:30:49 Maybe you get a quarter of 1%, but inflation is many, many times that you’re punished.
    0:30:52 If you put money in a bank, the government is punishing.
    0:30:53 The government is taxing you.
    0:30:57 You’re losing a value every year that you leave your money in the bank.
    0:31:00 So you’re forced to do something else with it.
    0:31:01 Otherwise you’re going to lose it.
    0:31:07 But that’s unfortunate because those bank deposits could be vital to helping us grow the economy.
    0:31:09 And we want to encourage savings.
    0:31:11 We don’t want to punish people for saving.
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    0:36:14 You also talk about investing in gold.
    0:36:16 You’re known for showing off.
    0:36:20 I don’t see any gold that you’re wearing right now, but you’re known for wearing gold all the
    0:36:20 time.
    0:36:21 Oh, no, I do.
    0:36:22 I have a watch on.
    0:36:23 It’s gold.
    0:36:24 Oh, there you go.
    0:36:25 You got a gold watch on.
    0:36:27 So why do you invest in gold?
    0:36:29 Why do you feel like it’s such a great store of value?
    0:36:33 I look at gold not so much as an investment, but as a store of value.
    0:36:35 So gold is money.
    0:36:41 Gold constitutionally, if you know, in 1789, when they established the United States and
    0:36:44 they wrote the Constitution, gold and silver were written in as money.
    0:36:46 It’s the only lawful money in the country.
    0:36:50 It’s the only thing that states can make legal tender is gold and silver.
    0:36:55 The only thing the federal government was authorized to do was to take gold and make a coin out
    0:36:56 of it, gold and silver.
    0:36:58 So that’s money.
    0:37:03 And when the country was started in 1789, the dollar, $20 was an ounce of gold.
    0:37:06 By definition, that’s basically what it was.
    0:37:08 If you had 20 paper, you know, $20, you had an ounce of gold.
    0:37:14 And in 1913, 120 years later or so, it was exactly the same.
    0:37:17 An ounce of gold was 20 bucks in 1913 when they created the Fed.
    0:37:21 Now you need $2,750 to buy an ounce of gold.
    0:37:26 The dollar has lost more than 99% of its value relative to gold because we’ve printed so many
    0:37:27 of them.
    0:37:30 Before we had a Federal Reserve, the dollar held its value.
    0:37:35 So when you’re holding gold, you’re holding real money that doesn’t lose its value.
    0:37:41 And in the future, gold is just like gold went up 100-fold, it’ll go up another 100-fold.
    0:37:43 But it’s not gold going up.
    0:37:47 It’s just the money going down because they keep printing it in order to fund the deficit
    0:37:48 spending.
    0:37:51 So gold is the way you can save your money.
    0:37:56 Unfortunately, if I save in gold, it doesn’t have any real benefits for society because I’m
    0:38:00 not putting my money in a bank where it can be loaned out, I’m putting it in a safe hidden
    0:38:01 in my house somewhere.
    0:38:04 But it’s unfortunate that people have to just buy gold.
    0:38:08 Now you could loan out your gold, but nobody does that really.
    0:38:09 I mean, you just save it.
    0:38:13 But it’s still better than putting money in the bank and getting hardly any interest.
    0:38:19 Gold, the US stock market over the last 25 years, even though it’s gone up fourfold, the
    0:38:24 Dow Jones is four times what it was in the year 2000, gold is almost eight times.
    0:38:28 So the stock market is actually going down if you price it in real money.
    0:38:29 It’s only up.
    0:38:32 It looks like it’s up when you price it in funny money.
    0:38:36 But I don’t look at gold as an investment, more of just a store of wealth.
    0:38:41 So if you want to get rich, buying gold is generally not how to do it.
    0:38:46 But I like to invest, like you mentioned Warren Buffett, I like to invest in productive assets.
    0:38:51 I have some gold and I recommend that everybody, you want to keep some gold, but you want to
    0:38:52 invest in productive assets.
    0:38:57 Now, probably the most lucrative asset you can invest in is your own business.
    0:39:01 And again, I said earlier that the people who are really wealthy, that’s where their wealth
    0:39:02 came from.
    0:39:04 Now, yes, you could lose money in your own business too.
    0:39:09 But if you’re successful and you do it well, generally investing in a successful business
    0:39:14 that you own and control, the return will be better than just giving it to somebody else.
    0:39:18 But if you don’t have your own business, you’re just working for wages, you’re not going to
    0:39:22 get rich that way, but you can invest in other people’s businesses.
    0:39:26 So you can invest in stocks, but you need to look at the companies.
    0:39:30 You need to have some understanding of what you’re buying because a lot of people today
    0:39:32 just buy a ticker symbol that’s going up.
    0:39:37 And a lot of the stocks that people are buying are overpriced dramatically and that the people
    0:39:42 who are buying them, ultimately someone’s going to get left holding the bag when the market
    0:39:42 tanks.
    0:39:48 So you have to look at undervalued companies that you could buy that pay good dividends and
    0:39:52 have good earnings that may not be the sexy story that everybody’s talking about.
    0:39:57 In fact, generally, if you want to buy something that has value, nobody’s talking about it.
    0:39:59 When everybody’s talking about it, it’s expensive.
    0:40:02 When all your friends are buying something, chances are they’re overpaying.
    0:40:04 I mean, I do a lot of that.
    0:40:09 I have in my company, Europe Pacific Asset Management, I have a team of portfolio managers and we’re looking
    0:40:12 for these undervalued companies and we’re buying them for you.
    0:40:18 I have five mutual funds that I run that people can buy a no load at any of the discount brokerage
    0:40:23 firms or they can contact, you know, go to my website at europepack.com and get information
    0:40:24 or talk to one of my representatives.
    0:40:27 We can help you by buying the right companies.
    0:40:32 I’m investing mostly outside the United States right now because most of the good companies
    0:40:35 in America are very overpriced right now.
    0:40:35 That’s a problem.
    0:40:41 And so in order to get real value, a lot of times you’re in emerging markets to get that
    0:40:41 value.
    0:40:46 But long-term, and especially if you have a young audience, you got people in their
    0:40:50 twenties and thirties and they’re trying to build a portfolio for when they get to be my
    0:40:51 age, you know, I’m 61 or older.
    0:40:57 I think the stocks that I’m buying are going to deliver much, much greater long-term returns
    0:41:00 than people who are gambling on what’s hot right now.
    0:41:04 And that would include anybody, you know, who’s been, you know, suckered into the crypto craze
    0:41:09 because that’s the epitome of speculation because you’ve got absolutely nothing behind
    0:41:09 it.
    0:41:11 It’s just all air.
    0:41:11 It’s all hype.
    0:41:18 And so, yeah, people can make money off of other people’s greed and ignorance, but at some
    0:41:19 point you run out of fools.
    0:41:21 It’s called the greater fool theory.
    0:41:26 Like you buy something because you expect some other fool to pay more and that fool buys it
    0:41:30 because he thinks another fool will pay even more money than he did.
    0:41:34 And so far that’s worked really well for the Bitcoin and some other things.
    0:41:36 But it can’t go on forever.
    0:41:38 Eventually, you run out of fools.
    0:41:41 Now, right now, they’re trying to force the government to buy it.
    0:41:47 Donald Trump was able to get a lot of campaign contributions and a lot of votes by pandering
    0:41:48 to crypto.
    0:41:51 Now they’re expecting, you know, something for that.
    0:41:54 I don’t think Trump is going to deliver on those expectations.
    0:41:56 I don’t think we’re going to have a Bitcoin reserve.
    0:42:02 We may have some more regulation that is less obstructive, which is fine with me.
    0:42:03 I don’t like regulation.
    0:42:04 I mean, the less, the better.
    0:42:05 And that would include crypto.
    0:42:08 I just want less regulation and more freedom.
    0:42:11 And that includes the freedom to lose your money.
    0:42:12 People can do foolish things.
    0:42:14 I don’t want to stop you.
    0:42:16 You know, if you want to smoke cigarettes, smoke them.
    0:42:17 I don’t advise it.
    0:42:19 I don’t think it’s a healthy way to go.
    0:42:20 But if you like it, go ahead and do it.
    0:42:23 If you want to lose your money in crypto, go ahead.
    0:42:26 It’s not up to me to tell you what to do with your money.
    0:42:28 But the government shouldn’t buy any of it.
    0:42:30 The government should encourage it.
    0:42:39 Because, you know, the more resources, unfortunately, that go into crypto, the less resources that can go someplace else where they’re actually needed.
    0:42:41 We want to produce things of real value.
    0:42:43 We just don’t want to create worthless tokens.
    0:42:45 That doesn’t give you anything.
    0:42:50 I mean, yes, you can make money in crypto, but there’s no wealth that’s actually created.
    0:42:56 All that happens is wealth is transferred from the people who buy the crypto to the people who are selling it.
    0:42:57 You know, it’s like at a casino.
    0:43:02 I mean, if I make money playing blackjack, I didn’t, you know, it’s because somebody lost money at the table.
    0:43:05 There’s no wealth that’s created from that.
    0:43:10 Now, maybe the casino makes a little money because they’re cutting the pot, but, you know, we’re not creating any wealth.
    0:43:12 And that’s what’s going on with crypto.
    0:43:20 I’d rather see people investing money productively, you know, so that we can have more goods and services to consume, not just more gambling.
    0:43:24 There’s so much that I want to highlight and touch on and what you just said.
    0:43:29 First of all, I feel like for my listeners tuning in, there’s a lot of people who want to be entrepreneurs.
    0:43:36 And I want to highlight what you said about the fact that investing in your own business is probably the best investment that you can make.
    0:43:39 I remember I started my business in 2020.
    0:43:43 I took all my money out of the stock market because it was like tumbling.
    0:43:47 And I decided I was just going to pour it into my social agency, my network.
    0:43:50 I took all my podcaster sponsorship money.
    0:43:51 My podcast was big back then.
    0:43:54 And I just pumped it into hiring employees and all this stuff.
    0:43:58 And I didn’t save any money, literally no money for like two years.
    0:44:00 And I was just pumping it into my business.
    0:44:04 My business made $7 million last year on track to make $10 million this year.
    0:44:10 And I’m doing financially better than I ever would have if I like just put it in stocks.
    0:44:10 Right.
    0:44:11 I just invested in myself.
    0:44:13 I mean, look, congratulations.
    0:44:15 And that’s still what you’re saying.
    0:44:16 You didn’t save any money.
    0:44:20 You had savings and you invested those savings in your business.
    0:44:27 But see, the way you get savings, and this is how it’s all upside down, you under consume, you earn money.
    0:44:33 And instead of spending it on vacations or a fancy car or jewelry or handbags, right?
    0:44:40 Like a lot of other gals might, you took that money and you forego those things, even though those things are fun.
    0:44:47 I still bought a lot of handbags and clothes, but I’m sure you’re buying them now making $7 million a year.
    0:44:49 You probably have a pretty nice closet there.
    0:44:55 But the point is that years ago, instead of buying handbags, you invested in your business.
    0:44:59 And so you delayed that gratification.
    0:45:00 You under consumed.
    0:45:02 You live beneath your means.
    0:45:05 And that enabled you to grow your business.
    0:45:07 And in the process, you hired other people.
    0:45:09 You created other jobs.
    0:45:18 And you’re also providing a service because people listen to your podcast because they enjoy it, because they gain something from the experience.
    0:45:21 Either it’s entertainment or they get knowledge.
    0:45:22 So you’re helping people.
    0:45:25 And as a result of that, you’re making money.
    0:45:29 And so, yeah, I mean, and you deserve what you’ve earned.
    0:45:36 And if you probably look at all the people that are listening to your podcast, you’re not actually getting that much money from any one individual.
    0:45:38 But you add them all up, right?
    0:45:44 A lot of people, you make a little bit of money from a lot of people, and it turns into a pretty lucrative business.
    0:45:46 But I’m sure you enjoy what you’re doing.
    0:45:47 Yeah.
    0:45:48 That is the key.
    0:45:53 I mean, I tell a lot of people, look, you’ve got to go into business, but you’ve got to figure out what you enjoy.
    0:46:00 Because in order to succeed at something, you have to spend a lot of time and devote a lot of efforts into doing it.
    0:46:03 And if you don’t like it, it’s going to be very difficult to do.
    0:46:07 Well, you’ve got to figure out what you’re good at, and you’ve got to figure out what you like.
    0:46:09 And hopefully, they’re the same thing.
    0:46:12 And then you have the ability to really grow a business.
    0:46:17 And some people maybe don’t have a lot of the skills that might be required.
    0:46:24 And so you might need to take in a partner or have somebody else that might be able to do parts of the business that maybe you can’t do on your own.
    0:46:32 And I’m sure now, too, now that you’re bigger, you said, you know, you have employees that, you know, you have tasks to do certain things so that it frees up your time to do other things.
    0:46:37 So I want to talk to you about Bitcoin, because I also was skeptical about Bitcoin.
    0:46:43 I remember I did like basically a documentary series about Bitcoin in 2018.
    0:46:45 I interviewed like all these experts.
    0:46:48 It took me three months to put out the project.
    0:46:49 And then what did I do?
    0:46:52 I didn’t invest in Bitcoin after all of that.
    0:46:59 And I am kicking myself now because I would have been so rich had I just done that in 2018 when I was doing all this research about it.
    0:47:02 But I was always skeptical about Bitcoin, too.
    0:47:07 But I just don’t understand really like logically how it’s actually that much different than gold.
    0:47:09 Gold is a finite resource.
    0:47:12 Bitcoin has a 21 million cap, right?
    0:47:15 There’s only 21 million Bitcoin out there.
    0:47:17 They both don’t really have that much utility.
    0:47:19 So how are they much different?
    0:47:24 Well, first of all, there’s a there’s a big difference between gold and Bitcoin.
    0:47:42 But Bitcoin was modeled after gold in that they tried to replicate in Bitcoin some of the properties that made gold better money than salt or cattle or other things that have been used as money over the centuries.
    0:47:48 That’s why Bitcoin is represented to look like a coin and its color is gold.
    0:47:51 It’s not an accident that they chose gold, right?
    0:47:52 They wanted to make it look like gold.
    0:47:55 The way you create a Bitcoin is you mine it.
    0:47:57 Well, there’s no mining.
    0:47:58 There’s no picks and shovels.
    0:47:59 Why do they call it mining?
    0:48:00 Well, because you mine gold.
    0:48:04 But the way you create a Bitcoin is you solve a mathematical equation.
    0:48:07 So that’s not doing math problems isn’t mining.
    0:48:11 So they try to kind of counterfeit the properties of gold.
    0:48:12 They made it visible.
    0:48:15 Yes, Bitcoin is scarce.
    0:48:17 There’s 21 million Bitcoin.
    0:48:20 But, you know, there’s 2.1 quadrillion Satoshis.
    0:48:21 That’s the smallest unit.
    0:48:24 So 2.1 quadrillion is a pretty big number, right?
    0:48:27 So there’s plenty of Satoshis to go around, right?
    0:48:30 Everybody can have several hundred thousand of those things.
    0:48:33 So it’s not like it’s scarce in that sense because you can divide it.
    0:48:39 You can’t divide gold into that small particles because they’d blow away.
    0:48:40 You wouldn’t have any idea where they were.
    0:48:42 And you need a certain amount of gold.
    0:48:44 Like I showed you my gold watch.
    0:48:46 I’m sure you have a lot of gold jewelry.
    0:48:47 That is utility.
    0:48:52 Gold is the most useful metal on the periodic table.
    0:48:55 There’s more you can do with gold than any other metal.
    0:49:00 The reason we don’t use gold more is because it’s too expensive, because it’s so valuable.
    0:49:03 But for certain things, gold is used.
    0:49:05 There’s gold in every cell phone.
    0:49:14 Gold is a very useful metal in industry, in electronics, in medicine, in dentistry, in aerospace.
    0:49:22 They’re constantly coming up with new uses for gold because there are things that you can do with gold that you can’t do with any other metal.
    0:49:28 And so the reason that gold is a store of value is because, unlike other metals, gold doesn’t decay.
    0:49:30 It doesn’t tarnish.
    0:49:35 You find a wrecked ship that went down in the Caribbean 500 years ago.
    0:49:40 If you could find that shipwreck, if there was some gold, it’s still there.
    0:49:44 It looks exactly the way it looked, but the day it sunk, everything else is gone.
    0:49:50 But the gold is still there, and it’s just as beautiful as it was 500 years ago when the ship sunk.
    0:50:02 So if you have gold and you don’t use it to make a product, if I just hold a gold bar, a gold coin, in 1,000 years, somebody can take that gold coin and do whatever they want with it.
    0:50:05 They can melt it back down, and they can use it for whatever they want.
    0:50:11 So when you own gold, you are storing all of the things that you can do with gold in the future.
    0:50:16 If I tried to do that with anything else in 1,000 years, it might not be there anymore.
    0:50:17 It’s gone.
    0:50:19 It’s disintegrated, decayed.
    0:50:24 And gold is relatively inexpensive to store for all the value that you pack into a small place.
    0:50:28 So Bitcoin isn’t a store of value because it doesn’t have any actual value.
    0:50:30 You don’t do anything with a Bitcoin.
    0:50:32 Nobody does anything with Bitcoin.
    0:50:33 You just hold onto it.
    0:50:37 You can trade it, but that doesn’t mean it has any intrinsic value.
    0:50:38 You just buy it and selling it.
    0:50:41 The person who buys it just turns around and sells it.
    0:50:43 No one does anything with it.
    0:50:50 Even if you don’t do anything with the gold that you buy, somebody in the future could do something with that gold, and that’s why it has value today.
    0:50:55 Bitcoin has a price, and price and value are two totally different things.
    0:51:02 And Bitcoin’s price has gone up dramatically since I first learned about it when it was under $10.
    0:51:06 But it doesn’t have any more value because the value is zero, really.
    0:51:10 But if the longest people want to buy it, the price can keep going up.
    0:51:14 The problem is when people stop wanting to buy it, then the price crashes.
    0:51:16 And why do people want to buy Bitcoin?
    0:51:17 Because they think they’re going to get rich.
    0:51:19 They think the price is going to go to the moon.
    0:51:21 That’s why they’re holding onto it.
    0:51:27 But the supply of cryptocurrencies continues to explode.
    0:51:30 You know, now they’re creating like a million meme coins a day.
    0:51:34 The Donald Trump meme coin, that has a limited supply, too.
    0:51:36 I mean, it’s a billion of them.
    0:51:40 But again, I said there’s 2.1 quadrillion Satoshis, so forget about the numbers.
    0:51:43 And there’s a Melania coin, and who knows how many other coins.
    0:51:50 But there’s all kinds of tokens before the coins that you could buy that all compete with Bitcoin.
    0:51:56 There’s an unlimited supply of cryptos that could be created that are exactly like Bitcoin.
    0:52:02 In fact, a lot of them are better in that they’re cheaper to transfer.
    0:52:05 And so why not use those, right?
    0:52:10 I mean, it costs less money to actually send them or try to use them for whatever.
    0:52:11 They’re faster and cheaper.
    0:52:14 So what’s so special about Bitcoin?
    0:52:17 The only thing that’s special about it is that it was the first one.
    0:52:21 And because it’s the first one, it’s got the most capacity behind it.
    0:52:24 You have a lot of Bitcoin miners that are out there.
    0:52:28 You have a bigger network that has been built up surrounding Bitcoin.
    0:52:30 But that’s today.
    0:52:33 Who knows what it’s going to be like tomorrow with Bitcoin and that?
    0:52:36 I mean, the first is never the best.
    0:52:37 I talked about cell phones.
    0:52:41 The first cell phone is not the cell phone that people use today.
    0:52:42 They made better cell phones.
    0:52:43 They made cheaper cell phones.
    0:52:46 The first car, the first television.
    0:52:48 I mean, those are antiquated at this point.
    0:52:50 I think it’s just a passing fad.
    0:52:53 Yeah, it’s been around for 15 years or so.
    0:52:58 But it hasn’t really been on most people’s radar until the last five years or so.
    0:53:06 Really, 2017, it kind of like showed up and more people started to talk about it when it shot up to 20,000, you know, out of nowhere.
    0:53:09 And then all of a sudden, people started talking about it.
    0:53:12 It hasn’t really been around that long.
    0:53:13 But it’s not money.
    0:53:15 It’s not digital gold.
    0:53:19 Any more than an image of a hamburger is digital food.
    0:53:22 You can’t eat an image of a hamburger.
    0:53:30 You can’t use a picture of a Bitcoin to make jewelry or to conduct electricity or any of the things that gold is used for.
    0:53:32 You can’t just substitute Bitcoin.
    0:53:34 Now, there are a lot of people who say, well, you know, it’s digital gold.
    0:53:36 It’s not digital anything.
    0:53:39 They confuse, like, digital music.
    0:53:47 I don’t need a record or even a cassette tape or a disc anymore to listen to music, right?
    0:53:49 I don’t need to buy a physical object.
    0:53:52 I can listen to music digitally.
    0:53:55 And that’s fine because it’s the same experience.
    0:53:57 I can dance to digital music.
    0:53:58 I can sing along to it.
    0:53:59 I can tap my foot to it.
    0:54:05 So I don’t need the physical record and a phonograph or, you know, whatever, you know, to do it.
    0:54:07 But it’s not the same thing with food.
    0:54:09 And it’s not the same thing with gold.
    0:54:11 Gold’s an actual metal.
    0:54:14 I can’t just substitute an image of gold.
    0:54:19 Like, I can substitute digital music for a record or even a book.
    0:54:21 I can have a digital book that I can read.
    0:54:23 So I don’t need a physical book.
    0:54:25 I can just read the words on a computer.
    0:54:27 But I can’t do that with gold.
    0:54:28 So it doesn’t work.
    0:54:30 Just because it works for some things.
    0:54:35 People want to say, oh, you know, you have analog gold and Bitcoin is digital gold.
    0:54:36 No, Bitcoin is nothing.
    0:54:37 It’s digital fool’s gold.
    0:54:40 It’s not actual, actual gold.
    0:54:45 But, you know, initially, when if you go back and read the white paper from Bitcoin, it was
    0:54:53 supposed to be money, a peer-to-peer monetary system that people would use in transactions to purchase goods and services.
    0:54:57 But it doesn’t actually work for that because it’s so slow and so expensive and it’s volatile.
    0:55:01 So nobody uses it for the purpose that was created.
    0:55:04 Now, early on, it was used to some extent.
    0:55:08 You know, they just let Albright out of jail and he did the Silk Road.
    0:55:14 In the early days of Bitcoin, you did have people using Bitcoin to buy things that were illegal.
    0:55:21 And it didn’t matter that the price was very volatile because, you know, whenever you’re laundering money, I mean, you’re always going to lose a bunch.
    0:55:30 Right. And so if you lose 20 percent in the VIG because the guy that laundered your money charged you 20 points to clean it up, that was OK.
    0:55:34 So people didn’t mind if they were drug dealers were selling drugs for Bitcoin.
    0:55:38 If the Bitcoin went down 20 or 30 percent, it’s OK.
    0:55:41 I still got 70 percent left, which is pretty good.
    0:55:45 But nobody really used it for legal, ordinary transactions.
    0:55:46 There was no reason to do that.
    0:55:48 But now nobody does that.
    0:55:51 They just hold it and all the all they do is trade it.
    0:55:58 And now you have ETFs that own it and companies have been going into debt to buy it like Michael Saylor.
    0:56:02 I mean, that’s one of the reasons that the price does not collapse is you got these big companies.
    0:56:06 Michael Saylor is borrowing a billion dollars a week to buy Bitcoin.
    0:56:08 Does that Bitcoin generate any real income?
    0:56:09 No, it doesn’t generate anything.
    0:56:13 He’s just propping up the price by going into debt to buy more of it.
    0:56:15 Well, let me tell the listeners about this.
    0:56:15 They probably don’t know.
    0:56:17 It’s a micro strategy.
    0:56:25 It’s a technology company and they are buying Bitcoin and they have two percent of the world’s Bitcoin as their investment.
    0:56:28 They’ve like made Bitcoin their corporate strategy.
    0:56:30 They used to be a software company.
    0:56:36 And I suppose also tiny software company buried beneath all that debt and Bitcoin.
    0:56:41 But for all practical purpose, they’re now just a Bitcoin, a levered Bitcoin company.
    0:56:47 Their business model is to go into debt and issue shares to buy Bitcoin.
    0:56:50 And then they try to encourage everybody else to buy Bitcoin.
    0:56:51 That’s their business.
    0:56:55 But the whole thing is going to collapse at some point.
    0:56:56 The stock is going to implode.
    0:56:58 I think it goes bankrupt eventually.
    0:56:59 The question is when.
    0:57:02 But Bitcoin is not digital gold.
    0:57:04 It’s not real money.
    0:57:08 It’s really a digital Ponzi, like a pyramid scheme, a chain letter.
    0:57:10 I call it a blockchain letter.
    0:57:14 The fact that it’s digital internet and all that, that’s what’s new.
    0:57:17 But the idea of a pyramid, that’s old.
    0:57:21 I was going to ask you, could it replace the dollar?
    0:57:23 But you answered that because you said, no, it’s too volatile.
    0:57:25 We’ll never just replace the dollar.
    0:57:27 It’s not going to replace any currencies.
    0:57:30 And it’s certainly not going to replace gold.
    0:57:35 I mean, people are gambling on Bitcoin instead of gambling on other things.
    0:57:40 It’s certainly a substitute for other ways that you could gamble with your money.
    0:57:42 But that’s because Bitcoin has been hot.
    0:57:43 People have been making money.
    0:57:47 Once a lot of people lose a lot of money, it’s going to be a different story.
    0:57:49 Bitcoin is at $100,000.
    0:57:56 When it’s at $10,000 and people have lost 90% of their money, it’s not going to be so popular anymore.
    0:58:01 And a lot of people who own Bitcoin now own it through these exchange-traded funds.
    0:58:03 They’ve bought in their brokerage accounts.
    0:58:07 They just bought it because it was going up and there was a lot of hype around it.
    0:58:11 But when the price really starts to fall, they’re just going to sell.
    0:58:12 They’re not going to hold on forever.
    0:58:14 They’re going to move on to something else.
    0:58:21 They’re going to cut their losses or take whatever profits they have left and move them to another casino.
    0:58:30 And then the price is going to collapse instead of, you know, right now you have a lot of stories about people who bought Lamborghinis because they put a little bit of money into Bitcoin.
    0:58:32 And, you know, now they’ve got all this stuff.
    0:58:40 But they’re going to be replaced by stories of people who went bankrupt because they bought Bitcoin, because they borrowed money to buy Bitcoin.
    0:58:44 And, you know, right now people are still trying to say that you’re getting in early.
    0:58:47 Buy Bitcoin because you’re getting in early.
    0:58:47 It’s still early.
    0:58:48 It is not early.
    0:58:50 Everybody knows about Bitcoin.
    0:58:53 Every cab driver, every cocktail waitress.
    0:58:57 You’re not getting in early when everybody knows about it.
    0:59:00 There’s an old saying, you know, you’re at a poker player, poker table.
    0:59:02 And, you know, if you don’t know who the sucker is, it’s you.
    0:59:04 People buying now are the suckers.
    0:59:10 But if everybody just keeps believing in it and nobody ever stops believing in it, then what will happen?
    0:59:13 Yes, but people do stop believing in it.
    0:59:15 It’s like if once people get nervous, it’s just going to crumble.
    0:59:19 Nothing that can’t go on forever will.
    0:59:26 I mean, that’s why Pyramids schemes, Ponzi schemes, they’re illegal and they’re illegal because they can’t go on forever.
    0:59:32 Look, Bernie Madoff had a Ponzi and it went on for a long time, but they can’t go on forever.
    0:59:33 They eventually collapse.
    0:59:40 And so the same thing is going to happen with crypto, not just Bitcoin, the whole the whole thing, all these tokens.
    0:59:44 Now, is there a future to tokenization?
    0:59:44 Maybe.
    0:59:47 I mean, they talked about this 10 years ago.
    0:59:49 We can tokenize real assets.
    0:59:55 You can take real estate and tokenize it so that ownership of real estate can be evidenced by a token.
    1:00:02 And so instead of selling you a physical deed, I sell you the token that that represents ownership.
    1:00:07 You can tokenize companies instead of having shares on an exchange.
    1:00:14 A company can issue tokens and those tokens can trade on a blockchain and cut out the exchange and the brokers and all that.
    1:00:18 So is there a potential to tokenize real things?
    1:00:19 You could tokenize gold.
    1:00:24 I mean, gold can be stored and then ownership can be evidenced by a token.
    1:00:29 And now I can go into a Starbucks and pay for coffee with gold.
    1:00:33 More importantly, Starbucks can receive real gold for their coffee, right?
    1:00:36 We can tokenize gold and then it can circulate as money.
    1:00:40 So is there a potential for blockchain and tokenization?
    1:00:40 Sure.
    1:00:47 But so far, nobody has even bothered to go in that direction because all everybody cares about is creating coins for nothing.
    1:00:58 When you create a coin out of nothing and then sell it, why create a coin out of something that actually costs you money when I can create one from out of nothing that costs me nothing?
    1:01:00 Now, Bitcoin doesn’t cost nothing.
    1:01:03 You actually spend a lot of money to solve those math problems.
    1:01:10 And that’s why people think Bitcoin is different than, let’s say, Trump coin because of the proof of work.
    1:01:17 If you create a Bitcoin, you had to do the work of solving this problem to get that Bitcoin.
    1:01:20 And so people think that that work gives it value.
    1:01:23 Just like if I want to mine gold, that requires work.
    1:01:25 I’ve got to physically get it out of the ground.
    1:01:29 It takes a lot of effort and energy to produce that gold.
    1:01:32 And it does take a lot of energy to produce a Bitcoin.
    1:01:33 I’m not denying that.
    1:01:40 The difference is when you use energy to produce Bitcoin, you’ve wasted all that energy because at the end of the day, you’ve produced nothing.
    1:01:41 Right.
    1:01:46 So proof of work doesn’t mean anything if my work didn’t create anything of any value.
    1:02:05 If you think about it this way, if I have a piece of property and I spend $10,000 digging a gigantic hole in that property, and then I spend another $10,000 taking all that dirt and filling the hole back up so that I have exactly what I started with, a flat piece of ground.
    1:02:07 But I spent $20,000.
    1:02:08 What’s it worth?
    1:02:09 What did I create?
    1:02:10 I created nothing.
    1:02:13 Also horrible for the environment with all the data centers that it takes.
    1:02:14 Yeah, exactly.
    1:02:21 I mean, Michael Saylor, again, says that Bitcoin is like digital energy because it takes energy to produce it.
    1:02:22 Yes.
    1:02:25 But once you’ve used that energy, it’s gone.
    1:02:26 You waste energy.
    1:02:33 It’s not like Bitcoin is a battery where if I own a Bitcoin, I can plug it into something and get that energy back out.
    1:02:36 All the energy that was used to create Bitcoin is gone.
    1:02:43 The energy that was used to create gold is still there in the gold because now I can use the gold for something.
    1:02:45 Bitcoin isn’t used for anything.
    1:02:56 So while using energy to mine an ounce of gold is a productive use of that energy, using energy to solve a math problem to create a Bitcoin is a complete waste.
    1:02:59 That energy should be used for something that energy that energy should be used for something else.
    1:03:02 But unfortunately, it’s being wasted on these digital tokens.
    1:03:05 It’s really interesting to hear your thoughts about Bitcoin.
    1:03:14 My main takeaway from this is don’t put my cash in the bank invested in gold because it’s not going to be impacted by inflation.
    1:03:20 If you want to save your money in this nice, safe store of value, buy gold.
    1:03:34 If you want to make investments, talk to my team at Europe Pacific Asset Management about finding good quality investments outside your own business, companies that pay good dividends, that are growing their earnings and I think will be a lot more valuable in the future.
    1:03:43 If you want to gamble, right, if you just have some throwaway money, you want to gamble with it, you could bet on the Super Bowl or you could buy some Bitcoin.
    1:03:50 I mean, I’m not telling people that you can’t buy it and you may make money as long as you sell it before the bottom drops out.
    1:03:55 You could make money, people, you know, in Bitcoin and maybe it will go higher.
    1:04:01 I can’t say for sure where the top is, but somebody is going to get stuck holding the bag.
    1:04:06 The only way you make sure that it’s not you is not to buy it, but don’t think of it as investing.
    1:04:11 If you buy it, you’re just, you’re just gambling and you’re hoping that you could sell out before the music stops.
    1:04:12 That makes sense.
    1:04:13 And we saw it with NFTs.
    1:04:15 NFTs were like so hot.
    1:04:17 Nobody’s even talking about them anymore.
    1:04:19 Well, because it was just, again, it’s nothing.
    1:04:20 I mean, what were they?
    1:04:23 I mean, they, they created all the hype.
    1:04:24 They did it with this Beeple.
    1:04:32 They had some insiders in Ethereum, whatever, that paid 40 million worth of Ethereum to buy this Beeple.
    1:04:34 And that set off the craze.
    1:04:36 And everybody and their brother just launched NFTs.
    1:04:41 I remember in Art Basel, I was there one year and they, they’re trying to show their NFTs.
    1:04:45 Like it’s actual art because, oh, we got this image of it, of something.
    1:04:49 I could just take a photograph of an NFT and I have the exact same thing, right?
    1:04:55 A digital camera, just, you know, just because I own the original image, why not just own a copy?
    1:05:03 And they would say, well, you know, you can own a copy of a Rembrandt, but yes, but that’s different than the actual Rembrandt that the, that he painted himself.
    1:05:06 Like, you know, 500 years ago, that is actually rare.
    1:05:09 No, I mean, so there’s somebody creating an NFT.
    1:05:10 I mean, I was nothing.
    1:05:15 It was a bunch of hype and people made some money on it really quickly.
    1:05:23 They got in and they got out all that money, all the profits that people make in those things comes at the expense of the money.
    1:05:27 Everybody else loses those zero sum games or negative sum games.
    1:05:29 They’re not good for society.
    1:05:38 If somebody creates a business and the shareholders get rich by investing early in that business, everybody wins.
    1:05:42 The investors win, the customers win, the employees win.
    1:05:44 It’s not a negative sum game.
    1:05:53 It’s a productive use of money, unlike crypto, which doesn’t benefit anybody except the people who cash out at the expense of the people who buy in.
    1:05:57 We’ll be right back after a quick break from our sponsors.
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    1:11:05 Okay, as we close this interview out, the last thing I want to talk about is the potential of a recession.
    1:11:12 So I saw you on Tom Bilyeu’s show last year when you said 2025 might be the worst recession that we’ve ever seen.
    1:11:15 You called it, I think, potentially a Great Depression.
    1:11:18 I know that at that point you didn’t know Trump was going to be president.
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    1:11:26 So what do you predict is going to happen with Trump’s presidency?
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    1:11:47 And the reason I knew Trump would win, or I was pretty confident, was that I knew that the economy was not nearly as good as the media claimed, as Biden and then Harris claimed.
    1:11:51 I thought we were in a recession pretty much all of last year.
    1:11:55 And I think beneath the rosy statistics, there was a recession.
    1:12:00 And when they polled the voters and they asked, why did you vote Trump?
    1:12:02 The number one response was the economy.
    1:12:05 Now, that’s because the economy was bad, right?
    1:12:09 If it was good, they would have voted for Harris because they would have wanted four more years.
    1:12:11 They voted for Trump because the economy was bad.
    1:12:17 All the jobs that were created that Biden was bragging about, they were all part-time jobs.
    1:12:20 And they went to people who already had a job or two.
    1:12:22 People were struggling to make ends meet.
    1:12:25 They were working multiple jobs that they would rather not have.
    1:12:27 People were living on debt.
    1:12:30 You know, we have record high credit card debt and household debt.
    1:12:31 That’s not a good sign.
    1:12:34 And if the economy was good, you’d be paying off your debt.
    1:12:40 You wouldn’t be putting on more and you wouldn’t be having record debt when credit card interest rates are at 24%.
    1:12:46 And a record number of people right now are just making the minimum payment on those credit cards at 24%.
    1:12:50 So I think we’ve had a weak economy and I think it’s going to get weaker.
    1:12:55 But I want to tell you something about recessions and the business cycle.
    1:12:59 Because recessions are actually good.
    1:13:05 They may not feel good, just like sometimes medicine doesn’t taste good, but it can cure what ails you.
    1:13:08 And the problem isn’t the recession.
    1:13:11 The recession is part of the solution.
    1:13:18 The problem is the artificial boom that precedes the recession and that makes the recession necessary.
    1:13:27 So what happens is the government interferes in the economy by keeping interest rates artificially low and printing too much money, which is what we did.
    1:13:31 As a result of that, resources become misallocated.
    1:13:35 Capital is malinvested.
    1:13:38 And so projects that shouldn’t be funded get funded.
    1:13:42 So the economy gets all screwed up because of the government intervention.
    1:13:52 And then, eventually, the market tries to fix everything that the government broke and put the resources back to where they need to go.
    1:13:56 But that process always leads to a recession.
    1:13:59 But the problem is the government tries to fight the recession.
    1:14:01 They try to stop it.
    1:14:03 What they’re really trying to do is stop the cure.
    1:14:06 And the way they stop the cure is they make the disease worse.
    1:14:12 They do more of what created the bubble that the recession is trying to cure.
    1:14:16 You know, an example that I gave in my book, I’ve written several books.
    1:14:18 I haven’t written one recently.
    1:14:29 But in The Real Crash, which is the book that predicted the 2008 financial crisis and the recession, which came out in 07, I use the analogy of a circus.
    1:14:32 And I don’t even know if you’re old enough to remember traveling circuses.
    1:14:39 But when I was a kid, Ringling Brothers, Barnum & Bailey, they would come into town and they’d have a big tent and you’d go to the circus.
    1:14:43 But the circus was there for a couple of weeks and then they left.
    1:14:50 They pulled up the stakes and all the bearded lady and the elephants and everybody went to another town, right?
    1:14:51 So in my book, I wrote an example.
    1:14:53 Hey, let’s say a circus comes to town.
    1:15:01 And now all the circus, all the performers that work at the circus start going to a local restaurant to eat.
    1:15:05 And now this restaurant in this small town is really busy.
    1:15:07 He’s got all, you know, oh, my God, look at this, all these people coming.
    1:15:09 And he thinks, you know, I should expand.
    1:15:12 Maybe I should take on, I should build out more space.
    1:15:14 I should rent the place next to me.
    1:15:15 Let me staff up.
    1:15:16 I need more waiters.
    1:15:19 I need more cooks because, you know, business is booming.
    1:15:21 So he does this.
    1:15:22 He does all that.
    1:15:23 And then the circus leaves.
    1:15:25 And now the business collapses.
    1:15:27 Well, now what does he have to do?
    1:15:29 Well, I got to lay people off.
    1:15:30 I hired too many people.
    1:15:31 I have excess space.
    1:15:33 So now he has a recession.
    1:15:40 The problem is that restaurant owner misinterpreted the information he was getting from the circus.
    1:15:45 He looked at this increase in demand and he thought it was some permanent increase in demand.
    1:15:51 And so he made investments based on that information that he misinterpreted.
    1:15:53 He hired people he shouldn’t have hired.
    1:15:55 He expanded when he shouldn’t have expanded.
    1:15:59 So during the recession, he fixed what he got wrong.
    1:16:00 And so that’s what the government does.
    1:16:03 The government prints a bunch of money and people spend that money.
    1:16:10 And businesses make decisions on who to hire, on where to invest based on what they think is a real increase in demand.
    1:16:11 But it turns out it was all false.
    1:16:12 It was all a bunch of inflation.
    1:16:14 There was no real increase in demand.
    1:16:16 People didn’t really have that.
    1:16:18 There’s no savings to support that.
    1:16:24 Because when interest rates go down in a free market economy, interest rates go down when savings go up.
    1:16:27 When you have more savings, you have lower interest rates.
    1:16:36 And people can afford to make long-term investments because people are expressing a preference to consume in the future and not in the present.
    1:16:37 That’s why they’re saving their money.
    1:16:41 And so businesses can invest in capacity that’s going to pay off in the future.
    1:16:43 But the government comes in.
    1:16:44 They artificially suppress interest rates.
    1:16:46 Businesses misinterpret that.
    1:16:48 They make investments they really can’t afford.
    1:16:51 The economy just, they make all kinds of mistakes.
    1:16:55 The recession is when the market tries to fix what the government broke.
    1:17:04 So we need recessions and all of our policies that are made to prevent recessions, to mitigate recessions are all misguided.
    1:17:09 And they end up just sowing the seeds of the next recession and making it worse.
    1:17:19 And so when the dot-com bubble popped in 2001, the Fed cut interest rates to 1% and inflated the housing bubble.
    1:17:27 Instead of allowing a deeper recession, we bought time by slashing interest rates and inflating a housing bubble.
    1:17:31 And then that bubble popped and we had a worse recession than the one we had in 2001.
    1:17:39 But instead of letting that recession run its course, they cut interest rates to zero and they did quantitative easing.
    1:17:50 We haven’t even had the real crisis that is the result of these mistakes because they’ve been compounded and then they were compounded even more during COVID.
    1:18:01 The problems are just so pronounced at this point that the collapse, I wrote a book in my last book, which I wrote in 2013, was called The Real Crash, America’s Coming Bankruptcy.
    1:18:05 And that’s a book that people could still read, even though I wrote it a long time ago.
    1:18:08 The crisis that I was predicting hasn’t happened yet, but it will.
    1:18:13 Because all the problems that I laid out have just gotten worse since I wrote the book.
    1:18:15 And so the piper is going to have to be paid.
    1:18:16 And that’s coming.
    1:18:18 I mean, there’s still some bright spots out there.
    1:18:25 There’s a lot of promise with AI and the increases in productivity that will ultimately result from that.
    1:18:31 But, you know, before we can get to that, we got a lot of stuff that we’re going to have to go through first.
    1:18:41 And people should understand it, be prepared for it, understand the cause of the problems that, you know, so they don’t blame capitalism, the free market, you know, the rich.
    1:18:43 It’s about too much government.
    1:18:50 It’s about government central planning and central banking and regulating that that is screwed up at the economy.
    1:18:53 And the solution is not going to be even more government.
    1:19:00 The ultimate solution is what they’re doing in Argentina, which is to take a cleaver to government, not just to waste, fraud and abuse.
    1:19:02 But you have to get into the meat, right?
    1:19:02 Not just the fat.
    1:19:09 You got to cut down to the bone to free up those resources and liberate the economy from the government.
    1:19:14 In terms of entrepreneurs, how can we prepare for this type of recession?
    1:19:19 And what is our role in terms of a capitalism to help boost the economy?
    1:19:28 Definitely recognize that if your business is dependent on U.S. consumers, you need to recognize that you could see a big downturn.
    1:19:33 Because Americans, many of them are broke, and they’re only consuming because they can keep going into debt.
    1:19:35 And that’s going to come to a stop.
    1:19:45 So I think that most businesses should try to focus on trying to find consumers that may be able to afford their products or their services in the future.
    1:19:46 And so they may be abroad.
    1:19:48 They may be in the emerging markets.
    1:19:56 So to the extent that you can have a business that does some exports, that can tap into what I think is going to be an emerging market.
    1:20:02 Because I think as the world stops buying our dollars and loaning us money, they’re going to have a lot more of their wealth for themselves.
    1:20:07 And so I think as consumption goes down in the U.S., it’s going to go up in other parts of the world.
    1:20:08 And so you could profit from that.
    1:20:11 You can position yourself to profit.
    1:20:13 You could also have savings.
    1:20:16 Again, as I said, have some rainy day money in gold and silver.
    1:20:20 You know, I’ve got a company, Shift Gold, that people can go to to buy gold and silver.
    1:20:22 What are the problems in gold and silver?
    1:20:30 And the reason that I ended up starting that company when I did is a lot of people were getting ripped off because they were getting talked into buying numismatics.
    1:20:32 And most of them aren’t real collectibles.
    1:20:41 They’re just pumped up, heavily marked up products that a lot of gold and silver companies push on their customers because that’s the only way to make any real money.
    1:20:43 There’s not a lot of people buying gold and silver.
    1:20:47 So if you get a customer, you just overcharge them for this nonsense.
    1:20:49 And so we don’t sell any of that.
    1:20:52 You know, so if you go to Shift Gold, you’re just going to get bullion.
    1:20:57 You’re going to get bars or coins where the markup is very slim.
    1:21:02 And so if gold goes up 20%, you can sell your coins back and make 18%.
    1:21:04 The markup is very thin.
    1:21:13 You go to a lot of these gold companies, you need the price of gold to go up 50% just to break even because that’s how much they marked up the coins that you bought.
    1:21:18 So you want to just buy bullion so you have, you know, the liquidity and it’s a good rainy day fund.
    1:21:23 But I also encourage people, I’ve been encouraging people to do this for years now.
    1:21:24 And this is not just businesses.
    1:21:26 This is just consumers.
    1:21:30 And it’s unfortunate that this is the advice that I have to give.
    1:21:47 But if you have extra money, one thing you can do with it is stock up on stuff that you’re going to need, stuff that doesn’t perish, things that have a long shelf life, whether it’s, you know, razor blades or batteries or a shaving cream or a toilet paper.
    1:21:59 I mean, although toilet paper, you know, it takes up more room, but, you know, things that are expensive that, you know, you’re going to need, you might as well buy them now because they’re just going to be more expensive later and they could be a lot more expensive.
    1:22:04 And what I’m worried about is price controls because they’ve already hinted at it.
    1:22:06 Harris talked about it.
    1:22:10 Even Trump talked about price controls when it comes to credit card interest.
    1:22:11 He wanted to try to cap that.
    1:22:23 But I think prices are going to start to rise so quickly that there’s going to be a lot of politicians looking for price controls to just prevent prices from going up.
    1:22:30 And that doesn’t get to the source of inflation that gets to the consequence of it.
    1:22:37 It’s like if you have a cancer and, you know, a skin cancer and you put a bandaid on the cancer, you’re not stopping it.
    1:22:38 You’re just covering it up.
    1:22:45 And if you try to control prices, but you keep creating inflation, expanding the money supply, you haven’t done anything about the problem.
    1:22:48 You’re just trying to hide the consequences.
    1:22:52 But what happens when the government has price controls is that you have shortages.
    1:22:54 You just don’t have products.
    1:22:55 You have rationing.
    1:22:57 You have black markets.
    1:23:02 And so if you want to buy something, you can’t buy it legally because there’s nothing there.
    1:23:03 So you have to go to the black market.
    1:23:06 And now it’s even more expensive than if there had never been a price control.
    1:23:14 So rather than waiting for products to be illegal where you have to buy them on the black market, just buy them now.
    1:23:25 Because if you buy something and a year from now it’s 10% more expensive, but you bought it now, that’s a 10% return tax-free on your investment in whatever product you bought.
    1:23:27 So it’s better than just putting the money in the bank.
    1:23:33 And, you know, what’s going to happen too, as prices really start to go up, people are going to start hoarding stuff.
    1:23:36 So then the government says, okay, you can only buy one at a time.
    1:23:38 And now people have to wait in a long line to get stuff.
    1:23:44 And eventually you could barter some of these things, you know, so people, people need to buy real things, unfortunately.
    1:23:46 So, and businesses, right?
    1:23:55 If there’s certain inventory that you need in a business, you can buy that inventory now rather than waiting till you need it when it could be a lot more expensive.
    1:24:02 If you can invest in your inventory, if you know you have a good that it isn’t going down in price, it’s just going to keep going up.
    1:24:08 It’s better to buy the inventory than to leave the cash in the bank and buy the inventory later when it’s a lot more expensive.
    1:24:10 Such good insight.
    1:24:11 A little scary.
    1:24:12 I’m not going to lie.
    1:24:15 I’m like thinking about like, okay, what storage do I have?
    1:24:18 I got to load up on this toilet paper or whatever I’m going to buy.
    1:24:19 Right.
    1:24:21 During COVID, toilet paper was valuable.
    1:24:22 I know.
    1:24:23 It was crazy.
    1:24:24 It was absolutely nuts.
    1:24:25 Well, I hope that doesn’t happen.
    1:24:29 I hope AI saves us like you were mentioning, but we’ll see what happens.
    1:24:31 So, Peter, this has been awesome.
    1:24:33 I end my show with two questions that I ask all of my guests.
    1:24:35 You can just answer from the heart.
    1:24:37 It doesn’t have to be about anything that we talked about today.
    1:24:43 So, what is one actionable thing that my young and profiters can do today to be more profitable tomorrow?
    1:24:47 I think one thing they could do is start educating themselves.
    1:24:50 You know, and they’re doing that now by listening to this program.
    1:24:52 But, you know, I’ve got a lot of content online.
    1:24:53 I have my own podcast.
    1:24:55 I do one or two of them a week.
    1:24:57 I put out a lot of stuff.
    1:24:59 I put out a lot of interesting stuff just on X.
    1:25:05 I mean, a lot of the news that people get from the conventional sources is inaccurate.
    1:25:06 It’s more propaganda.
    1:25:09 The news, there’s a lot of fake news out there.
    1:25:14 And I think I do a pretty good job of distilling what’s actually going on and telling people the truth.
    1:25:22 So, you know, they can make a point to, you know, start following me and listen to what I’m saying and get a better handle on what’s actually happening and having a better understanding.
    1:25:25 And I think that probably could help in their business.
    1:25:38 And apart from that, again, they can start investing the right way instead of just chasing what’s going up and hoping that it continues to really buy things of value that you can hold for the long run, knowing eventually you’re good.
    1:25:43 What you’ve invested in will be worth more in the future because of the value that’s being created.
    1:25:53 The business that’s growing, the income is growing, the dividends are growing, and people can do that themselves or they can hire my company to help them do that.
    1:25:57 You know, my mutual funds, people can start buying my mutual funds, no load.
    1:25:59 I think the minimums are maybe $2,500.
    1:26:09 I forget it, you know, Schwab or Fidelity, but they could just go there and just all the information on those funds and the symbols, the ticker symbols for the funds they can find on my website.
    1:26:12 In fact, you can actually buy the funds directly on the website.
    1:26:17 If you don’t have a brokerage account, you could just buy them directly from EuropePAC.com.
    1:26:18 Amazing.
    1:26:22 And I’ll make sure I stick all your links in the show notes in terms of that.
    1:26:24 You also have a really popular YouTube channel.
    1:26:26 Like you mentioned, he’s on X, very active on X.
    1:26:33 So my last question to you, and this can go beyond financial, what is your secret to profiting in life?
    1:26:39 Well, as I said, I mentioned earlier, you know, you have to find something that you’re good at and something that you like.
    1:26:46 And then I started my own brokerage firm years and years ago in the 1990s, and I built it up.
    1:26:50 And, you know, for the first few years that I worked, I didn’t make any money.
    1:26:53 I made less money than I worked when I had a job.
    1:27:01 But the reason I even had the money to go a couple of years without any income is because when I had a job, I saved up some money.
    1:27:08 I didn’t just spend everything I earned because if I did that, I wouldn’t have had the resources to be able to invest in my own business.
    1:27:21 And so that’s important that people just not go out there and just buy whatever they can buy because they have the money or even worse, borrow money on a credit card to buy stuff they can’t afford.
    1:27:30 People have to try to find a way to delay that instant gratification so that they have the resources to start a business.
    1:27:37 But the rest of it, I mean, it’s good to marry right, you know, you know, have some kids and enjoy your life.
    1:27:39 I mean, you got to have a mix.
    1:27:43 And, you know, I have it now that I’m in my 60s.
    1:27:49 I mean, I don’t spend nearly as much time working as I did when I was in my 30s and 40s.
    1:27:52 So, you know, you got to stop and smell the roses.
    1:27:54 But what I do do, I enjoy doing.
    1:27:59 I think as I was younger, a lot of the stuff that I did wasn’t necessarily as enjoyable.
    1:28:00 I had to do it.
    1:28:02 It’s like the grunt work that you’ve got to do.
    1:28:06 A lot of stuff that I used to do myself, I now pay other people to do.
    1:28:11 I have the freedom now to just do the stuff that I like and pay other people to do the stuff that I don’t.
    1:28:13 That’s the dream, Peter.
    1:28:16 Well, thank you so much for joining us on Young and Profiting Podcast.
    1:28:18 Where can everybody go find you, follow you?
    1:28:21 Yeah, as I said, I’m on X, just Peter Schiff.
    1:28:24 I’ve got almost 1.1 million followers now.
    1:28:25 So it’s starting to grow.
    1:28:27 I think that’s my biggest social media.
    1:28:30 But I am on Facebook.
    1:28:31 I’m on Instagram.
    1:28:33 I’m on TikTok.
    1:28:35 So, you know, you can find me, Peter Schiff, on all those.
    1:28:39 My YouTube channel also, yeah, you know, that one I’ve got.
    1:28:39 It’s growing.
    1:28:42 It’s about 600,000 almost subscribers.
    1:28:46 The podcast that I do, The Peter Schiff Show, I put it out on my YouTube channel.
    1:28:48 But you can also listen to it at SchiffRadio.com.
    1:28:53 It’s on iTunes and Spotify or Stitcher.
    1:28:57 Wherever there’s podcasts, if you look for The Peter Schiff Show, it’s there.
    1:28:59 When I do them, I do them live.
    1:29:02 So you can listen to them or watch them on YouTube live.
    1:29:05 So you can come and you can do it whenever you want.
    1:29:05 I don’t like you.
    1:29:06 Like, you’re interviewing.
    1:29:07 You have guests.
    1:29:08 I don’t do that.
    1:29:12 I just kind of speak for an hour and then I, you know, that’s it.
    1:29:14 I used to have guests.
    1:29:19 I did a radio show for a couple of years, two hours a day.
    1:29:23 And I’d have at least a half hour of a guest every time I did one.
    1:29:24 I’d have, except for Fridays.
    1:29:25 It was free form Fridays.
    1:29:26 I just took calls.
    1:29:29 But Monday through Thursday, I always had a guest.
    1:29:31 You got enough to talk about yourself.
    1:29:33 That was just me.
    1:29:33 Yeah.
    1:29:35 Now, but because now I only do it once or twice a week.
    1:29:37 I don’t do it every day for two hours.
    1:29:38 You know, I do it once.
    1:29:40 So it’s hard to fill two hours every day.
    1:29:45 So I needed, I needed guests to help me, but I talk about important stuff.
    1:29:50 I talk about like, I’m going to do one tomorrow because we have a fed meeting tomorrow and pal
    1:29:55 is going to give his press conference and he’s going to say a bunch of nonsense and the market
    1:29:58 commentators are also going to repeat the nonsense.
    1:30:03 And so then I’m going to do my podcast and tell the truth and about, you know, what should
    1:30:04 have been said and what was said.
    1:30:08 And, and so, yeah, so people, I don’t know when people are going to listen to this.
    1:30:10 Maybe that one will, you know, the live one will be over.
    1:30:13 But it’ll be up on, it’ll be up on the YouTube channel or the podcast.
    1:30:16 So you can always go back and listen to the prior episodes.
    1:30:18 You don’t have to just listen to the live one.
    1:30:19 They’re all there.
    1:30:19 I mean, I’ve been doing them.
    1:30:25 In fact, I’m over a thousand now on my podcast because I think I just crossed a thousand episodes
    1:30:26 like a month ago.
    1:30:27 That’s a big deal.
    1:30:27 Yeah.
    1:30:29 Yeah.
    1:30:31 Well, you’ve got a new subscriber and fan with me.
    1:30:33 So I really enjoyed studying your work.
    1:30:35 I really enjoyed this conversation.
    1:30:38 I think my listeners probably like learned so much.
    1:30:40 So you’ve got thousands of new fans.
    1:30:45 So thank you so much, Peter, for coming on the show and for sharing your wisdom with us.
    1:30:46 Yes, Hala.
    1:30:51 I really appreciate the opportunity to talk to your audience and I wish you continued success
    1:30:52 in building out this business.
    1:30:59 And there you have it, folks.
    1:31:04 Some great pointers from Peter Schiff about navigating today’s turbulent economic waters
    1:31:05 and making smart investments.
    1:31:11 Peter argues that by focusing on assets with intrinsic value, you’re better positioned to preserve
    1:31:13 and grow your wealth in the long term.
    1:31:17 While bright, shiny investments like crypto may be hot right now in some quarters, you need
    1:31:20 to be wary of investments that don’t appear to create much value.
    1:31:25 Don’t just invest in something because you think you can find a fool to buy it at a higher
    1:31:26 price.
    1:31:30 That may work for a while, but like Peter said, eventually, you’re going to run out of fools
    1:31:32 and the whole thing will collapse.
    1:31:36 Perhaps the best thing you can invest in as an entrepreneur, however, is yourself.
    1:31:41 When I started my business in 2020, I took money out of the stock market and I put it in
    1:31:42 my social agency.
    1:31:45 I invested in hiring employees and building out my business.
    1:31:49 I lived modestly and delayed my own personal gratification.
    1:31:53 Now, sure, I may have made some money in the stock market over the past few years if I left
    1:31:59 it in there, but I have so, so much more today because I invested in myself and my company.
    1:32:04 I not only have a return on my investment, I have an asset that continues to grow even more
    1:32:07 valuable and I’ve made millions of dollars in the process.
    1:32:12 Remember, as Peter says, it’s not just about preserving your wealth, it’s about putting
    1:32:16 yourself in a position to thrive regardless of what the future holds, whether that means
    1:32:22 buying stocks, gold, or real estate, or maybe just investing in some spare batteries and toilet
    1:32:22 paper.
    1:32:25 Thanks for listening to this episode of Young and Profiting.
    1:32:29 If you listened, learned, and profited from this conversation, then before you run out and
    1:32:33 buy toilet paper, why not share this episode with somebody else who could benefit from it?
    1:32:37 And if you did enjoy this show and you learned something, then drop us a five-star review
    1:32:40 on Apple, Spotify, or wherever you listen to your podcasts.
    1:32:43 I got to shout out the Yap production team for all their hard work.
    1:32:49 As always, this is your host, Alataha, aka the Podcast Princess, signing off.

    Peter Schiff made a name for himself in finance by challenging mainstream views on wealth and the economy. In 2011, he attended the Occupy Wall Street protests with a sign that read, “I am the 1%,” challenging the movement’s perception of wealth inequality. A vocal critic of inflation and government spending, Peter accurately predicted the 2008 financial crisis. He also strongly advocates investing in real assets like gold, as opposed to Crypto. In this episode, Peter breaks down the real causes of inflation and income inequality, explains why Bitcoin isn’t a safe investment and shares the best strategies to protect your wealth from inflation.

    In this episode, Hala and Peter will discuss: 

    (00:00) Introduction

    (01:17) The Real Cause of Wealth Inequality

    (07:35) Capitalism and the Value of Entrepreneurs

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  • The Silenced Scientist: The Cure For Alzheimer’s Already Exists?! Doctors Are Trapped In A Broken System! The Link Between Oral Infection & Cancer!

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    0:00:03 I’m absolutely convinced this will eradicate and cure Alzheimer’s.
    0:00:03 Really?
    0:00:04 The data don’t lie.
    0:00:05 And I’m a data guy.
    0:00:09 And the future of medicine and health care around the globe is going to be dependent upon this.
    0:00:13 Dr. Nathan Bryan is the biochemist whose cutting-edge research suggests
    0:00:17 how one crucial molecule can impact our health, brain function, and longevity.
    0:00:19 That molecule is nitric oxide.
    0:00:22 Nitric oxide is a signaling molecule in the human body,
    0:00:25 which regulates things like blood flow and oxygen delivery.
    0:00:28 And the loss of nitric oxide production is the earliest event
    0:00:30 in the onset of progression of age-related chronic disease.
    0:00:34 So things like erectile dysfunction, diabetes, Alzheimer’s, high blood pressure,
    0:00:36 which is the number one driver of cardiovascular disease,
    0:00:38 which is the number one killer of men and women worldwide.
    0:00:41 And 50% of the patients that are treated with prescription medication
    0:00:45 don’t respond with better blood pressure because they aren’t targeted toward nitric oxide.
    0:00:47 But most people have never heard of this.
    0:00:49 They don’t know that if you can’t walk up a flight of steps
    0:00:53 or exercise moderately for 15, 20 minutes, then you’re nitric oxide deficient.
    0:00:57 They don’t know that most toothpaste and mouthwash is killing the oral microbiome
    0:00:59 that’s partly responsible for production of nitric oxide.
    0:01:04 But no one is interested in curing human disease because medicine is a business.
    0:01:07 And the epiphany for me came because my dad had a car accident
    0:01:09 and he developed these non-healing wounds.
    0:01:13 And I saw the failure of the standard of care to treat dad’s wounds.
    0:01:16 And so I just thought that there had to be a better way.
    0:01:20 And simply by giving nitric oxide, I’ve healed this wound within six months.
    0:01:21 That’s crazy.
    0:01:23 So how do I improve my nitric oxide levels?
    0:01:25 It’s what you shouldn’t be doing.
    0:01:26 And we’ll cover those step by step.
    0:01:27 Number one, you have to avoid…
    0:01:30 Quick one before we get back to this episode.
    0:01:31 Just give me 30 seconds of your time.
    0:01:33 Two things I wanted to say.
    0:01:38 The first thing is a huge thank you for listening and tuning into the show week after week.
    0:01:39 It means the world to all of us.
    0:01:43 And this really is a dream that we absolutely never had and couldn’t have imagined getting to this place.
    0:01:47 But secondly, it’s a dream where we feel like we’re only just getting started.
    0:01:55 And if you enjoy what we do here, please join the 24% of people that listen to this podcast regularly and follow us on this app.
    0:01:57 Here’s a promise I’m going to make to you.
    0:02:03 I’m going to do everything in my power to make this show as good as I can now and into the future.
    0:02:05 We’re going to deliver the guests that you want me to speak to.
    0:02:08 And we’re going to continue to keep doing all of the things you love about this show.
    0:02:10 Thank you.
    0:02:11 Thank you so much.
    0:02:12 Back to the episode.
    0:02:24 Dr. Nathan Bryan, you have committed much of your life to writing about and educating people on a subject that I know absolutely nothing about.
    0:02:29 But from doing the research for today, I’m pretty shocked that I don’t know more about this subject.
    0:02:38 So for those people who have just clicked to listen to this conversation, can you tell them the mission you’re on and why it’s so important?
    0:02:41 Yeah. Well, thanks so much for having this conversation with me.
    0:02:43 I think that illustrates the problem, right?
    0:02:46 Someone as informed as you don’t know anything or never heard of nitric oxide.
    0:02:53 So it’s important for us to just make a distinction between like nitric gas that people, you know, inhale.
    0:02:58 And that if you played like some of those racing car games, you press a button and the car goes really fast.
    0:02:59 Well, that’s nitrous.
    0:03:00 Nitrous.
    0:03:02 These are two separate things.
    0:03:03 Yeah, very good point.
    0:03:05 So this is not nitrous oxide.
    0:03:10 Nitrous oxide is, I mean, in medicine, it’s a dental anesthetic, right?
    0:03:11 It’s a gas.
    0:03:12 It’s called laughing gas.
    0:03:13 That’s N2O.
    0:03:14 That’s the chemical formula.
    0:03:20 What we’re talking about is nitric oxide or NO, one nitrogen, one oxygen.
    0:03:23 But yeah, they sound very similar, but they’re completely different.
    0:03:27 This molecule is foundational for human health and longevity.
    0:03:29 So nitric oxide is a gas.
    0:03:30 It’s a naturally produced molecule.
    0:03:32 It’s a signaling molecule in the human body.
    0:03:37 And so it’s, it regulates things like blood flow and oxygen delivery.
    0:03:42 And it mobilizes our own stem cells to help us recover and repair and replace dysfunctional cells.
    0:03:45 It improves energy production inside the cell.
    0:03:47 And it regulates blood flow.
    0:03:52 You know, when we begin to exercise, if we want to recall memory, that’s dependent upon adequate blood flow to the organs.
    0:03:57 If we’re, you know, it’s intimately involved in sexual activity and dilation of the sex organs for sexual function.
    0:04:03 So what we’re finding is that the older we get, the less nitric oxide we naturally produced.
    0:04:09 And now today that’s recognized as the earliest event in the onset and progression of age-related chronic disease.
    0:04:18 So my mission is to inform and educate the global population on how important, number one, what nitric oxide is,
    0:04:23 how it’s produced in the human body, what goes wrong in people that can’t make it.
    0:04:28 And then perhaps most importantly, how do we prevent that age-related decline in nitric oxide production
    0:04:35 so everybody can be empowered to take control of their own health and prevent age-related disease.
    0:04:36 And that’s what the science tells us.
    0:04:39 But as you illustrated, most people have never heard of this.
    0:04:43 I mean, this graph, which I’ll put on the screen for anyone watching, kind of illustrates what you’re talking about.
    0:04:50 And quite notably, this decline seems to start when you’re 30 years old, which is how old I am right now.
    0:04:55 Well, you know, if you look at population-based studies at different age groups,
    0:05:00 we see about a 10% to 12% decline in what we call endothelial function per decade.
    0:05:03 So that means, so nitric oxide is a gas.
    0:05:05 It’s produced in the endothelium.
    0:05:09 So the endothelium is the single layer of cells that line every blood vessel throughout the body.
    0:05:14 So the function of these endothelial cells is to regulate vascular tone
    0:05:22 and to regulate, you know, solute exchange and extravasation or transport of molecules across that endothelial layer.
    0:05:26 And so when your endothelial cells can no longer make nitric oxide gas,
    0:05:31 they no longer dilate, so the blood vessels become constricted.
    0:05:32 You start to get inflammation.
    0:05:39 You get stiff arteries, plaque deposition, and that’s what starts cardiovascular disease or atherosclerosis.
    0:05:45 So someone that’s struggling with their nitric oxide levels at the moment,
    0:05:47 what kind of symptoms would they experience?
    0:05:50 Well, we know there’s a hierarchy, right?
    0:05:55 So the first sign and symptom of nitric oxide deficiency is usually erectile dysfunction.
    0:06:00 And when you think about this, when we’re stimulated or we’re about to have intimacy with our partner,
    0:06:03 we have to dilate the blood vessels.
    0:06:08 So an erection in both men and women are dependent upon dilation of the blood vessels
    0:06:12 to get engorgement, to get increase in blood flow, and that’s what an erection is.
    0:06:17 But if those blood vessels can’t make nitric oxide, the blood vessels don’t dilate,
    0:06:19 so there’s no increase in blood flow, there’s no engorgement,
    0:06:23 and that’s by definition what we call erectile dysfunction.
    0:06:25 And it’s the same in men and women, right?
    0:06:28 Whether it’s the penis or the clitoris or the labia, you have to have an increase in blood flow.
    0:06:32 And without nitric oxide, there’s no increase in blood flow.
    0:06:33 So that’s number one.
    0:06:35 And we call that the canary in the coal mine.
    0:06:40 Because for years, people thought it was a lifestyle disorder, right?
    0:06:41 Well, erectile dysfunction.
    0:06:41 Yeah.
    0:06:45 But now it’s recognized that it’s a symptom of loss of nitric oxide
    0:06:48 and really an accelerated form of cardiovascular disease.
    0:06:53 So we have to focus on the vascular component of erectile dysfunction.
    0:06:57 What other diseases are linked to nitric oxide?
    0:06:58 Deficiency.
    0:07:04 So if you don’t correct the ED, then what you start to see is an increase in blood pressure.
    0:07:07 And when you think about this mechanistically, so we have, you know,
    0:07:11 a finite volume of blood that’s pumping throughout our body every day, every second.
    0:07:15 And if you can make nitric oxide, the blood vessels are more dilated.
    0:07:19 So now we’re pumping that volume through, you know, more dilated blood vessels.
    0:07:23 But if we lose the ability to produce nitric oxide, now you don’t get the dilation.
    0:07:24 Now you have smaller blood vessels.
    0:07:28 You’re pumping that same volume of blood through smaller pipes.
    0:07:31 And simple physics tells us that blood pressure goes up.
    0:07:31 Okay.
    0:07:34 So you’re going to have cardiovascular challenges.
    0:07:36 Well, you’re going to have high blood pressure or hypertension.
    0:07:41 And at least in the U.S., and I think these statistics probably are worldwide,
    0:07:44 but two out of three Americans have an unsafe elevation in blood pressure.
    0:07:50 And 50% of the people that are given prescription medications to treat their blood pressure
    0:07:53 do not respond with better blood pressure.
    0:07:57 It’s because most of the drugs out there, whether they’re ACE inhibitors,
    0:08:00 what’s called angiotensin receptor blockers, calcium channel antagonists,
    0:08:03 the main classes of drugs that treat high blood pressure
    0:08:07 aren’t targeted toward restoration of nitric oxide.
    0:08:10 So that’s why we call that resistant hypertension.
    0:08:12 They’re resistant to traditional therapies.
    0:08:15 And the reason they’re resistant is because it’s a nitric oxide problem.
    0:08:20 And those drugs aren’t designed to affect nitric oxide production or improve it.
    0:08:24 Was there an aha moment in your career where you became
    0:08:26 particularly interested in this subject?
    0:08:31 Because you could have committed your life to studying any facet of health or science.
    0:08:37 But for some reason, you chose nitric oxide as the thing that you chose to focus on.
    0:08:38 What was that eureka moment?
    0:08:42 You know, for me, I was a student at LSU School of Medicine.
    0:08:46 This was the late 90s, maybe early 2000s.
    0:08:49 But a Nobel Prize had just been awarded for the discovery of nitric oxide.
    0:08:54 And the three U.S. scientists that were awarded the Nobel Prize in Physiology and Medicine in 1998.
    0:08:57 And I was very fortunate at the time.
    0:08:59 I was a young student, probably a first-year student.
    0:09:03 And Lou Ignaro, who had just won the Nobel Prize for the discovery of nitric oxide,
    0:09:06 came and spoke and gave a lecture before the student body.
    0:09:09 And I had a chance to have a conversation with him afterwards.
    0:09:12 And I was fortunate to be invited to have dinner with him that night.
    0:09:14 And he made a very poignant statement to me.
    0:09:20 He goes, if the scientific community can figure out how to restore the production of nitric oxide,
    0:09:20 it’ll change the world.
    0:09:23 And it’ll change the landscape of medicine.
    0:09:26 Because even then, what is that, 25, 26 years ago,
    0:09:33 it was recognized that a loss of nitric oxide production is leading to the onset and development
    0:09:36 of many poorly managed age-related chronic diseases.
    0:09:40 So I go, that’s a very profound statement from a guy who just won the Nobel Prize.
    0:09:44 But that was the first kind of eureka moment for me that stimulated the interest.
    0:09:48 But then my dad, and I talk about it in the book,
    0:09:51 his dad is 76 years old.
    0:09:52 In 1984, he had a car accident.
    0:09:55 It left him paralyzed from the mid-back down.
    0:10:00 So the majority of my life, even as a kid, I was treating dad’s wounds,
    0:10:03 decubitus ulcers, pressure ulcers on his feet, on his butt.
    0:10:06 And he developed these non-healing wounds.
    0:10:07 He was diabetic.
    0:10:09 He was paraplegic, poor blood flow, hypertension.
    0:10:11 And he developed a non-healing wound.
    0:10:14 And no wound care doc that I took him to could heal this wound.
    0:10:18 So I started making a topical nitric oxide.
    0:10:21 And I’ve healed this wound within a period of four years of non-healing.
    0:10:22 I healed it within six months.
    0:10:27 Simply by giving nitric oxide and getting blood flow to that wound,
    0:10:28 killing the infection in the wound.
    0:10:34 And this was in a 60-something-year-old paraplegic, diabetic, sedentary old man.
    0:10:38 What you went through as a young man, to me,
    0:10:40 appears to be such an important sort of through line
    0:10:43 with all the work that you do and chose to do.
    0:10:46 There is this overarching question, which is even like,
    0:10:47 why did you go into medicine?
    0:10:48 Why did you want to help people?
    0:10:49 Where did that come from in you?
    0:10:53 And I feel like there’s clues in that to some degree,
    0:10:56 based on what I read about your family, your early upbringing,
    0:10:58 the divorce of your parents,
    0:11:01 and then ultimately your dad getting in a car accident and being paralyzed.
    0:11:04 Is that an accurate suspicion?
    0:11:11 You know, certainly it directed kind of my life because I witnessed the failure of the standard
    0:11:16 of care to treat dad with what I thought should be pretty simple.
    0:11:21 I mean, we have, again, the most advanced technology, medical technology,
    0:11:23 best medical schools in the world.
    0:11:26 And yet we can’t treat a wound.
    0:11:28 We can’t address the hypertension.
    0:11:31 We can’t address the diabetes medically.
    0:11:35 And so I just thought that there had to be a better way.
    0:11:37 It’s still with you now, isn’t it?
    0:11:45 Yeah, but I, you know, I see, you know, dad,
    0:11:50 when I think I’m having a bad day, I just think, look, I’m not in a wheelchair.
    0:11:51 I got my health.
    0:11:55 So no matter how bad I think I got it, I go, it could always be worse.
    0:11:58 So I just wake up every day with a grateful heart.
    0:12:00 And, you know, some days are good, some days are bad,
    0:12:02 but I always realize it could always be better,
    0:12:04 but it could be a hell of a lot worse.
    0:12:05 So I don’t complain.
    0:12:09 And who are you?
    0:12:11 What are all the reference points?
    0:12:14 What’s the experience you’ve had in your career that have filled up
    0:12:17 your sort of buckets of knowledge that you bring forth today?
    0:12:19 Like, what have you studied?
    0:12:20 Where have you been?
    0:12:24 I was in molecular and cellular physiology, got a PhD in molecular and cellular physiology.
    0:12:28 And that was, I was recruited by Fred Murad, one of the other guys who shared the Nobel Prize
    0:12:33 to join the faculty at the University of Texas Health Science Center in Houston,
    0:12:37 which is the world’s largest medical center, but it’s part of the University of Texas system.
    0:12:43 So I was recruited as a professor of molecular medicine, published probably, well,
    0:12:46 over 100 peer-reviewed scientific publications.
    0:12:49 I’ve edited several medical textbooks on the subject.
    0:12:50 I taught in medical school.
    0:12:58 And then I resigned from academia, I guess, several years ago during COVID to focus on the next phase
    0:13:07 of my career is taking this 25 years of science and research and discovery and now bringing that to the fore for safe and effective product technology,
    0:13:14 drug therapies to eradicate a lot of these poorly managed chronic diseases that, you know, we’re faced with today.
    0:13:15 So let me get this straight.
    0:13:18 I’ll repeat back to you what I think I understand about nitric oxide.
    0:13:19 And you tell me if it’s accurate.
    0:13:25 So this nitric oxide is a chemical that is in all the blood cells of my body.
    0:13:32 And it allows my blood cells to basically expand, open up, so blood can flow through there.
    0:13:33 So if I…
    0:13:35 Well, it dilates the smooth muscle.
    0:13:36 Okay.
    0:13:41 It’s not affecting the cells per se, but it’s dilating the smooth muscle that surrounds the blood vessels.
    0:13:41 Which is causing…
    0:13:43 And that leads to relaxation and dilation.
    0:13:44 Fine.
    0:13:46 So my blood cells would then expand.
    0:13:46 Your blood vessels, yeah.
    0:13:48 And more blood would go through there.
    0:13:56 But if I’m deficient, that mechanism doesn’t work and my blood cells wouldn’t expand, ultimately expand through the relaxation of the muscles.
    0:13:56 That’s right.
    0:14:04 And therefore, I would have higher blood pressure, which can lead to a series of downstream diseases and consequences.
    0:14:10 And so when we look at the graph that I showed a second ago, where we’re seeing, for anyone that can’t see this graph because you’re listening on audio,
    0:14:19 we’re seeing nitric oxide levels in young people up to the age of roughly around 20 are optimal.
    0:14:25 And then from about 30 to 70, there’s this tremendous sort of 80, 90% drop.
    0:14:28 When I look at that graph, though, my question becomes, is that not just aging?
    0:14:29 Is that not just normal?
    0:14:32 Is that not just inevitable?
    0:14:35 Well, yeah, there are a lot of things that occur with aging, right?
    0:14:36 We lose growth hormone with age.
    0:14:39 We lose, you know, many hormones.
    0:14:43 Nitric oxide is a hormone that we first discovered.
    0:14:45 Nitric oxide is a hormone back in 2007.
    0:14:51 But to understand aging, you have to understand what leads to aging.
    0:14:56 So aging, from my perspective, is the inability to repair and replace dysfunctional cells, right?
    0:15:00 Every day we wear ourselves out, and we just got to—and if we can repair and replace dysfunctional cells,
    0:15:05 then we combat or at least prolong the aging process.
    0:15:12 So what the science tells us in nitric oxide is this—that loss of nitric oxide production
    0:15:15 is the earliest event in the onset progression of age-related chronic disease.
    0:15:23 So as that graph implies, it is part of the aging process, but it doesn’t have to be, right?
    0:15:27 Because today we know we can shift that curve to the left or to the right, so we can accelerate it.
    0:15:33 And you see this today with 18-, 20-year-old kids that have high blood pressure.
    0:15:34 They have diabetes.
    0:15:36 They have erectile dysfunction.
    0:15:39 They have learning and cognitive impairment.
    0:15:41 And those are all symptoms of nitric oxide deficiency.
    0:15:50 And to the contrary, we see 50-, 60-, 70-year-old patients that would fit on a 30- or 40-year-old scale
    0:15:51 on that graph.
    0:15:53 So this doesn’t have to be the case.
    0:15:56 We know how to prevent this age-related decline in nitric oxide production.
    0:15:58 You know, I’m the best example.
    0:16:01 I’m 51 years old, but I’ve got the vascular age of a 36-year-old
    0:16:07 because I employ these principles to prevent this age-related decline in nitric oxide production.
    0:16:12 And when you say you’ve got the vascular age of a 36-year-old, how does one measure that?
    0:16:14 You look at the sort of vascular health of your…
    0:16:18 So there’s several objective measures of biological age.
    0:16:21 Obviously, we can’t affect our chronological age, right?
    0:16:23 But we can certainly affect our biological age.
    0:16:27 So what you can do, there’s databases now of what we call carotid intima media thickness.
    0:16:31 So they take an ultrasound and look at your carotid arteries,
    0:16:35 and they can look at what’s called smooth muscle hyperplasia or the thickness of the intima
    0:16:41 and compare it to a database of age-matched kind of relates.
    0:16:43 You’re comparing against your colleagues.
    0:16:44 So that’s one way.
    0:16:49 Another way is looking at what’s called flow-mediated dilatation or endothelial function.
    0:16:53 And again, through database of hundreds of thousands or millions of patients,
    0:16:58 you can figure out where you fall on that spectrum on endothelial function.
    0:17:05 And then there’s other markers looking at histone modification of the DNA, methylation profiles.
    0:17:10 There’s a company or a technology called glycon age that looks at certain markers
    0:17:15 that can then define a biological age for each individual.
    0:17:23 So by age 40, we have lost about 50% of our ability to produce nitric oxide in our blood vessels.
    0:17:28 And we lose 10% to 12% of nitric oxide production per decade.
    0:17:29 This is all according to your book.
    0:17:36 And by age 70 to 80, nitric oxide levels in blood vessels can be 75% lower than in young adults.
    0:17:44 A Japanese study found a 75% reduction in nitric oxide production in people aged 70 to 80 compared to 20-year-olds.
    0:17:47 Interesting.
    0:17:55 So in terms of chronic disease, that is downstream from me losing nitric oxide level.
    0:18:01 Can you give me a bit of a menu of chronic disease that is associated with this nitric oxide deficiency?
    0:18:02 Yep.
    0:18:05 We’ve touched on them.
    0:18:06 So erectile dysfunction.
    0:18:12 50% of the men over the age of 40 self-report erectile dysfunction.
    0:18:13 That’s in the U.S.
    0:18:14 So think about that.
    0:18:16 50% self-report.
    0:18:22 I think the numbers are higher because most 40-year-olds that I know are never going to admit that they have erectile dysfunction.
    0:18:25 So I think the numbers are even worse.
    0:18:25 So that’s one.
    0:18:26 High blood pressure.
    0:18:31 Again, 50% of the patients that are treated with prescription medication don’t respond with better blood pressure.
    0:18:38 That’s a huge problem because high blood pressure is the number one driver of cardiovascular disease, which is the number one killer of men and women worldwide.
    0:18:42 Number three, metabolic disease and diabetes.
    0:18:47 We published in 2011 that nitric oxide production is necessary for insulin signaling.
    0:18:51 If the cell can’t make nitric oxide, you develop insulin resistance.
    0:18:54 So diabetes, a global pandemic.
    0:18:57 Nine out of ten Americans are metabolically unfit.
    0:18:59 The other thing is exercise intolerance.
    0:19:07 If you try to start an exercise regimen and you can’t walk up a flight of steps or exercise moderately for 15, 20, 30 minutes, then you’re nitric oxide deficient.
    0:19:12 And then the other one is obviously Alzheimer’s because Alzheimer’s is a vascular disease.
    0:19:17 It’s reduced blood flow to the brain, what we call focal ischemia.
    0:19:19 There’s insulin resistance.
    0:19:22 You know, Alzheimer’s has been called diabetes type 3.
    0:19:24 So you can’t get glucose into the cell.
    0:19:26 That’s the primary energy source or substrate of the brain.
    0:19:29 Oxidative stress and immune dysfunction.
    0:19:32 And then you get misfolded proteins.
    0:19:36 And that shows up as the tau tangles and the amyloid plaque that we see in Alzheimer’s patients.
    0:19:42 So if we can restore, and nitric oxide corrects every single thing we know about Alzheimer’s.
    0:19:44 It improves blood flow to the brain.
    0:19:46 It improves glucose uptake.
    0:19:49 So it overcomes the metabolic aspect of Alzheimer’s.
    0:19:50 It reduces inflammation.
    0:19:53 In fact, a number of my patents are on a method of reducing inflammation.
    0:19:58 It inhibits the oxidative stress we see in Alzheimer’s and neurological disease.
    0:20:00 And it prevents the immune dysfunction.
    0:20:06 And when you do that, when you restore blood flow and you get nutrients and oxygen in and you take out the metabolic waste products,
    0:20:08 there’s no misfolding of protein.
    0:20:10 So you don’t get the amyloid plaque.
    0:20:11 You don’t get the tau tangles.
    0:20:18 So this simple molecule, nitric oxide gas, I’m absolutely convinced will eradicate and cure Alzheimer’s.
    0:20:19 Really?
    0:20:23 Because it addresses every physiological root cause of Alzheimer’s.
    0:20:29 If you can get it administered therapeutically to patients early enough?
    0:20:36 No, I think that’s a very key because the success or failure of any clinical trial, any drug in any clinical trial,
    0:20:43 is dependent upon the design of the clinical trial and what patients, at what stage of disease that you enroll these patients.
    0:20:46 So what are the inclusion criteria and what are the exclusion criteria?
    0:20:55 And there’s a stage in every disease, whether it’s heart disease, kidney disease, Alzheimer’s, where you’ve reached a point of no return.
    0:21:01 There’s really no medical therapy that’s going to reverse that disease because it’s progressed to a state that’s irreversible.
    0:21:11 So I think what we try to do is take patients early in the process, what we call vascular dementia, mild cognitive impairment, early Alzheimer’s.
    0:21:14 Because what I want to be able to demonstrate is two things.
    0:21:17 Number one, can we stop the progression of disease?
    0:21:20 Once it’s started, can we stop the progression?
    0:21:27 And then number two is we want to enroll patients far enough along to where we can show regression.
    0:21:30 So can you move the needle back?
    0:21:35 And so that’s a very kind of a specific and finite patient population.
    0:21:41 When you design a clinical study, number one, at the absolute worst, we want to stop progression.
    0:21:44 At the absolute best, we want to show that we can regress disease.
    0:21:51 And that’s the goal of therapy, is that you understand the mechanism of disease to the extent that you can treat it,
    0:21:54 you can prevent it, you can reverse it, and you can cure it.
    0:22:01 Is there something you believe that the traditional world of medicine, and maybe the traditional media,
    0:22:03 don’t believe?
    0:22:06 I believe in the truth.
    0:22:09 And I come from a very objective scientific background.
    0:22:13 So everything that we do is based on objective data.
    0:22:20 I say this because I was listening to your interview before, and there were several moments in the interview where you’d reference that.
    0:22:25 You’d say things like, they don’t want you to know this, or they won’t tell you this.
    0:22:30 No, absolutely, because, you know, we talk about epiphanies and eureka moments in science.
    0:22:41 But for me, one of the kind of complete change in paradigm in the way that I think was changed in when I was in academia,
    0:22:45 and teaching in medical school, and doing research in an academic institution.
    0:22:51 And you start to think, in the scientific community, we’ve cured every disease.
    0:22:55 Every disease known to man, we’ve cured it in rats and mice.
    0:23:00 So then the question is, why isn’t this translated into patient care?
    0:23:02 Why can’t we do this in humans?
    0:23:05 Number one, in animal experiments, we control their environment.
    0:23:06 We control their food.
    0:23:07 We control their life cycle.
    0:23:08 We control everything about them.
    0:23:09 You can’t do that.
    0:23:11 Everybody has a different diet.
    0:23:15 Everybody has different drug therapy that they’re on, or hygienic practices.
    0:23:22 But then what I realized was, because when I was in academia, we wanted to create this consortium,
    0:23:24 a center of excellence for diseases.
    0:23:31 Because my thought process was, you know, Western medicine is siloed, right?
    0:23:34 If you have a heart problem, you go to a cardiologist.
    0:23:36 You’ve got a GI problem, and you’ve got a gastroenterologist.
    0:23:39 If you’ve got a neurological problem, you go to a neurologist or psychiatrist.
    0:23:43 But none of these disciplines talk to one another.
    0:23:48 So if you go to, that neurologist is going to treat that condition much different than
    0:23:50 the cardiologist would, much different than the GI doc would.
    0:23:54 But what if we’re looking at the exact same root cause?
    0:23:59 And so my philosophy, well, let’s create a center of excellence, and let’s bring everybody
    0:24:00 in the room.
    0:24:05 Let’s bring the GI docs, the neurologist, the cardiologist, the geneticist, the pulmonary docs,
    0:24:07 the kidney docs, the renal docs.
    0:24:13 And let’s understand this kind of wheel and cog, because everything occurs at the mitochondria,
    0:24:15 subcellular level, and energy production.
    0:24:19 And then basically everything can manifest from that.
    0:24:24 But what I quickly realized when you go to, for instance, MD Anderson and trying to treat
    0:24:29 cancer, no one is interested in curing cancer.
    0:24:33 No one is interested in curing human disease.
    0:24:38 Because the epiphany for me came because medicine is a business.
    0:24:40 It’s a for-profit business.
    0:24:44 In fact, it’s the largest business and economic model in the world.
    0:24:46 Trillion-dollar annualized market.
    0:24:55 And most of these drug companies who influence and pay and support scientific journals, JAMA,
    0:25:00 New England Journal of Medicine, the major publications, the major journals, and they’re influencing
    0:25:03 regulation and policy and FDA.
    0:25:08 And so when you figure out that there’s undue influence for these for-profit companies, because
    0:25:13 the number one rule of business, as you know, as an entrepreneur and a business guy, is acquire
    0:25:16 a customer and keep that customer as long as you can.
    0:25:18 Call it lifetime value of that customer.
    0:25:20 And that’s what medicine is.
    0:25:23 They get you, they acquire you as a customer.
    0:25:24 They put you on a drug.
    0:25:26 That drug has side effects.
    0:25:29 They have to put you on another drug to mitigate the side effects of that drug.
    0:25:32 Now you’ve got side effects from that polypharmacy.
    0:25:34 They have to put you on another drug to mitigate those side effects.
    0:25:42 And now you look up, and people who are 50 to 60 years old and older are on 10, 12, 18
    0:25:42 different medications.
    0:25:46 That’s the best financial model in the world.
    0:25:51 So it’s a great financial model, but it’s at the expense of our health and the health of
    0:25:52 everybody living in the world.
    0:25:55 And in the U.S., you know, we have the sickest population in the world.
    0:26:00 Now for the first time in the history of Western medicine, have discussions between physician
    0:26:02 and patient, how do we wean you off this drug?
    0:26:08 That conversation has never had before, because it’s always, if this doesn’t work, come back
    0:26:09 and I’ll prescribe you more drugs.
    0:26:11 Let’s do the opposite.
    0:26:14 You come back and let’s understand the root cause of disease.
    0:26:17 Let’s say, okay, well, if we are addressing this, you don’t need this medication.
    0:26:20 And if you don’t need this medication, you don’t need this medication.
    0:26:24 And now for the first time, you start weaning patients off of drugs.
    0:26:25 And what happens?
    0:26:32 You’re now impeding upon the market share of these multi-billion dollar drug companies
    0:26:38 who make their living buying influence, regulating policy, influencing policy.
    0:26:42 And the FDA is a stepping stone to a board seat of big pharma.
    0:26:49 Every former FDA official in the U.S. for the past 20 or 30 years goes on to become multi-million
    0:26:51 dollar salaried employee from big pharma.
    0:26:52 It has to stop.
    0:27:00 Despite spending nearly 20% of the United States’ GDP on health care, the U.S. ranks last overall
    0:27:07 on health outcomes among high-income countries, including having the highest infant mortality
    0:27:09 rates and lowest life expectancy.
    0:27:12 It’s like unbelievable.
    0:27:14 No, I mean, that’s depressing.
    0:27:15 I mean, but those are the facts.
    0:27:21 And you have to understand, those are indisputable data, right?
    0:27:28 And so when people hear that, they go, but when you look at kind of the system, and I don’t
    0:27:31 blame doctors because doctors are getting into this field.
    0:27:34 You know, I was on the admissions committee to UT Medical School for a number of years.
    0:27:38 So we interviewed a lot of these young kids, figured out what their motivation was, will
    0:27:42 they have a successful career in medicine, and almost everyone, I mean, there’s always
    0:27:47 the exception, but everyone gets into medicine because they want to make a difference, they’re
    0:27:51 driven by curiosity, and most of them want to leave a lasting legacy and help people.
    0:27:55 That’s what drives entry into health care.
    0:28:01 But when you look at the system in which they’re trained in, it prevents them, it basically handcuffs
    0:28:07 them, because when you figure out the pay, the economic model of medicine, once you make
    0:28:13 a diagnosis, now you’ve got a diagnosable disease to which you have a finite number of
    0:28:14 responses, right?
    0:28:19 If you make this diagnosis, that’s called an ICD-10 code, which is reimbursable, and that’s
    0:28:20 how you get paid.
    0:28:24 So once you make a diagnosis, you only have a finite list of things you can do.
    0:28:29 You can’t ask that question and go, well, what’s really causing this, and spend, you
    0:28:34 know, 90 minutes with that patient, because most physicians have to see 60, 70, 80 patients
    0:28:38 a day to pay the bills, to cover their overhead.
    0:28:39 So it’s a factory.
    0:28:45 You come in, you look at, you’ve got a transcriber, you make a diagnosis, okay, I’m going to prescribe
    0:28:49 this medication, come back in two weeks or six months, and we’ll see where you are.
    0:28:51 And then it’s just, it’s a churn, it’s a meal.
    0:28:54 But as you meant, the data don’t lie.
    0:28:54 Right?
    0:28:59 Sickest population, highest infant mortality, and the most industrialized nation in the
    0:28:59 world.
    0:29:06 And according to the data, Americans are spending about 13 years of their life living with disease,
    0:29:11 and that is significantly higher than many other high-income Western countries.
    0:29:16 So although life expectancy, you know, might be 78, 80 years old, you’re going to spend almost
    0:29:18 15 years of that time living with disease.
    0:29:22 So your health span is really probably the more important thing to be focusing on, not
    0:29:23 your lifespan.
    0:29:28 And so when we talk about nitric oxide, I’ve heard you describe it as the molecule of longevity.
    0:29:29 For sure.
    0:29:31 Why do you say that?
    0:29:32 Why do you say that?
    0:29:38 Well, again, longevity is this emerging field that’s driven by how do we live longer?
    0:29:40 How do we increase our health span and longevity?
    0:29:41 Right?
    0:29:46 Because I think we can all agree that nobody wants to live to be 100 years old if we spend
    0:29:51 the last 25 of that year as incapacitated, in a diaper, unable to get out of bed.
    0:29:51 Right?
    0:29:52 That’s not living.
    0:29:57 So when I look at longevity, I look at kind of what are the hallmarks of longevity?
    0:29:59 What defines longevity?
    0:30:00 Right?
    0:30:02 How do we live longer, healthier life free of disease?
    0:30:04 And really, there’s three objective measures.
    0:30:06 There’s stem cells.
    0:30:11 You know, this whole field of regenerative medicine is based on mobilizing our own stem
    0:30:16 cells or deploying stem cells throughout the body to repair and replace dysfunctional cells.
    0:30:21 So these stem cells are cells that can basically act as like Band-Aids, repairs for any part
    0:30:22 of our body?
    0:30:24 Well, we call them pluripotent stem cells.
    0:30:26 Some mean that, and some of these are bone marrow derived.
    0:30:30 Some of these are what we call stromal vascular fraction that you get from the adipose tissue
    0:30:30 or the fat.
    0:30:32 Pluripotent would mean?
    0:30:36 Pluripotent, it means that stem cell can go and become a neuron.
    0:30:40 That stem cell can go to the heart and become a functional myocyte.
    0:30:44 It can go and become a macrophage or an immune cell, a white blood cell.
    0:30:48 So pluripotent means it can become many things, whatever it needs to be.
    0:30:55 In some cases, the amount of stem cells present in our bone marrow get smaller with age.
    0:30:56 The number of cells decrease with age.
    0:31:01 But fortunately or unfortunately, the older we get, the more fat we deposit.
    0:31:06 And so we have a number of stem cells in our fat, so we increase the number of stem cells
    0:31:07 in our fat.
    0:31:15 So the problem with age, when we lose the ability to mobilize our own stem cells, we can’t repair
    0:31:16 and replace dysfunctional cells.
    0:31:20 So we have what we call zombie cells or senescent cells.
    0:31:22 They’re there, but they can’t do their job.
    0:31:23 They’re dysfunctional.
    0:31:25 And that’s what leads to age.
    0:31:27 Number two, it’s telomeres.
    0:31:31 And telomeres are the ends of the chromosomes of our DNA.
    0:31:34 And so they’re the very end.
    0:31:40 So it’s like the tips of the shoestrings, right, that prevent the shoestring from fraying.
    0:31:41 Yeah.
    0:31:42 And those are like the telomeres.
    0:31:47 So as long as you have a functional telomere and it prevents it from getting shorter, then
    0:31:48 shorter telomere is shorter lifespan.
    0:31:51 Longer telomeres, longer lifespan.
    0:31:55 So when telomeres get shorter, it decreases our lifespan and longevity.
    0:31:58 And then the third one is mitochondrial function.
    0:32:03 Every age-related chronic disease, you have a lower number of mitochondria per cell, and
    0:32:06 the mitochondria that are present aren’t functional.
    0:32:11 So you get what’s called an uncoupling of the electron transport chain inside the inner
    0:32:16 mitochondrial membrane, and you can no longer effectively produce cellular energy or ATP.
    0:32:23 So nitric oxide is the foundational longevity molecule because nitric oxide is the signal
    0:32:26 in the body that tells our stem cells to mobilize and differentiate.
    0:32:30 Without nitric oxide, you have less number of circulating stem cells.
    0:32:35 Nitric oxide activates the enzyme telomerase, which prevents telomere shortening.
    0:32:39 Without nitric oxide, you don’t get activation of telomerase.
    0:32:40 Telomere is shortened.
    0:32:46 And then nitric oxide is the signal in the cell that tells the cell, I need more mitochondria,
    0:32:53 and I need these mitochondria to be more efficient, generate more cellular energy with less oxygen.
    0:32:59 So when you restore nitric oxide, you address all three aspects of longevity.
    0:33:02 And there’s no other molecule in the body that does that.
    0:33:03 You know Brian Johnson, don’t you?
    0:33:04 Yes.
    0:33:05 What do you think of Brian Johnson?
    0:33:11 You know, I would never replicate or try to do what he does.
    0:33:13 I don’t think it’s the proper approach.
    0:33:18 You know, and I don’t mean to criticize people because this whole field of biohacking.
    0:33:24 You know, you get people who have no science background, no medical background, no biochemical
    0:33:30 background, and yet they’re out there influencing millions of people that follow him.
    0:33:36 And many times they’re giving really bad advice, not intentionally, it’s because of ignorance.
    0:33:37 They just don’t know.
    0:33:38 They don’t know the science.
    0:33:39 They don’t know the medicine behind it.
    0:33:46 So before you go and follow any influencer or biohacker, number one, look at their credentials.
    0:33:51 And if they don’t have any science background, if they’re, you know, formal technologists or,
    0:33:56 you know, come from anything besides science and medicine, you really need to do a little
    0:34:00 bit of deep dive and make sure that what they’re giving you is scientifically valid or recommending.
    0:34:05 He seems to be a fan of the role of nitric oxide as it relates to longevity there.
    0:34:11 He seems to have said positive things about nitric oxide and its impact on improving your
    0:34:12 cardiovascular health.
    0:34:17 Yeah, I think as we advance the science and we do more to communicate the complex science
    0:34:22 into, you know, layman’s terms where the non-scientists, non-medical professionals
    0:34:25 can understand it and appreciate it, I think more people are going to pick up to that.
    0:34:30 But there’s also some well-known biohackers with influences of, you know, millions of people
    0:34:36 that still say that nitric oxide is a toxin that inhibits mitochondrial respiration and it
    0:34:36 should be avoided.
    0:34:40 Is there such thing as having too much nitric oxide, though?
    0:34:44 Because if people hear this conversation today and they rush out and they, I don’t know,
    0:34:51 overdo their nitric oxide by doing a bunch of therapies, is that a risk?
    0:34:51 Absolutely.
    0:34:54 You know, we know water is essential, right?
    0:34:56 But we can drink too much water and kill ourselves.
    0:35:00 You see it on the news, you know, a couple times a year called hypotonic lysis.
    0:35:03 So yeah, dose dictates poison.
    0:35:08 And so what we have to do is make sure, maintain the integrity of the field to make sure that
    0:35:14 if there are nitric oxide products out there, that number one, you don’t overdo it and lead
    0:35:18 to, you know, health issues or kill a consumer, kill a patient.
    0:35:20 Because that could kill the entire field.
    0:35:25 But we also understand that there’s only two signs of toxicity for nitric oxide.
    0:35:27 So it’s really pretty straightforward.
    0:35:31 Number one, if you take too much nitric oxide, you’re going to get an unsafe drop in blood
    0:35:31 pressure.
    0:35:36 Because think about this, if you take nitric oxide or you’re enhancing nitric oxide production
    0:35:40 through whatever means, it’s going to lead to systemic vasodilation.
    0:35:46 Now you’ve got that same volume of blood pumping through much larger pipes and you’re going to
    0:35:47 have a drop in blood pressure.
    0:35:51 And if you lose perfusion pressure, you’re not going to be able to perfuse the brain because
    0:35:52 you’ve got a pump against gravity.
    0:35:54 And you’re going to get lightheaded and you’ll pass out.
    0:35:59 And if that’s prolonged, it leads to ischemic end organ damage and organ failure and it can
    0:36:00 be deadly.
    0:36:02 So that’s number one.
    0:36:04 And then number two is a condition called methemoglobinemia.
    0:36:11 And that’s a big word, meaning that it oxidizes the iron of hemoglobin and reduces your oxygen
    0:36:11 carrying capacity.
    0:36:13 So you’ll become cyanotic.
    0:36:14 You’ll get blue around the lips.
    0:36:21 Your extremities will turn, you know, white from lack of perfusion or lack of oxygen.
    0:36:22 But you never see that.
    0:36:25 I mean, you really never see clinical methemoglobinemia.
    0:36:31 Fortunately, your blood pressure will drop to an unsafe level long before you get any accumulation
    0:36:32 of methemoglobinemia.
    0:36:36 So on this point of longevity then, one of the points you mentioned there was telomere length.
    0:36:39 And I’ve heard about telomere length because I’ve heard about studies they’ve done in rats
    0:36:42 and I think other rodents around telomere length.
    0:36:48 So it was discovered that individuals with shorter telomeres had a death rate nearly twice
    0:36:51 of those with longer telomeres.
    0:36:57 And you’re telling me that there has been research done that shows how nitric oxide can increase
    0:36:58 telomere length.
    0:36:59 Absolutely.
    0:37:07 So we understand at the DNA level, at the nuclear level, that nitric oxide is what’s called
    0:37:15 co-localizes with estrogen receptor to allow for the cell to turn on transcription and translation
    0:37:17 of the telomerase enzyme.
    0:37:24 So it’s not only affecting the genetic transcription of that protein, but it’s also regulating the
    0:37:25 function of the enzyme.
    0:37:31 So without nitric oxide, you have less telomere telomerase enzyme and that telomerase enzyme
    0:37:32 isn’t functional.
    0:37:33 Okay.
    0:37:36 So nitric oxide has an impact on the telomerase?
    0:37:37 Telomerase enzyme.
    0:37:37 That’s right.
    0:37:38 Telomerase enzyme.
    0:37:42 So what happens with each cellular division, those telomeres can get shorter.
    0:37:43 Yeah.
    0:37:43 Right.
    0:37:48 But as long as that telomerase enzyme is active, it prevents the shortening of the very ends
    0:37:48 of the chromosome.
    0:37:49 Okay.
    0:37:55 And just for people that don’t understand, with every replication, as we age, we’re continually
    0:37:57 replicating ourselves to restore and repair them.
    0:38:01 But in that replication process, harm is a cut sometimes.
    0:38:02 Well, yeah.
    0:38:04 And different cell types have different replication rates, right?
    0:38:09 So the epithelium of the gut is highly regenerative, right?
    0:38:10 It’s replicatable.
    0:38:15 We’re replacing these cells all the time because it’s the outside environment that you’re having
    0:38:16 to continue to replace those cells.
    0:38:21 Neurons, to the exact opposite, aren’t regenerative by nature.
    0:38:24 So we don’t typically make, I mean, we can.
    0:38:26 It was once thought that you can’t regenerate neurons, but today we know we can’t.
    0:38:30 But yeah, so it affects different organ systems differently.
    0:38:33 But the data are clear, shorter telomeres, shorter lifespan.
    0:38:37 The other thing that I wanted to talk to you about before we really get into the heart of
    0:38:44 how do I improve my nitric oxide levels or keep them at a healthy range while I age is nitric
    0:38:46 oxide’s relationship with the oral microbiome.
    0:38:50 I had a conversation on this podcast not too long ago about the oral microbiome.
    0:38:54 Again, another subject I hadn’t thought much about, but is there a relationship there?
    0:38:55 No doubt.
    0:39:03 I mean, this is probably 20-year-old science where we find that, you know, probably 20 years
    0:39:06 ago the microbiome project was complete.
    0:39:11 And what that means is that the bacteria that live in and on our body were completely mapped
    0:39:12 out.
    0:39:16 And these communities were identified in the gut, started in the gut, the gastrointestinal tract.
    0:39:21 And then, you know, you can culture the skin flora.
    0:39:23 There’s bacteria that live on our skin.
    0:39:25 There are bacteria that live in our colon.
    0:39:29 There are bacteria in women that reside in the vagina.
    0:39:35 And so all of these different ecologies of bacteria that live in and on the body are there to do
    0:39:38 things to help the human host.
    0:39:39 We call this symbiosis.
    0:39:44 We’re providing benefit to the bacteria and the bacteria are providing benefit to the human
    0:39:44 host.
    0:39:52 And so if you use antibiotics or antiseptics to kill the bacteria that live in and on our
    0:39:54 body, you get human disease.
    0:39:57 I mean, that’s clear.
    0:40:02 And the best example is that there’s no physician in the world that would recommend you or I
    0:40:04 take an antibiotic every day for the rest of our lives, right?
    0:40:05 Do you agree with that?
    0:40:05 Yeah.
    0:40:07 And why is that?
    0:40:09 Because the antibiotics are killing the good bacteria.
    0:40:15 They kill the infectious pathogen bacteria, but they also destroy the entire microbiome.
    0:40:19 And when you disrupt the microbiome, you get systemic disease.
    0:40:20 You get vascular disease.
    0:40:21 You get Alzheimer’s.
    0:40:23 You get leaky gut syndrome.
    0:40:25 You get autoimmune disease.
    0:40:26 You get high blood pressure.
    0:40:27 You get yeast infections.
    0:40:30 You get overgrowth of candida.
    0:40:31 You get parasites.
    0:40:39 So the bacteria are really the police of the human kind of surveillance, right?
    0:40:45 So we have 10 times more bacteria cells that make up the human than we have human cells.
    0:40:49 So we’re 10 times more bacteria than we are human.
    0:40:54 And so if you destroy that microbiome, then it leads to systemic disease.
    0:40:57 We live in a culture where we’re constantly trying to kill bacteria, right?
    0:41:02 We’re like, especially post-pandemic, we’re using all kinds of hand washes and antiseptics.
    0:41:08 And obviously the big, I guess, chemicals that we all typically use are things like mouthwashes.
    0:41:09 Yeah.
    0:41:12 With which are, again, trying to just clean out all the bacteria from our mouths.
    0:41:16 Well, how would you caution someone on using these things?
    0:41:19 And even the, like, the antibacterial…
    0:41:20 Yeah, it’s bad news.
    0:41:20 Really?
    0:41:21 Yeah.
    0:41:24 We give it to our children because we want our kids to be clean and not to have…
    0:41:25 Kids need to be dirty.
    0:41:29 And again, you look at epidemiological data.
    0:41:35 Kids who grow up in a rural area, they’re out in the environment, they’re rolling in dirt,
    0:41:40 they’ve got dirt on them, and they have, you know, they’re inoculated with a lot of bacteria.
    0:41:42 Those kids are the healthiest people.
    0:41:46 And you look later in life, they have lower incidence of cardiovascular disease, diabetes,
    0:41:48 they have better immune dysfunction, less autoimmune disease.
    0:41:54 So there’s this whole hygienic principle or hygienic hypothesis of disease.
    0:41:57 And I don’t think it’s a hypothesis anymore.
    0:41:58 I think it’s proven out.
    0:42:02 So for me, I go back and I go, what, why are we doing this?
    0:42:05 Why are we using fluoride rinses in dental offices?
    0:42:08 Why is there fluoride in our toothpaste?
    0:42:13 Why is there fluoride in the municipal water of 72% of municipalities in the U.S.?
    0:42:17 When fluoride is a known antiseptic, it’s a chemical toxicant,
    0:42:23 it’s a thyroid toxicant, it kills your thyroid, and it’s a neurological toxin.
    0:42:27 And so when you go back and look at the history of dentistry,
    0:42:35 over 100 years ago it was first identified that oral bacteria can be found in the plaque
    0:42:39 that killed someone from an acute heart attack, right?
    0:42:42 People who died from sudden cardiac death, they’ll take the thrombus or the embolus
    0:42:46 that occluded that coronary artery, and they basically biops it,
    0:42:51 and they find oral bacteria in that plaque that caused the heart attack or stroke.
    0:42:54 So that told us there’s an oral systemic link.
    0:42:57 There’s bacterial translocation of the pathogens.
    0:42:58 That’s why bleeding gums are a problem.
    0:43:02 Because you’ve got bacteria in the mouth, you’ve got bleeding gums,
    0:43:05 there’s open blood vessels for those bacteria to get into our blood supply.
    0:43:10 Now they become systemic, cause inflammation, plaque rupture, and heart attack and stroke.
    0:43:16 So 100 years ago, with reason, with good reason, they go,
    0:43:17 well, let’s treat with an antiseptic.
    0:43:21 We have to kill all the bacteria in the mouth, so if you have bleeding gums,
    0:43:25 there’s no translocation of that in systemic circulation,
    0:43:27 and we can prevent heart attack or stroke.
    0:43:32 That was 100 years ago, and we’ve learned a lot in those 100 years.
    0:43:38 Number one, it wasn’t recognized that we have a microbiome on our body, in our body.
    0:43:41 So now, when I ask dentists all the time, why do you use fluoride?
    0:43:43 And they go, well, it’s been used for 100 years.
    0:43:45 And I go, well, I don’t care what the question is,
    0:43:47 that’s the worst answer you could provide,
    0:43:50 just because we’re doing it because that’s the way we’ve always done it.
    0:43:54 So now we have to understand, how do we selectively kill the pathogens
    0:43:57 while maintaining a healthy microbiome?
    0:44:01 And so this field started probably in the,
    0:44:04 I mean, some of the first papers were published probably in the 90s,
    0:44:07 showing that there were, if you used mouthwash,
    0:44:12 it destroyed the microbiome, and we saw an increase in blood pressure.
    0:44:14 These papers were published in the late 2000s.
    0:44:17 We published on this probably in 2008, 2009.
    0:44:20 We created what’s called an association.
    0:44:24 So people who had the healthiest and most diverse bacteria in their mouth
    0:44:26 had the best blood pressure.
    0:44:30 People who had the least diverse oral microbiome,
    0:44:34 and we could not culture any of these nitric oxide-producing bacteria,
    0:44:36 appeared to have the highest blood pressure.
    0:44:38 So that’s what we call association.
    0:44:41 It’s not causation, but it’s a nice association.
    0:44:44 So in 2019, we published a paper showing,
    0:44:46 okay, now let’s see if we do,
    0:44:48 if we take normal, intensive patients,
    0:44:53 young, healthy people with good nitric oxide,
    0:44:54 good blood pressure,
    0:44:58 and we just give them mouthwash twice a day for seven days
    0:45:00 to kill the entire oral microbiome.
    0:45:04 And then we do tongue scrapings to see if we’re killing the bacteria,
    0:45:06 and we do blood pressure measurements.
    0:45:08 And so we do that twice a day for seven days.
    0:45:10 Seven days, we bring them back in.
    0:45:11 We measure their blood pressure.
    0:45:13 And then we stop for four days.
    0:45:16 We say, okay, don’t take mouthwash for four days.
    0:45:17 Then come back.
    0:45:18 Let’s remeasure your blood pressure.
    0:45:23 And let’s do tongue scrapings and figure out what’s happening to these bacterial communities.
    0:45:30 And what we found was that if you eradicate the bacteria, within seven days, your blood pressure goes up.
    0:45:35 So if you use mouthwash, within seven days, your blood pressure goes up.
    0:45:37 I think it occurs earlier.
    0:45:39 But what we looked at seven days.
    0:45:45 We only looked at day one at baseline, seven days, and then four days after stopping the mouthwash.
    0:45:50 But in one 21-year-old kid, his blood pressure went up 26 millimeters of mercury.
    0:45:52 Which is, put that in context for me.
    0:45:53 It’s clinically hypertensive.
    0:45:57 So for every one millimeter increase in blood pressure,
    0:45:59 that increases your risk of cardiovascular disease by 1%.
    0:46:08 So within seven days, we increased this kid’s risk of cardiovascular disease by 26% simply by giving him mouthwash.
    0:46:11 And explain to me in layman’s terms the mechanism now.
    0:46:12 What’s going on?
    0:46:16 Well, we’re still trying to understand mechanism.
    0:46:19 Again, we’re at the observational level that’s really indisputable.
    0:46:23 Because these bacteria, there’s what we call nitrate-reducing bacteria.
    0:46:25 And humans do not have this enzyme.
    0:46:29 So nitrate is what’s found in green leafy vegetables, right?
    0:46:32 These plants assimilate nitrogen in the soil in the form of nitrate.
    0:46:34 We consume these vegetables.
    0:46:36 The nitrate is taken up in the gut.
    0:46:37 It’s concentrated in our salivary glands.
    0:46:45 And the bacteria perform this metabolism of nitrate into nitride and nitric oxide.
    0:46:49 And humans do not have the functional enzyme to do this.
    0:46:50 We’re 100% dependent upon the bacteria.
    0:47:02 So then now, because nitrate is inert in humans, we rely on the bacteria to metabolize this molecule into a usable form where we can make nitric oxide.
    0:47:12 So when you’re killing the bacteria, now the nitrate is just being recirculated, but you’re urinating because it’s filtered across the kidneys.
    0:47:15 You poop it out and you sweat it out.
    0:47:19 So it’s completely unchanged unless you have the right bacteria.
    0:47:34 And what we’re finding is that that oral production of nitride and nitric oxide being produced in the acid environment of the stomach is somehow regulating resistance arteries and dilation to normalize systemic blood pressure.
    0:47:39 So if I don’t have a healthy oral microbiome, then…
    0:47:40 You have an elevation in blood pressure.
    0:47:52 And much of the things you’re talking to me about today in terms of dietary changes won’t have any effect anyway because I need the bacteria to convert it into nitric oxide.
    0:48:00 As it relates, there are many benefits of many nutrients in foods, particular plants, that confer some health benefits.
    0:48:09 But when we focus specifically on the benefits of nitric oxide from your diet, if you don’t have the right oral bacteria, you get zero nitric oxide benefits from your diet.
    0:48:18 Now, you’re going to get, you know, obviously, hopefully vitamin A, vitamin C, vitamin D from foods, fiber, other phytonutrients.
    0:48:26 But in terms of the blood pressure lowering effects of, for instance, a plant-based diet, if you don’t have the right bacteria, you get zero benefits of that.
    0:48:30 Have you seen a link between oral health and cancer?
    0:48:32 Yes, absolutely.
    0:48:33 What have you seen?
    0:48:42 People that have dental infections, root canals, cavitations from previous extraction sites have typically cancer.
    0:48:45 It sets the stage for cancer cell growth and proliferation.
    0:48:53 So, and I’ve, you know, I made a controversial statement on a previous podcast where I say, number one, I’m not an oncologist.
    0:49:03 But people who have terminal metastatic disease who aren’t ready to die, who are sent home to die on hospice, somehow find me and go, can you help me with this cancer?
    0:49:12 So the first thing I always send them to is a dentist to see, do you have any active oral infections that may have led to the development of the primary tumor in the first place?
    0:49:16 But obviously, it’s metastatic, meaning that it’s now everywhere.
    0:49:18 It’s migrated outside that primary tumor.
    0:49:22 But almost always, without fail, they have an active oral infection.
    0:49:30 And it may be a symptomatic infection to where they know it and they have a toothache, or it may be an asymptomatic infection where they don’t even know they had a dental infection.
    0:49:35 What percentage of cancer patients that you see, that you then refer to a dentist, have an oral infection?
    0:49:39 People with primary tumors, solid tumors.
    0:49:45 So we categorize these in blood-borne cancers, something like lymphoma, leukemia, multiple myeloma, which is a blood-borne cancer.
    0:49:48 And those that have a solid tumor.
    0:49:49 Yeah.
    0:49:53 A primary tumor that starts in the breast, the colon, the prostate, the lungs, or the liver.
    0:49:56 Without fail, 100% of them have dental infections.
    0:50:00 But cause and effect is not possible to establish here, right?
    0:50:01 Cause and effect?
    0:50:03 No, I don’t think we’re there yet.
    0:50:07 I think probably as the science advances and people start to look at this.
    0:50:25 Because you may imagine, if you have cancer, and you’ve been to the best cancer doctors in the world, and you’ve done surgery, you’ve done chemo, you’ve done radiation, you’ve gone through the standard of care, and the cancer comes back, it’s terminal, it’s metastatic.
    0:50:29 And you tell, when I tell people, well, you need to go see a dentist.
    0:50:34 I mean, many people laugh, and they go, have you, what, what in the hell did you just say?
    0:50:36 I’ve got cancer, I don’t have a dental problem.
    0:50:38 And I go, no, well, perhaps you do.
    0:50:44 Because, again, if you go back, and I always look at back, what’s, what’s held true throughout ages?
    0:50:54 And if you look at Ayurvedic medicine, if you look at traditional Chinese medicine, if you look at acupuncture, and if you go back and you look, if you don’t know what to look for, you’re never going to find it.
    0:50:58 If you know what to look for, it’s out there, it’s in the published literature.
    0:51:02 But every tooth in the body is connected to an organ system, right?
    0:51:05 And so these are the meridians, the acupuncture meridians.
    0:51:07 You know, the analogy is they’re circuit breakers.
    0:51:13 So if you trip a breaker in your home, there’s no electricity going through that circuit.
    0:51:17 So your oven doesn’t work, your refrigerator doesn’t work, your lights go out.
    0:51:19 Well, the body is electric, right?
    0:51:21 And how do we diagnose death?
    0:51:23 No electrical activity, right?
    0:51:25 Either through an EKG or an EEG.
    0:51:28 So the body is electric, and we’re batteries.
    0:51:36 And so if we get, if that red light comes on on our phone, it says we have a low battery, everybody panics and goes and plugs it in and charges, right?
    0:51:39 And the human body is the exact same.
    0:51:40 We lose voltage over time.
    0:51:50 And if you’ve got a trip breaker from an infected tooth, there’s no voltage, there’s no circuitry going to that meridian that feeds individual organs.
    0:51:56 So the best example is if you’ve got a root canal, and 100% of root canal teeth are infected.
    0:51:59 And when you think, and people go, well, that’s not true.
    0:52:00 Well, think about what a root canal is.
    0:52:04 You had a toothache at some point because of an infection.
    0:52:09 So you go to the dentist, and they pull the nerve root out of that tooth.
    0:52:13 So you don’t feel the pain anymore because there’s no nerve root there.
    0:52:15 And they pull the blood supply out of that tooth.
    0:52:18 Now you have no blood supply to that tooth.
    0:52:19 And a tooth is a crystalline structure.
    0:52:20 It’s a living organ.
    0:52:24 With no blood supply and no nerve root, that’s a dead tissue.
    0:52:33 So if you were to go in and we’d disconnect your gallbladder, for example, and just cut the blood supply to it, the nerve supply to it, within 7 or 10 days, you’d be dead from sepsis.
    0:52:36 Nobody leaves dead tissue in the body.
    0:52:41 And so then what happens is when you leave the dentist, what do they do?
    0:52:42 They put you on an oral antibiotic.
    0:52:50 But they must have forgotten they took out the blood supply to that infected site, so an oral antibiotic isn’t going to reach the site of infection.
    0:52:57 I mean, to me, when you sit back and think about this and go, who the hell does this and why do they do it?
    0:52:58 Well, it’s because of what we’ve always done.
    0:53:02 So then what happens is these anaerobic bacteria, they don’t need oxygen.
    0:53:07 They’re sitting there in an anaerobic, low-oxygen environment, and they’re just eating away at your jawline.
    0:53:09 They’re just like us, dude.
    0:53:10 They metabolize.
    0:53:11 They take stuff in.
    0:53:12 They poop waste out.
    0:53:15 Those waste products accumulate.
    0:53:16 It shuts down voltage.
    0:53:18 And they eat away at your jawline.
    0:53:22 So then you’ve got osteonecrosis, osteomyelitis, and you don’t even know it.
    0:53:24 And an x-ray will not show it.
    0:53:28 And most dentists, unfortunately, still use x-rays instead of a higher-resolution CT.
    0:53:30 It’s really interesting.
    0:53:35 I was doing some research in preparation for this conversation around this subject of oral microbiome and cancer and the link there.
    0:53:43 And one particular study that was done and published in the New York Post but done by a team of researchers found that this was done at New York University as well.
    0:53:46 So it was published by the New York Post and done at New York University.
    0:53:50 They analyzed saliva samples of over 160,000 participants over 15 years.
    0:53:52 Are you familiar with this study?
    0:53:58 And they identified over a dozen bacteria species linked to a high risk of head and neck cancers with certain bacteria,
    0:54:02 increasing the risk by 50% of getting a cancer, which is pretty shocking.
    0:54:10 Literally, I feel like texting my assistant and asking us to book an oral hygienist and to change my mouthwash.
    0:54:14 No matter where I am in the world, it seems like everyone is drinking matcha.
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    0:54:23 who are a sponsor of this podcast called Perfect Ted.
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    0:55:18 This one change has transformed how my team and I move, train and think about our bodies.
    0:55:24 When Dr. Daniel Lieberman came on the Diary of a CEO, he explained how modern shoes, with their cushioning and support,
    0:55:28 are making our feet weaker and less capable of doing what nature intended them to do.
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    0:56:24 If I’ve just listened to everything you’ve just said there, and I want to improve my oral microbiome, what should I be doing?
    0:56:28 Well, I think the most important thing we’ve learned is what you shouldn’t be doing.
    0:56:28 Yeah.
    0:56:28 Right?
    0:56:31 So it’s not what should we do, it’s what we shouldn’t be doing.
    0:56:33 Number one, we have to get rid of fluoride.
    0:56:37 You know, just this past weekend, I was speaking at a dental conference in Salt Lake City,
    0:56:45 and there were people there from the National Toxicology Program, which in the U.S. is the organization tasked with,
    0:56:53 if there’s any kind of risk of exposure of environmental toxicant, they’re charged with doing the toxicology studies to see if there’s an increased risk.
    0:56:54 What is the risk?
    0:56:58 And is there a safe level that is without risk?
    0:57:04 And what they report is that fluoride, there’s no benefit of fluoride, and it’s all risk.
    0:57:06 It lowers IQ in kids by as much as seven points.
    0:57:09 And it shuts down your thyroid function.
    0:57:12 And it’s a neurotoxin.
    0:57:17 And as I mentioned before, most toothpaste has fluoride in it.
    0:57:22 And if you read the back of your toothpaste, it will tell you, at least in the U.S., I don’t know about in other countries,
    0:57:27 but it says if you swallow this, call poison control, because it’s a poison.
    0:57:29 They’re putting poison in toothpaste.
    0:57:35 And then if you also pay attention, it says only put a pea-sized amount of toothpaste on your toothbrush.
    0:57:36 A pea-sized.
    0:57:43 But everybody that I know fills the entire bristle of the toothpaste with, toothbrush with toothpaste.
    0:57:49 So that’s about 10 or 15, sometimes 20 pea-sized amounts of toothpaste.
    0:57:53 And a pea-sized amount of toothpaste contains about half a milligram of fluoride.
    0:58:00 Now, if you’re using 10, 20 times more than that pea-sized, now you’re exposed to 5 milligrams,
    0:58:01 10 milligrams of fluoride.
    0:58:03 And you don’t even have to swallow it.
    0:58:06 This is a very small molecule, a molecular weight of 19.
    0:58:12 So it’s absorbed directly across the buccal mucosa, the oral cavity, and it becomes systemic.
    0:58:14 I’m not going to use it anymore.
    0:58:15 No, you shouldn’t.
    0:58:17 What should I use instead?
    0:58:19 You have to use a non-fluorinated toothpaste.
    0:58:21 And what about things like tongue scrapers?
    0:58:25 Now, tongue scrapers, the data, again, that’s time-tested.
    0:58:26 That’s an ancient practice.
    0:58:33 And even in our study, we found that people who do tongue scraping have a more diverse oral microbiome,
    0:58:35 and they seem to have better oral health.
    0:58:36 Why is this?
    0:58:38 My girlfriend’s been banging on to me.
    0:58:38 She’s always bloody right.
    0:58:42 My girlfriend’s been banging on to me about tongue scraping for the last two years.
    0:58:44 And I’ve kind of just ignored her.
    0:58:45 I’ve just kind of, yeah, babe, sure.
    0:58:51 And when she’s not in the bathroom, I’m not using a tongue scraper because it just looks strange.
    0:58:55 And for me, based on what I knew about the oral microbiome and the microbiome generally,
    0:58:58 I’m like, should I be scraping off all my bacteria?
    0:59:02 Well, if you’re going to plant a garden, do you plant a garden on untilled soil?
    0:59:05 Listen, I know nothing about gardening.
    0:59:06 You’re asking the wrong guy.
    0:59:07 So maybe, yes.
    0:59:08 I grow my own food.
    0:59:08 Okay.
    0:59:10 So you have to till the soil, right?
    0:59:14 You’ve got to break up the soil so the seeds actually can be aerated.
    0:59:17 And you break up that biofilm.
    0:59:18 Yeah.
    0:59:22 You take the back of the dorsal tongue, I mean, almost to the point of the gag reflex,
    0:59:28 and you just pull that, ideally, copper tongue scraper forward, and you’re going to see this
    0:59:30 goop coming in there.
    0:59:34 But it’s kind of like tilling the soil, and it’s increasing the diversity of the dorsal part
    0:59:35 of the tongue, the microbiome.
    0:59:37 So my girlfriend was right.
    0:59:39 In that regard, yes.
    0:59:44 But what we found was in that one kid, we saw the greatest increase in blood pressure.
    0:59:49 If you tongue scrape and use antiseptic mouthwash, that’s the absolute worst scenario.
    0:59:52 Interesting.
    0:59:57 So if you think about this, you’re tongue scraping, you’re opening up the pores, and now you’re
    0:59:58 using mouthwash.
    1:00:02 It’s better to easily penetrate deep in the crypts of the tongue and more effectively kill
    1:00:03 the bacteria.
    1:00:08 So you want to tongue scrape and then use a toothbrush without fluoride toothpaste?
    1:00:09 Absolutely.
    1:00:11 And no antiseptic mouth rinse.
    1:00:12 Okay.
    1:00:16 And what about going to dental hygienists and things like that?
    1:00:18 Do you think that’s an advisable idea?
    1:00:23 Because once every quarter or so, I’ll go and see a dental hygienist just to get everything
    1:00:23 sort of cleaned out.
    1:00:26 No, I think that’s a good proactive practice.
    1:00:32 But, you know, because you need to look at the health of the gum tissue and the gingival
    1:00:38 tissue and a routine clean and scraping the plaque off the teeth and making sure you have
    1:00:41 good mineralization of the enamel of the tooth is good.
    1:00:44 But never let them do a fluoride rinse on you.
    1:00:44 Okay.
    1:00:48 Is there anything else on the subject of the oral microbiome and its relationship with nitric
    1:00:50 oxide that I need to be aware of before we move on?
    1:00:52 Yeah.
    1:00:56 There’s also data showing that if you use mouthwash, you lose the cardioprotective benefits
    1:00:56 of exercise.
    1:00:59 So think about this.
    1:01:04 We know that diet and exercise is the best medicine.
    1:01:07 And many people aspire to do that.
    1:01:09 They go and they try to eat good.
    1:01:11 They avoid the temptations of sugars and sweets.
    1:01:16 They exercise every day to try to increase their longevity and cardiovascular health.
    1:01:22 If you do that and you’re using mouthwash, you no longer get the benefits from exercise.
    1:01:25 And we’ve already established you don’t get the nitric oxide benefits from diet.
    1:01:29 So two out of three Americans wake up every morning and use mouthwash.
    1:01:32 And two out of three Americans have an unsafe elevation in blood pressure.
    1:01:34 What’s the mechanism now?
    1:01:40 Well, because you’re killing the oral microbiome that’s partly responsible for production of nitric
    1:01:40 oxide.
    1:01:41 And nitric oxide.
    1:01:45 Without nitric oxide, you get constriction of blood vessels and it leads to high blood pressure.
    1:01:47 That’s crazy.
    1:01:52 And is there a link between our hormone levels, things like my testosterone levels, and the
    1:01:53 nitric oxide?
    1:01:54 Yeah.
    1:01:55 So this is a two-way street.
    1:01:59 So in men, testosterone activates nitric oxide production.
    1:02:00 Okay.
    1:02:04 In women, estrogen activates and stimulates nitric oxide production.
    1:02:04 Okay.
    1:02:09 So as long as we have optimal sex hormones, and as long as the enzyme in the lining of the
    1:02:15 blood vessel can functionally produce nitric oxide, that explains the cardioprotective benefits
    1:02:16 of hormone replacement therapy.
    1:02:17 Got you.
    1:02:23 So taking testosterone or estrogen therapies helps to increase my nitric oxide levels?
    1:02:29 As long as the enzyme is functional and coupled, which means that we have to understand the
    1:02:35 enzymology and the biochemistry of that reaction to where when it’s exposed to testosterone, the
    1:02:37 cell can actually make nitric oxide in response.
    1:02:41 And there’s a two-way relationship as well with exercise then, because I’ve read in your
    1:02:46 book that exercise activates and stimulates nitric oxide production.
    1:02:50 But you also just told me that if you want to get the great benefits of exercise, you need
    1:02:52 nitric oxide in the first place.
    1:02:57 Because else your blood cells are going to be very narrow, less oxygen traveling through
    1:02:57 you.
    1:02:59 You’re going to do a worse workout as well, presumably.
    1:03:00 Well, think about it.
    1:03:04 I mean, there’s other agonists too, like vitamin D. I mean, most Americans are deficient in vitamin
    1:03:07 D. People with low testosterone have erectile dysfunction.
    1:03:08 And why is that?
    1:03:12 Because they’re not stimulating nitric oxide production and they’re not dilating the blood
    1:03:13 vessels, so they develop ED.
    1:03:17 So all of this, no matter what it is, whether it’s related to vitamin D deficiency, which
    1:03:23 is an activator and stimulator of nitric oxide, if it’s low hormones, if it’s a poor diet, sedentary
    1:03:28 lifestyle, all of that can be explained by insufficient nitric oxide production.
    1:03:34 When I think about the role that food plays in my nitric oxide production, what should I be
    1:03:40 eating to increase my nitric oxide levels or to keep them at a healthy level?
    1:03:44 I think the same answer is for that too.
    1:03:48 It’s not so much what we should be eating, it’s what we should not be eating.
    1:03:49 Okay.
    1:03:51 So we’ll cover those step by step.
    1:03:59 Number one, you have to avoid sugar and high glycemic index foods because sugar is a toxin,
    1:03:59 it’s a poison.
    1:04:01 And let’s think about what sugar is.
    1:04:08 So when we eat sugar or drink sugar beverages, right, whether it’s sucrose, whether it’s
    1:04:13 fructose, whether it’s high fructose corn syrup, the end result inside the human is we see an
    1:04:14 increase in glucose.
    1:04:21 So elevation in blood sugar or blood glucose is diabetes, right?
    1:04:24 And now there’s continuous glucose monitors that you can get anywhere.
    1:04:26 And everybody does this.
    1:04:31 So if you eat something and it causes an increase in your blood sugar, blood glucose, then you
    1:04:31 should avoid that.
    1:04:35 Because glucose, as the name applies, is glue, right?
    1:04:36 It’s sticky.
    1:04:40 And if we, if you have a soda and you spill it on your countertop, you come back the next
    1:04:42 day, it’s sticky, right?
    1:04:43 Well, that’s what happens inside the body.
    1:04:45 That sugar sticks to everything.
    1:04:46 It sticks to proteins.
    1:04:47 It sticks to enzymes.
    1:04:49 It binds to hemoglobin.
    1:04:53 And sugar stuck to hemoglobin is what we call hemoglobin A1C.
    1:04:55 And what is that?
    1:04:59 It’s a, it’s a marker of long-term glucose control.
    1:05:03 If you have hemoglobin A1C of greater than 5.7, you’re diabetic.
    1:05:06 So it’s not just hemoglobin it sticks to.
    1:05:08 It sticks to the enzyme that makes nitric oxide.
    1:05:16 And in biochemistry and enzymology, enzymes have to be able to undergo conformational changes,
    1:05:17 right?
    1:05:20 So it transfers electrons from one donor to an acceptor.
    1:05:23 And that’s how biochemistry is, is done.
    1:05:28 But if sugar is stuck to that enzyme, it locks it in some confirmation and it can’t do its
    1:05:28 job.
    1:05:30 For instance, it can’t make nitric oxide.
    1:05:36 So sugar is an absolute poison and it kills many enzymes and binds to everything.
    1:05:38 And it lowers nitric oxide production?
    1:05:39 Absolutely.
    1:05:44 That’s why diabetics have a 10 time higher incidence of heart attack, stroke, all-cause
    1:05:45 mortality.
    1:05:49 That’s why they develop neurological or peripheral neuropathy.
    1:05:51 That’s why they have non-healing wounds.
    1:05:52 There’s no nitric oxide.
    1:05:58 That’s why they’re developing diabetic retinopathy, macular degeneration, pancreatitis.
    1:06:03 I mean, all of that can be traced back to a lack of nitric oxide production because the
    1:06:05 sugar is stuck to the enzyme.
    1:06:08 The sugar destroys the oral microbiome.
    1:06:11 It completely changes the ecology of the bacteria.
    1:06:13 It completely shuts down nitric oxide production.
    1:06:16 So just a bit of a tangent there.
    1:06:19 You mentioned that’s why they have open wounds that don’t heal.
    1:06:20 Yeah, diabetic ulcers.
    1:06:21 Okay.
    1:06:26 So nitric oxide’s playing a healing role in wounds and scars?
    1:06:26 Absolutely.
    1:06:27 So I’ve got this scar on my head.
    1:06:28 I was playing football the other day.
    1:06:34 Someone ran into the back of my head and they passed out and got taken away by an ambulance.
    1:06:40 But I was just left with this big scar on the back of my head, which I’ve had glue stitched.
    1:06:41 So I’m wondering.
    1:06:45 I’m like, if I apply the nitric oxide serum, it’ll stimulate blood flow to that.
    1:06:50 It’ll improve cellular turnover and heal that wound and basically remediate the scar.
    1:06:51 And how do I do that?
    1:06:51 Is it?
    1:06:52 Yeah.
    1:06:54 So you take one pump from each side.
    1:06:55 So one pump from this side.
    1:06:56 Turn it around.
    1:06:56 One pump from the other.
    1:06:57 Yeah.
    1:07:02 And now if you apply that and mix it together, as soon as you mix it together, it starts to generate nitric oxide gas.
    1:07:05 So then that gas will diffuse into that tissue.
    1:07:08 It’s going to increase blood flow.
    1:07:10 And it’s going to immobilize stem cells.
    1:07:15 And it’s going to improve cellular turnover and completely remodel that and heal that.
    1:07:18 And if it were an infection in there, it would kill the infectious bacteria.
    1:07:20 Okay.
    1:07:23 Well, we shall see if that works.
    1:07:26 So back on this point of food then.
    1:07:27 So sugar’s bad.
    1:07:28 Sugar’s bad.
    1:07:28 Yeah.
    1:07:29 You’ve got to eliminate sugar.
    1:07:36 And I think the benefits of it, like a straight ketogenic diet or a straight, you know, vegan, vegetarian diet is just the elimination of sugar and carbs.
    1:07:37 Yeah.
    1:07:38 Right?
    1:07:41 But I think to answer your question, what should we be eating?
    1:07:44 I think you’ve got to eat a balanced diet in moderation.
    1:07:45 You know, Americans are overfed.
    1:07:49 All you’ve got to do is walk around and see the epidemic of obesity.
    1:07:55 Good high-quality protein, good quality fats, and little or no carbs.
    1:07:57 And it’s really that simple.
    1:08:00 And why did you write a book about beet roots?
    1:08:02 Beets?
    1:08:07 Yeah, the beets hit really the airwaves back in 2012 in the London Olympic Games.
    1:08:13 There was a lot of data coming out at the time of the benefits of beetroot juice on enhancing athletic performance.
    1:08:21 And there was a benefit of the nitric oxide being produced that could explain the improvement in athletic performance.
    1:08:29 The problem is these athletes were drinking liters and liters of beetroot juice and causing a lot of gastric discomfort, causing diarrhea.
    1:08:32 Their urine and their feces would turn red.
    1:08:35 And a lot of people misinterpreted that as gastric bleeds or urinary bleeds.
    1:08:44 And then when I started looking at the products on the market, most of the beet products, the desiccated beet powders, provided zero nitric oxide benefit.
    1:08:49 They didn’t contain any nitrate, no nitrite.
    1:08:51 They were just, we called them dead beets.
    1:08:53 They’re a dead beet product.
    1:09:01 And so I thought if people, if consumers are out there looking for beets because they’ve been shown to enhance their performance,
    1:09:08 but that enhancement and performance was dependent upon the beets’ ability to improve nitric oxide production in the body,
    1:09:13 then the non-scientists out there wouldn’t know what to look for, right?
    1:09:15 They’re buying products that aren’t providing any benefit to them.
    1:09:19 And so years ago, we would do randomized placebo-controlled clinical trials,
    1:09:27 and we would take some of these commercial beet products that you can go to your local nutrition store or pharmacy,
    1:09:32 buy off the shelf, and we would use those as placebos in our clinical trials because it’s the perfect placebo.
    1:09:38 So what I tried to do in that book is educate, okay, what is it about beets that are so important?
    1:09:44 What’s the mechanism and what is necessary in those beets that can improve nitric oxide production?
    1:09:50 So, again, everything I do is intended to educate and inform the consumer
    1:09:55 so that they know how to make informed, educated choices on the products they’re taking
    1:09:58 or the foods they’re eating or their oral hygienic practices.
    1:10:07 I’m trying to find the page in your book, but there was a page in your book where you describe beetroot
    1:10:13 as the most underappreciated food in the history of eating.
    1:10:16 Yeah, that may be in the Beat the Odds.
    1:10:17 I thought it was in this book.
    1:10:24 But if you go back to historical times and you look at the hieroglyphics on caves of the ancient cavemen,
    1:10:30 you know, people thought they were drinking wine because they would have these red stuff in this before battle.
    1:10:36 But what these ancient Egyptians were doing was they were drinking beet juice
    1:10:40 to improve their performance before they went into battle so that they were ready,
    1:10:42 they were energized, they improved their circulation.
    1:10:45 So that’s the historical study on beets.
    1:10:51 And obviously, these were beets grown at a time when there were no herbicides, pesticides,
    1:10:52 and the soil was probably fertile.
    1:10:58 So these beets were full of nutrients, probably full of nitrate that provided the benefits of that.
    1:11:01 But unfortunately, today, the beets that are grown, at least in America,
    1:11:05 really are nutrient depleted just like most of the food.
    1:11:07 So would you recommend people eat beetroots?
    1:11:12 No, because as we, again, through our survey that we published in 2015,
    1:11:17 we realized that you really can’t eat enough beets to get enough nitrate to improve your performance.
    1:11:20 And the other caveat is that if you’re using mouthwash,
    1:11:24 you’ve got fluoride in your toothpaste or fluoride in your drinking water that you’re mixing the beet powder in,
    1:11:26 you’re not going to get a nitric oxide benefit from it.
    1:11:31 There’s a graph in front of me here, which I printed off, which shows the rise in antacid medications.
    1:11:39 Oh, yeah, from 2004 to, so a 20-year period, we’re seeing, what is that,
    1:11:42 almost a quadrupling of the use of antacids.
    1:11:45 And this is globally, or is this in the U.S.?
    1:11:46 That’s worldwide, I believe.
    1:11:47 Yeah, worldwide.
    1:11:49 Now, this is the problem.
    1:11:51 I mean, these antacids…
    1:11:52 What is an antacid?
    1:11:58 So it’s a medication that’s given orally to suppress stomach acid production.
    1:11:58 Yeah.
    1:12:06 And as a biochemist and physiologist, I can’t think of nothing more damaging than to inhibit stomach acid production.
    1:12:12 Because stomach acid is required to break down proteins into amino acids,
    1:12:16 whether you’re eating animal protein or plant-based protein.
    1:12:18 It’s required for nutrient absorption.
    1:12:20 You need stomach acid to absorb B vitamins.
    1:12:26 You need stomach acid to absorb selenium, chromium, iodine, magnesium, iron.
    1:12:31 I mean, most nutrients, micronutrients, are absorbed in the lumen of the stomach.
    1:12:36 And if the stomach can’t, is not making stomach acid, then these nutrients are not absorbed.
    1:12:42 And most Americans, 75% of Americans are deficient in magnesium.
    1:12:46 95% of Americans are deficient in iodine.
    1:12:48 I mean, it’s a huge problem.
    1:12:51 These are the brands like Gaviscon and Rennie.
    1:12:58 No, these are like the Prilosec, the Prevacids, the Nexium, the prescription medications are Omeprazole, Pantoprazole.
    1:13:04 These, today in the U.S., I think it’s probably worldwide, you don’t even need a prescription for these from your physician.
    1:13:10 You can go to your local drugstore and you can buy these, what we call proton pump inhibitors or PPIs.
    1:13:12 What about Tums?
    1:13:21 So there’s a difference in, so Tums and things like baking soda are a buffer, right?
    1:13:23 Sodium bicarb or calcium carbonate.
    1:13:25 And it’s a buffer, right?
    1:13:36 So if you have an acute bout of hypersecretion of acid, you can take a Tums or some buffer, some base, alkaline substance, to neutralize the acid.
    1:13:43 Neutralizing acid is completely different than inhibiting its natural production in the pyloric cells of the stomach.
    1:13:45 So what is the difference between, have you heard of Gaviscon before?
    1:13:46 Yes.
    1:13:47 Yeah.
    1:13:49 What’s the difference between like a Gaviscon?
    1:13:51 Well, there’s certain classes of antacids.
    1:13:52 There’s what we call H2 blockers.
    1:13:54 There’s proton pump inhibitors.
    1:14:00 And then there’s the natural buffers that are just kind of neutralizing the acid environment in the stomach.
    1:14:05 Gaviscon, I’m trying to think what class that falls under.
    1:14:06 I don’t think it’s widely used here in the U.S.
    1:14:11 I mean, the main drugs used here are Prilosec, Nexium, Prevacid, those are the over-the-counter.
    1:14:15 And then the main prescription medications are the Omeprazole and the Pentoprazole.
    1:14:20 Gaviscon is a commonly used antacid brand.
    1:14:25 And the active ingredients are aluminium hydroxide and magnesium carb carbonate.
    1:14:30 Oh, so Gaviscon, so number one, it’s got aluminum in it, which should absolutely be avoided.
    1:14:32 But yeah, that just, it looks like a buffer.
    1:14:35 It’s got an hydroxide, aluminum hydroxide, which is a strong base.
    1:14:37 So it’s neutralizing the stomach acid production.
    1:14:43 But it’s a neutralizing agent, but anything that contains aluminium, you should absolutely avoid.
    1:14:48 I’ve mentioned it a few times today, but my girlfriend’s a breath practitioner.
    1:14:52 She runs a business called BaliBreathWork.com, hashtag ad.
    1:14:55 And one of the things she’s talked to me a lot about is mouth breathing.
    1:15:01 And I know there’s a relationship between nitric oxide and how we choose to breathe,
    1:15:03 whether it’s through our nose or through our mouths.
    1:15:05 Can you explain to me that link?
    1:15:09 You know, when we talk about the enzyme that’s found in the lining of the blood vessels,
    1:15:13 when we started this segment, that same enzyme is found in our epithelial cells,
    1:15:16 in our upper airways, in our sinuses.
    1:15:21 So just like exercise can activate nitric oxide production in the lining of the blood vessels,
    1:15:27 deep breathing, nasal breathing activates that enzyme in the epithelial cells of our sinuses.
    1:15:32 And so when we do nasal breathing, it’s activating the enzyme to make nitric oxide.
    1:15:38 And now we’re delivering that nitric oxide gas into the bronchioles, the lower airway.
    1:15:40 It’s dilating those bronchioles.
    1:15:42 Moreover, it’s dilating the pulmonary arteries.
    1:15:47 So now we’re improving oxygen uptake, oxygen delivery.
    1:15:50 And that’s why nasal breathing and deep breathing has been shown to lower blood pressure.
    1:15:53 This is a pretty crazy graph I took from Google as well,
    1:15:57 which shows just how interested people are now getting in the subject of mouth breathing.
    1:15:57 Oh, yeah.
    1:15:59 Again, going over the past 20 years.
    1:16:03 Yeah, no, I think there’s a lot of people.
    1:16:08 I mean, obviously, your girlfriend, there’s a Patrick McEwen in the UK.
    1:16:12 Came into Dragon’s Den, I made him an offer in Dragon’s Den.
    1:16:13 Yeah.
    1:16:13 Yeah.
    1:16:16 Now, I think the benefits of that are pretty well,
    1:16:19 and mechanistically, we understand the benefits of it.
    1:16:24 So the mouth breathers are not only bypassing this natural nitric oxide production pathway,
    1:16:28 but when you mouth breathe, it completely changes the microbiome.
    1:16:33 And so you’re not only bypassing the nitric oxide producing in the upper airway,
    1:16:37 but you’re inhibiting nitric oxide production in the mouth from the microbiome.
    1:16:42 Because you’re fully oxygenating the mouth, it’s changing the pH of the saliva,
    1:16:48 and completely changes the microbiome, and completely shuts down nitric oxide production.
    1:16:49 Interesting.
    1:16:50 Interesting.
    1:16:55 So you have to, I mean, I’m a big fan of mouth taping,
    1:17:00 but for me, and I watch my kids, but sometimes there’s anatomical issues
    1:17:04 where there’s obstructive airways and airway obstruction
    1:17:08 that has to be corrected by dental appliances or sometimes surgery.
    1:17:13 But the worst thing you can do is tape your mouth and your airway be constricted
    1:17:15 and, you know, suffocate.
    1:17:19 So before you do mouth taping, you need to get, you know,
    1:17:23 some imaging done from your dentist to make sure that your airway is open
    1:17:25 to where if you’re forced to breathe through your nose,
    1:17:26 you can actually have oxygen exchange.
    1:17:29 And is there anything else that I could and should be doing
    1:17:33 to increase and improve my nitric oxide levels that we haven’t talked about yet?
    1:17:35 Humming, you know, there are certain frequencies.
    1:17:40 We’ve done this in looking at nitric oxide coming out of the exhaled breath when you’re humming.
    1:17:44 So certain frequencies can activate this enzyme,
    1:17:47 and it’s dependent upon the volume of the nasal sinuses.
    1:17:50 So there’s not one frequency that would work in every single person.
    1:17:55 Because the volume of your airways and oral cavity and sinuses was probably much different than mine.
    1:17:56 Give me an example.
    1:17:57 Show me.
    1:18:02 Well, if you just, you know, like ohms, like you do in meditation or just simple humming,
    1:18:08 you could actually, so if I had my ozone or gas phase analyzer here, I could hum.
    1:18:13 And I could detect nitric oxide coming out of my exhaled breath.
    1:18:15 Because of the frequency of the…
    1:18:19 Because of the frequency and activating the nitric oxide synthase enzyme.
    1:18:23 But if you take older patients, and we’ve demonstrated this,
    1:18:26 it’s published years ago, and other groups have demonstrated this.
    1:18:30 Older patients, that their enzyme isn’t making nitric oxide,
    1:18:33 whether they do nasal breathing or whether they do humming,
    1:18:35 there’s no nitric oxide coming out.
    1:18:37 So again, this is an activator and a stimulator,
    1:18:40 but it’s dependent upon the function of the enzyme that makes nitric oxide.
    1:18:46 If your enzyme is broken, humming, nasal breathing, exercise isn’t going to produce any nitric oxide.
    1:18:49 Is there anything else that I should be aware of if I’m trying to improve my nitric oxide levels?
    1:18:53 I think it’s doing the things that disrupt it.
    1:18:56 Get rid of fluoride, get rid of mouthwash, stop using N-acids,
    1:19:00 stop eating sugar, anything that leads to an elevation in blood sugar.
    1:19:02 A balanced diet in moderation.
    1:19:04 Moderate physical exercise.
    1:19:06 20, 30 minutes of sunlight a day.
    1:19:06 Sunlight?
    1:19:07 Sunlight.
    1:19:10 There’s certain, at both ends of the visible spectrum,
    1:19:15 both are the UV spectrum and the full spectrum infrared.
    1:19:21 So those frequencies and vibrations, again, stimulate nitric oxide release.
    1:19:27 So the UV has enough energy to where it’ll knock nitric oxide bound to a cysteine thiole and protein.
    1:19:33 And then the UV spectrum will release nitric oxide bound to metals.
    1:19:37 So you mean go out in the sunshine, but also those red light beds and stuff?
    1:19:39 Yeah, I have a red light bed.
    1:19:42 I have an infrared sauna that uses red lights in it, and I use it every day.
    1:19:45 For nitric oxide production?
    1:19:45 Yeah.
    1:19:48 And there’s other benefits of light.
    1:19:51 You know, it can stimulate mitochondrial biogenesis.
    1:19:52 It improves energy production.
    1:19:53 It can lower blood pressure.
    1:19:55 But yeah, lots of benefits of light therapy.
    1:19:59 And yet, we’re programmed to not go outside.
    1:20:05 If we go outside, put on SPF 60 and intoxicate ourselves with these cancer-causing chemicals in sunscreen,
    1:20:06 it makes no sense.
    1:20:12 What is the most important thing we haven’t talked about that we should have talked about today, Dr. Nathan?
    1:20:16 You know, I think the future of—well, I don’t think.
    1:20:17 I know.
    1:20:19 You know, there’s three levels of conviction.
    1:20:20 You think, you believe, and you know.
    1:20:29 I’m at the point of knowing now that the future of medicine and healthcare around the globe is going to be dependent upon nitric oxide product technology.
    1:20:52 Because I think we can inform and instruct people to stop doing things or start doing things, but the most difficult thing to do is to change people’s habits and to get people out of their comfort zone and stop drinking sugar, soda waters, eliminate sugar to the best extent possible, get 20, 30 minutes of exercise a day, and completely change your diet.
    1:20:54 Compliance is an issue.
    1:20:55 People don’t do that.
    1:20:59 We’re programmed to want to take a pill to overcome everything.
    1:21:02 That pill—nitric oxide is very important, but it’s not a silver bullet.
    1:21:05 It’s not going to overcome all your bad habits.
    1:21:11 But what it is going to do, it’s going to correct a lot of the things that your bad habits are leading to a deficiency of.
    1:21:20 Well, it’s a good thing we have a lot of people that are devoted to finding new solutions to old problems, and you’re certainly one of those people.
    1:21:25 And it’s super fascinating because, as you say, as I said at the start of this conversation, I had no idea about any of this stuff beforehand.
    1:21:26 I had no idea.
    1:21:29 I’d not really even heard the word nitric oxide.
    1:21:36 And maybe I’d heard it in passing, but maybe I was confusing it with that NOS gas that people talk about and that some people inhale.
    1:21:44 And maybe because I hadn’t added context and story and understanding to it, maybe I’d heard it in passing but didn’t know what it was or meant.
    1:21:52 So it’s really wonderful that you’re leading the charge in educating the world on nitric oxide because it’s clearly a really, really important molecule in the broader picture of our health.
    1:22:03 And the more we understand it, the more we ask questions about it and have curiosity about it, the higher the probability that we’re going to be able to build some of these therapies that prevent us from ending up in a state,
    1:22:07 as we’ve seen in some of these graphs where we’re deficient in nitric oxide, and then have to deal with the downstream consequences of that.
    1:22:10 So thank you for all the work that you’re doing.
    1:22:11 It’s really, really important.
    1:22:15 I’m going to ask you one final question, which is the question left by our previous guest.
    1:22:20 They don’t know who they’re leaving it for, and they write it into this diary.
    1:22:29 So the question that’s been left for you is, are you happily or unhappily mated, and why?
    1:22:32 Happily or unhappily mated?
    1:22:37 You know, one of my biggest challenges in life is maintaining balance, right?
    1:22:52 Because I’ve been so focused on, you know, discovery and research and leaving a lasting legacy and making innovations and doing things in the scientific and medical community that many people said couldn’t be done.
    1:22:57 And so my problem is, is there’s always a deficiency.
    1:22:58 You know, I’ve got young kids.
    1:23:01 I spend a lot of time away.
    1:23:06 And, you know, that’s, you know, I’m happily mated, but there’s deficiencies, right?
    1:23:19 Because, again, my challenge is always maintaining balance, work, home life, kind of maintaining, you know, my spiritual, my, you know, it’s mental, it’s physical, and it’s spiritual health.
    1:23:26 I’m trying to do better at that now, but, you know, you can’t, there’s always sacrifice, right?
    1:23:31 And we just have to pick our sacrifices and, you know, so I’ve got to, I’ve got to choose to do better.
    1:23:32 Yeah.
    1:23:35 Everything has a trade-off, as many of my guests have told me.
    1:23:37 Thank you so much for the work that you do.
    1:23:45 Where do people, if people want to find out more about you, if they want to read more, they should certainly get this book, which you’ve just released, called The Secret of Nitric Oxide.
    1:23:49 I’ll link it below for anyone that wants to have a read of this book.
    1:23:53 I highly recommend you do, because it gives an even more comprehensive understanding of everything we’ve talked about today.
    1:23:56 And it’s incredibly accessible, which is always critically important to me.
    1:24:01 But if they want to find out more, if they want to understand the products that you sell and anything else, where do they go?
    1:24:06 Well, I mean, obviously, I’m here to educate and inform on nitric oxide.
    1:24:19 You know, this latest book, The Secret of Nitric Oxide, Bringing the Science to Life, really chronicles both my kind of journey through science and medicine, as you revealed, kind of my early years and kind of what motivated me to go in this space.
    1:24:30 But I think more importantly, it tells the story of nitric oxide, what it is, what led to a Nobel Prize for its discovery, what you can do to prevent the loss of this molecule.
    1:24:35 So you can go to nathansbook.com, or you can get it anywhere books are sold, Amazon, Barnes & Noble.
    1:24:45 I’ve got a YouTube channel, Dr. Nathan S. Bryan Nitric Oxide, where we provide education, information, latest scientific information on nitric oxide.
    1:24:49 You can find me on social media, Instagram, Dr. Nathan S. Bryan.
    1:24:58 And then for those who want to follow our product journey and, you know, bringing forth safe and effective product technology, that’s n101.com.
    1:25:01 So it’s the letter N, the number one, letter O, number one, dot com.
    1:25:04 But, you know, we make products that release nitric oxide.
    1:25:08 Dr. Nathan Bryan, thank you so much for your time today, being so incredibly generous.
    1:25:15 But thank you so much for educating the world in such an articulate and accessible way on a subject that few of us knew very little about.
    1:25:25 It’s incredibly important work and it’s going to, it’s inspired me to think again about my diet and about the decisions I make, the habits I have about exercise, about sunlight exposure, about my oral microbiome, all of these things.
    1:25:26 So thank you so much for that.
    1:25:28 It’s a real gift and I appreciate you taking the time today.
    1:25:29 Thank you so much.
    1:25:30 Pleasure being with you.
    1:25:33 This has always blown my mind a little bit.
    1:25:37 53% of you that listen to this show regularly haven’t yet subscribed to this show.
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    1:25:52 We’ll listen to your feedback.
    1:25:56 We’ll find the guests that you want me to speak to and we’ll continue to do what we do.
    1:25:57 Thank you so much.
    Tôi hoàn toàn tin rằng điều này sẽ loại bỏ và chữa trị bệnh Alzheimer.
    Thật sao?
    Dữ liệu không nói dối.
    Và tôi là một người làm việc với dữ liệu.
    Tương lai của y học và chăm sóc sức khỏe trên toàn cầu sẽ phụ thuộc vào điều này.
    Tiến sĩ Nathan Bryan là một nhà hóa sinh có nghiên cứu tiên tiến cho thấy
    một phân tử quan trọng có thể ảnh hưởng đến sức khỏe, chức năng não và tuổi thọ của chúng ta.
    Phân tử đó là oxit nitơ.
    Oxit nitơ là một phân tử tín hiệu trong cơ thể con người,
    nó điều chỉnh các yếu tố như lưu lượng máu và cung cấp oxy.
    Và việc mất khả năng sản xuất oxit nitơ là sự kiện sớm nhất
    trong sự khởi đầu và tiến triển của bệnh mãn tính liên quan đến lão hóa.
    Vì vậy, những vấn đề như rối loạn cương dương, tiểu đường, Alzheimer, huyết áp cao,
    đó là tác nhân chính gây ra bệnh tim mạch,
    là kẻ giết người hàng đầu của cả nam và nữ trên toàn thế giới.
    Và 50% bệnh nhân được điều trị bằng thuốc kê đơn
    không đáp ứng với huyết áp tốt hơn vì chúng không nhắm vào oxit nitơ.
    Nhưng hầu hết mọi người chưa bao giờ nghe về điều này.
    Họ không biết rằng nếu bạn không thể đi lên một tầng cầu thang
    hoặc tập thể dục vừa phải trong 15, 20 phút, thì bạn đang bị thiếu oxit nitơ.
    Họ không biết rằng hầu hết các loại kem đánh răng và nước súc miệng đang giết chết hệ vi sinh miệng
    mà một phần trách nhiệm về sản xuất oxit nitơ.
    Nhưng không ai quan tâm đến việc chữa trị bệnh tật của con người vì y học là một ngành kinh doanh.
    Và sự khám phá đối với tôi đến từ việc cha tôi bị tai nạn ô tô
    và ông đã phát triển những vết thương không lành.
    Và tôi đã thấy sự thất bại của tiêu chuẩn chăm sóc trong việc điều trị vết thương của cha tôi.
    Vì vậy, tôi chỉ nghĩ rằng phải có một cách tốt hơn.
    Chỉ bằng cách cung cấp oxit nitơ, tôi đã làm lành vết thương này trong vòng sáu tháng.
    Thật đáng kinh ngạc.
    Vậy làm thế nào tôi có thể cải thiện mức oxit nitơ của mình?
    Đó là những gì bạn không nên làm.
    Và chúng tôi sẽ đề cập đến những điều đó từng bước một.
    Thứ nhất, bạn phải tránh…
    Một điều nhanh chóng trước khi chúng ta quay lại với tập này.
    Chỉ cần cho tôi 30 giây thời gian của bạn.
    Hai điều tôi muốn nói.
    Điều đầu tiên là cảm ơn bạn rất nhiều vì đã lắng nghe và theo dõi chương trình tuần này qua tuần khác.
    Điều đó rất quan trọng với tất cả chúng ta.
    Và đây thực sự là một giấc mơ mà chúng tôi chưa bao giờ có và không thể tưởng tượng ra được.
    Nhưng thứ hai, đó là một giấc mơ mà chúng tôi cảm thấy như chúng tôi mới chỉ bắt đầu.
    Và nếu bạn thích những gì chúng tôi làm ở đây, hãy tham gia cùng 24% số người thường xuyên nghe podcast này và theo dõi chúng tôi trên ứng dụng này.
    Đây là một lời hứa mà tôi sẽ dành cho bạn.
    Tôi sẽ làm mọi thứ trong khả năng của mình để làm cho chương trình này tốt nhất có thể, hiện tại và trong tương lai.
    Chúng tôi sẽ mời những vị khách mà bạn muốn tôi trò chuyện.
    Và chúng tôi sẽ tiếp tục giữ những điều bạn yêu thích về chương trình này.
    Cảm ơn bạn.
    Cảm ơn rất nhiều.
    Quay lại với tập phim.
    Tiến sĩ Nathan Bryan, bạn đã dành phần lớn cuộc đời mình để viết và giáo dục mọi người về một chủ đề mà tôi biết hoàn toàn không biết gì.
    Nhưng từ việc nghiên cứu cho ngày hôm nay, tôi khá sốc khi tôi không biết nhiều hơn về chủ đề này.
    Vì vậy, cho những người chỉ vừa nhấp để nghe cuộc trò chuyện này, bạn có thể cho họ biết sứ mệnh của bạn là gì và tại sao điều đó lại quan trọng đến vậy?
    Vâng. Cảm ơn bạn rất nhiều đã có cuộc trò chuyện này với tôi.
    Tôi nghĩ điều đó minh họa vấn đề, đúng không?
    Ai đó có kiến thức như bạn lại không biết gì hoặc chưa bao giờ nghe nói về oxit nitơ.
    Vì vậy, điều quan trọng là chúng ta phải phân biệt giữa khí nitơ mà mọi người, bạn biết đấy, hít vào.
    Và nếu bạn đã chơi một số trò chơi đua xe, bạn nhấn một nút và ô tô chạy rất nhanh.
    Chà, đó là nitrous.
    Nitrous.
    Đây là hai điều riêng biệt.
    Vâng, một ý hay.
    Vậy đây không phải là oxit nitrous.
    Oxit nitrous là, tôi muốn nói, trong y học, nó là một loại thuốc gây tê răng, đúng không?
    Đó là một khí.
    Được gọi là khí cười.
    Đó là N2O.
    Đó là công thức hóa học.
    Nhưng chúng ta đang nói về oxit nitơ hay NO, một nitơ, một oxy.
    Nhưng vâng, chúng nghe rất giống nhau, nhưng hoàn toàn khác nhau.
    Phân tử này là nền tảng cho sức khỏe và tuổi thọ của con người.
    Vì vậy, oxit nitơ là một khí.
    Nó là một phân tử được sản xuất tự nhiên.
    Nó là một phân tử tín hiệu trong cơ thể con người.
    Và nó điều chỉnh các yếu tố như lưu lượng máu và cung cấp oxy.
    Nó di chuyển tế bào gốc của chính chúng ta để giúp chúng ta phục hồi, sửa chữa và thay thế các tế bào bị rối loạn.
    Nó cải thiện sản xuất năng lượng bên trong tế bào.
    Và nó điều chỉnh lưu lượng máu.
    Bạn biết đấy, khi chúng ta bắt đầu tập thể dục, nếu chúng ta muốn nhớ lại ký ức, điều đó phụ thuộc vào lưu lượng máu đầy đủ đến các cơ quan.
    Nếu chúng ta, bạn biết đấy, nó liên quan chặt chẽ đến hoạt động tình dục và sự giãn nở của các cơ quan sinh dục cho chức năng tình dục.
    Vì vậy, điều chúng tôi nhận thấy là càng lớn tuổi, sự sản xuất oxit nitơ của chúng ta càng giảm.
    Và hôm nay, điều đó được công nhận như là sự kiện sớm nhất trong sự khởi đầu và tiến triển của bệnh mãn tính liên quan đến lão hóa.
    Vì vậy, sứ mệnh của tôi là thông báo và giáo dục dân số toàn cầu về tầm quan trọng của oxit nitơ, số một, đó là oxit nitơ là gì,
    nó được sản xuất trong cơ thể con người như thế nào, điều gì xảy ra sai ở những người không thể sản xuất nó.
    Và có lẽ quan trọng nhất, làm thế nào chúng ta ngăn ngừa sự suy giảm sản xuất oxit nitơ liên quan đến lão hóa
    để mọi người có thể được trao quyền kiểm soát sức khỏe của chính họ và ngăn ngừa bệnh tật liên quan đến tuổi tác.
    Và đó là điều mà khoa học cho chúng ta biết.
    Nhưng như bạn đã minh họa, hầu hết mọi người chưa bao giờ nghe về điều này.
    Ý tôi là, biểu đồ này, mà tôi sẽ đưa lên màn hình cho bất kỳ ai đang xem, phần nào minh họa những gì bạn đang nói.
    Và đáng chú ý, sự suy giảm này dường như bắt đầu khi bạn 30 tuổi, mà đó là tuổi của tôi hiện tại.
    Vâng, bạn biết đấy, nếu bạn nhìn vào các nghiên cứu dựa trên dân số ở các nhóm tuổi khác nhau,
    chúng ta thấy sự giảm sút khoảng 10% đến 12% trong cái mà chúng tôi gọi là chức năng nội mạc mỗi thập kỷ.
    Vì vậy, điều đó có nghĩa là, oxit nitơ là một khí.
    Nó được sản xuất trong nội mạc.
    Nội mạc là lớp tế bào đơn lẻ bao phủ mỗi mạch máu trong toàn bộ cơ thể.
    Chức năng của các tế bào nội mô này là điều chỉnh trương lực mạch máu và điều chỉnh sự trao đổi chất cũng như vận chuyển các phân tử qua lớp nội mô đó. Khi các tế bào nội mô của bạn không còn khả năng sản xuất khí nitric oxide, chúng sẽ không còn giãn nở nữa, và các mạch máu sẽ bị co lại. Bạn bắt đầu gặp phải tình trạng viêm. Bạn có mạch máu cứng lại, sự lắng đọng mảng bám, và đó là những gì bắt đầu gây ra bệnh tim mạch hoặc xơ vữa động mạch. Vậy ai đó đang gặp khó khăn với mức nitric oxide của họ hiện tại thì sẽ trải qua những triệu chứng gì? Chúng tôi biết có một hệ thống phân cấp, đúng không? Dấu hiệu và triệu chứng đầu tiên của sự thiếu hụt nitric oxide thường là rối loạn cương dương. Khi bạn nghĩ về điều này, khi chúng ta được kích thích hoặc chuẩn bị có sự thân mật với bạn đời, chúng ta phải giãn nở các mạch máu. Vì vậy, một sự cương cứng ở cả nam và nữ đều phụ thuộc vào việc giãn nở các mạch máu để tạo ra sự sung huyết, để tăng lưu lượng máu, và đó là điều mà một sự cương cứng mang lại. Nhưng nếu các mạch máu đó không thể sản xuất nitric oxide, thì các mạch máu sẽ không giãn nở, vì vậy không có sự tăng lưu lượng máu, không có sự sung huyết, và đó chính là định nghĩa mà chúng ta gọi là rối loạn cương dương. Và điều này cũng đúng với cả nam và nữ, đúng không? Dù là dương vật hay âm vật hay môi âm hộ, bạn phải có sự tăng lưu lượng máu. Và nếu không có nitric oxide, thì không có sự tăng lưu lượng máu. Đó là điều đầu tiên. Chúng tôi gọi đó là “chim sẻ trong mỏ than”. Bởi vì trong nhiều năm, mọi người nghĩ rằng đây là một rối loạn liên quan đến lối sống, đúng không? Vâng, rối loạn cương dương. Đúng vậy. Nhưng giờ đây, nó được công nhận là một triệu chứng của sự mất nitric oxide và thực sự là một dạng bệnh tim mạch tăng tốc. Vì vậy, chúng ta phải tập trung vào yếu tố mạch máu của rối loạn cương dương. Còn những bệnh nào khác liên quan đến sự thiếu hụt nitric oxide? Nếu bạn không điều chỉnh được rối loạn cương dương, thì những gì bạn bắt đầu thấy là sự gia tăng huyết áp. Khi bạn nghĩ về điều này một cách cơ học, chúng ta có, bạn biết đấy, một khối lượng máu hữu hạn đang bơm khắp cơ thể chúng ta mỗi ngày, mỗi giây. Và nếu bạn có thể sản xuất nitric oxide, các mạch máu sẽ giãn nở nhiều hơn. Vì vậy, bây giờ chúng ta đang bơm khối lượng đó qua những mạch máu giãn nở hơn. Nhưng nếu chúng ta mất khả năng sản xuất nitric oxide, bây giờ bạn sẽ không có sự giãn nở đó. Bây giờ bạn có các mạch máu nhỏ hơn. Bạn đang bơm cùng một khối lượng máu qua các ống nhỏ hơn. Và vật lý đơn giản cho chúng ta biết rằng huyết áp sẽ tăng lên. Được rồi. Vì vậy, bạn sẽ gặp phải những thách thức về tim mạch. Vậy, bạn sẽ có huyết áp cao hoặc tăng huyết áp. Và ít nhất ở Mỹ, và tôi nghĩ những thống kê này có thể là trên toàn thế giới, nhưng hai trong ba người Mỹ có một mức huyết áp tăng không an toàn. Và 50% số người được kê thuốc để điều trị huyết áp của họ không thấy huyết áp cải thiện. Đó là vì hầu hết các loại thuốc hiện có, dù là thuốc ức chế ACE, được gọi là các chất chẹn thụ thể angiotensin, hay các đối kháng kênh canxi, các loại thuốc chính được sử dụng để điều trị huyết áp cao không nhắm đến việc phục hồi nitric oxide. Đó là lý do tại sao chúng tôi gọi đó là tăng huyết áp kháng trị. Họ kháng lại các liệu pháp truyền thống. Và lý do họ kháng lại là vì đây là vấn đề nitric oxide. Và những loại thuốc đó không được thiết kế để ảnh hưởng đến việc sản xuất nitric oxide hay cải thiện nó. Có phải có một khoảnh khắc “à ha” trong sự nghiệp của bạn, nơi bạn trở nên đặc biệt quan tâm đến chủ đề này? Bởi vì bạn có thể đã dành cả cuộc đời của mình để nghiên cứu bất kỳ khía cạnh nào của sức khỏe hoặc khoa học. Nhưng vì một lý do nào đó, bạn đã chọn nitric oxide là điều bạn muốn tập trung vào. Khoảnh khắc “eureka” đó là gì? Đối với tôi, tôi là một sinh viên tại Trường Y tế LSU. Đó là vào cuối những năm 90, có thể là đầu những năm 2000. Nhưng một giải Nobel mới vừa được trao cho việc phát hiện ra nitric oxide. Và ba nhà khoa học của Mỹ đã được trao giải Nobel về Sinh lý học và Y học vào năm 1998. Và tôi rất may mắn vào thời điểm đó. Tôi là một sinh viên trẻ, có lẽ là một sinh viên năm thứ nhất. Và Lou Ignaro, người vừa nhận giải Nobel cho việc phát hiện ra nitric oxide, đã đến nói chuyện và giảng bài trước toàn thể sinh viên. Tôi đã có cơ hội trò chuyện với ông ấy sau đó. Và tôi thật may mắn khi được mời ăn tối với ông ấy tối hôm đó. Và ông ấy đã đưa ra một tuyên bố rất sâu sắc với tôi. Ông ấy nói, nếu cộng đồng khoa học có thể tìm ra cách phục hồi sản xuất nitric oxide, điều đó sẽ thay đổi thế giới. Và nó sẽ thay đổi bức tranh của y học. Bởi vì ngay cả khi đó, cách đây 25, 26 năm, người ta đã nhận ra rằng sự giảm sản xuất nitric oxide đang dẫn đến sự khởi phát và phát triển của nhiều bệnh mãn tính liên quan đến tuổi tác mà không được quản lý tốt. Vì vậy, tôi nghĩ, đó là một tuyên bố rất sâu sắc từ một người vừa nhận giải Nobel. Nhưng đó là khoảnh khắc “eureka” đầu tiên của tôi đã kích thích sự quan tâm. Nhưng sau đó, cha tôi, và tôi đã nói về điều này trong cuốn sách, cha ông ấy 76 tuổi. Năm 1984, ông ấy đã gặp một tai nạn ô tô. Nó khiến ông ấy bị liệt từ giữa lưng trở xuống. Vì vậy, phần lớn cuộc đời tôi, ngay cả khi còn là trẻ con, tôi đã chăm sóc vết thương cho cha, loét do tì đè, loét trên chân, trên mông của ông. Và ông đã phát triển những vết thương không lành. Ông là người mắc bệnh tiểu đường. Ông là người liệt nửa thân, lưu lượng máu kém, huyết áp cao. Và ông đã phát triển một vết thương không lành. Và không có bác sĩ chăm sóc vết thương nào mà tôi đưa ông ấy đến có thể chữa lành vết thương này. Vì vậy, tôi bắt đầu làm nitric oxide dạng bôi. Và tôi đã chữa lành vết thương này trong khoảng thời gian bốn năm mà không hồi phục. Tôi đã chữa lành nó trong vòng sáu tháng. Chỉ đơn giản bằng cách cung cấp nitric oxide và đưa lưu lượng máu đến vết thương đó, diệt trừ nhiễm trùng trong vết thương. Và đây là một người đàn ông 60 tuổi, liệt nửa thân, mắc bệnh tiểu đường, ít vận động.
    Những gì bạn đã trải qua khi còn là một người trẻ, đối với tôi, dường như là một dòng chảy rất quan trọng trong tất cả các công việc mà bạn đã làm và đã chọn làm. Có một câu hỏi bao trùm, giống như, tại sao bạn lại chọn nghề y? Tại sao bạn muốn giúp đỡ mọi người? Điều đó xuất phát từ đâu trong bạn? Và tôi cảm thấy có một số manh mối trong điều đó ở một mức độ nào đó, dựa trên những gì tôi đọc về gia đình bạn, về sự nuôi dạy của bạn trong thời thơ ấu, về cuộc ly hôn của bố mẹ bạn, và rồi cuối cùng là việc bố bạn gặp tai nạn xe hơi và bị liệt. Có phải đó là một nghi ngờ chính xác không?
    Bạn biết đấy, chắc chắn điều đó đã định hướng cuộc đời tôi vì tôi đã chứng kiến sự thất bại của tiêu chuẩn chăm sóc khi điều trị cho bố tôi với những gì tôi nghĩ là khá đơn giản. Nghĩa là, chúng ta có, một lần nữa, công nghệ y tế tiên tiến nhất, các trường y tốt nhất thế giới. Thế nhưng chúng ta không thể điều trị được một vết thương. Chúng ta không thể giải quyết vấn đề huyết áp cao. Chúng ta không thể điều trị bệnh tiểu đường một cách y tế. Vì vậy, tôi chỉ nghĩ rằng chắc chắn phải có một cách tốt hơn. Điều đó vẫn còn trong bạn bây giờ, phải không?
    Vâng, nhưng bạn biết đấy, tôi thấy, khi tôi nghĩ mình có một ngày tồi tệ, tôi chỉ nghĩ, nhìn xem, tôi không ở trên xe lăn. Tôi có sức khỏe của mình. Vậy nên, bất kể tôi nghĩ mình có khổ như thế nào, tôi nghĩ, nó luôn có thể tồi tệ hơn. Vì vậy, tôi chỉ thức dậy mỗi ngày với một trái tim biết ơn. Và, bạn biết đấy, có những ngày tốt, có những ngày xấu, nhưng tôi luôn nhận ra rằng nó luôn có thể tốt hơn, nhưng có thể tệ hơn rất nhiều. Vì vậy, tôi không phàn nàn.
    Và bạn là ai? Tất cả những điểm tham chiếu là gì? Kinh nghiệm mà bạn đã có trong sự nghiệp của mình đã lấp đầy những “thùng kiến thức” mà bạn mang đến hôm nay là gì? Bạn đã học những gì? Bạn đã ở đâu? Tôi đã học về sinh lý học phân tử và tế bào, tôi có bằng tiến sĩ về sinh lý học phân tử và tế bào. Và tôi đã được Fred Murad, một trong những người khác đã chia sẻ giải Nobel, tuyển dụng tham gia giảng viên tại Trung tâm Khoa học Y tế Đại học Texas ở Houston, nơi là trung tâm y tế lớn nhất thế giới, nhưng nó là một phần của hệ thống Đại học Texas. Vì vậy, tôi đã được tuyển dụng làm giáo sư y học phân tử, đã xuất bản có lẽ, hơn 100 ấn phẩm khoa học đã được bình duyệt. Tôi đã biên tập vài sách giáo khoa y học về chủ đề này. Tôi đã dạy ở trường y. Và rồi tôi đã từ chức khỏi lĩnh vực học thuật, tôi đoán, vài năm trước trong thời gian COVID để tập trung vào giai đoạn tiếp theo của sự nghiệp mình, đó là việc áp dụng 25 năm khoa học, nghiên cứu và phát hiện này để mang nó ra trước cho công nghệ sản phẩm an toàn và hiệu quả, liệu pháp thuốc để xóa bỏ nhiều bệnh mãn tính khó điều trị mà chúng ta đang phải đối mặt ngày nay.
    Vậy hãy để tôi làm rõ điều này. Tôi sẽ lặp lại những gì tôi nghĩ mình hiểu về oxit nitric. Và bạn hãy cho tôi biết điều đó có chính xác không. Vậy, oxit nitric là một hóa chất có trong tất cả các tế bào máu của cơ thể tôi. Và nó cho phép các tế bào máu của tôi về cơ bản mở rộng, giãn ra, để máu có thể chảy qua đó. Vậy nếu tôi…
    À, nó làm giãn các cơ trơn.
    Được rồi. Nó không ảnh hưởng trực tiếp đến các tế bào, mà nó làm giãn cơ trơn bao quanh các mạch máu.
    Thế nghĩa là…
    Và điều đó dẫn đến sự thư giãn và giãn nở.
    Rồi. Vậy nên, các tế bào máu của tôi sẽ giãn ra.
    Các mạch máu của bạn, đúng rồi.
    Và nhiều máu sẽ chảy qua đó. Nhưng nếu tôi thiếu hụt, cơ chế đó sẽ không hoạt động và các tế bào máu của tôi sẽ không thể giãn ra, cuối cùng giãn ra do sự thư giãn của các cơ.
    Đúng vậy.
    Và do đó, tôi sẽ có huyết áp cao hơn, điều có thể dẫn đến một loạt bệnh tật và hậu quả sau đó. Vậy nên, khi chúng ta nhìn vào biểu đồ mà tôi đã chỉ cách đây một giây, nơi mà chúng ta thấy, cho bất kỳ ai không thể thấy biểu đồ này vì bạn đang nghe bằng âm thanh, chúng ta thấy mức độ oxit nitric ở những người trẻ tuổi lên đến khoảng 20 tuổi là tối ưu. Và sau đó từ khoảng 30 đến 70, có sự sụt giảm mạnh mẽ khoảng 80, 90%. Khi tôi nhìn vào biểu đồ đó, câu hỏi của tôi trở thành, không phải chỉ là tuổi tác sao? Không phải chỉ là điều bình thường sao? Không phải chỉ là điều không thể tránh khỏi sao?
    Vâng, đúng vậy, có rất nhiều điều xảy ra với tuổi tác, đúng không? Chúng ta mất hormone tăng trưởng theo tuổi tác. Chúng ta mất, bạn biết đấy, nhiều hormone. Oxit nitric là một hormone mà chúng ta đã phát hiện lần đầu tiên. Oxit nitric là một hormone trở lại năm 2007. Nhưng để hiểu về lão hóa, bạn phải hiểu điều gì dẫn đến lão hóa. Vì vậy, lão hóa, từ góc độ của tôi, là khả năng sửa chữa và thay thế các tế bào không hoạt động. Mỗi ngày chúng ta mệt mỏi, và chúng ta chỉ cần—nếu chúng ta có thể sửa chữa và thay thế các tế bào không hoạt động, thì chúng ta chống lại hoặc ít nhất là kéo dài quá trình lão hóa.
    Vì vậy, điều mà khoa học nói với chúng ta về oxit nitric là điều này—sự giảm sản xuất oxit nitric là sự kiện sớm nhất trong sự khởi đầu và tiến triển của bệnh mãn tính liên quan đến tuổi tác. Vì vậy, như biểu đồ cho thấy, điều đó là một phần của quá trình lão hóa, nhưng nó không nhất thiết phải như vậy, đúng không? Bởi vì ngày nay chúng ta biết chúng ta có thể dịch chuyển đường cong đó sang trái hoặc sang phải, vì vậy chúng ta có thể làm tăng tốc nó. Và bạn thấy điều này ngày nay với những thanh thiếu niên 18-, 20 tuổi có huyết áp cao. Họ có bệnh tiểu đường. Họ có rối loạn cương dương. Họ có vấn đề về học tập và nhận thức. Và đó đều là những triệu chứng của sự thiếu hụt oxit nitric. Ngược lại, chúng ta thấy những bệnh nhân 50-, 60-, 70 tuổi có thể nằm trong thang đo 30 hoặc 40 tuổi trên biểu đồ đó.
    Vì vậy, điều này không nhất thiết phải như vậy. Chúng ta biết cách ngăn ngừa sự suy giảm sản xuất oxit nitric liên quan đến tuổi tác. Bạn biết đấy, tôi là ví dụ tốt nhất. Tôi 51 tuổi, nhưng tôi có độ tuổi mạch máu của một người 36 tuổi vì tôi áp dụng những nguyên tắc này để ngăn chặn sự suy giảm sản xuất oxit nitric theo tuổi tác. Và khi bạn nói bạn có độ tuổi mạch máu của một người 36 tuổi, thì làm thế nào để đo điều đó?
    Bạn nhìn vào sức khỏe mạch máu của mình…
    Vì vậy có vài chỉ số khách quan để báo cáo tuổi sinh học. Rõ ràng là, chúng ta không thể ảnh hưởng đến tuổi tác theo lịch, đúng không? Nhưng chúng ta chắc chắn có thể ảnh hưởng đến tuổi sinh học của mình.
    Dưới đây là bản dịch tiếng Việt của đoạn văn bạn đã cung cấp:
    Vậy những gì bạn có thể làm, hiện nay có các cơ sở dữ liệu mà chúng ta gọi là độ dày lớp trong động mạch carotid. Họ sử dụng siêu âm để kiểm tra các động mạch carotid của bạn, và họ có thể nhìn vào cái mà chúng ta gọi là sự phì đại cơ trơn hoặc độ dày của lớp trong và so sánh với cơ sở dữ liệu về độ tuổi tương ứng. Bạn đang so sánh với các đồng nghiệp của mình. Đó là một cách. Một cách khác là nhìn vào cái mà chúng ta gọi là giãn nở do dòng chảy hoặc chức năng nội mô. Một lần nữa, thông qua cơ sở dữ liệu của hàng trăm nghìn hoặc hàng triệu bệnh nhân, bạn có thể xác định được bạn thuộc vào vị trí nào trong phổ chức năng nội mô đó. Và còn có những dấu hiệu khác nhìn vào sự biến đổi histone của DNA, các hồ sơ methyl hóa. Có một công ty hoặc công nghệ gọi là Glycon Age nhìn vào một số dấu hiệu nhất định có thể xác định tuổi sinh học cho từng cá nhân. Vào khoảng 40 tuổi, chúng ta đã mất khoảng 50% khả năng sản xuất nitric oxide trong các mạch máu. Và chúng ta mất 10% đến 12% khả năng sản xuất nitric oxide mỗi thập kỷ. Tất cả điều này dựa vào cuốn sách của bạn. Vào khoảng 70 đến 80 tuổi, mức độ nitric oxide trong các mạch máu có thể thấp hơn 75% so với người lớn trẻ tuổi. Một nghiên cứu của Nhật Bản phát hiện mức độ sản xuất nitric oxide giảm 75% ở những người trong độ tuổi 70 đến 80 so với người 20 tuổi. Thú vị. Về mặt bệnh mãn tính, đó là kết quả từ việc tôi mất mức độ nitric oxide. Bạn có thể cho tôi biết một chút về các bệnh mãn tính liên quan đến sự thiếu hụt nitric oxide này không? Đúng vậy. Chúng ta đã đề cập đến chúng. Thế chứng rối loạn cương dương. 50% nam giới trên 40 tuổi tự báo cáo rằng họ bị rối loạn cương dương. Điều đó ở Mỹ. Vì vậy, hãy suy nghĩ về điều đó. 50% tự báo cáo. Tôi nghĩ các con số còn cao hơn vì hầu hết 40 tuổi mà tôi biết sẽ không bao giờ thừa nhận rằng họ bị rối loạn cương dương. Vì vậy, tôi nghĩ con số còn tệ hơn. Đó là một. Tăng huyết áp. Một lần nữa, 50% bệnh nhân được điều trị bằng thuốc theo toa không phản ứng với huyết áp tốt hơn. Đây là một vấn đề lớn vì tăng huyết áp là nguyên nhân chính gây ra bệnh tim mạch, nguyên nhân gây tử vong hàng đầu ở nam và nữ trên toàn thế giới. Thứ ba, bệnh chuyển hóa và tiểu đường. Chúng tôi đã công bố vào năm 2011 rằng việc sản xuất nitric oxide là cần thiết cho tín hiệu insulin. Nếu tế bào không thể sản xuất nitric oxide, bạn sẽ phát triển chủng kháng insulin. Vì vậy, tiểu đường là một đại dịch toàn cầu. Chín trên mười người Mỹ không đủ sức khỏe chuyển hóa. Điều khác là không dung nạp tập thể dục. Nếu bạn cố gắng bắt đầu một chế độ tập thể dục mà bạn không thể đi lên một cầu thang hoặc tập thể dục vừa phải trong 15, 20, 30 phút, thì bạn đang thiếu nitric oxide. Và điều khác thì rõ ràng là bệnh Alzheimer vì bệnh Alzheimer là một căn bệnh mạch máu. Nó làm giảm lưu lượng máu đến não, cái mà chúng ta gọi là thiếu máu cục bộ. Có kháng insulin. Bạn biết đấy, bệnh Alzheimer đã được gọi là tiểu đường loại 3. Vì vậy, bạn không thể đưa glucose vào tế bào. Đó là nguồn năng lượng chính hoặc chất nền của não. Căng thẳng oxy hóa và rối loạn miễn dịch. Và sau đó bạn có những protein bị gập sai. Và điều đó xuất hiện dưới dạng các tangle tau và mảng bám amyloid mà chúng ta thấy ở các bệnh nhân Alzheimer. Vì vậy, nếu chúng ta có thể khôi phục, và nitric oxide khắc phục mọi thứ mà chúng ta biết về Alzheimer. Nó cải thiện lưu lượng máu đến não. Nó cải thiện việc tiếp nhận glucose. Vì vậy, nó vượt qua khía cạnh chuyển hóa của bệnh Alzheimer. Nó giảm viêm. Thực tế, một số bằng sáng chế của tôi liên quan đến một phương pháp giảm viêm. Nó ức chế căng thẳng oxy hóa mà chúng ta thấy trong bệnh Alzheimer và bệnh thần kinh. Và nó ngăn ngừa rối loạn miễn dịch. Và khi bạn làm điều đó, khi bạn khôi phục lưu lượng máu và bạn cung cấp dinh dưỡng và oxy vào và bạn loại bỏ những sản phẩm thải chuyển hóa, không có protein nào bị gập sai. Vì vậy, bạn không có mảng bám amyloid. Bạn không có các tangle tau. Vì vậy, phân tử đơn giản này, khí nitric oxide, tôi hoàn toàn tin rằng nó sẽ xóa sổ và chữa trị bệnh Alzheimer. Thật sao? Bởi vì nó giải quyết mọi nguyên nhân sinh lý của bệnh Alzheimer. Nếu bạn có thể đưa nó vào điều trị cho bệnh nhân đủ sớm? Không, tôi nghĩ đó là một yếu tố rất quan trọng vì sự thành công hay thất bại của bất kỳ thử nghiệm lâm sàng nào, bất kỳ loại thuốc nào trong bất kỳ thử nghiệm lâm sàng nào, phụ thuộc vào thiết kế của thử nghiệm lâm sàng và những bệnh nhân nào, ở giai đoạn bệnh nào mà bạn tuyển chọn những bệnh nhân này. Vậy tiêu chí bao gồm là gì và tiêu chí loại trừ là gì? Và có một giai đoạn trong mọi bệnh, cho dù đó là bệnh tim, bệnh thận, bệnh Alzheimer, nơi bạn đã đạt đến điểm không thể quay lại. Thực sự không có liệu pháp y tế nào có thể đảo ngược được bệnh đó vì nó đã tiến triển đến một trạng thái không thể đảo ngược. Vì vậy, tôi nghĩ những gì chúng tôi cố gắng làm là tiếp cận bệnh nhân sớm trong quá trình, cái mà chúng tôi gọi là bệnh mất trí mạch máu, rối loạn nhận thức nhẹ, Alzheimer sớm. Bởi vì điều tôi muốn chứng minh là hai điều. Đầu tiên, liệu chúng tôi có thể ngăn chặn sự tiến triển của bệnh? Khi nó đã bắt đầu, liệu chúng tôi có thể ngăn chặn sự tiến triển? Và sau đó điều thứ hai là chúng tôi muốn tuyển chọn bệnh nhân đủ sớm để chúng tôi có thể cho thấy sự thuyên giảm. Vì vậy, liệu bạn có thể quay lại mức độ đã chỉ ra không? Và vì vậy đó là một dân số bệnh nhân rất cụ thể và hạn chế. Khi bạn thiết kế một nghiên cứu lâm sàng, điều thứ nhất, trong điều kiện xấu nhất, chúng tôi muốn ngăn chặn sự tiến triển. Trong điều kiện tốt nhất, chúng tôi muốn cho thấy rằng chúng tôi có thể thuyên giảm bệnh. Và đó là mục tiêu của liệu pháp, là bạn hiểu cơ chế của bệnh đến mức bạn có thể điều trị, bạn có thể ngăn ngừa, bạn có thể đảo ngược nó, và bạn có thể chữa trị cho nó. Có điều gì mà bạn tin rằng thế giới y học truyền thống, và có thể là các phương tiện truyền thông truyền thống, không tin không? Tôi tin vào sự thật. Và tôi xuất phát từ một nền tảng khoa học rất khách quan. Vì vậy, mọi thứ mà chúng tôi làm đều dựa trên dữ liệu khách quan. Tôi nói điều này vì tôi đã nghe cuộc phỏng vấn của bạn trước đó, và có vài khoảnh khắc trong cuộc phỏng vấn mà bạn đã đề cập đến điều đó.
    Bạn sẽ nói những điều như họ không muốn bạn biết điều này, hoặc họ sẽ không nói cho bạn điều này.
    Không, hoàn toàn đúng, bởi vì, bạn biết đấy, chúng ta nói về những khoảnh khắc khai sáng và những giây phút đột phá trong khoa học.
    Nhưng đối với tôi, một trong những sự thay đổi hoàn toàn về nhận thức trong cách tôi nghĩ đã xảy ra khi tôi còn trong môi trường học thuật,
    và giảng dạy tại trường y, và thực hiện nghiên cứu tại một cơ sở giáo dục.
    Và bạn bắt đầu nghĩ rằng, trong cộng đồng khoa học, chúng ta đã chữa khỏi mọi loại bệnh.
    Mọi bệnh mà con người biết đến, chúng ta đã chữa khỏi trên chuột và chuột cống.
    Vậy thì câu hỏi đặt ra là, tại sao điều này không được chuyển đổi sang chăm sóc bệnh nhân?
    Tại sao chúng ta không thể làm điều này trên con người?
    Thứ nhất, trong các thí nghiệm trên động vật, chúng ta kiểm soát môi trường của chúng.
    Chúng ta kiểm soát thực phẩm của chúng.
    Chúng ta kiểm soát vòng đời của chúng.
    Chúng ta kiểm soát mọi điều về chúng.
    Bạn không thể làm điều đó.
    Mỗi người có một chế độ ăn kiêng khác nhau.
    Mỗi người có liệu pháp thuốc khác nhau hoặc thực hành vệ sinh khác nhau.
    Nhưng sau đó tôi nhận ra rằng, vì khi tôi còn trong môi trường học thuật, chúng tôi muốn tạo ra một liên minh,
    một trung tâm xuất sắc cho các bệnh.
    Bởi vì quá trình suy nghĩ của tôi là, bạn biết đấy, y học phương Tây bị chia cắt, đúng không?
    Nếu bạn bị vấn đề về tim, bạn đến gặp bác sĩ tim mạch.
    Nếu bạn có vấn đề về tiêu hóa, bạn có bác sĩ tiêu hóa.
    Nếu bạn có vấn đề thần kinh, bạn đến gặp bác sĩ thần kinh hoặc tâm thần học.
    Nhưng không có lĩnh vực nào trong số này giao tiếp với nhau.
    Vì vậy, nếu bạn đến gặp bác sĩ thần kinh, bác sĩ ấy sẽ điều trị tình trạng đó khác với
    bác sĩ tim mạch, khác với bác sĩ tiêu hóa.
    Nhưng nếu chúng ta đang nhìn vào cùng một nguyên nhân gốc thì sao?
    Và vì vậy, triết lý của tôi là, hãy tạo ra một trung tâm xuất sắc, và hãy đưa mọi người
    vào cùng một phòng.
    Hãy đưa bác sĩ tiêu hóa, bác sĩ thần kinh, bác sĩ tim mạch, bác sĩ di truyền, bác sĩ phổi,
    bác sĩ thận vào cùng một chỗ.
    Và hãy hiểu về bánh xe và bộ phận chuyển động này, bởi vì mọi thứ xảy ra ở mức độ ty thể,
    cấp độ tế bào và sản xuất năng lượng.
    Và cơ bản, mọi thứ có thể phát sinh từ đó.
    Nhưng điều tôi nhanh chóng nhận ra là khi bạn đến, chẳng hạn như MD Anderson và cố gắng điều trị
    ung thư, không ai quan tâm đến việc chữa ung thư.
    Không ai quan tâm đến việc chữa bệnh cho con người.
    Bởi vì khoảnh khắc khai sáng của tôi đến từ việc y học là một doanh nghiệp.
    Đó là một doanh nghiệp vì lợi nhuận.
    Thực tế, đó là doanh nghiệp và mô hình kinh tế lớn nhất trên thế giới.
    Thị trường hàng năm trị giá hàng triệu triệu đô la.
    Và hầu hết các công ty dược phẩm này có ảnh hưởng và tài trợ cho các tạp chí khoa học, JAMA,
    Tạp chí Y học New England, các ấn phẩm lớn và chúng đang ảnh hưởng đến
    quy định và chính sách cũng như FDA.
    Và khi bạn nhận ra rằng có sự ảnh hưởng không chính đáng từ các công ty lợi nhuận này,
    bởi vì quy tắc số một của kinh doanh, như bạn biết, với tư cách là một doanh nhân và một người kinh doanh, là thu hút
    khách hàng và giữ khách hàng càng lâu càng tốt.
    Gọi đó là giá trị trọn đời của khách hàng đó.
    Và đó chính là y học.
    Họ có bạn, họ thu hút bạn như một khách hàng.
    Họ cho bạn dùng thuốc.
    Thuốc đó có tác dụng phụ.
    Họ phải cho bạn dùng một loại thuốc khác để giảm thiểu tác dụng phụ của thuốc đó.
    Giờ đây, bạn có tác dụng phụ từ việc dùng nhiều thuốc.
    Họ phải cho bạn dùng một loại thuốc khác để giảm thiểu những tác dụng phụ ấy.
    Và giờ bạn nhìn lên, và những người từ 50 đến 60 tuổi và lớn hơn đang dùng 10, 12, 18
    loại thuốc khác nhau.
    Đó là mô hình tài chính tốt nhất trên thế giới.
    Vì vậy, đó là một mô hình tài chính tuyệt vời, nhưng nó đánh đổi sức khỏe của chúng ta và sức khỏe của
    mọi người sống trên thế giới.
    Và ở Mỹ, bạn biết đấy, chúng ta có dân số ốm yếu nhất trên thế giới.
    Giờ đây, lần đầu tiên trong lịch sử y học phương Tây, có những cuộc thảo luận giữa bác sĩ
    và bệnh nhân, làm thế nào để chúng ta giúp bạn từ bỏ loại thuốc này?
    Cuộc đối thoại đó chưa từng xảy ra trước đây, bởi vì nó luôn luôn là, nếu điều này không hiệu quả, hãy quay lại
    và tôi sẽ kê cho bạn thêm thuốc.
    Hãy làm điều ngược lại.
    Bạn quay lại và hãy hiểu nguyên nhân gốc rễ của bệnh.
    Hãy nói, được rồi, nếu chúng ta đang giải quyết vấn đề này, bạn không cần loại thuốc này.
    Và nếu bạn không cần loại thuốc này, bạn không cần loại thuốc này.
    Và giờ đây, lần đầu tiên, bạn bắt đầu giúp bệnh nhân từ bỏ thuốc.
    Và chuyện gì xảy ra?
    Bây giờ bạn đang cản trở thị phần của những công ty dược phẩm trị giá hàng tỷ đô la
    những người kiếm sống bằng cách mua ảnh hưởng, điều tiết chính sách, ảnh hưởng đến chính sách.
    Và FDA là một bước đệm để có ghế trong hội đồng quản trị của ngành dược phẩm lớn.
    Mọi quan chức FDA trước đây ở Mỹ trong 20 hoặc 30 năm qua đều trở thành nhân viên có lương triệu đô từ ngành dược phẩm lớn.
    Điều này phải dừng lại.
    Mặc dù chi tiêu gần 20% GDP của Hoa Kỳ cho chăm sóc sức khỏe, Mỹ xếp cuối cùng về
    kết quả sức khỏe trong số các quốc gia có thu nhập cao, bao gồm tỷ lệ tử vong trẻ sơ sinh cao nhất
    và tuổi thọ thấp nhất.
    Thật không thể tin được.
    Không, ý tôi là, điều đó thật ảm đạm.
    Ý tôi là, nhưng đó là sự thật.
    Và bạn phải hiểu rằng, đó là dữ liệu không thể tranh cãi, đúng không?
    Vì vậy, khi mọi người nghe điều đó, họ nói, nhưng khi bạn nhìn vào hệ thống, và tôi không
    đổ lỗi cho các bác sĩ bởi vì các bác sĩ đang bước vào lĩnh vực này.
    Bạn biết đấy, tôi đã tham gia ủy ban tuyển sinh vào Trường Y UT trong một số năm.
    Vì vậy, chúng tôi đã phỏng vấn nhiều trẻ em, tìm hiểu động lực của họ, liệu họ có một sự nghiệp thành công trong y học hay không, và gần như mọi người, ý tôi là, luôn có
    ngoại lệ, nhưng mọi người bước vào y học vì họ muốn tạo ra sự khác biệt, họ
    được thúc đẩy bởi sự tò mò, và hầu hết họ muốn để lại di sản lâu dài và giúp đỡ mọi người.
    Đó là điều thúc đẩy việc gia nhập lĩnh vực chăm sóc sức khỏe.
    Nhưng khi bạn nhìn vào hệ thống mà họ được đào tạo, nó ngăn cản họ, về cơ bản là kìm hãm họ, bởi vì khi bạn tính toán tiền lương, mô hình kinh tế của y học, một khi bạn đưa ra chẩn đoán, giờ đây bạn đã có một bệnh có thể chẩn đoán được, với một số phản ứng hạn chế, đúng không?
    Nếu bạn đưa ra chẩn đoán này, nó được gọi là mã ICD-10, có thể hoàn lại chi phí, và đó là cách bạn nhận được tiền.
    Vì vậy, một khi bạn đưa ra chẩn đoán, bạn chỉ có một danh sách hữu hạn những điều bạn có thể làm.
    Bạn không thể đặt câu hỏi đó và nói, à, thật sự điều gì đang gây ra điều này, và dành, bạn biết đấy, 90 phút với bệnh nhân đó, vì hầu hết các bác sĩ phải khám 60, 70, 80 bệnh nhân mỗi ngày để trang trải chi phí, để chi trả cho các chi phí cố định của họ.
    Vì vậy, đó như một nhà máy.
    Bạn vào, bạn xem, bạn có một người ghi chép, bạn đưa ra chẩn đoán, được rồi, tôi sẽ kê đơn thuốc này, hãy quay lại sau hai tuần hoặc sáu tháng, và chúng ta sẽ xem bạn như thế nào.
    Và sau đó chỉ là một vòng lặp, như một bữa ăn.
    Nhưng như bạn đã đề cập, dữ liệu không nói dối.
    Đúng không?
    Dân số bệnh tật nhất, tỷ lệ tử vong trẻ sơ sinh cao nhất và là quốc gia công nghiệp hóa nhất trên thế giới.
    Và theo dữ liệu, người Mỹ đang tiêu tốn khoảng 13 năm cuộc đời sống chung với bệnh tật, và điều đó cao hơn đáng kể so với nhiều quốc gia phương Tây có thu nhập cao khác.
    Vì vậy, mặc dù tuổi thọ, bạn biết đấy, có thể là 78, 80 tuổi, bạn sẽ mất gần 15 năm trong số đó sống cùng bệnh tật.
    Vì vậy, khoảng thời gian sức khỏe của bạn thực sự có thể là điều quan trọng hơn để tập trung vào, chứ không phải tuổi thọ.
    Và khi chúng ta nói về oxit nitric, tôi đã nghe bạn mô tả nó như một phân tử của sự trường thọ.
    Chắc chắn rồi.
    Tại sao bạn lại nói vậy?
    Tại sao bạn lại nói vậy?
    Vâng, một lần nữa, sự trường thọ là một lĩnh vực mới nổi được thúc đẩy bởi làm thế nào để chúng ta sống lâu hơn?
    Làm thế nào để chúng ta tăng cường khoảng thời gian sức khỏe và sự trường thọ?
    Đúng không?
    Bởi vì tôi nghĩ chúng ta có thể đồng ý rằng không ai muốn sống đến 100 tuổi nếu chúng ta sẽ trải qua 25 năm cuối cùng của cuộc đời trong tình trạng bất lực, trong tã, không thể rời khỏi giường.
    Đúng không?
    Điều đó không phải là sống.
    Vì vậy, khi tôi nhìn vào sự trường thọ, tôi nhìn vào điều gì là đặc trưng của sự trường thọ?
    Điều gì định nghĩa sự trường thọ?
    Đúng không?
    Làm thế nào để chúng ta sống một cuộc sống lâu hơn, khỏe mạnh hơn mà không có bệnh tật?
    Và thực sự có ba chỉ số khách quan.
    Đó là tế bào gốc.
    Bạn biết đấy, toàn bộ lĩnh vực y học tái tạo này dựa trên việc huy động các tế bào gốc của chính chúng ta hoặc triển khai các tế bào gốc trong toàn bộ cơ thể để sửa chữa và thay thế các tế bào chức năng kém.
    Vậy những tế bào gốc này có thể hoạt động như băng dán, sửa chữa cho bất kỳ phần nào của cơ thể chúng ta?
    Chà, chúng tôi gọi chúng là tế bào gốc đa năng.
    Một số có nghĩa là vậy, và một số trong số này được lấy từ tủy xương. Một số trong số này là cái mà chúng tôi gọi là phần mạch mô đệm, mà bạn nhận được từ mô mỡ hoặc mỡ.
    Đa năng có nghĩa là gì?
    Đa năng có nghĩa là tế bào gốc đó có thể đi và trở thành một nơ-ron.
    Tế bào gốc đó có thể đến tim và trở thành một cơ nhân chức năng.
    Nó có thể đi và trở thành một đại thực bào hoặc một tế bào miễn dịch, một tế bào bạch cầu.
    Vì vậy, đa năng có nghĩa là nó có thể trở thành nhiều thứ, bất cứ điều gì cần thiết.
    Trong một số trường hợp, số lượng tế bào gốc có mặt trong tủy xương của chúng ta giảm dần theo độ tuổi.
    Số lượng tế bào giảm với tuổi tác.
    Nhưng may mắn hoặc không may, khi chúng ta già đi, chúng ta tích lũy nhiều mỡ hơn.
    Và vì vậy chúng ta có một số lượng tế bào gốc trong mỡ của chúng ta, vì vậy chúng ta tăng số lượng tế bào gốc trong mỡ của chúng ta.
    Vì vậy, vấn đề với tuổi tác, khi chúng ta mất khả năng huy động các tế bào gốc của chính mình, chúng ta không thể sửa chữa và thay thế các tế bào chức năng kém.
    Vì vậy, chúng ta có cái mà chúng tôi gọi là tế bào xác sống hoặc tế bào lão hóa.
    Chúng ở đó, nhưng chúng không thể thực hiện công việc của chúng.
    Chúng không còn chức năng.
    Và đó là điều dẫn đến tuổi tác.
    Thứ hai là telomere.
    Và telomere là đầu cuối của nhiễm sắc thể trong DNA của chúng ta.
    Vì vậy, chúng là phần cuối cùng.
    Vì vậy, chúng giống như đầu dây giày, đúng không, ngăn không cho dây giày bị xổ ra.
    Đúng.
    Và chúng giống như các telomere.
    Vì vậy, miễn là bạn có một telomere chức năng và nó ngăn không cho nó ngắn lại, thì telomere ngắn hơn là tuổi thọ ngắn hơn.
    Telomere dài hơn, tuổi thọ dài hơn.
    Vì vậy, khi telomere ngắn lại, nó làm giảm tuổi thọ và sự trường thọ của chúng ta.
    Và điều thứ ba là chức năng ti thể.
    Mỗi bệnh mãn tính liên quan đến tuổi tác, bạn có ít ti thể hơn mỗi tế bào, và những ti thể có mặt không có chức năng.
    Vì vậy, bạn gặp phải hiện tượng gọi là sự tách rời của chuỗi vận chuyển electron bên trong màng ti thể trong.
    Và bạn không còn có thể sản xuất năng lượng tế bào hiệu quả hoặc ATP nữa.
    Vì vậy, oxit nitric là phân tử nền tảng cho sự trường thọ bởi vì oxit nitric là tín hiệu trong cơ thể nói với các tế bào gốc của chúng ta huy động và phân hóa.
    Nếu không có oxit nitric, bạn sẽ có ít tế bào gốc tuần hoàn hơn.
    Oxit nitric kích hoạt enzyme telomerase, ngăn ngừa sự rút ngắn của telomere.
    Nếu không có oxit nitric, bạn không nhận được sự kích hoạt của telomerase.
    Telomere bị rút ngắn.
    Và sau đó oxit nitric là tín hiệu trong tế bào nói với tế bào, tôi cần nhiều ti thể hơn, và tôi cần những ti thể này phải hiệu quả hơn, tạo ra nhiều năng lượng tế bào hơn với ít oxy hơn.
    Vì vậy, khi bạn khôi phục oxit nitric, bạn giải quyết cả ba khía cạnh của sự trường thọ.
    Và không có phân tử nào khác trong cơ thể làm được điều đó.
    Bạn biết Brian Johnson, đúng không?
    Có.
    Bạn nghĩ gì về Brian Johnson?
    Bạn biết đấy, tôi sẽ không bao giờ sao chép hoặc cố gắng làm những gì anh ấy làm.
    Tôi không nghĩ đó là cách tiếp cận đúng đắn.
    Bạn biết, và tôi không có ý chỉ trích mọi người vì toàn bộ lĩnh vực biohacking.
    Bạn biết đấy, bạn có những người không có nền tảng khoa học, không có nền tảng y tế, không có nền tảng sinh hóa, và họ đang ảnh hưởng đến hàng triệu người theo dõi họ.
    Và nhiều khi họ đang đưa ra những lời khuyên thật sự tồi tệ, không phải vì cố ý, mà vì sự thiếu hiểu biết.
    Họ đơn giản là không biết.
    Họ không biết khoa học.
    Họ không biết y học đằng sau nó.
    Trước khi bạn bắt đầu theo dõi bất kỳ ai là influencer hay biohacker, điều đầu tiên là hãy nhìn vào bằng cấp của họ. Nếu họ không có bất kỳ nền tảng khoa học nào, nếu họ chỉ là những nhà công nghệ chính quy hoặc đến từ bất kỳ lĩnh vực nào ngoài khoa học và y tế, bạn thực sự cần phải tìm hiểu kỹ hơn và đảm bảo rằng những gì họ đưa ra là hợp lệ về mặt khoa học hoặc đáng khuyến nghị. Anh ấy dường như là một người hâm mộ vai trò của oxit nitric liên quan đến tuổi thọ. Anh ấy đã nói những điều tích cực về oxit nitric và tác động của nó đến việc cải thiện sức khỏe tim mạch của bạn.
    Vâng, tôi nghĩ rằng khi chúng ta phát triển khoa học và thực hiện nhiều hơn để truyền đạt khoa học phức tạp bằng những thuật ngữ đơn giản hơn để những người không phải là nhà khoa học hoặc chuyên gia y tế có thể hiểu và đánh giá, tôi nghĩ rằng ngày càng nhiều người sẽ quan tâm đến điều đó. Nhưng cũng có một số biohacker nổi tiếng với ảnh hưởng đến hàng triệu người vẫn nói rằng oxit nitric là một loại độc tố cản trở quá trình hô hấp của ty thể và nên tránh xa. Nhưng liệu có phải có chuyện bị tăng quá nhiều oxit nitric không? Bởi vì nếu mọi người nghe cuộc trò chuyện hôm nay và họ lao ra ngoài và, tôi không biết, sử dụng quá nhiều oxit nitric bằng cách thực hiện một loạt các liệu pháp, liệu đó có phải là một rủi ro không? Chắc chắn rồi.
    Bạn biết đấy, nước là điều cần thiết, phải không? Nhưng chúng ta có thể uống quá nhiều nước và tự làm hại bản thân. Bạn đã thấy điều này trên tin tức, có vài lần trong năm gọi là ly giải hạ áp. Vì vậy, liều lượng quyết định chất độc. Và điều chúng ta phải làm là đảm bảo duy trì tính toàn vẹn của lĩnh vực này để đảm bảo rằng nếu có sản phẩm oxit nitric ngoài kia, thì điều đầu tiên là bạn không nên dùng quá liều và dẫn đến, bạn biết đấy, các vấn đề sức khỏe hoặc gây hại cho người tiêu dùng, làm hại cho bệnh nhân. Bởi vì điều đó có thể giết chết toàn bộ lĩnh vực. Nhưng chúng ta cũng hiểu rằng chỉ có hai dấu hiệu độc tính cho oxit nitric. Vì vậy, điều này khá đơn giản.
    Thứ nhất, nếu bạn uống quá nhiều oxit nitric, bạn sẽ gặp phải tình trạng hạ huyết áp không an toàn. Hãy nghĩ về điều này, nếu bạn uống oxit nitric hoặc bạn tăng cường sản xuất oxit nitric bằng bất kỳ phương thức nào, điều đó sẽ dẫn đến giãn mạch hệ thống. Giờ đây, bạn có cùng một thể tích máu bơm qua các ống dẫn lớn hơn nhiều và bạn sẽ có sự tụt huyết áp. Và nếu bạn mất áp suất tưới máu, bạn sẽ không thể tưới máu cho não vì bạn đang phải bơm ngược lại lực hấp dẫn. Và bạn sẽ thấy chóng mặt và có thể ngất xỉu. Nếu điều đó xảy ra trong thời gian dài, nó dẫn đến tổn thương cơ quan do thiếu máu và suy organ, và điều đó có thể gây chết người. Vậy đó là điều một.
    Và sau đó, điều thứ hai là một tình trạng gọi là methemoglobinemia. Đó là một từ lớn, có nghĩa là nó oxi hóa sắt trong hemoglobin và làm giảm khả năng mang oxy của bạn. Vì vậy, bạn sẽ trở nên xanh tím. Bạn sẽ thấy môi mình chuyển sang màu xanh. Các chi của bạn sẽ chuyển sang màu trắng do thiếu tưới máu hoặc thiếu oxy. Nhưng bạn sẽ không bao giờ thấy điều đó. Ý tôi là, bạn thực sự không bao giờ thấy methemoglobinemia ở lâm sàng. May mắn thay, huyết áp của bạn sẽ giảm xuống mức không an toàn lâu trước khi bạn có bất kỳ sự tích tụ nào của methemoglobinemia.
    Về vấn đề tuổi thọ, một trong những điểm bạn đã đề cập là chiều dài telomere. Tôi đã nghe về chiều dài telomere vì tôi đã nghe về những nghiên cứu họ đã thực hiện trên chuột và tôi nghĩ là các loài gặm nhấm khác liên quan đến chiều dài telomere. Đã phát hiện ra rằng những cá nhân có telomere ngắn hơn có tỷ lệ tử vong gần gấp đôi so với những người có telomere dài hơn. Và bạn đang nói với tôi rằng đã có nghiên cứu cho thấy cách oxit nitric có thể làm tăng chiều dài telomere. Chắc chắn rồi.
    Vì vậy, chúng ta hiểu ở cấp độ DNA, ở cấp độ nhân tế bào, rằng oxit nitric là cái được gọi là đồng định vị với thụ thể estrogen để cho phép tế bào kích hoạt phiên mã và dịch mã của enzyme telomerase. Nó không chỉ ảnh hưởng đến phiên mã di truyền của protein đó, mà còn điều chỉnh chức năng của enzyme. Vì vậy, nếu không có oxit nitric, bạn sẽ có ít enzyme telomerase hơn và enzyme telomerase đó sẽ không hoạt động. Được rồi.
    Vậy oxit nitric có tác động đến enzyme telomerase? Đúng rồi. Enzyme telomerase. Vậy điều gì xảy ra với mỗi lần phân chia tế bào, những telomere đó có thể ngắn lại. Đúng vậy. Nhưng miễn là enzyme telomerase đó hoạt động, nó sẽ ngăn ngừa sự rút ngắn của phần cực cuối của nhiễm sắc thể. Được rồi. Và chỉ để cho những người không hiểu, với mỗi lần sao chép, khi chúng ta già đi, chúng ta liên tục sao chép bản thân để phục hồi và sửa chữa chúng. Nhưng trong quá trình sao chép đó, có thể xảy ra tổn thương đôi khi.
    Đúng vậy. Và các tế bào khác nhau có tốc độ sao chép khác nhau, phải không? Vì vậy, biểu mô của ruột thì rất phục hồi, đúng không? Nó có thể sao chép. Chúng ta đang thay thế những tế bào này liên tục vì đó là môi trường bên ngoài mà bạn phải tiếp tục thay thế những tế bào đó. Các tế bào thần kinh, thì ngược lại, không phục hồi theo bản chất. Vì vậy, chúng ta không thường tạo ra, ý tôi là, chúng ta có thể. Một thời gian người ta đã nghĩ rằng bạn không thể tái tạo các tế bào thần kinh, nhưng hôm nay chúng ta biết là chúng ta có thể. Nhưng vâng, nó ảnh hưởng đến các hệ thống cơ quan khác nhau theo cách khác nhau. Nhưng dữ liệu thì rõ ràng, telomere ngắn hơn, tuổi thọ ngắn hơn.
    Điều khác mà tôi muốn nói với bạn trước khi chúng ta thực sự đi vào vấn đề làm thế nào để cải thiện mức độ oxit nitric của tôi hoặc giữ chúng ở mức độ khỏe mạnh khi tôi già đi là mối quan hệ giữa oxit nitric và vi sinh vật miệng. Tôi đã có một cuộc trò chuyện về chủ đề này trên podcast không lâu trước đây về vi sinh vật miệng. Một lần nữa, đó là một chủ đề mà tôi chưa nghĩ nhiều về, nhưng có mối quan hệ nào ở đó không? Không nghi ngờ gì nữa. Ý tôi là, đây có lẽ là khoa học 20 năm tuổi mà chúng ta tìm thấy rằng, bạn biết đấy, có lẽ 20 năm trước dự án vi sinh vật đã hoàn thành. Và điều đó có nghĩa là các loại vi khuẩn sống trong và trên cơ thể chúng ta đã được lập bản đồ hoàn toàn.
    Và những cộng đồng này đã được xác định trong đường ruột, bắt đầu từ đường ruột, ống tiêu hóa. Và rồi, bạn biết đấy, bạn có thể nuôi cấy hệ vi sinh vật trên da. Có vi khuẩn sống trên da chúng ta. Có vi khuẩn sống trong đại tràng của chúng ta. Có vi khuẩn ở phụ nữ sống trong âm đạo. Và vì vậy, tất cả những hệ sinh thái vi khuẩn khác nhau sống trong và trên cơ thể đều có mặt để thực hiện những chức năng giúp đỡ cho chủ nhân con người. Chúng ta gọi đây là sự cộng sinh. Chúng ta cung cấp lợi ích cho vi khuẩn và vi khuẩn cung cấp lợi ích cho chủ nhân con người. Và vì vậy, nếu bạn sử dụng kháng sinh hoặc chất sát trùng để tiêu diệt các vi khuẩn sống trong và trên cơ thể chúng ta, bạn sẽ mắc bệnh. Ý tôi là, điều đó rất rõ ràng. Và ví dụ tốt nhất là không có bác sĩ nào trên thế giới khuyên bạn hoặc tôi nên dùng kháng sinh hàng ngày trong suốt quãng đời còn lại của chúng ta, đúng không? Bạn có đồng ý với điều đó không? Ơ, đúng vậy. Và tại sao lại như vậy? Bởi vì các loại kháng sinh đang tiêu diệt các vi khuẩn tốt. Chúng tiêu diệt vi khuẩn gây nhiễm trùng, nhưng đồng thời cũng hủy hoại toàn bộ hệ vi sinh. Và khi bạn làm gián đoạn hệ vi sinh, bạn sẽ mắc bệnh hệ thống. Bạn sẽ mắc bệnh mạch máu. Bạn sẽ mắc bệnh Alzheimer. Bạn sẽ mắc hội chứng ruột rò. Bạn sẽ mắc bệnh tự miễn. Bạn sẽ bị cao huyết áp. Bạn sẽ bị nhiễm nấm. Bạn sẽ bị phát triển quá mức của nấm Candida. Bạn sẽ mắc phải ký sinh trùng. Vì vậy, vi khuẩn thực sự là cảnh sát trong hệ thống giám sát của con người, đúng không? Chúng ta có gấp 10 lần số tế bào vi khuẩn cấu thành con người so với số tế bào con người. Vì vậy chúng ta có nhiều vi khuẩn gấp 10 lần so với con người. Và nếu bạn phá hủy hệ vi sinh đó, thì điều đó dẫn đến bệnh hệ thống. Chúng ta sống trong một nền văn hóa mà chúng ta liên tục cố gắng tiêu diệt vi khuẩn, đúng không? Chúng ta như là, nhất là sau đại dịch, chúng ta sử dụng đủ loại xà phòng và chất sát trùng. Và rõ ràng, những hóa chất lớn mà chúng ta thường sử dụng là những thứ như nước súc miệng. Ừ. Với những thứ này lại cố gắng để làm sạch tất cả vi khuẩn khỏi miệng chúng ta. Vậy, bạn sẽ khuyên ai đó về việc sử dụng những thứ này như thế nào? Và thậm chí là, như, chất kháng khuẩn… Ừ, điều đó là tin xấu. Thật sao? Ừ. Chúng ta cho trẻ em của mình sử dụng nó vì chúng ta muốn trẻ em sạch sẽ và không bị… Trẻ em cần được bẩn. Và một lần nữa, bạn nhìn vào dữ liệu dịch tễ học. Trẻ em lớn lên trong khu vực nông thôn, chúng ở ngoài môi trường, chúng lăn lộn dưới đất, chúng có bụi bẩn trên người, và chúng được tiêm nhiễm với rất nhiều vi khuẩn. Những đứa trẻ đó là những người khỏe mạnh nhất. Và bạn nhìn lại khi lớn lên, chúng có tỷ lệ mắc bệnh tim mạch, tiểu đường thấp hơn, chúng có chức năng miễn dịch tốt hơn, ít bệnh tự miễn hơn. Vì vậy, có một nguyên tắc hoặc giả thuyết vệ sinh về bệnh tật. Và tôi không nghĩ đó còn là giả thuyết nữa. Tôi nghĩ điều đó đã được chứng minh. Đối với tôi, tôi quay lại và tự hỏi, tại sao chúng ta lại làm điều này? Tại sao chúng ta lại sử dụng nước súc miệng có fluoride tại các phòng khám nha khoa? Tại sao có fluoride trong kem đánh răng của chúng ta? Tại sao có fluoride trong nước máy của 72% các đô thị trong Hoa Kỳ? Khi fluoride là một chất sát trùng đã được biết đến, là một chất độc hóa học, là chất độc cho tuyến giáp, nó làm hại tuyến giáp của bạn, và là một chất độc thần kinh. Và vì vậy, khi bạn nhìn lại lịch sử của nha khoa, hơn 100 năm trước, có lẽ đã được xác định lần đầu rằng vi khuẩn miệng có thể được tìm thấy trong mảng bám mà đã giết chết một người vì một cơn đau tim cấp tính, đúng không? Những người chết vì cái chết tim mạch đột ngột, họ sẽ lấy cục huyết khối hoặc embolus đã chặn động mạch vành đó, và họ căn bản là lấy mẫu sinh thiết nó, và họ tìm thấy vi khuẩn miệng trong mảng bám đó gây ra cơn đau tim hoặc đột quỵ. Vì vậy, điều đó cho chúng ta biết rằng có một liên kết hệ thống miệng. Có sự di chuyển của vi khuẩn gây bệnh. Đó là lý do tại sao lợi chảy máu là một vấn đề. Bởi vì bạn có vi khuẩn trong miệng, bạn có lợi chảy máu, có những mạch máu mở để những vi khuẩn đó có thể vào cung cấp máu của chúng ta. Giờ chúng trở thành hệ thống, gây viêm, vỡ mảng bám, và đau tim cùng với đột quỵ. Vì vậy, 100 năm trước, với lý do tốt, họ đã nghĩ, tốt, hãy điều trị bằng một chất sát trùng. Chúng ta phải tiêu diệt tất cả vi khuẩn trong miệng, vậy nếu bạn có lợi chảy máu, thì sẽ không có sự di chuyển của những vi khuẩn đó trong hệ tuần hoàn, và chúng ta có thể ngăn ngừa cơn đau tim hoặc đột quỵ. Đó là 100 năm trước, và chúng ta đã học được rất nhiều trong 100 năm đó. Số một, không ai nhận ra rằng chúng ta có một hệ vi sinh trên cơ thể chúng ta, trong cơ thể chúng ta. Vì vậy hiện giờ, khi tôi hỏi các nha sĩ liên tục, tại sao bạn lại sử dụng fluoride? Họ sẽ bảo, ồ, nó đã được sử dụng trong 100 năm. Và tôi sẽ nói, tôi không quan tâm câu hỏi là gì, đó chính là câu trả lời tồi tệ nhất bạn có thể đưa ra, chỉ vì chúng ta làm vậy bởi vì đó là cách chúng ta đã luôn làm. Vì vậy bây giờ, chúng ta phải hiểu, làm thế nào để chúng ta tiêu diệt chọn lọc các tác nhân gây bệnh trong khi duy trì một hệ vi sinh khỏe mạnh? Và vì vậy, lĩnh vực này bắt đầu có lẽ từ… tôi nghĩa là, một số bài báo đầu tiên được công bố có lẽ vào những năm 90, cho thấy rằng nếu bạn sử dụng nước súc miệng, nó sẽ hủy hoại hệ vi sinh, và chúng tôi đã thấy sự gia tăng huyết áp. Những bài báo này được công bố vào cuối những năm 2000. Chúng tôi đã công bố về điều này có lẽ vào năm 2008, 2009. Chúng tôi đã tạo ra cái gọi là một hiệp hội. Vì vậy, những người có vi khuẩn khỏe mạnh và đa dạng nhất trong miệng của họ có huyết áp tốt nhất. Những người có hệ vi sinh miệng ít đa dạng nhất, và chúng tôi không thể nuôi cấy được bất kỳ vi khuẩn sản xuất nitric oxide nào, dường như có huyết áp cao nhất. Vì vậy, đó là điều mà chúng tôi gọi là hiệp hội. Nó không phải là nguyên nhân, nhưng đó là một hiệp hội đẹp. Vì vậy, vào năm 2019, chúng tôi đã công bố một bài báo cho thấy, được rồi, bây giờ hãy xem chúng ta làm, nếu chúng ta lấy những bệnh nhân bình thường, tích cực, những người trẻ khỏe mạnh với nitric oxide tốt, huyết áp tốt, và chúng tôi chỉ cần cho họ nước súc miệng hai lần một ngày trong bảy ngày để tiêu diệt toàn bộ hệ vi sinh miệng. Và rồi chúng tôi làm lấy mẫu lưỡi để xem chúng tôi có đang tiêu diệt vi khuẩn không, và chúng tôi thực hiện đo huyết áp.
    Và vì vậy, chúng tôi thực hiện việc đó hai lần một ngày trong bảy ngày. Bảy ngày, chúng tôi đưa họ trở lại. Chúng tôi đo huyết áp của họ. Và sau đó chúng tôi dừng lại trong bốn ngày. Chúng tôi nói, được rồi, đừng sử dụng nước súc miệng trong bốn ngày. Sau đó hãy trở lại. Hãy đo lại huyết áp của bạn. Và hãy làm xét nghiệm cạo lưỡi để tìm hiểu điều gì đang xảy ra với các cộng đồng vi khuẩn này. Và những gì chúng tôi phát hiện là nếu bạn tiêu diệt vi khuẩn, trong vòng bảy ngày, huyết áp của bạn sẽ tăng lên. Vì vậy, nếu bạn sử dụng nước súc miệng, trong vòng bảy ngày, huyết áp của bạn sẽ tăng lên. Tôi nghĩ điều này xảy ra sớm hơn. Nhưng những gì chúng tôi đã xem xét là bảy ngày. Chúng tôi chỉ xem xét ngày đầu tiên ở mức cơ bản, bảy ngày, và sau đó bốn ngày sau khi dừng nước súc miệng. Nhưng ở một cậu bé 21 tuổi, huyết áp của cậu ấy đã tăng lên 26 mm thủy ngân. Điều này có nghĩa là gì? Nó đã ở mức tăng huyết áp lâm sàng. Vì vậy, với mỗi một milimet tăng huyết áp, nguy cơ mắc bệnh tim mạch của bạn tăng lên 1%. Vì vậy, trong vòng bảy ngày, chúng tôi đã làm tăng nguy cơ mắc bệnh tim mạch của cậu bé này lên 26% chỉ bằng cách cho cậu ấy nước súc miệng. Và hãy giải thích cho tôi bằng những từ ngữ đơn giản về cơ chế này. Điều gì đang xảy ra? Chúng tôi vẫn đang cố gắng hiểu cơ chế. Một lần nữa, chúng tôi đang ở mức độ quan sát mà thực sự không thể tranh cãi. Bởi vì những vi khuẩn này, có những gì chúng tôi gọi là vi khuẩn khử nitrat. Và con người không có enzym này. Vì vậy, nitrat là chất được tìm thấy trong rau lá xanh, đúng không? Những cây này hấp thụ nitơ trong đất dưới dạng nitrat. Chúng tôi tiêu thụ những loại rau này. Nitrat được hấp thụ trong ruột. Nó tập trung ở các tuyến nước bọt của chúng tôi. Và vi khuẩn thực hiện quá trình chuyển hóa này từ nitrat thành nitrit và oxit nitric. Và con người không có enzym chức năng để làm điều này. Chúng tôi hoàn toàn phụ thuộc vào vi khuẩn. Vì vậy, bây giờ, vì nitrat là không hoạt động trong cơ thể con người, chúng tôi dựa vào vi khuẩn để chuyển hóa phân tử này thành dạng có thể sử dụng để tạo ra oxit nitric. Vì vậy, khi bạn tiêu diệt vi khuẩn, giờ đây nitrat chỉ được tuần hoàn lại, nhưng bạn đang đi tiểu vì nó được lọc qua thận. Bạn thải nó ra ngoài và bạn toát mồ hôi. Vì vậy, nó hoàn toàn không thay đổi trừ khi bạn có vi khuẩn phù hợp. Và những gì chúng tôi phát hiện là việc sản xuất nitrit và oxit nitric trong môi trường axit của dạ dày đang điều chỉnh một cách nào đó các động mạch kháng lực và sự giãn nở để bình thường hóa huyết áp hệ thống. Vì vậy, nếu tôi không có một vi khuẩn miệng khỏe mạnh, thì… Bạn sẽ có huyết áp cao. Và nhiều điều bạn nói với tôi hôm nay về những thay đổi chế độ ăn uống sẽ không có tác dụng gì bởi vì tôi cần vi khuẩn để chuyển hóa nó thành oxit nitric. Liên quan, có rất nhiều lợi ích của nhiều chất dinh dưỡng trong thực phẩm, đặc biệt là thực vật, mang lại một số lợi ích cho sức khỏe. Nhưng khi chúng ta tập trung cụ thể vào lợi ích của oxit nitric từ chế độ ăn uống của bạn, nếu bạn không có vi khuẩn miệng phù hợp, bạn sẽ không nhận được lợi ích oxit nitric nào từ chế độ ăn của mình. Bây giờ, bạn sẽ nhận được, bạn biết đấy, hy vọng là vitamin A, vitamin C, vitamin D từ thực phẩm, chất xơ, và các phytonutrients khác. Nhưng về hiệu quả giảm huyết áp của, ví dụ, một chế độ ăn dựa trên thực vật, nếu bạn không có vi khuẩn phù hợp, bạn sẽ không nhận được lợi ích nào từ điều đó. Bạn có thấy có mối liên hệ nào giữa sức khỏe răng miệng và ung thư không? Có, chắc chắn rồi. Bạn đã thấy điều gì? Những người có nhiễm trùng răng miệng, điều trị tủy, hoặc lỗ hổng từ các vị trí nhổ răng trước đây thường có nguy cơ mắc ung thư. Nó tạo điều kiện cho sự phát triển và sinh sôi của tế bào ung thư. Vì vậy, và tôi đã, bạn biết đấy, tôi đã đưa ra một tuyên bố gây tranh cãi trong một podcast trước đây khi tôi nói rằng, thứ nhất, tôi không phải là bác sĩ ung thư. Nhưng những người mắc bệnh ung thư di căn giai đoạn cuối, những người không sẵn lòng chết, được gửi về nhà để chờ chết trong điều kiện chăm sóc giảm nhẹ, theo cách nào đó tìm đến tôi và nói, bạn có thể giúp tôi với căn bệnh ung thư này không? Vì vậy, điều đầu tiên tôi luôn gửi họ đến là một nha sĩ để xem, liệu bạn có bất kỳ nhiễm trùng răng miệng nào có thể đã dẫn đến việc hình thành khối u chính ngay từ đầu không? Nhưng rõ ràng, nó đã di căn, có nghĩa là giờ nó đã ở khắp mọi nơi. Nó đã di chuyển ra ngoài khối u chính đó. Nhưng gần như luôn luôn, không ngoại lệ, họ có một nhiễm trùng răng miệng hoạt động. Và có thể đó là một nhiễm trùng không triệu chứng, nơi họ biết rằng họ có và họ đau răng, hoặc có thể đó là một nhiễm trùng không triệu chứng mà họ thậm chí không biết rằng họ có một nhiễm trùng răng miệng. Tỷ lệ phần trăm bệnh nhân ung thư mà bạn thấy, và sau đó bạn giới thiệu đến nha sĩ, có nhiễm trùng răng miệng là bao nhiêu? Những người có khối u chính, khối u đặc. Vì vậy, chúng tôi phân loại những điều này theo các bệnh ung thư do máu, như lymphoma, leukemia, đa u tủy, mà là một bệnh ung thư do máu. Và những người có khối u đặc. Đúng vậy. Một khối u chính xuất phát từ vú, ruột, tuyến tiền liệt, phổi, hoặc gan. Không ngoại lệ, 100% trong số họ có nhiễm trùng răng miệng. Nhưng nguyên nhân và hiệu ứng không thể thiết lập ở đây, đúng không? Nguyên nhân và hiệu ứng? Không, tôi không nghĩ chúng tôi đã đến đó. Tôi nghĩ có lẽ khi khoa học tiến bộ và mọi người bắt đầu nhìn vào điều này. Bởi vì bạn có thể tưởng tượng, nếu bạn mắc ung thư, và bạn đã đến các bác sĩ ung thư tốt nhất trên thế giới, và bạn đã thực hiện phẫu thuật, bạn đã trải qua hóa trị, bạn đã thực hiện xạ trị, bạn đã trải qua các phương pháp điều trị chuẩn, và ung thư tái phát, nó đã đến giai đoạn cuối, nó đã di căn. Và khi tôi nói với mọi người, chà, bạn cần gặp một nha sĩ. Ý tôi là, nhiều người cười, và họ nói, bạn vừa nói cái quái gì vậy? Tôi mắc ung thư, tôi không có vấn đề về răng miệng. Và tôi nói, không, có thể bạn có. Bởi vì, một lần nữa, nếu bạn trở lại, và tôi luôn nhìn lại, cái gì đã luôn đúng qua các thời đại? Và nếu bạn nhìn vào y học Ayurveda, nếu bạn nhìn vào y học cổ truyền Trung Quốc, nếu bạn nhìn vào châm cứu, và nếu bạn quay lại và nhìn, nếu bạn không biết tìm gì, bạn sẽ không bao giờ tìm thấy nó. Nếu bạn biết tìm gì, nó ở ngoài kia, nó nằm trong các tài liệu đã xuất bản.
    Nhưng mỗi chiếc răng trong cơ thể đều liên kết với một hệ thống cơ quan, đúng không? Và đây chính là những kinh mạch, các kinh mạch châm cứu. Bạn biết đấy, phép so sánh là chúng giống như các cầu dao điện. Nếu bạn làm ngắt cầu dao trong nhà của mình, thì sẽ không có điện chạy qua mạch đó. Điều đó có nghĩa là bếp của bạn không hoạt động, tủ lạnh của bạn không chạy, đèn sẽ không sáng. Thật vậy, cơ thể chúng ta là điện, đúng không? Và làm thế nào để chúng ta chẩn đoán cái chết? Không có hoạt động điện, đúng không? Có thể thông qua điện tâm đồ (EKG) hoặc điện não đồ (EEG). Vì vậy, cơ thể là điện, và chúng ta là những viên pin. Vậy nên, nếu đèn đỏ bật lên trên điện thoại của chúng ta, báo hiệu rằng pin thấp, mọi người sẽ hoảng loạn, chạy đi cắm sạc, đúng không? Cơ thể con người cũng vậy. Chúng ta mất điện áp theo thời gian. Và nếu bạn bị ngắt cầu dao từ một chiếc răng nhiễm trùng, sẽ không có điện áp, không có mạch nào cung cấp cho kinh mạch nuôi dưỡng các cơ quan riêng lẻ. Ví dụ tiêu biểu nhất là nếu bạn có một chiếc răng đã được điều trị tủy, và 100% những chiếc răng điều trị tủy đều bị nhiễm trùng. Khi bạn nghĩ về điều đó, mọi người sẽ nói rằng điều đó không đúng. Vậy hãy nghĩ về một chiếc răng đã điều trị tủy. Bạn đã có cơn đau răng vào một lúc nào đó do nhiễm trùng. Vì vậy, bạn đến nha sĩ, và họ lấy đi rễ thần kinh của chiếc răng đó. Vậy là bạn không cảm thấy đau nữa vì không còn rễ thần kinh ở đó. Và họ cũng lấy luôn nguồn cung cấp máu đến chiếc răng đó. Bây giờ bạn không còn nguồn cung cấp máu cho chiếc răng đó nữa. Và một chiếc răng là một cấu trúc tinh thể. Nó là một cơ quan sống. Không có nguồn cung cấp máu và rễ thần kinh, đó là mô chết. Vì vậy, nếu bạn vào và chúng tôi ngắt kết nối túi mật của bạn, chẳng hạn, và chỉ cắt nguồn cung cấp máu đến nó, nguồn cung cấp thần kinh của nó, trong vòng 7 đến 10 ngày, bạn sẽ chết vì nhiễm trùng. Không ai để mô chết trong cơ thể. Vậy thì điều gì xảy ra khi bạn rời khỏi nha sĩ? Họ sẽ cho bạn thuốc kháng sinh đường uống. Nhưng có lẽ họ đã quên rằng họ đã lấy đi nguồn cung cấp máu đến khu vực nhiễm trùng đó, nên thuốc kháng sinh đường uống sẽ không đến được nơi nhiễm trùng. Tôi có nghĩa là, khi bạn ngồi lại và nghĩ về điều này, bạn sẽ tự hỏi, ai đã làm điều này và tại sao họ lại làm như vậy? Thực ra, đó là vì những gì chúng ta luôn làm. Vậy nên điều gì xảy ra là những vi khuẩn kỵ khí này, chúng không cần oxy. Chúng ngồi ở đó trong môi trường kỵ khí, ít oxy, và chúng đang ăn vào đường hàm của bạn. Chúng giống như chúng ta, bạn à. Chúng trao đổi chất. Chúng tiếp nhận chất dinh dưỡng. Chúng thải ra chất thải. Những sản phẩm thải này tích tụ lại. Nó khiến điện áp giảm. Và chúng ăn vào đường hàm của bạn. Vì vậy, bạn có thể gặp phải tình trạng hoại tử xương, viêm xương tủy xương và bạn thậm chí không biết điều đó. Và một cái chụp X-quang sẽ không cho thấy điều đó. Thật không may, hầu hết các nha sĩ vẫn sử dụng chụp X-quang thay vì chụp CT độ phân giải cao hơn. Thật thú vị. Tôi đã thực hiện một số nghiên cứu chuẩn bị cho cuộc trò chuyện này liên quan đến chủ đề vi khuẩn miệng và ung thư và mối liên hệ ở đó. Và một nghiên cứu cụ thể đã được thực hiện và công bố trên New York Post nhưng được thực hiện bởi một nhóm nhà nghiên cứu tại Đại học New York. Họ đã phân tích mẫu nước bọt của hơn 160.000 người tham gia trong 15 năm. Bạn có quen thuộc với nghiên cứu này không? Họ đã xác định hơn một tá loài vi khuẩn có liên quan đến nguy cơ cao mắc ung thư vùng đầu và cổ, với một số loại vi khuẩn làm tăng nguy cơ mắc ung thư lên đến 50%, điều này thật sốc. Thật sự, tôi cảm thấy như mình muốn nhắn tin cho trợ lý của mình và yêu cầu chúng tôi đặt hẹn với một chuyên gia vệ sinh răng miệng và thay đổi nước súc miệng của tôi. Dù tôi ở đâu trên thế giới, có vẻ như ai cũng đang uống matcha. Và có khả năng lớn rằng matcha bạn đang uống được sản xuất bởi một công ty mà tôi đã đầu tư hơn bảy con số, là nhà tài trợ cho podcast này mang tên Perfect Ted. Bởi vì họ là thương hiệu được sử dụng toàn cầu bởi các quán cà phê như Blank Street Coffee và Joe and the Juice và rất nhiều quán khác. Không chỉ bạn có thể mua matcha Perfect Ted tại các quán cà phê, mà bạn còn có thể làm tại nhà với giá rẻ hơn chỉ trong vài giây bằng cách sử dụng bột matcha hương vị mà tôi có ở đây trước mặt. Matcha Perfect Ted là loại cao cấp và được lấy từ Nhật Bản. Nó mượt mà, tự nhiên ngọt, không giống như những loại matcha có vị cỏ mà tôi đã thử trước khi biết đến Perfect Ted. Và nếu bạn là một trong những người đã tự nói rằng bạn không thích matcha, có lẽ là vì bạn chưa thử matcha Perfect Ted của chúng tôi. Bạn có thể tìm thấy matcha Perfect Ted tại Vương quốc Anh, trong các cửa hàng Tesco, Sainsbury’s, Holland and Barrett và Waitrose. Hoặc Albert Heijn nếu bạn ở Hà Lan. Và trên Amazon ở Mỹ, hoặc mua toàn bộ sản phẩm trực tuyến tại perfectted.com. Bạn có thể nhận được 40% giảm giá cho đơn hàng đầu tiên của mình bằng cách sử dụng mã DIARY40. Thay đổi nhỏ này đã biến đổi cách tôi và đội ngũ của tôi hoạt động, tập luyện và suy nghĩ về cơ thể của chúng tôi. Khi tiến sĩ Daniel Lieberman xuất hiện trên Diary of a CEO, ông đã giải thích cách mà giày dép hiện đại, với lớp đệm và hỗ trợ của chúng, đang khiến đôi chân của chúng ta yếu hơn và kém khả năng thực hiện những gì mà tự nhiên đã định sẵn cho chúng làm. Chúng ta đã mất đi sức mạnh tự nhiên và khả năng linh hoạt trong đôi chân, và điều này dẫn đến các vấn đề như đau lưng và đau đầu gối. Tôi đã mua một đôi giày Viva Barefoot, vì vậy tôi đã cho Daniel Lieberman xem, và ông đã nói rằng đó chính xác là loại giày sẽ giúp tôi khôi phục lại chuyển động tự nhiên của đôi chân và xây dựng lại sức mạnh của mình. Nhưng tôi nghĩ rằng đó là viêm cân gan chân mà tôi đã bị, khi đột nhiên đôi chân tôi bắt đầu đau liên tục. Và sau đó, tôi đã quyết định bắt đầu tăng cường sức mạnh cho đôi chân của mình bằng cách sử dụng giày Viva Barefoot. Và nghiên cứu từ Đại học Liverpool đã xác nhận điều này. Họ đã chỉ ra rằng việc mang giày Vivo Barefoot trong sáu tháng có thể làm tăng sức mạnh của đôi chân lên đến 60%. Hãy truy cập vào VivoBarefoot.com/journal và sử dụng mã DOAC20 để được giảm giá 20%. Đó là VivoBarefoot.com/journal. Sử dụng mã DOAC20. Một cơ thể mạnh bắt đầu từ đôi chân mạnh.
    Nếu tôi vừa nghe tất cả những gì bạn vừa nói, và tôi muốn cải thiện hệ vi sinh vật miệng của mình, thì tôi nên làm gì?
    Vâng, tôi nghĩ điều quan trọng nhất mà chúng ta đã học được là những gì bạn không nên làm.
    Đúng không?
    Vì vậy, đó không phải là điều chúng ta nên làm, mà là những điều chúng ta không nên làm.
    Số một, chúng ta phải loại bỏ fluoride.
    Bạn biết không, chỉ trong cuối tuần vừa qua, tôi đã phát biểu tại một hội nghị nha khoa ở Salt Lake City,
    và có những người từ Chương trình Độc học Quốc gia, mà ở Mỹ là tổ chức chịu trách nhiệm,
    nếu có bất kỳ nguy cơ nào về việc tiếp xúc với chất độc hại môi trường, họ được giao nhiệm vụ thực hiện các nghiên cứu độc học để xem có nguy cơ tăng thêm hay không.
    Nguy cơ là gì?
    Và có mức độ nguy hiểm an toàn nào không?
    Và những gì họ báo cáo là fluoride không mang lại lợi ích nào, chỉ có nguy cơ.
    Nó làm giảm IQ của trẻ em lên đến bảy điểm.
    Và nó làm ngừng hoạt động chức năng tuyến giáp của bạn.
    Và nó là một chất độc thần kinh.
    Như tôi đã đề cập trước đó, hầu hết các loại kem đánh răng đều có fluoride.
    Nếu bạn đọc mặt sau của kem đánh răng, nó sẽ nói cho bạn biết, ít nhất ở Mỹ, tôi không biết ở các quốc gia khác, nhưng nó ghi rằng nếu bạn nuốt phải, hãy gọi kiểm soát chất độc, vì đây là một loại thuốc độc.
    Họ đang cho thuốc độc vào kem đánh răng.
    Và nếu bạn cũng chú ý, nó nói chỉ nên cho một lượng kem đánh răng bằng hạt đậu lên bàn chải đánh răng.
    Một lượng bằng hạt đậu.
    Nhưng tất cả những người tôi biết đều cho đầy bàn chải của mình bằng kem đánh răng.
    Vậy đó khoảng 10 hoặc 15, đôi khi 20 lần bằng hạt đậu.
    Và một lượng kem đánh răng bằng hạt đậu chứa khoảng nửa miligam fluoride.
    Bây giờ, nếu bạn sử dụng gấp 10, 20 lần so với lượng đó, giờ bạn đang tiếp xúc với 5 miligam,
    10 miligam fluoride.
    Và bạn thậm chí không cần phải nuốt nó.
    Đây là một phân tử rất nhỏ, có trọng lượng phân tử là 19.
    Vì vậy nó được hấp thụ trực tiếp qua niêm mạc miệng, khoang miệng, và trở thành hệ thống.
    Tôi sẽ không sử dụng nó nữa.
    Không, bạn không nên.
    Tôi nên sử dụng cái gì thay thế?
    Bạn phải sử dụng kem đánh răng không có fluoride.
    Còn về những thứ như cạo lưỡi thì sao?
    Bây giờ, cạo lưỡi, dữ liệu, lại một lần nữa, đã được kiểm chứng qua thời gian.
    Đó là một thực hành cổ xưa.
    Và ngay cả trong nghiên cứu của chúng tôi, chúng tôi thấy rằng những người cạo lưỡi có một hệ vi sinh vật miệng đa dạng hơn,
    và họ dường như có sức khỏe răng miệng tốt hơn.
    Tại sao lại như vậy?
    Bạn gái tôi đã liên tục nói về điều này với tôi.
    Cô ấy luôn luôn đúng.
    Bạn gái tôi đã liên tục nói về việc cạo lưỡi trong suốt hai năm qua.
    Và tôi đã bỏ qua cô ấy.
    Tôi đã kiểu loại ừ, babe, chắc rồi.
    Và khi cô ấy không ở trong phòng tắm, tôi không sử dụng cạo lưỡi vì nó trông thật kỳ lạ.
    Và đối với tôi, dựa trên những gì tôi biết về hệ vi sinh vật miệng và hệ vi sinh vật nói chung, tôi nghĩ liệu tôi có nên cạo bỏ tất cả vi khuẩn của mình không?
    Vâng, nếu bạn định trồng một khu vườn, bạn có trồng một khu vườn trên đất chưa được cày xới không?
    Nghe này, tôi không biết gì về làm vườn.
    Bạn đang hỏi sai người rồi.
    Vậy có thể, vâng.
    Tôi trồng thực phẩm của mình.
    Được rồi.
    Vậy bạn phải cày xới đất, đúng không?
    Bạn phải phá vỡ đất để các hạt giống thực sự có thể được thông khí.
    Và bạn phá vỡ màng sinh học đó.
    Đúng rồi.
    Bạn lấy mặt lưng của lưỡi, tôi nghĩa là gần như đến điểm gây phản xạ nôn,
    và bạn kéo cái cạo lưỡi bằng đồng đó về phía trước, và bạn sẽ thấy cái
    bột nhảo ở đó.
    Nhưng nó giống như cày xới đất, và nó làm tăng sự đa dạng của phần lưng
    của lưỡi, hệ vi sinh vật.
    Vì vậy, bạn gái tôi đã đúng.
    Theo ý này, thì có.
    Nhưng những gì chúng tôi phát hiện là ở một đứa trẻ đó, chúng tôi thấy sự gia tăng cao nhất trong huyết áp.
    Nếu bạn cạo lưỡi và sử dụng nước súc miệng sát khuẩn, đó là kịch bản tồi tệ nhất.
    Thú vị.
    Vậy nếu bạn nghĩ về điều này, bạn đang cạo lưỡi, bạn đang mở các lỗ chân lông, và bây giờ bạn lại sử dụng nước súc miệng.
    Nó thẩm thấu dễ dàng vào sâu trong các hốc của lưỡi và tiêu diệt vi khuẩn một cách hiệu quả hơn.
    Vì vậy, bạn muốn cạo lưỡi và sau đó sử dụng bàn chải đánh răng không có kem đánh răng fluoride?
    Hoàn toàn đúng.
    Và không sử dụng nước súc miệng sát khuẩn.
    Được rồi.
    Còn về việc đến nha sĩ và những thứ như vậy thì sao?
    Bạn có nghĩ đó là một ý tưởng tốt không?
    Bởi vì khoảng mỗi quý, tôi sẽ đi gặp một nha sĩ chỉ để làm sạch mọi thứ một chút.
    Không, tôi nghĩ đó là một thực hành tích cực tốt.
    Nhưng, bạn biết đấy, vì bạn cần phải xem xét sức khỏe của mô nướu và mô nha chu, và làm sạch và cạo cao răng là cần thiết để đảm bảo rằng bạn có độ khoáng hoá tốt của men răng là tốt.
    Nhưng đừng bao giờ để họ thực hiện một lần súc miệng fluoride cho bạn.
    Được rồi.
    Còn điều gì khác về chủ đề hệ vi sinh vật miệng và mối quan hệ của nó với nitric oxide mà tôi cần phải biết trước khi chúng ta tiếp tục?
    Vâng.
    Cũng có dữ liệu cho thấy rằng nếu bạn sử dụng nước súc miệng, bạn sẽ mất đi lợi ích bảo vệ tim mạch của việc tập thể dục.
    Vì vậy, hãy nghĩ về điều này.
    Chúng ta biết rằng chế độ ăn uống và thể dục là phương thuốc tốt nhất.
    Và nhiều người khao khát làm điều đó.
    Họ đi và họ cố gắng ăn uống tốt.
    Họ tránh những cám dỗ của đường và bánh ngọt.
    Họ tập thể dục mỗi ngày để cố gắng tăng tuổi thọ và sức khỏe tim mạch.
    Nếu bạn làm điều đó và bạn đang sử dụng nước súc miệng, bạn sẽ không còn nhận được lợi ích từ việc tập thể dục nữa.
    Và chúng tôi đã khẳng định rằng bạn không nhận được lợi ích của nitric oxide từ chế độ ăn uống.
    Vậy hai trong ba người Mỹ thức dậy mỗi sáng và sử dụng nước súc miệng.
    Và hai trong ba người Mỹ có huyết áp tăng không an toàn.
    Cơ chế là gì bây giờ?
    Vì bạn đang tiêu diệt hệ vi sinh vật miệng có trách nhiệm một phần trong việc sản xuất nitric oxide.
    Và nitric oxide.
    Nếu không có nitric oxide, bạn sẽ bị co thắt mạch máu và dẫn đến huyết áp cao.
    Thật điên rồ.
    Và có mối liên hệ nào giữa mức hormone của chúng ta, như mức testosterone của tôi, và nitric oxide không?
    Có.
    Vì vậy, đây là một con đường hai chiều.
    Vậy thì ở nam giới, testosterone kích hoạt sản xuất nitric oxide.
    Được rồi.
    Ở phụ nữ, estrogen kích hoạt và kích thích sản xuất nitric oxide.
    Được rồi.
    Vì vậy, miễn là chúng ta có hormone sinh dục tối ưu, và miễn là enzyme trong lớp niêm mạc mạch máu có thể hoạt động để sản xuất nitric oxide, thì đó chính là lý do giải thích lợi ích bảo vệ tim mạch của liệu pháp thay thế hormone.
    Hiểu rồi.
    Vậy việc sử dụng liệu pháp testosterone hoặc estrogen giúp tăng mức nitric oxide của tôi lên đúng không?
    Miễn là enzyme vẫn hoạt động và có sự kết hợp, điều đó có nghĩa là chúng ta phải hiểu về enzym học và hóa sinh của phản ứng đó, để khi nó được tiếp xúc với testosterone, tế bào thực sự có thể tạo ra nitric oxide để phản ứng lại.
    Và cũng có một mối quan hệ hai chiều với việc tập thể dục, bởi vì tôi đã đọc trong cuốn sách của bạn rằng tập thể dục kích hoạt và kích thích sản xuất nitric oxide.
    Nhưng bạn cũng vừa nói rằng nếu bạn muốn nhận được những lợi ích tuyệt vời của việc tập thể dục, bạn cần có nitric oxide ngay từ đầu.
    Bởi vì nếu không, các tế bào máu của bạn sẽ trở nên rất hẹp, ít oxy đi qua bạn.
    Bạn sẽ tập luyện kém hơn nữa, có lẽ như vậy.
    Hãy nghĩ về điều đó.
    Ý tôi là, còn có các chất chủ vận khác, như vitamin D. Ý tôi là, hầu hết người Mỹ thiếu vitamin D. Những người có testosterone thấp thường gặp rối loạn cương dương.
    Tại sao lại như vậy?
    Bởi vì họ không kích thích sản xuất nitric oxide và họ không giãn mạch máu, vì vậy họ phát triển rối loạn cương dương.
    Vì vậy, tất cả những điều này, bất kể là gì, liên quan đến sự thiếu hụt vitamin D, một chất kích hoạt và kích thích nitric oxide, nếu đó là hormone thấp, chế độ ăn uống kém, lối sống ít vận động, tất cả đều có thể được giải thích bởi sự sản xuất nitric oxide không đủ.
    Khi tôi nghĩ về vai trò của thực phẩm trong việc sản xuất nitric oxide của tôi, tôi nên ăn gì để tăng mức nitric oxide hoặc giữ chúng ở mức khỏe mạnh?
    Tôi nghĩ câu trả lời cũng giống như vậy.
    Nó không phải là những gì chúng ta nên ăn, mà là những gì chúng ta không nên ăn.
    Được rồi.
    Vậy chúng ta sẽ đề cập đến từng bước một.
    Đầu tiên, bạn phải tránh đường và các loại thực phẩm có chỉ số glycemic cao vì đường là một độc tố, nó là một chất độc.
    Và hãy nghĩ về đường là gì.
    Khi chúng ta ăn đường hoặc uống các loại đồ uống có đường, dù là sucrose, fructose hay siro ngô fructose cao, kết quả cuối cùng trong cơ thể con người là chúng ta thấy một sự gia tăng mức glucose.
    Vì vậy, sự gia tăng đường huyết hay glucose trong máu là bệnh tiểu đường, đúng không?
    Và bây giờ có những thiết bị theo dõi glucose liên tục mà bạn có thể tìm thấy ở bất cứ đâu.
    Và ai cũng làm điều này.
    Vì vậy nếu bạn ăn một cái gì đó và nó gây ra sự gia tăng lượng đường trong máu của bạn, thì bạn nên tránh thứ đó.
    Bởi vì glucose, như tên gọi của nó, là chất dính, đúng không?
    Nó rất dính.
    Và nếu bạn có một chai soda và làm đổ lên mặt bàn, khi bạn quay lại ngày hôm sau, nó sẽ dính lại, đúng không?
    Đó chính là điều xảy ra bên trong cơ thể.
    Đường dính vào mọi thứ.
    Nó dính vào protein.
    Nó dính vào enzyme.
    Nó gắn vào hemoglobin.
    Và đường gắn vào hemoglobin chính là cái mà chúng ta gọi là hemoglobin A1C.
    Và đó là gì?
    Đó là một, đó là dấu hiệu của kiểm soát glucose lâu dài.
    Nếu bạn có hemoglobin A1C lớn hơn 5.7, bạn bị tiểu đường.
    Vì vậy, không chỉ hemoglobin bị dính mà còn dính vào enzyme tạo ra nitric oxide.
    Trong hóa sinh và enzym học, các enzyme phải có khả năng trải qua các thay đổi hình dạng, đúng không?
    Vì vậy, enzyme chuyển giao electron từ một chất cho đến một chất nhận.
    Đó chính là cách hóa sinh hoạt động.
    Nhưng nếu đường dính vào enzyme đó, nó sẽ khóa enzyme trong một hình dạng nào đó và nó không thể thực hiện được công việc của nó.
    Ví dụ, nó không thể sản xuất nitric oxide.
    Vì vậy, đường là một chất độc tuyệt đối và nó giết chết nhiều enzyme và gắn vào tất cả mọi thứ.
    Và nó giảm sản xuất nitric oxide?
    Chắc chắn.
    Đó là lý do tại sao những người tiểu đường có tỷ lệ nhồi máu cơ tim, đột quỵ, và tử vong mọi nguyên nhân cao gấp 10 lần.
    Đó là lý do tại sao họ phát triển bệnh thần kinh hoặc đau thần kinh ngoại biên.
    Đó là lý do tại sao họ có những vết thương không lành.
    Vì không có nitric oxide.
    Đó là lý do tại sao họ phát triển bệnh võng mạc do tiểu đường, thoái hóa điểm vàng, viêm tụy.
    Ý tôi là, tất cả những điều đó đều có thể được truy nguyên về sự thiếu hụt sản xuất nitric oxide bởi vì đường dính vào enzyme.
    Đường phá hủy hệ vi sinh vật miệng.
    Nó hoàn toàn thay đổi hệ sinh thái của vi khuẩn.
    Nó hoàn toàn ngăn chặn sản xuất nitric oxide.
    Vì vậy, chỉ là một chút khúc mắc ở đây.
    Bạn đã đề cập rằng đó là lý do tại sao họ có những vết thương hở không lành.
    Vâng, loét tiểu đường.
    Được rồi.
    Vậy nitric oxide đóng vai trò chữa lành trong các vết thương và sẹo?
    Chắc chắn rồi.
    Vì vậy, tôi có một vết sẹo trên đầu. Tôi đã chơi bóng đá hôm trước. Ai đó đã chạy vào phía sau đầu tôi và họ ngất xỉu và được đưa đi bằng xe cứu thương.
    Nhưng tôi chỉ còn lại vết sẹo lớn ở phía sau đầu, tôi đã được khâu bằng keo dán.
    Vì vậy, tôi tự hỏi.
    Tôi tự hỏi, nếu tôi áp dụng serum nitric oxide, nó sẽ kích thích lưu lượng máu đến đó.
    Nó sẽ cải thiện quá trình tái tạo tế bào và chữa lành vết thương đó và về cơ bản là làm giảm sẹo.
    Và tôi làm điều đó như thế nào?
    Là như vậy?
    Vâng.
    Vậy bạn lấy một lần bơm từ mỗi bên.
    Vì vậy, một lần bơm từ bên này.
    Xoay lại.
    Một lần bơm từ bên kia.
    Vâng.
    Và bây giờ, nếu bạn áp dụng cái đó và trộn nó lại, ngay khi bạn trộn nó lại, nó bắt đầu sản sinh khí nitric oxide.
    Vì vậy, khí đó sẽ khuếch tán vào mô đó.
    Nó sẽ tăng lưu lượng máu.
    Và nó sẽ làm bất động tế bào gốc.
    Và nó sẽ cải thiện quá trình tái tạo tế bào và hoàn toàn tái cấu trúc và chữa lành cái đó.
    Và nếu có một nhiễm trùng bên trong, nó sẽ tiêu diệt vi khuẩn gây nhiễm trùng.
    Được rồi.
    Chà, chúng ta sẽ xem điều đó có hiệu quả không.
    Vậy quay lại điểm này về thực phẩm thì.
    Đường thì xấu.
    Đường thì xấu.
    Vâng.
    Bạn phải loại bỏ đường.
    Và tôi nghĩ rằng những lợi ích của nó, như chế độ ăn ketogenic nguyên chất hoặc một chế độ ăn thuần chay, ăn chay nguyên chất chỉ là việc loại bỏ đường và carbohydrate.
    Vâng.
    Đúng không?
    Nhưng tôi nghĩ để trả lời câu hỏi của bạn, chúng ta nên ăn gì?
    Tôi nghĩ bạn phải ăn chế độ ăn cân bằng một cách điều độ.
    Bạn biết đấy, người Mỹ ăn uống thừa thãi.
    Tất cả những gì bạn cần làm là đi xung quanh và nhìn thấy dịch bệnh béo phì.
    Chất đạm chất lượng cao, chất béo chất lượng tốt, và ít hoặc không có carbs.
    Và thật sự thì đơn giản như vậy.
    Và tại sao bạn lại viết một cuốn sách về củ dền?
    Củ dền?
    Đúng, củ dền đã trở thành chủ đề nóng trên các phương tiện truyền thông vào năm 2012 trong Thế vận hội London.
    Có rất nhiều dữ liệu được công bố vào thời điểm đó về lợi ích của nước ép củ dền trong việc tăng cường hiệu suất thể thao.
    Và có một lợi ích từ việc sản xuất oxit nitric có thể giải thích sự cải thiện trong hiệu suất thể thao.
    Vấn đề là những vận động viên này đã uống hàng lít nước ép củ dền và gây ra nhiều khó chịu về dạ dày, dẫn đến tiêu chảy.
    Nước tiểu và phân của họ sẽ chuyển sang màu đỏ.
    Và nhiều người đã hiểu sai điều đó là chảy máu dạ dày hoặc chảy máu tiểu.
    Và sau đó khi tôi bắt đầu xem xét các sản phẩm trên thị trường, hầu hết các sản phẩm từ củ dền, bột củ dền khô, không cung cấp lợi ích nào về oxit nitric.
    Chúng không chứa nitrate, không nitrate.
    Chúng chỉ đơn giản là, chúng tôi gọi là củ dền đã chết.
    Chúng là sản phẩm củ dền đã chết.
    Vì vậy, tôi đã nghĩ nếu mọi người, nếu người tiêu dùng đang tìm kiếm củ dền vì đã được chứng minh là tăng cường hiệu suất của họ,
    nhưng sự tăng cường và hiệu suất đó phụ thuộc vào khả năng của củ dền trong việc cải thiện sản xuất oxit nitric trong cơ thể,
    thì những người không phải là nhà khoa học sẽ không biết nên tìm gì, đúng không?
    Họ đang mua các sản phẩm không mang lại lợi ích nào cho họ.
    Và vì vậy, nhiều năm trước, chúng tôi đã thực hiện các thử nghiệm lâm sàng ngẫu nhiên có kiểm soát giả dược,
    và chúng tôi đã lấy một số sản phẩm củ dền thương mại mà bạn có thể đến cửa hàng dinh dưỡng địa phương hoặc hiệu thuốc,
    mua từ kệ, và chúng tôi đã sử dụng những sản phẩm đó làm giả dược trong các thử nghiệm lâm sàng của mình vì nó là giả dược hoàn hảo.
    Vì vậy, những gì tôi cố gắng làm trong cuốn sách đó là giáo dục, được rồi, điều gì về củ dền là rất quan trọng?
    Cơ chế là gì và điều gì là cần thiết trong các củ dền đó có thể cải thiện sản xuất oxit nitric?
    Vì vậy, một lần nữa, mọi thứ tôi làm đều nhằm mục đích giáo dục và thông tin người tiêu dùng
    để họ biết cách đưa ra quyết định có kiến thức, hiểu biết về các sản phẩm họ đang sử dụng
    hoặc thực phẩm họ đang ăn hoặc các thói quen vệ sinh miệng của họ.
    Tôi đang cố gắng tìm trang trong cuốn sách của bạn, nhưng có một trang trong cuốn sách của bạn mà bạn mô tả củ dền
    là thực phẩm không được đánh giá cao nhất trong lịch sử ẩm thực.
    Đúng, điều đó có thể nằm trong “Beat the Odds”.
    Tôi tưởng nó nằm trong cuốn sách này.
    Nhưng nếu bạn quay trở lại thời kỳ lịch sử và xem các hình họa ở các hang động của những người nguyên thủy cổ đại,
    bạn biết đấy, mọi người nghĩ rằng họ đang uống rượu vì họ có những thứ màu đỏ này trước khi chiến đấu.
    Nhưng những người Ai Cập cổ đại này đang làm gì là họ đang uống nước ép củ dền
    để cải thiện hiệu suất của họ trước khi ra trận để họ sẵn sàng,
    họ tràn đầy năng lượng, họ cải thiện tuần hoàn máu.
    Đó là nghiên cứu lịch sử về củ dền.
    Và rõ ràng, những củ dền này được trồng vào một thời điểm mà không có thuốc diệt cỏ, thuốc trừ sâu,
    và đất đai có lẽ rất màu mỡ.
    Vì vậy, những củ dền này đầy chất dinh dưỡng, có lẽ đầy nitrate đã mang lại lợi ích đó.
    Nhưng không may, ngày nay, những củ dền được trồng, ít nhất là ở Mỹ,
    thực sự thiếu chất dinh dưỡng giống như hầu hết thực phẩm.
    Vậy bạn có khuyên mọi người ăn củ dền không?
    Không, vì như chúng tôi, một lần nữa, thông qua khảo sát mà chúng tôi công bố vào năm 2015,
    chúng tôi nhận ra rằng bạn thực sự không thể ăn đủ củ dền để có đủ nitrate để cải thiện hiệu suất của bạn.
    Và điều kiện khác là nếu bạn sử dụng nước súc miệng,
    bạn có fluoride trong kem đánh răng hoặc fluoride trong nước uống mà bạn đang pha bột củ dền vào,
    bạn sẽ không nhận được lợi ích oxit nitric từ đó.
    Có một biểu đồ trước mặt tôi đây, mà tôi đã in ra, cho thấy sự gia tăng của các loại thuốc kháng acid.
    Ồ, đúng, từ năm 2004 đến, vậy trong khoảng thời gian 20 năm, chúng ta thấy, điều đó là gì,
    gần như gấp bốn lần việc sử dụng các loại thuốc kháng acid.
    Và điều này là toàn cầu, hay chỉ ở Mỹ?
    Tôi tin rằng đó là trên toàn thế giới.
    Vâng, trên toàn thế giới.
    Bây giờ, đây là vấn đề.
    Ý tôi là, những thuốc kháng acid này…
    Kháng acid là gì?
    Vì vậy, đó là một loại thuốc được dùng đường miệng để ức chế sản xuất axit dạ dày.
    Vâng.
    Và với tư cách là một nhà hóa sinh và sinh lý học, tôi không thể nghĩ ra điều gì có hại hơn là ức chế sản xuất axit dạ dày.
    Bởi vì axit dạ dày là cần thiết để phân hủy protein thành các amino acid,
    dù bạn ăn protein động vật hay protein thực vật.
    Nó cần thiết cho việc hấp thụ dinh dưỡng.
    Bạn cần axit dạ dày để hấp thụ vitamin B.
    Bạn cần axit dạ dày để hấp thụ selen, crom, iod, magie, sắt.
    Ý tôi là, hầu hết các chất dinh dưỡng, vi chất dinh dưỡng, được hấp thụ trong lòng dạ dày.
    Và nếu dạ dày không thể, không sản xuất axit dạ dày, thì những chất dinh dưỡng này không được hấp thụ.
    Và hầu hết người Mỹ, 75% người Mỹ thiếu magie.
    95% người Mỹ thiếu iod.
    Ý tôi là, đó là một vấn đề lớn.
    Những thương hiệu này như Gaviscon và Rennie.
    Không, những cái này giống như Prilosec, Prevacid, Nexium, những loại thuốc theo toa là Omeprazole, Pantoprazole.
    Những cái này, ngày nay ở Mỹ, tôi nghĩ có lẽ trên toàn thế giới, bạn thậm chí không cần đơn thuốc từ bác sĩ.
    Bạn có thể đến hiệu thuốc địa phương và mua chúng, những gì chúng tôi gọi là ức chế bơm proton hoặc PPIs.
    Còn về Tums thì sao?
    Vậy có sự khác biệt ở đây, vì vậy Tums và những thứ như baking soda là một chất đệm, đúng không?
    Natri bicarbonat hoặc canxi cacbonat.
    Và đó là một chất đệm, đúng không?
    Vì vậy, nếu bạn có một cơn tăng tiết axit cấp tính, bạn có thể uống một viên Tums hoặc một số chất đệm, một số chất kiềm, chất kiềm, để trung hòa axit.
    Việc trung hòa axit hoàn toàn khác với việc ức chế việc sản xuất tự nhiên của nó trong các tế bào pyloric của dạ dày.
    Dưới đây là bản dịch văn bản sang tiếng Việt:
    Vậy thì sự khác biệt giữa việc bạn đã từng nghe đến Gaviscon chưa là gì?
    Có.
    Ừ.
    Sự khác biệt giữa một Gaviscon thì sao?
    Chà, có một số loại thuốc kháng axit.
    Có những thứ mà chúng ta gọi là thuốc chặn H2.
    Có những thuốc ức chế bơm proton.
    Và sau đó có những chất đệm tự nhiên chỉ đơn giản là trung hòa môi trường axit trong dạ dày.
    Gaviscon, tôi đang cố nhớ xem nó thuộc loại nào.
    Tôi không nghĩ nó được sử dụng phổ biến ở đây, ở Mỹ.
    Ý tôi là, những loại thuốc chính được sử dụng ở đây là Prilosec, Nexium, Prevacid, đó là những thuốc không cần kê đơn.
    Và sau đó, những loại thuốc theo toa chính là Omeprazole và Pentoprazole.
    Gaviscon là một thương hiệu thuốc kháng axit thường được sử dụng.
    Và các thành phần hoạt chất là nhôm hydroxide và magnesium carbonate.
    Ôi, vậy Gaviscon, số một, nó có chứa nhôm, thứ cần phải tuyệt đối tránh.
    Nhưng vâng, nó trông giống như một chất đệm.
    Nó có hydroxide, nhôm hydroxide, một chất kiềm mạnh.
    Nó trung hòa sản xuất axit dạ dày.
    Nhưng nó là một tác nhân trung hòa, nhưng bất cứ thứ gì chứa nhôm, bạn nên tuyệt đối tránh.
    Tôi đã đề cập đến điều này vài lần hôm nay, nhưng bạn gái tôi là một chuyên gia về hơi thở.
    Cô ấy điều hành một doanh nghiệp gọi là BaliBreathWork.com, hashtag quảng cáo.
    Và một trong những điều cô ấy đã nói với tôi rất nhiều là về việc thở bằng miệng.
    Và tôi biết có một mối liên hệ giữa nitric oxide và cách mà chúng ta chọn để thở,
    dù là qua mũi hay qua miệng.
    Bạn có thể giải thích cho tôi mối liên hệ đó không?
    Bạn biết đấy, khi chúng ta nói về enzyme có trong lớp niêm mạc của các mạch máu,
    khi chúng ta bắt đầu phần này, enzyme đó cũng có trong các tế bào biểu mô của chúng ta,
    trong đường thở trên, trong xoang của chúng ta.
    Vì vậy, cũng giống như việc tập thể dục có thể kích hoạt sản xuất nitric oxide trong lớp niêm mạc của các mạch máu,
    thì thở sâu, thở bằng mũi kích hoạt enzyme đó trong các tế bào biểu mô của xoang.
    Và do đó, khi chúng ta thở bằng mũi, nó kích hoạt enzyme để tạo ra nitric oxide.
    Và bây giờ chúng ta đang cung cấp khí nitric oxide đó vào các phế quản, đường thở dưới.
    Nó đang giãn nở các phế quản đó.
    Hơn nữa, nó còn giãn nở các động mạch phổi.
    Vì vậy, bây giờ chúng ta đang cải thiện sự tiếp nhận oxy, sự cung cấp oxy.
    Và đó là lý do tại sao thở bằng mũi và thở sâu đã được chứng minh là làm giảm huyết áp.
    Đây là một biểu đồ khá điên rồ mà tôi lấy từ Google,
    cho thấy mức độ quan tâm của mọi người hiện đang tăng lên với chủ đề thở bằng miệng.
    Ôi, vâng.
    Một lần nữa, nhìn lại 20 năm qua.
    Ừ, không, tôi nghĩ có rất nhiều người.
    Ý tôi là, dĩ nhiên, bạn gái của bạn, còn có Patrick McEwen ở Vương quốc Anh.
    Ông ấy đã đến Dragon’s Den, tôi đã đưa ra đề nghị cho ông ấy ở Dragon’s Den.
    Ừ.
    Ừ.
    Bây giờ, tôi nghĩ những lợi ích của nó khá rõ ràng,
    và về mặt cơ chế, chúng ta hiểu những lợi ích của nó.
    Vì vậy, những người thở bằng miệng không chỉ vượt qua con đường sản xuất nitric oxide tự nhiên này,
    mà khi bạn thở bằng miệng, nó hoàn toàn thay đổi vi sinh vật.
    Và vì vậy, bạn không chỉ bỏ qua việc sản xuất nitric oxide trong đường thở trên,
    mà bạn còn ức chế sản xuất nitric oxide trong miệng từ vi sinh vật.
    Bởi vì bạn đang oxy hóa hoàn toàn miệng, nó thay đổi pH của nước bọt,
    và hoàn toàn thay đổi vi sinh vật, và hoàn toàn ngăn chặn sản xuất nitric oxide.
    Thú vị đấy.
    Thú vị thật.
    Vì vậy, bạn phải, ý tôi là, tôi là một fan lớn của việc dán băng miệng,
    nhưng với tôi, và tôi quan sát con cái của mình, nhưng đôi khi có những vấn đề giải phẫu
    nơi có đường thở tắc nghẽn và tắc nghẽn khí quản
    cần phải được điều chỉnh bằng các thiết bị nha khoa hoặc đôi khi phẫu thuật.
    Nhưng điều tồi tệ nhất bạn có thể làm là dán miệng và khiến đường thở của bạn bị thu hẹp
    và, bạn biết đấy, bị ngạt thở.
    Vì vậy, trước khi bạn thực hiện việc dán băng miệng, bạn cần phải làm,
    bạn biết đấy, một số hình ảnh từ nha sĩ của bạn để đảm bảo rằng đường thở của bạn thông thoáng
    để nếu bạn bị buộc phải thở qua mũi,
    bạn có thể thực sự có sự trao đổi oxy.
    Và còn điều gì khác mà tôi có thể và nên làm
    để tăng cường và cải thiện mức nitric oxide của mình mà chúng ta chưa nói đến chưa?
    Hát, bạn biết đấy, có những tần số nhất định.
    Chúng tôi đã thực hiện điều này khi nhìn vào nitric oxide thoát ra từ hơi thở khi bạn hát.
    Vì vậy, một số tần số nhất định có thể kích hoạt enzyme này,
    và điều đó phụ thuộc vào thể tích của các xoang mũi.
    Vì vậy, không có một tần số nào có thể hoạt động cho tất cả mọi người.
    Bởi vì thể tích của đường thở, khoang miệng và xoang của bạn có thể khác hẳn với của tôi.
    Cho tôi một ví dụ.
    Cho tôi xem.
    Chà, nếu bạn chỉ, bạn biết đấy, giống như là âm ô, như bạn làm trong thiền hoặc chỉ đơn giản là hát,
    bạn thực sự có thể, vì vậy nếu tôi có máy phân tích ozone hoặc khí ở đây, tôi có thể hát.
    Và tôi có thể phát hiện nitric oxide thoát ra từ hơi thở của mình.
    Bởi vì tần số của…
    Bởi vì tần số và kích hoạt enzyme tổng hợp nitric oxide.
    Nhưng nếu bạn lấy những bệnh nhân cao tuổi hơn, và chúng tôi đã chứng minh điều này,
    nó đã được công bố nhiều năm trước, và các nhóm khác cũng đã chứng minh điều này.
    Những bệnh nhân cao tuổi, enzyme của họ không sản xuất nitric oxide,
    dù họ có thở bằng mũi hay hát,
    không có nitric oxide nào thoát ra.
    Vì vậy, một lần nữa, đây là một chất kích hoạt và một chất kích thích,
    nhưng nó phụ thuộc vào chức năng của enzyme sản xuất nitric oxide.
    Nếu enzyme của bạn bị hỏng, việc hát, thở bằng mũi, tập thể dục sẽ không sản xuất bất kỳ nitric oxide nào.
    Có điều gì khác mà tôi nên biết nếu tôi đang cố gắng cải thiện mức nitric oxide của mình không?
    Tôi nghĩ đó là làm những điều làm gián đoạn nó.
    Loại bỏ fluoride, loại bỏ nước súc miệng, ngừng sử dụng N-acids,
    ngừng ăn đường, bất cứ thứ gì dẫn đến việc làm tăng đường huyết.
    Một chế độ ăn cân bằng với mức độ vừa phải.
    Tập thể dục thể chất vừa phải.
    20, 30 phút tắm nắng mỗi ngày.
    Ánh nắng?
    Ánh nắng.
    Có những loại ánh sáng ở cả hai đầu của quang phổ nhìn thấy,
    cả quang phổ UV và quang phổ hồng ngoại toàn phần.
    Vậy nên những tần số và rung động này, một lần nữa, kích thích sự giải phóng nitric oxide. Năng lượng của tia UV đủ mạnh để phá vỡ nitric oxide gắn liền với một cysteine thiole và protein. Sau đó, quang phổ UV sẽ giải phóng nitric oxide gắn liền với kim loại. Vậy ý bạn là ra ngoài ánh nắng mặt trời, nhưng cũng có những giường ánh sáng đỏ và những thứ tương tự? Vâng, tôi có một giường ánh sáng đỏ. Tôi có một phòng xông hơi hồng ngoại sử dụng đèn đỏ trong đó, và tôi sử dụng nó mỗi ngày. Để sản xuất nitric oxide? Vâng. Và còn nhiều lợi ích khác của ánh sáng. Bạn biết đấy, nó có thể kích thích sự hình thành tế bào ti thể. Nó cải thiện sản xuất năng lượng. Nó có thể hạ huyết áp. Nhưng đúng là có rất nhiều lợi ích từ liệu pháp ánh sáng. Và thế là, chúng ta được lập trình để không ra ngoài. Nếu chúng ta ra ngoài, hãy bôi kem chống nắng SPF 60 và làm cho chúng ta bị nhiễm độc với những hóa chất gây ung thư trong kem chống nắng, thì thật vô lý. Điều quan trọng nhất mà chúng ta chưa nói đến hôm nay là gì, bác sĩ Nathan? Bạn biết đấy, tôi nghĩ rằng tương lai của—vâng, tôi không nghĩ. Tôi biết. Bạn biết đấy, có ba cấp độ niềm tin. Bạn nghĩ, bạn tin, và bạn biết. Tôi đang ở mức độ biết rằng tương lai của y học và chăm sóc sức khỏe trên toàn cầu sẽ phụ thuộc vào công nghệ sản phẩm nitric oxide. Bởi vì tôi nghĩ chúng ta có thể thông báo và hướng dẫn mọi người ngừng làm những việc đó hoặc bắt đầu làm những việc khác, nhưng điều khó nhất là thay đổi thói quen của mọi người và đưa họ ra khỏi vùng an toàn của mình và ngừng uống đường, nước ngọt, loại bỏ đường đến mức tốt nhất có thể, tập thể dục 20, 30 phút mỗi ngày, và hoàn toàn thay đổi chế độ ăn uống của họ. Việc tuân thủ là một vấn đề. Mọi người không làm điều đó. Chúng ta được lập trình để muốn uống một viên thuốc để vượt qua mọi thứ. Viên thuốc đó—nitric oxide rất quan trọng, nhưng nó không phải là thuốc kỳ diệu. Nó sẽ không khắc phục tất cả những thói quen xấu của bạn. Nhưng điều nó sẽ làm là sửa chữa nhiều vấn đề mà thói quen xấu của bạn dẫn đến sự thiếu hụt. Thật tốt khi có nhiều người cống hiến cho việc tìm kiếm các giải pháp mới cho những vấn đề cũ, và bạn chắc chắn là một trong số đó. Và thật sự hấp dẫn vì, như bạn đã nói, như tôi đã nói ở đầu cuộc trò chuyện này, tôi không biết bất kỳ điều gì về những thứ này trước đây. Tôi không biết. Tôi thậm chí còn chưa nghe đến từ nitric oxide. Có thể tôi đã nghe qua, nhưng có thể tôi đã nhầm lẫn với khí NOS mà mọi người nói đến và một số người hít vào. Và có thể bởi vì tôi chưa thêm bối cảnh và câu chuyện và sự hiểu biết vào đó, có thể tôi đã nghe qua nhưng không biết nó là gì hoặc có nghĩa là gì. Vì vậy, thật tuyệt vời khi bạn đang dẫn dắt trong việc giáo dục thế giới về nitric oxide bởi vì rõ ràng đó là một phân tử rất, rất quan trọng trong bức tranh rộng lớn hơn của sức khỏe của chúng ta. Và càng hiểu biết về nó, chúng ta càng đặt câu hỏi về nó và càng có sự tò mò về nó, xác suất chúng ta có thể xây dựng một số liệu pháp này để ngăn chặn việc chúng ta rơi vào trạng thái, như chúng ta đã thấy trong một số biểu đồ này nơi chúng ta thiếu hụt nitric oxide, và sau đó phải đối mặt với những hậu quả hạ lưu của điều đó, càng cao. Vì vậy, cảm ơn bạn vì tất cả công việc mà bạn đang làm. Nó thực sự rất, rất quan trọng. Tôi sẽ hỏi bạn một câu hỏi cuối cùng, đó là câu hỏi mà khách mời trước để lại. Họ không biết họ để lại cho ai, và họ viết vào cuốn nhật ký này. Vậy câu hỏi mà bạn nhận được là, bạn có đang hạnh phúc hay không hạnh phúc trong mối quan hệ, và tại sao? Hạnh phúc hay không hạnh phúc trong mối quan hệ? Bạn biết đấy, một trong những thách thức lớn nhất trong cuộc sống của tôi là duy trì sự cân bằng, đúng không? Bởi vì tôi đã quá tập trung vào, bạn biết đấy, việc khám phá và nghiên cứu và để lại di sản lâu dài và tạo ra các đổi mới và làm những điều trong cộng đồng khoa học và y tế mà nhiều người đã nói là không thể thực hiện. Vì vậy, vấn đề của tôi là luôn luôn có sự thiếu hụt. Bạn biết đấy, tôi có những đứa trẻ nhỏ. Tôi dành nhiều thời gian xa nhà. Và, bạn biết đấy, tôi hạnh phúc trong mối quan hệ, nhưng có những thiếu hụt, đúng không? Bởi vì, một lần nữa, thách thức của tôi luôn là duy trì sự cân bằng, đời sống công việc, đời sống gia đình, kiểu như duy trì, bạn biết đấy, sức khỏe tinh thần, thể chất và tâm linh của tôi. Tôi đang cố gắng cải thiện điều đó bây giờ, nhưng, bạn biết đấy, bạn không thể, luôn có sự hy sinh, đúng không? Và chúng ta chỉ cần chọn lựa những hy sinh của mình và, bạn biết đấy, vì vậy tôi phải, tôi phải chọn làm tốt hơn. Vâng. Mọi thứ đều có cái giá phải trả, như nhiều khách mời của tôi đã nói với tôi. Cảm ơn bạn rất nhiều vì công việc bạn đang làm. Nếu mọi người muốn tìm hiểu thêm về bạn, nếu họ muốn đọc thêm, họ chắc chắn nên lấy cuốn sách này, mà bạn vừa phát hành, có tên là Bí Mật của Nitric Oxide. Tôi sẽ để liên kết bên dưới cho bất kỳ ai muốn đọc cuốn sách này. Tôi rất khuyến khích bạn làm điều đó, vì nó mang lại một sự hiểu biết toàn diện hơn về mọi thứ mà chúng ta đã nói hôm nay. Và nó rất dễ tiếp cận, điều này luôn rất quan trọng đối với tôi. Nhưng nếu họ muốn tìm hiểu thêm, nếu họ muốn hiểu các sản phẩm mà bạn bán và bất kỳ điều gì khác, họ nên đến đâu? Vâng, tôi có nghĩa là, rõ ràng, tôi ở đây để giáo dục và cung cấp thông tin về nitric oxide. Cuốn sách mới nhất này, Bí Mật của Nitric Oxide, Đưa Khoa Học vào Cuộc Sống, thực sự ghi lại hành trình của tôi trong khoa học và y học, như bạn đã tiết lộ, kiểu như những năm đầu của tôi và những gì đã thúc đẩy tôi đi vào lĩnh vực này. Nhưng tôi nghĩ quan trọng hơn, nó kể về câu chuyện của nitric oxide, nó là gì, cái gì đã dẫn tới việc nhận giải Nobel cho việc phát hiện ra nó, và bạn có thể làm gì để ngăn ngừa sự mất mát của phân tử này. Vậy bạn có thể truy cập vào nathansbook.com, hoặc bạn có thể tìm thấy nó ở bất kỳ đâu sách được bán, Amazon, Barnes & Noble. Tôi có một kênh YouTube, Dr. Nathan S. Bryan Nitric Oxide, nơi chúng tôi cung cấp giáo dục, thông tin, thông tin khoa học mới nhất về nitric oxide. Bạn có thể tìm tôi trên mạng xã hội, Instagram, Dr. Nathan S. Bryan.
    Và sau đó, đối với những ai muốn theo dõi hành trình sản phẩm của chúng tôi và mang đến công nghệ sản phẩm an toàn và hiệu quả, đó là n101.com.
    Vì vậy, đó là chữ N, số một, chữ O, số một, dot com.
    Nhưng, bạn biết đấy, chúng tôi tạo ra những sản phẩm giúp giải phóng nitric oxide.
    Tiến sĩ Nathan Bryan, cảm ơn bạn rất nhiều vì thời gian hôm nay của bạn, đã rất hào phóng.
    Nhưng cảm ơn bạn rất nhiều vì đã giáo dục thế giới một cách rõ ràng và dễ hiểu về một chủ đề mà ít người trong chúng ta biết đến.
    Đó là một công việc vô cùng quan trọng và nó đã khiến tôi phải suy nghĩ lại về chế độ ăn uống của mình và về những quyết định mà tôi đưa ra, thói quen của tôi về tập thể dục, về sự tiếp xúc với ánh nắng mặt trời, về hệ vi sinh đường miệng của tôi, tất cả những điều đó.
    Vì vậy, cảm ơn bạn rất nhiều vì điều đó.
    Đó là một món quà thực sự và tôi rất trân trọng việc bạn đã dành thời gian hôm nay.
    Cảm ơn bạn rất nhiều.
    Thật vui khi được ở bên bạn.
    Điều này luôn khiến tôi cảm thấy bất ngờ một chút.
    53% trong số các bạn nghe chương trình này thường xuyên vẫn chưa đăng ký theo dõi chương trình.
    Nếu bạn thích chương trình và bạn thích những gì chúng tôi làm ở đây và bạn muốn ủng hộ chúng tôi, cách đơn giản và miễn phí để bạn làm điều đó là nhấn vào nút đăng ký.
    Và cam kết của tôi với bạn là nếu bạn làm vậy, thì tôi và đội ngũ của tôi sẽ làm mọi thứ trong khả năng của mình để đảm bảo rằng chương trình này ngày càng tốt hơn cho bạn mỗi tuần.
    Chúng tôi sẽ lắng nghe ý kiến của bạn.
    Chúng tôi sẽ tìm những khách mời mà bạn muốn tôi trò chuyện và chúng tôi sẽ tiếp tục làm những gì chúng tôi đang làm.
    Cảm ơn bạn rất nhiều.
    我完全相信這將根治和治癒阿茲海默症。
    真的嗎?
    數據不會說謊。
    而我是一個數據專家。
    全球醫學和健康護理的未來將依賴於這個。
    內森·布萊恩博士是一位生物化學家,他的前沿研究表明,
    一種關鍵分子如何影響我們的健康、大腦功能以及壽命。
    這種分子就是一氧化氮。
    一氧化氮是一種在人體內的信號分子,
    它調節血液流動和氧氣配送等事務。
    一氧化氮產生的喪失是與年齡相關的慢性疾病發展的最早事件。
    因此,像勃起功能障礙、糖尿病、阿茲海默症、高血壓
    這些都是心血管疾病的主要驅動因素,
    而心血管疾病是全球男女第一的致死原因。
    接受處方藥治療的患者中,有50%的人血壓未改善,
    因為這些藥物並不針對一氧化氮。
    但大多數人從未聽說過這些。
    他們不知道如果你無法走上幾步樓梯
    或適度運動15、20分鐘,那麼你就是一氧化氮缺乏。
    他們不知道大多數牙膏和漱口水正在殺死
    部分負責一氧化氮產生的口腔微生物群。
    但沒有人對治癒人類疾病感興趣,因為醫學是一門生意。
    我的頓悟發生在我父親發生車禍後,
    他出現了這些無法癒合的傷口。
    我看到了標準護理對治療我父親傷口的失敗。
    所以我認為應該有更好的方法。
    僅僅通過提供一氧化氮,我在六個月內就治癒了這個傷口。
    太瘋狂了。
    那我該如何改善我的一氧化氮水平呢?
    這就是你不應該做的事情。
    我們會逐步討論這些。
    第一,你必須避免……
    回到這一集之前的快速提醒。
    請給我30秒的時間。
    我想說兩件事。
    第一件事是非常感謝你每週收聽和關注這個節目。
    這對我們所有人來說意義重大。
    這真的讓我們感到如夢似幻,我們從未想過會走到這一步。
    但第二,這是一個我們感覺才剛剛起步的夢想。
    如果你享受我們在這裡所做的事情,請加入24%定期收聽這個播客的人,
    並在這個應用上關注我們。
    我向你承諾,
    我會竭盡全力讓這個節目變得越來越好,無論是現在還是將來。
    我們將會邀請你希望我與之交談的嘉賓。
    我們將繼續做所有你喜愛的事情。
    謝謝你。
    非常感謝。
    回到這一集。
    內森·布萊恩博士,你將大部分時間都投入於撰寫和教育人們一個我完全不懂的主題。
    但通過今天的研究,我對這個主題的無知感到非常震驚。
    所以對於那些剛剛點擊收聽這次對話的人,你能告訴他們你所從事的使命以及它的重要性嗎?
    是的,非常感謝你與我進行這次對話。
    我想這正好說明了問題所在,對吧?
    你這樣一位知識淵博的人居然對一氧化氮一無所知。
    因此,我們需要區分人們吸入的氮氣和
    在一些賽車遊戲中按下按鈕讓車子飛快前進的氮氧化物。
    這是兩件完全不同的事情。
    是的,這是一個很好的觀點。
    因此,這不是氮氧化物。
    氮氧化物在醫學上是牙科麻醉劑,對吧?
    這是一種氣體。
    被稱為笑氣。
    它的化學式是N2O。
    我們在談論的是一氧化氮或NO,一個氮原子,一個氧原子。
    但是的,它們聽起來很相似,但完全不同。
    這種分子對人類健康和壽命至關重要。
    所以一氧化氮是一種氣體。
    它是一種自然生成的分子。
    它是一種身體內的信號分子。
    它調節血液流動和氧氣配送等事務。
    並且它能動員我們的幹細胞,幫助我們恢復、修復和替換功能失常的細胞。
    它改善細胞內的能量產生。
    並調節血液流動。
    當我們開始運動時,如果想要喚醒記憶,這取決於器官的血流是否充足。
    如果我們,知道,它與性活動及性器官擴張在性功能方面密切相關。
    所以我們發現,隨著我們的年齡增長,自然生成的一氧化氮會減少。
    而現在這被認為是與年齡相關的慢性疾病發展的最早事件。
    所以我的使命就是向全球人群告知和教育一氧化氮的重要性,
    首先是什麼是一氧化氮,
    它如何在人體內生成,哪些人無法製造它以及發生了什麼問題。
    然後,也許最重要的是,如何防止一氧化氮產量的年齡相關減少,
    這樣每個人都能夠掌控自己的健康,預防與年齡相關的疾病。
    這就是科學告訴我們的。
    但正如你所指出的,大多數人從未聽說過這些。
    我的意思是這張圖表,對於觀看的人我會放在屏幕上,算是說明了你所談論的內容。
    此外,這一衰退似乎是從30歲開始的,而我現在正好30歲。
    呵呵,你知道,如果你查看不同年齡組的基於人群的研究,
    我們看到每十年一氧化氮的內皮功能大約下降10%到12%。
    這意味著,所以一氧化氮是一種氣體。
    它是在內皮中生成的。
    所以內皮是貫穿身體每一條血管的單層細胞。
    這些內皮細胞的功能是調節血管的緊張程度,以及調節溶質交換和物質穿越內皮層的運輸。因此,當你的內皮細胞無法再產生一氧化氮氣體時,它們就無法擴張,血管便會變得收縮。你會開始出現發炎的情況,血管變得僵硬,形成斑塊,這是心血管疾病或動脈硬化的開端。因此,對於目前在一氧化氮水平上有困難的人,他們會經歷什麼樣的症狀呢?
    我們知道這是有層次的,對嗎?所以一氧化氮缺乏的第一個徵兆和症狀通常是勃起功能障礙。想想看,當我們受到刺激或即將與伴侶親密時,我們需要擴張血管。因此,無論是男性還是女性,勃起都依賴於血管的擴張,以便讓血液充盈、血流增加,而這就是勃起的定義。但如果那些血管不能產生一氧化氮,血管就不會擴張,因此沒有血流的增加,也沒有充盈,這就是我們所稱的勃起功能障礙。這在男性和女性之間是一樣的,無論是陰莖、陰蒂還是陰唇,都需要有血流的增加。而沒有一氧化氮,就沒有血流的增強。所以這是第一個徵兆。我們稱這為“煤礦中的金絲雀”。
    因為多年來,人們一直認為這是一種生活方式疾病,對吧?勃起功能障礙。是的。但現在已經被認識到,這是喪失一氧化氮的症狀,實際上是一種加速的心血管疾病的表現。因此,我們必須集中注意力在勃起功能障礙的血管成分上。還有什麼其他疾病與一氧化氮缺乏有關?
    如果你不解決勃起功能障礙的問題,接下來你會看到的是血壓的上升。從機制上考慮,我們每天、每秒都有一個有限的血液體積在我們的身體裡流動。如果你能產生一氧化氮,血管就會擴張。這樣我們在擴張的血管中泵送這個體積。但如果我們失去了產生一氧化氮的能力,那麼你就不會有擴張。現在你有的是更小的血管。你在更小的管道中泵送相同的血液體積,而簡單的物理學告訴我們,血壓會上升。
    因此,你將面臨心血管的挑戰。你會有高血壓或高血壓的問題。在美國,至少是這樣,我認為這些統計數據在全球也是如此,三分之二的美國人有不安全的血壓升高。而且,有50%接受處方藥治療血壓的人,血壓沒有改善。這是因為大多數的藥物,不論是ACE抑制劑,還是所謂的血管緊張素受體阻滯劑,鈣通道拮抗劑,這些主要的高血壓治療藥物並不針對恢復一氧化氮的生成。因此我們稱之為抗藥性高血壓。他們對傳統療法抗拒。而抗拒的原因是因為這是一氧化氮的問題,而這些藥物並不是設計來影響一氧化氮的生成或改善它的。
    在你的職業生涯中,有沒有一個“啊哈”的時刻讓你對這個主題產生特殊的興趣?因為你本可以將一生奉獻給健康或科學的任何方面,但由於某種原因,你選擇了一氧化氮作為你專注的事物。那個頓悟的時刻是什麼?
    對我來說,我在路易斯安那州立大學醫學院當學生。那是90年代末,也許是2000年初。但當時剛剛因一氧化氮的發現而授予諾貝爾獎。而三位1998年獲得生理學和醫學諾貝爾獎的美國科學家,我當時非常幸運,因為我是一名年輕的學生,可能是大一的學生。路易·伊格納羅(Lou Ignarro)剛剛因發現一氧化氮而獲得諾貝爾獎,他來跟學生們演講和授課。我有機會在演講後與他交談,而且我很幸運當晚被邀請與他共進晚餐。他對我說了一句非常深刻的話。他說,如果科學界能找出如何恢復一氧化氮的生產,這將改變世界,也將改變醫學的格局。因為即使在那時,25、26年前,人們已經認識到一氧化氮的產量損失導致了許多管理不善的與年齡相關的慢性疾病的發病和發展。
    所以我想,這是一位剛獲得諾貝爾獎的人的非常深刻的聲明。但那是我第一次的頓悟時刻,激發了我的興趣。然後我的父親,我在書中也提到,他的父親76歲。在1984年,他發生了一起車禍,導致他從中部背部以下癱瘓。因此,在我的大部分生命中,甚至作為一個孩子,我都在治療爸爸的傷口,褥瘡,腳和臀部的壓力性潰瘍。他發展出了這些不癒合的傷口。他有糖尿病,癱瘓,血液流動不良,高血壓。他得到了不癒合的傷口,而我帶他去的任何傷口護理醫生都無法治癒這個傷口。因此,我開始製作外用的一氧化氮。在不癒合的四年期內,我在六個月內治癒了這個傷口。僅僅是通過給予一氧化氮,讓血液流向這個傷口,消除傷口中的感染。而這是在一位六十多歲的癱瘓糖尿病患者, sedentary的老人身上。
    你年輕時所經歷的事情,在我看來,似乎與你所做的所有工作之間有著一種重要的貫穿關係。存在一個整體性問題,像是,為什麼你會選擇進入醫學領域?你為什麼想要幫助他人?這種想法從何而來?根據我所讀到的有關你家庭、早期成長過程、父母的離婚,最終你父親遭遇車禍而癱瘓的情況,我覺得這其中有一定的線索。這個想法準確嗎?你知道,這肯定某種程度上引導了我的人生,因為我目睹了標準護理在對待我父親這方面的失敗,而我認為這應該是相當簡單的。我們擁有世界上最先進的醫療技術,最好的醫學院,然而我們卻無法治療一個傷口,無法控制高血壓,也無法在醫療上解決糖尿病。因此,我當時認為必須有更好的方法。這種感覺至今仍在你心中,對吧?是的,但你知道,當我認為自己過得糟糕時,我就會想,看看,我並沒有坐在輪椅上,我有我的健康。不管我認為自己過得有多糟,總會想,它可能會更糟。所以我每天都懷著感恩的心醒來。有些日子好,有些日子不好,但我總是意識到可以變得更好,但也可以糟得多。我不會抱怨。那你是誰?你所有的參考點是什麼?你在職業生涯中經歷了什麼,這些經驗填滿了你今天所帶來的知識桶?你學到了什麼?你有過哪些經歷?我專攻分子與細胞生理學,獲得了分子與細胞生理學的博士學位。我是被 Fred Murad 招募的,他是另一位獲得諾貝爾獎的科學家,加入了德克薩斯大學健康科學中心的教學行列,這裡是全球最大的醫療中心,但它是德克薩斯大學系統的一部分。所以我被招募為分子醫學的教授,發表了超過100篇同行評審的科學出版物。我編輯了幾本醫學教科書。我曾在醫學院教學。然後幾年前,在 COVID 期間我辭去了學術職位,專注於我職業生涯的下一階段,把過去25年的科學、研究和發現帶到前台,開發安全有效的產品技術,藥物療法來根除許多我們今天面臨的管理不善的慢性病。讓我來理順一下。我要重述我對一氧化氮的理解,你告訴我是否正確。這種一氧化氮是我身體中所有血細胞裡的化學物質,讓我的血細胞擴張、打開,讓血液能流過去。所以如果我……嗯,它會擴張平滑肌。好的。它並不是直接影響細胞,而是擴張包圍血管的平滑肌。這會導致……而且那會引起放鬆和擴張。好的。這樣我的血細胞會擴張了。你的血管,是的。這樣更多的血就會流過去。但如果我缺乏一氧化氮,這個機制就不能運作,我的血細胞最終無法通過肌肉的放鬆來擴張。沒錯。因此,我的血壓會升高,這會導致一系列後續的疾病和後果。因此,當我們看到我剛剛展示的圖表時,對於聽眾來說,對於那些不能看到這個圖表的人,我們看到年輕人的一氧化氮水平在20歲左右是最佳的;而從30到70歲,則會出現80至90%的驚人下降。然而,當我看到那個圖表時,我的問題是,這難道不是僅僅是衰老嗎?這難道不是正常的嗎?這難道不是不可避免的嗎?嗯,是的,隨著衰老確實會發生很多事情,我們隨著年齡失去生長激素,許多激素都會減少。一氧化氮是我們在2007年首次發現的激素。但要理解衰老,你必須理解導致衰老的原因。因此,從我的角度來看,衰老是無法修復和替換功能失常細胞的能力下降。每天我們都在消耗自己,我們需要——如果我們能修復和替換功能失常的細胞,那麼我們就能對抗或至少延長衰老過程。所以一氧化氮的科學告訴我們的是——一氧化氮生產的減少是與年齡相關的慢性病發展的最早事件。因此,正如那個圖表所暗示的,這是衰老過程的一部分,但不一定要如此,對吧?因為今天我們知道可以將這個曲線向左或向右移動,因此我們可以加速それ。我們現在看到18、20歲的孩子有高血壓、糖尿病、勃起功能障礙及學習和認知障礙,而這些都是一氧化氮缺乏的症狀。相反地,我們看到50、60、70歲的患者在那個圖表上的標準上可以與30或40歲的人相符。所以這種情況不必如此。我們知道如何預防與年齡有關的一氧化氮生產下降。你知道,我就是個很好的例子。我51歲,但我的血管年齡是36歲,因為我運用了這些原則來預防這種與年齡有關的一氧化氮生產下降。當你說你有36歲的血管年齡時,這是怎麼測量的呢?你要查看你的血管健康的狀況……所以有幾種客觀的生物年齡測量標準,顯然,我們無法影響我們的實際年齡,但我們肯定可以影響我們的生物年齡。
    所以你可以做的事情是,現在有我們所謂的頸動脈內膜中層厚度的數據庫。 他們透過超聲波檢查你的頸動脈,然後他們可以觀察所謂的平滑肌增生或內膜的厚度,並將其與一個年齡匹配的數據庫進行比較。 你是在與你的同事進行比較。 這是其中一種方法。 另一種方法是檢查所謂的流量介導擴張或內皮功能。 同樣,通過數十萬或數百萬患者的數據庫,你可以確定自己在內皮功能光譜上的位置。 然後還有其他標誌物,檢查DNA的組蛋白修飾、甲基化譜。 有一家公司或技術稱為Glycon Age,檢查某些標誌物,然後為每個個體定義生物年齡。 到了40歲,我們的血管中產生一氧化氮的能力大約減少了50%。 而且我們每十年會損失10%到12%的硝酸氧化物產生。 這些都是根據你的書籍。 到了70到80歲,血管中的一氧化氮水平可能比年輕成年人低75%。 一項日本研究發現,70至80歲人群的一氧化氮產生比20歲的人減少了75%。 有趣的是,從慢性疾病的角度來看,這是我一氧化氮水平下降的後果。 你能給我列一個與這種一氧化氮缺乏有關的慢性疾病的清單嗎? 好的。 我們已經提到過這些。 首先是勃起功能障礙。 超過40歲的男性中,有50%自報勃起功能障礙。 這是在美國。 想像一下。 50%自報。 我認為這個數字甚至更高,因為我知道的大多數40歲男性都不會承認自己有勃起功能障礙。 所以我認為這個數字更糟。 這是第一點。 高血壓。 同樣,50%的接受處方藥治療的患者無法改善血壓。 這是一個巨大的問題,因為高血壓是心血管疾病的第一驅動力,而心血管疾病是全球男性和女性的第一死因。 第三,代謝疾病和糖尿病。 我們在2011年發表的研究表明,一氧化氮的產生對於胰島素信號傳遞是必要的。 如果細胞無法產生一氧化氮,你將發展為胰島素抗性。 所以糖尿病是一場全球性的大流行。 十個美國人中有九個代謝不健康。 另外一個是運動耐受性。 如果你試圖開始運動計劃,但無法走上一段樓梯或中等強度運動15、20、30分鐘,那麼你就是一氧化氮缺乏。 還有一個顯然是阿爾茨海默病,因為阿爾茨海默病是一種血管性疾病。 這是減少腦部血流的情況,我們稱之為局部缺血。 還有胰島素抗性。 你知道,阿爾茨海默病被稱為第三型糖尿病。 這樣你無法將葡萄糖輸送到細胞中。 這是大腦的主要能量來源或底物。 氧化壓力和免疫功能障礙。 然後產生錯誤折疊的蛋白質。 這顯示為我們在阿爾茨海默病患者中看到的tau纏結和β-淀粉樣斑塊。 所以如果我們能恢復,一氧化氮矯正了我們對阿爾茨海默病所有已知的事情。 它改善了腦部的血流。 它改善了葡萄糖的攝取。 因此,它克服了阿爾茨海默病的代謝方面。 它減少炎症。 實際上,我有很多專利是關於減少炎症的方法。 它抑制了我們在阿爾茨海默病和神經疾病中看到的氧化壓力。 而且它防止免疫功能障礙。 當你這樣做時,當你恢復血流,讓養分和氧氣進入並排除代謝廢物時,就不會有蛋白質錯誤折疊。 因此,你不會得到淀粉樣斑塊。 你不會得到tau纏結。 所以這種簡單的分子,一氧化氮氣體,我堅信它將根除和治癒阿爾茨海默病。 真的嗎? 因為它針對阿爾茨海默病的每一個生理根本原因。 如果你能在早期向患者進行治療性給藥呢? 不,我認為這是非常關鍵的,因為任何臨床試驗、任何藥物在任何臨床試驗中的成功或失敗,取決於臨床試驗的設計以及你在何種病程階段招募這些患者。 那麼包含標準和排除標準是什麼? 每種疾病都有一個階段,無論是心臟病、腎臟病還是阿爾茨海默病,你都會達到一個無法回頭的地步。 很難有醫療治療可以逆轉這種疾病,因為它進展到了一個不可逆轉的狀態。 因此,我認為我們所做的就是在過程早期招募患者,我們稱之為血管性癡呆、輕度認知障礙、早期阿爾茨海默病。 因為我想能夠證明兩件事。 第一,我們能否阻止疾病的進展? 一旦它開始,我們能否停止進展? 第二,我們希望招募患者處於足夠進展的階段,以便能夠顯示回歸。 你能否將指標向後移? 所以這是一個非常具體且有限的患者群體。 當你設計臨床研究時,第一,最糟的情況下,我們希望停止進展。 在最好的情況下,我們希望證明我們能夠使疾病回歸。 這是治療的目標,就是你了解疾病的機制到足以進行治療、預防、逆轉,甚至治癒。 你相信傳統醫療領域以及可能的傳統媒體不相信的東西嗎? 我相信真相。 而且我來自一個非常客觀的科學背景。所以我們所做的一切都是基於客觀數據。 我這麼說是因為我在聽你之前的訪問時,有幾個時刻你提到過這一點。
    你會說一些類似的話,他們不希望你知道這些,或者他們不會告訴你這些。
    不,絕對是的,因為你知道,我們在科學上談論啟示和 Eureka 瞬間。
    但對我來說,改變我思考方式的那種徹底變革,發生在我身處學術界時、在醫學院教書以及在學術機構從事研究的時候。
    你開始思考,在科學界,我們已經治愈了每一種疾病。
    人類已知的每一種疾病,我們都在老鼠和小鼠中治癒了。
    那麼問題是,為什麼這沒有轉化為患者護理?
    為什麼我們不能在人體中做到這一點?
    首先,在動物實驗中,我們控制了它們的環境。
    我們控制它們的食物。
    我們控制它們的生命週期。
    我們控制它們的所有一切。
    可是你無法這樣做。
    每個人有不同的飲食。
    每個人都有不同的藥物治療或衛生習慣。
    但後來我意識到的事情是,因為當我在學術界時,我們想建立這個聯盟,
    一個針對疾病的卓越中心。
    因為我的思考過程是,西方醫學是孤立的,對吧?
    如果你有心臟問題,你會去看心臟病專科醫生。
    如果你有消化問題,你會去看胃腸科醫生。
    如果你有神經問題,你會去看神經科醫生或精神科醫生。
    但這些學科之間並不互相交流。
    所以如果你去看那位神經科醫生,他會以與心臟科醫生或消化科醫生截然不同的方式來治療那種狀況。
    但如果我們正在看同樣的根本原因呢?
    所以我的哲學是,讓我們建立一個卓越中心,讓所有人聚在一起。
    讓我們把胃腸科醫生、神經科醫生、心臟科醫生、基因學家、肺科醫生、腎科醫生都聚在一起。
    讓我們理解這種輪子和齒輪,因為一切都發生在粒線體,亞細胞層面,以及能量產生。
    然後基本上,所有事情都能由此表現出來。
    但我很快意識到,當你去,比如 MD 安德森,試圖治療癌症時,沒有人對治癒癌症感興趣。
    沒有人對治癒人類疾病感興趣。
    因為對我來說的啟示是,醫學是一門生意。
    這是一門盈利的生意。
    事實上,它是世界上最大的商業和經濟模式。
    每年數兆美元的市場。
    而且大多數這些藥品公司影響並支持科學期刊,例如 JAMA、新英格蘭醫學雜誌、主要出版物和主要期刊,並且它們正在影響監管和政策和 FDA。
    所以當你發現這些盈利公司的不當影響時,因為你知道,商業的第一條規則就是獲得客戶,並儘可能長時間保持這個客戶。
    稱之為這個客戶的終身價值。
    而這就是醫學。
    他們獲得了你,將你視為一位顧客。
    他們給你開了一種藥。
    這種藥有副作用。
    他們必須給你開另一種藥來減輕那種藥的副作用。
    現在,你從這種多重藥物治療中產生了新的副作用。
    他們必須再給你開另一種藥來減輕這些副作用。
    然後你抬頭一看,年齡在 50 到 60 歲及以上的人,正在服用 10、12、18 種不同的藥物。
    這是世界上最佳的財務模型。
    所以這是一個很好的財務模型,但卻以我們的健康和全世界所有人的健康為代價。
    在美國,你知道,我們擁有世界上最病痛纏身的人群。
    現在在西方醫學的歷史上,第一次有醫生和病人之間的討論,如何逐漸減少這種藥物的使用?
    這個對話從未出現過,因為總是說,如果這個不行,就回來,我會給你開更多的藥。
    讓我們做反向的。
    你回來,讓我們理解疾病的根本原因。
    我們來說,好吧,如果我們解決這個問題,你不需要這種藥物。
    如果你不需要這種藥物,你就不需要這種藥物。
    現在第一次,你開始逐漸減少病人的藥物使用。
    那會怎樣?
    你現在正在侵害這些多億藥品公司所擁有的市場份額,這些公司靠買影響力、規範政策和影響政策謀生。
    而 FDA 是通往大藥廠董事會的踏腳石。
    在過去的 20 或 30 年中,美國每位前 FDA 官員都去了大藥廠,成為年薪數百萬的員工。
    這必須停止。
    儘管美國在醫療保健上花費了近 20% 的 GDP,但在高收入國家中,美國在健康結果上排名最後,甚至擁有最高的嬰兒死亡率和最低的預期壽命。
    這簡直令人難以置信。
    不,我是說,這令人沮喪。
    我的意思是,但這些都是事實。
    而你必須理解,這些都是不可爭辯的數據,對吧?
    所以當人們聽到這些時,他們會說,但當你查看這種系統時,我並不怪責醫生,因為醫生在這個領域中。但我曾在德州大學醫學院的招生委員會工作了多年,
    所以我們面試了很多這些年輕孩子,了解他們的動機,以及他們是否會在醫學上有成功的事業,幾乎每個人,
    我的意思是,總是有例外,但每個人都進入醫學領域是因為他們想要改變,他們被好奇心驅動,而他們中的大多數希望留下持久的遺產,幫助人們。
    這就是促使人們進入醫療保健的動力。
    但當你看到他們接受訓練的系統時,它實際上是限制了他們,因為當你弄清楚薪酬、醫療經濟模型時,一旦你做出診斷,你就有了一種可診斷的疾病,而對於這種疾病你只有有限的應對方法,對吧?
    如果你做出了這個診斷,那就叫做ICD-10代碼,這是可以報銷的,這就是你獲得報酬的方式。因此,一旦你做出診斷,你只能做有限的一些事情。你不能問那個問題說,“到底是什麼原因造成的”,並花90分鐘與病人交流,因為大多數醫生每天必須看60、70或80位病人來支付賬單、覆蓋成本。因此,這其實就是一個工廠。你進來,看一下,有個抄寫員,你做出診斷,然後說,“好吧,我要開這種藥,兩週或六個月後再來看看你的情況。”然後這就是一種旋轉,就像是一種流程。
    但是正如你所說,數據不會說謊,對嗎?最差的患者群體,最高的嬰兒死亡率,卻是世界上最工業化的國家。根據數據,美國人大約有13年的生命是在忍受疾病,而這明顯高於許多其他高收入的西方國家。因此,儘管壽命可能是78或80歲,但你幾乎要有15年是在忍受疾病。那麼,你的健康壽命可能就是更重要的焦點,而不是你的壽命。
    所以當我們談論一氧化氮時,我聽你形容它是長壽分子。為什麼你這麼說?為什麼你這麼說?好吧,再次強調,長壽是這個新興領域的焦點,驅動我們如何能活得更久?我們如何能增加健康壽命和長壽?
    因為我想我們都可以達成共識,沒有人想要活到100歲,如果我們在生命的最後25年都無法自理,躺在床上,穿著尿布。那不是生活。
    所以當我看待長壽時,我會思考,長壽的特徵是什麼?什麼定義了長壽?我們如何能活得更長、更健康,遠離疾病?實際上,有三個客觀的衡量標準。第一是幹細胞。這些再生醫學的整個領域都是基於發動我們自己的幹細胞,或在全身部署幹細胞以修復和替換功能失常的細胞。因此,這些幹細胞基本上可以充當任何部位的“創可貼”,用以修復我們的身體?
    我們稱它們為多能幹細胞。有些是骨髓衍生的,有些是我們從脂肪組織或脂肪中獲得的基質血管部分。多能幹細胞意味著什麼?多能幹細胞意味著這些細胞可以成為神經元,或到心臟成為功能性心肌細胞,或者成為巨噬細胞或免疫細胞,白血球。所以多能細胞意味著它們可以變成很多東西,視需要而定。
    在某些情況下,我們骨髓中的幹細胞隨著年齡的增長而減少。隨著年齡的增長,細胞的數量減少。但幸運的是,或者不幸的是,我們年紀越大,體內儲存的脂肪越多。所以我們在脂肪中存有一部分幹細胞,因此在脂肪中的幹細胞數量增加。
    年齡增長所帶來的問題是,我們失去了激活我們自己幹細胞的能力,無法修復和替代功能失常的細胞。因此,我們會出現所謂的僵屍細胞或老化細胞。它們在那裡,但無法執行它們的工作。它們是功能失常的。而這就是導致老化的原因。
    第二是端粒。端粒是我們DNA染色體的末端。所以它們正好位於最末端,就像鞋帶的尖端一樣,防止鞋帶破壞。只要你擁有功能性端粒,並能防止它變短,那麼端粒變短就意味著壽命變短;端粒較長,壽命則更長。因此,當端粒變短時,它會減少我們的壽命和長壽。
    第三是線粒體功能。所有與年齡有關的慢性疾病,每個細胞內的線粒體數量都較少,而存在的線粒體也無法發揮功能。因此,你會看到所謂的電子傳遞鏈在內部線粒體膜內發生的“解耦”,你將無法有效地生成細胞能量或ATP。因此,一氧化氮是基礎的長壽分子,因為一氧化氮是身體中告訴我們的幹細胞去激活和分化的信號。沒有一氧化氮,你的循環幹細胞數量較少。
    一氧化氮會激活端粒酶,防止端粒縮短。沒有一氧化氮,端粒酶無法被激活,端粒會縮短。然後一氧化氮是細胞中的信號,告訴細胞,“我需要更多的線粒體,我需要這些線粒體更高效地生成更多的細胞能量,而消耗較少的氧氣。”所以當你恢復一氧化氮時,你解決了長壽的三個方面。身體中沒有其他分子能做到這一點。
    你認識布萊恩·約翰遜吧?是的。你對布萊恩·約翰遜有什麼看法?我絕對不會複製或試圖做他所做的事情。我不認為這是正確的做法。你知道,我不想批評人們,因為這整個生物駭客的領域。你知道,有些人沒有科學背景、醫學背景或生物化學背景,但他們卻影響著數百萬跟隨他的人。很多時候,他們給出的建議真的很糟糕,並非故意,而是出於無知。他們只是不知道。他們不知道科學。他們不了解背後的醫學。
    在你跟隨任何影響者或生物駭客之前,首先要查看他們的資歷。如果他們沒有科學背景,或者不是正式的技術專家,或者來自以科學和醫學以外的領域,那麼你真的需要深入研究一下,確保他們所提供的資訊是科學有效的,或者他們的建議值得信賴。他似乎很喜歡一氧化氮在延長壽命方面的角色。他似乎對一氧化氮及其在改善心血管健康方面的影響有正面的評價。是的,我認為隨著我們科學的進步,並且我們做更多的工作將複雜的科學以普通人的方式進行溝通,讓非科學背景和非醫療專業的人能夠理解和欣賞時,會有更多人會注意到這一點。但是,也有一些知名的生物駭客,他們的影響力遍及百萬人,仍然宣稱一氧化氮是一種毒素,會抑制粒線體的呼吸,應該避免使用。不過,是否真的有一氧化氮過量的問題呢?因為如果人們今天聽到這段對話後急忙去使用一氧化氮,或者通過一堆療法過度使用,那會有風險嗎?當然有。你知道水是必需的,對吧?但我們可以喝太多水而害死自己。你偶爾會在新聞上看到,有時候被稱為低滲透溶液溶解。所以是的,劑量決定毒性。因此,我們必須確保維持這個領域的完整性,以確保如果有一氧化氮產品在市面上,首先,不要過量使用,以致於出現健康問題或危害消費者,甚至於害死病人。因為這可能會摧毀整個領域。但我們也明白一氧化氮只有兩種毒性的徵兆。因此這其實相當簡單。第一,如果你攝取過量的一氧化氮,你將會出現不安全的血壓下降。想想這點,如果你攝取一氧化氮或通過任何手段增強一氧化氮的產生,這會導致全身血管擴張。現在,你擁有相同的血液量在更大的管道中流動,這會導致血壓下降。如果你失去灌注壓力,你將無法灌注大腦,因為你需要對抗重力的泵送。你會感到頭暈,然後暈倒。如果這種情況持續下去,就會導致缺血性內臟損傷和器官衰竭,甚至可能致命。因此,這是第一點。第二點是稱為高鐵血紅蛋白症的情況。這是一個大詞,意味著它會氧化血紅蛋白中的鐵,減少你的氧氣攜帶能力。因此你會變得青紫,嘴唇周圍會變藍,四肢因缺乏灌注或缺氧而變白。但你不會看到這種情況。我的意思是,你根本不會看到臨床上的高鐵血紅蛋白症。幸運的是,在你出現任何高鐵血紅蛋白的積聚之前,你的血壓會下降到一個不安全的水平。因此,關於長壽這一點,你提到的其中一個要點就是端粒長度。我聽說過端粒長度,因為我知道有關於老鼠及我想其他小動物進行端粒長度的研究。據發現,端粒較短的個體死亡率幾乎是端粒較長的個體的兩倍。你告訴我有研究顯示一氧化氮可以增加端粒長度。那是肯定的。因此,我們在DNA層面、核層面了解到,一氧化氮是所謂的與雌激素受體共同定位,以促使細胞啟動端粒酶的轉錄和翻譯。所以,它不僅影響該蛋白質的基因轉錄,還調節該酶的功能。因此,沒有一氧化氮,端粒酶就會減少,而該端粒酶則無法發揮功能。好的。那麼一氧化氮對端粒酶有影響嗎?端粒酶。沒錯。端粒酶。因此,隨著每次細胞分裂,這些端粒會變得更短。是的,對。只要端粒酶活躍,就能防止染色體端部變短。好的。並且對於不理解的人來說,隨著每次複製,隨著年齡的增長,我們不斷在複製自己,以進行恢復和修復。然而,在這個複製過程中,損害有時會發生。好吧。不同類型的細胞有不同的複製速率,對吧?所以腸道上皮是高度再生的,對吧?它是可重複複製的。我們不斷替換這些細胞,因為這是外部環境需要持續替換的細胞。神經元則完全相反,天生不具再生能力。因此,我們通常不會製造,也就是說,我們可以。過去一度被認為無法再生神經元,但今天我們知道事實上是能夠的。但這影響不同的器官系統以不同的方式。然而,數據顯示,端粒越短,壽命越短。在我們真正開始探討如何提高我的一氧化氮水平或在老年時保持在健康範圍之前,我還想和你談談一氧化氮與口腔微生物組的關係。我不久前在這個播客上談過口腔微生物組。這是一個我之前沒有想過的話題,但這之間有關係嗎?毫無疑問。我的意思是,這可能是二十年前的科學,我們發現,大約在20年前,微生物組計畫已經完成。這意味著住在我們身上和體內的細菌已經完全被繪製出來。
    這些社群是在腸道中被識別出來的,起源於腸道,消化道。然後,你知道的,我們可以培養皮膚的菌群。存在於我們皮膚上的細菌,有些細菌則生存在我們的結腸內。女性的陰道內也有細菌。因此,這些生活在我們身體內外的不同細菌生態系統存在的目的是為了幫助人類宿主。我們稱之為共生。對我們的細菌提供了好處,而這些細菌也回報給人類宿主好處。所以如果你使用抗生素或消毒劑來殺死生活在我們身體內外的細菌,就會導致人類疾病。這一點很明確。最好的例子是,沒有任何醫生會建議你或我每天吃抗生素直到生命結束,對吧?你同意這一點嗎?是的。那是為什麼呢?因為抗生素會殺死好的細菌。它們能消滅感染性病原體細菌,但也會摧毀整個微生物組。當你擾亂微生物組時,就會導致系統性疾病。你會得到血管疾病、阿爾茨海默病、腸漏症、自身免疫疾病、高血壓、酵母感染、念珠菌過度增長和寄生蟲。因此,細菌實際上是人類監控的警察,對吧?我們的細菌細胞數量是人體細胞的十倍。因此,我們的細菌數量是人類的十倍。因此,如果你摧毀了這個微生物組,就會導致系統性疾病。我們生活在一個不斷嘗試殺死細菌的文化中,對吧?尤其是在大流行後,我們使用各種洗手液和消毒劑。顯然,我們通常使用的主要化學物質是口腔漱口水。是的。這些產品同樣試圖將口腔中的所有細菌清除。那麼,你會如何提醒某人在使用這些產品時需要小心呢?即使是像抗菌劑這類產品……對,是壞消息。真的嗎?是的。我們給孩子們用這些東西,因為我們希望他們保持乾淨,而不會有……孩子們需要髒。再者,當你查看流行病學數據時,生長在鄉村地區的孩子,他們在環境中活動,滾在泥土裡,身上沾滿泥土,他們接觸了許多細菌。這些孩子是最健康的人。當你看看他們後來的生活時,他們心血管疾病和糖尿病的發病率較低,免疫功能更好,自身免疫疾病更少。因此,這有一整套衛生原則或衛生假說。我認為這不再是一個假說。我認為這是已經被證明了。因此,對我來說,我回過頭來問,我們為什麼要這樣做?為什麼在牙科診所使用氟化漱口水?為什麼我們的牙膏中有氟化物?為什麼在美國72%的城市的自來水中都有氟化物?當氟化物是一種已知的消毒劑,它是一種化學毒素,是一種甲狀腺毒素,會殺死你的甲狀腺,還是一種神經毒素。當你回顧牙科的歷史時,早在100多年前首次識別出口腔細菌可以在導致急性心臟病發作的牙菌斑中被發現,對吧?死於突然心臟死亡的人,他們會取出阻塞冠狀動脈的血栓或栓塞,然後基本上做活檢,他們會在引起心臟病發作或中風的牙菌斑中發現口腔細菌。因此,這告訴我們口腔和全身系統之間有聯繫。有病原體的細菌轉移。這就是為什麼出血的牙齦是一個問題。因為你嘴裡有細菌,牙齦出血,這樣那些細菌就有開放的血管可以進入我們的血液供應。它們現在變成了系統性,導致發炎、血栓破裂,再引起心臟病發作和中風。因此,100年前,他們有充分的理由認為,那麼我們使用消毒劑進行治療吧。我們必須消滅口腔中的所有細菌,因此如果你有牙齦出血,就不會有這些細菌進入系統循環,我們可以預防心臟病發作或中風。這是100年前的事情,而在這100年裡我們學到了很多東西。第一,人們沒有認識到我們的身體和體內有微生物組。因此,現在當我詢問牙醫,為什麼使用氟化物時,他們會說,這已經使用了100年。我會說,我不在乎問題是什麼,這是你能提供的最糟糕的回答,僅僅因為我們這麼做是因為我們一直這麼做。因此,現在我們必須明白,如何在維持健康微生物組的同時,有選擇性地消滅病原體。這個領域可能是從90年代開始的,我想,一些最早的論文是在90年代發表的,顯示如果你使用口腔漱口水,會摧毀微生物組,我們見到高血壓增加。這些論文是在2000年代後期發表的。我們大概在2008年或2009年發表了這個。我們創造了所謂的關聯。因此,那些在口腔中擁有最健康和最多樣化的細菌的人擁有最佳的血壓,而那些口腔微生物組最少樣化的人,則無法培養出任何這些產生一氧化氮的細菌,似乎擁有最高的血壓。所以這就是我們所謂的關聯。這不是因果關係,但這是一個很好的關聯。因此在2019年,我們發表了一篇論文,顯示,好的,現在讓我們看看,如果我們對正常的重症患者,即健康、年輕且一氧化氮良好、血壓良好的人,僅僅給他們口腔漱口水,每天兩次使用七天,以殺死整個口腔微生物組。然後我們會進行舌頭刮取,以查看我們是否殺死了細菌,並進行血壓測量。
    所以我們在七天內每天進行兩次這個程序。
    七天過後,我們再把他們帶回來。
    我們測量他們的血壓。
    然後我們停止四天。
    我們告訴他們,好吧,這四天不要使用漱口水。
    然後回來。
    讓我們重新測量你的血壓。
    接著進行舌頭刮取,看看這些細菌群體發生了什麼變化。
    我們發現,如果你根除這些細菌,七天內你的血壓會上升。
    所以如果你使用漱口水,七天內你的血壓會上升。
    我認為這個過程發生得更早。
    但我們只在七天的時間裡進行了觀察。
    我們只在基準第一天、七天後以及停止使用漱口水後的四天進行了測量。
    但有一位21歲的男孩,他的血壓上升了26毫米汞。
    這個數據對我來說有什麼意義?
    這是臨床高血壓。
    所以每增加一毫米的血壓,
    就會增加1%的心血管疾病風險。
    因此,在七天內,由於我們讓這位男孩使用漱口水,他的心血管疾病風險上升了26%。
    那麼,請用通俗的話來解釋一下這個機制。
    究竟發生了什麼?
    我們仍然在努力理解這個機制。
    再次強調,我們的觀察結果是無可爭辯的。
    因為這些細菌中有我們稱之為硝酸鹽還原菌的人類並沒有擁有這種酶。
    硝酸鹽是綠色葉菜中發現的物質,對吧?
    這些植物以硝酸鹽的形式吸收土壤中的氮。
    我們攝取這些蔬菜時,硝酸鹽被腸道吸收。
    它在我們的唾液腺中被濃縮。
    這些細菌將硝酸鹽代謝為亞硝酸鹽和一氧化氮。
    而人類並沒有功能性酶來進行這個過程。
    我們完全依賴這些細菌。
    因此,現在因為硝酸鹽在人體內是惰性的,我們依賴細菌將這種分子代謝為可用的形式,使我們能夠製造一氧化氮。
    所以,當你殺死這些細菌時,硝酸鹽就只是被重新循環利用,但它會因為腎臟過濾而排尿出去。
    你把它排泄出來,也會通過汗水排出。
    因此,除非你擁有正確的細菌,否則它完全不會改變。
    而我們發現,口腔中在胃的酸性環境下生成的亞硝酸鹽和一氧化氮在某種程度上調節著抵抗性動脈和擴張,以使全身血壓正常化。
    因此,如果我沒有健康的口腔微生物群,那麼……
    你就會有血壓升高的情況。
    你今天跟我談論的許多飲食改變都不會產生任何效果,因為我需要細菌將其轉化為一氧化氮。
    與此有關的是,許多食品中的營養素,特別是植物,確實提供了一些健康益處。
    但是當我們專注於飲食中一氧化氮的益處時,如果你沒有正確的口腔細菌,你就會得到零的一氧化氮益處。
    當然,你會從食物中獲得維他命A、維他命C、維他命D、纖維和其他植物營養素。
    但就像植物基飲食對降低血壓的效果而言,如果你沒有正確的細菌,你將無法獲得任何好處。
    你有看到口腔健康與癌症之間的關聯嗎?
    是的,絕對有。
    你有看到什麼?
    有牙齒感染、根管、從之前的拔牙部位產生的腔隙的患者通常都有癌症。
    這為癌細胞的生長和增殖奠定了基礎。
    所以,我之前在一個播客上發表過一個有爭議的聲明,我說,第一,我不是腫瘤學家。
    但那些有末期轉移性疾病且不想死的人,被送回家等死,有時會找到我,問我能幫他們解決這個癌症嗎?
    所以我總是先建議他們去看牙醫,看看他們是否有任何活躍的口腔感染,這可能導致了原發腫瘤的發展。
    但很明顯,它是轉移性的,意味著現在已經擴散到其他地方。
    它已經從原發腫瘤遷移出來。
    但幾乎無一例外,他們都有一個活躍的口腔感染。
    而且這可能是一種有症狀的感染,他們知道自己有牙痛,或者可能是一種無症狀的感染,他們甚至不知道自己有牙齒感染。
    你看到的癌症患者中,有多少比例在你轉介去看牙醫後發現有口腔感染?
    有初發腫瘤的患者,實心腫瘤。
    所以我們將這些按血源性癌症進行分類,比如淋巴瘤、白血病、多發性骨髓瘤,這些都是血源性癌症。
    以及那些有實心腫瘤的患者。
    是的。
    一個在乳腺、結腸、前列腺、肺或肝臟開始的原發腫瘤。
    幾乎可以肯定,100%都有牙齒感染。
    但這裡是否能建立因果關係呢?
    因果關係?
    不,我不認為我們已經做到這一點。
    我認為隨著科學的進步,人們開始關注這個問題。
    因為你可以想像,如果你有癌症,並且去過世界上最好的癌症醫生,接受過手術、化療、放療,按照標準護理流程受到治療,然後癌症復發,它是末期的、轉移性的。
    當我告訴人們,你需要去看牙醫時,
    很多人會笑,而他們會說,你剛剛說的什麼?
    我得了癌症,沒有牙齒問題。
    我說,不,或許你是有的。
    因為,再次強調,如果你回顧一下,我總是會看看,歷史上什麼是可靠的?
    如果你看一下阿育吠陀醫學、傳統中國醫學、針灸,回顧歷史,如果你不知道應該注意什麼,你永遠找不到。
    但如果你知道要找什麼,它就在那裡,存在於已發表的文獻中。
    但身體的每一顆牙齒都與某個器官系統相連接,對吧?這些就是經絡,針灸經絡。你知道,這個比喻就像斷路器。如果你在家裡的斷路器跳閘,那麼沒有電流通過那個電路。這樣你的烤箱不工作,冰箱不工作,燈也熄了。嗯,身體是帶電的,對吧?我們是如何判斷死亡的?沒有電活動,對吧?不管是透過心電圖(EKG)還是腦電圖(EEG)。所以身體是帶電的,我們就像電池一樣。如果我們的手機紅燈亮了,顯示電池電量低,大家都會驚慌然後去插上充電,對吧?人身體的情況也是一樣。我們隨著時間的推移會失去電壓。如果你有一顆感染牙齒的斷路器,那麼就沒有電壓,也沒有電路供應到那條經絡,從而影響到各個器官。因此最好的例子就是,如果你有根管治療,而100%的根管牙齒都是感染的。而當你想,會有人說,這不是真實的。好吧,想想根管治療是什麼。你在某個時候因為感染而感到牙痛。所以你去看牙醫,他們把牙齒裡的神經根拔掉。這樣你不再感到疼痛,因為那裡沒有神經根。他們還把牙齒裡的血液供應也拔掉。現在你的牙齒沒有血液供應。牙齒是一種結晶結構,是一個活的器官。沒有血液供應和神經根,就是死組織。如果你去 disconnect你的膽囊,舉例來說,單單切斷它的血液供應和神經供應,在7到10天內,你會因為敗血症而死亡。沒有人會把死組織留在身體裡。因此,當你離開牙醫的時候,他們會怎麼做?他們會給你開口服抗生素。但他們一定忘記了他們已經切斷了那個感染部位的血液供應,因此口服抗生素將無法到達感染部位。我指的是,當你坐下來思考這些事情時,會想,這到底是誰做的,為什麼要這樣做?嗯,這是因為我們一直以來的做法。然後發生的事情是這些厭氧細菌,它們不需要氧氣。它們就這樣待在厭氧、低氧的環境裡,正不斷侵蝕你的下頜骨。它們和我們一樣,老兄。它們進行新陳代謝,吸收東西,排出廢物。這些廢物累積起來,會破壞電壓,然後它們就會侵蝕你的下頜骨。所以你會有骨壞死、骨髓炎,卻不甚至不知道。X光也無法顯示出來。不幸的是,多數牙醫仍然使用X光,而不是高解析度的CT。這真的很有趣。我正在進行一些研究,以準備這次有關口腔微生物群和癌症及其之間的關係的對話。尤其是一項在紐約大學進行並發布在《紐約郵報》上的研究。這項研究分析了超過160,000名參與者的唾液樣本,持續了15年。你熟悉這項研究嗎?他們發現了十多種與頭頸癌高風險相關的細菌,某些細菌提高了50%的患癌風險,這真是令人震驚。老實說,我覺得我應該發訊息給我的助理,請她幫我預約一位口腔衛生師,還要更換我的漱口水。無論我身在何處,似乎大家都在喝抹茶。而你喝的那杯抹茶,很有可能是我投資超過七位數的公司的產品,他們是這個名為Perfect Ted的播客的贊助商。因為他們是全球咖啡館使用的品牌,如Blank Street Coffee和Joe and the Juice等等。不僅你可以在咖啡館裡喝到Perfect Ted抹茶,還可以使用我面前的風味抹茶粉,在家中輕鬆快速地製作,價格也更便宜。Perfect Ted的抹茶是證明級別,並且來源於日本。它口感順滑,自然甘甜,與我在認識Perfect Ted之前喝過的草味抹茶完全不同。如果你曾經告訴自己你不喜歡抹茶,那是因為你還沒有嘗試我們的Perfect Ted抹茶。你可以在英國的Tesco、Sainsbury’s、Holland and Barrett和Waitrose找到Perfect Ted的抹茶。在荷蘭的Albert Heijn亦可找到。如果你在美國,也可以在亞馬遜購買,或在perfectted.com上查看完整的產品系列。使用代碼DIARY40,你的第一筆訂單可獲得40%的折扣。這一改變已經改變了我和我的團隊在移動、訓練和思考身體方面的方式。當Daniel Lieberman博士上《CEO日記》時,他解釋了現代鞋子,其緩衝和支撐使我們的腳變得更脆弱,無法做出自然的運動。我们失去了脚的自然力量和灵活性,这导致了背痛和膝痛等问题。我已經買了一雙Vivo Barefoot鞋,所以我給Daniel Lieberman看,他告訴我,這正是幫助我恢復自然足部運動和重建力量的鞋型。但我想我應該是得了足底筋膜炎,我的腳突然開始一直疼。之後,我決定通過使用Vivo Barefoot鞋開始加強自己的腳。來自利物浦大學的研究支持了這一點。他們顯示,穿Vivo Barefoot鞋六個月可以提高腳的力量多達60%。訪問VivoBarefoot.com/DOAC並使用代碼DOAC20可享受20%的折扣。就是VivoBarefoot.com/DOAC。使用代碼DOAC20。強壯的身體始於強壯的雙腳。
    如果我剛剛聽了你所說的一切,並且我想改善我的口腔微生物群,我該怎麼做呢?
    嗯,我認為我們學到的最重要的一點是,不該做的事情。
    對吧?
    所以,問題不在於我們應該做什麼,而在於我們不應該做什麼。
    首先,我們必須擺脫氟化物。
    你知道,就在上週末,我在鹽湖城的一個牙科會議上發言,
    那裡有來自美國國家毒理學計劃的人,他們是負責調查環境毒物暴露風險的組織,
    他們的任務是進行毒理學研究,以查看是否有風險增加。
    什麼是風險?
    是否有安全的無風險水平?
    他們報告的結果是,氟化物沒有益處,只有風險。
    它會使兒童的智商降低多達七分。
    並且它會關閉你的甲狀腺功能。
    而且它是一種神經毒素。
    如我之前所提到的,大多數牙膏含有氟化物。
    如果你閱讀牙膏的背面,它會告訴你,至少在美國,我不知道其他國家怎麼樣,
    但它說如果你吞下這個,要打電話給毒物控制中心,因為這是一種毒藥。
    他們在牙膏中添加毒藥。
    而且如果你仔細注意,它上面說只需將豌豆大小的牙膏擠在牙刷上。
    豌豆大小。
    但我認識的每個人都把整根刷毛都擠滿了牙膏。
    所以這大約是10到15,有時是20倍的豌豆大小的牙膏。
    而豌豆大小的牙膏含有約半毫克的氟化物。
    現在,如果你使用的量是豌豆大小的10或20倍,那麼你就暴露於5毫克、10毫克的氟化物。
    而你甚至不必吞下它。
    這是一種非常小的分子,分子量為19。
    所以它會通過頰部黏膜直接吸收,進入系統。
    我不打算再用它了。
    不,你不應該。
    那我該用什麼呢?
    你必須使用不含氟的牙膏。
    那像舌刮刀這類東西呢?
    舌刮刀,數據同樣是經過時間考驗的。
    這是一種古老的做法。
    在我們的研究中,我們發現進行舌刮的人口腔微生物群更加多樣化,
    而且他們似乎口腔健康更好。
    這是為什麼呢?
    我女朋友一直在告訴我這件事。
    她總是對的。
    我女朋友在過去的兩年裡一直在跟我講舌刮刀。
    而我有點忽視了她。
    我只是大概嗯,寶貝,好的。
    而且當她不在浴室的時候,我不會使用舌刮刀,因為看起來真的很奇怪。
    根據我對口腔微生物群和微生物群一般的了解,我在想,我是否應該刮掉我所有的細菌?
    那麼,如果你要種一個花園,你會在未耕作的土壤上種花園嗎?
    聽著,我對園藝一無所知。
    你問錯人了。
    所以也許,是的。
    我自己種食物。
    好吧。
    所以你必須耕作土壤,對吧?
    你要打破土壤,這樣種子才能進行通氣。
    這樣能打破生物膜。
    對。
    你用舌頭的背部,幾乎到反射的地步,用理想的銅製舌刮刀向前刮,你會看到這些
    污糟的東西進來。
    但這有點像在耕作土壤,並且增加了舌頭背部微生物群的多樣性。
    所以我女朋友是對的。
    在這方面,是的。
    但我們發現,在那個孩子身上,我們看到血壓的最大增加。
    如果你用舌刮刀並使用防腐性漱口水,那是最糟糕的情況。
    有趣。
    所以如果你想想,當你在舌刮時,你打開了毛孔,然後你使用漱口水。
    它更容易滲透到舌頭的隱窩裡,更有效地殺死細菌。
    所以你要先使用舌刮刀然後再用不含氟的牙膏刷牙?
    當然。
    而且不要使用防腐漱口水。
    好的。
    那麼關於去看牙科衛生師等等,你認為這是一個明智的主意嗎?
    因為每隔一季,我會去看牙科衛生師,清理一切。
    不,我認為這是一個好的主動做法。
    但你知道,因為你需要檢查牙齦組織和牙齦組織的健康,
    定期清洗、刮去牙齒上的牙菌斑,確保牙齒的琺瑯質良好鈣化是好的。
    但千萬不要讓他們給你做氟化物漱口。
    好的。
    在我們繼續之前,關於口腔微生物群及其與一氧化氮的關係,
    還有什麼我需要知道的嗎?
    是的。
    還有數據顯示,如果你使用漱口水,你將失去運動的心臟保護益處。
    所以想想這一點。
    我們知道飲食和運動是最好的良藥。
    許多人渴望做到這一點。
    他們努力吃得好,避免糖和甜食的誘惑。
    他們每天鍛煉以提高壽命和心血管健康。
    如果你這麼做,但使用漱口水,你就不再從運動中獲得好處。
    而且我們已經確定,你從飲食中無法獲得一氧化氮的好處。
    所以三分之二的美國人每天早上醒來都在使用漱口水。
    而三分之二的美國人有不安全的血壓升高。
    那麼機制是什麼呢?
    因為你正在殺死部分負責產生一氧化氮的口腔微生物群。
    而一氧化氮。
    沒有一氧化氮,你就會導致血管收縮,而這會導致高血壓。
    這真是瘋了。
    那麼我們的激素水平,例如我的睪酮水平,和一氧化氮之間有聯繫嗎?
    有。
    這是一個雙向街道。
    在男性中,睾酮會促進一氧化氮的產生。
    好的。
    在女性中,雌激素則會激活並刺激一氧化氮的產生。
    好的。
    因此,只要我們擁有最佳的性激素,只要血管內膜中的酶能夠有效地產生一氧化氮,這就解釋了荷爾蒙替代療法的心臟保護益處。
    我明白了。
    所以服用睾酮或雌激素療法有助於提高我的一氧化氮水平?
    只要該酶是功能性的並且是耦合的,這就意味著我們必須理解該反應的酶學和生物化學,當它受到睾酮的刺激時,細胞實際上可以產生一氧化氮作為反應。
    而運動也與此有雙向關係,因為我在你的書中讀到,運動會激活並刺激一氧化氮的產生。
    但你剛才告訴我,如果想要獲得運動的巨大好處,你首先需要一氧化氮。
    因為否則你的紅血球會變得很狹窄,氧氣流動會減少。
    這樣的話,你的鍛鍊效果也會變差,對吧?
    嗯,想想看。
    我想,還有其他的激動劑,比如維生素D。大多數美國人都缺乏維生素D。睾酮低的人有勃起功能障礙。
    那是為什麼呢?
    因為他們沒有刺激一氧化氮的產生,也沒有擴張血管,所以他們會發展成勃起功能障礙。
    因此這一切,不論是與維生素D缺乏相關,或是低激素、不良飲食、久坐的生活方式,這一切都可以用一氧化氮產生不足來解釋。
    當我思考食物在我的一氧化氮產生中扮演的角色時,我應該吃什麼以提高我的一氧化氮水平或保持在健康水平?
    我認為對這個問題的答案也是一樣的。
    不在於我們應該吃什麼,而在於我們不應該吃什麼。
    好的。
    那麼我們就一步一步來探討。
    第一,你必須避免糖和高升糖指數的食物,因為糖是一種毒素,是一種毒藥。
    讓我們想想糖是什麼。
    當我們吃糖或喝含糖飲料時,不論是蔗糖、果糖,還是高果糖玉米糖漿,最終的結果是人體內的葡萄糖會增加。
    血糖或血葡萄糖的升高就是糖尿病,對吧?
    而現在有連續的血糖監測儀,這在任何地方都可以獲得。
    每個人都在做這個。
    所以如果你吃了某樣東西,導致你的血糖、血葡萄糖增加,那麼你就應該避免它。
    因為葡萄糖,顧名思義,就是黏著的東西,對吧?
    它是黏性的。
    如果你喝了含氣飲料並把它灑在檯面上,第二天回來,它會是黏的,對吧?
    這就是身體內發生的事情。
    那糖會黏在所有東西上。
    它黏在蛋白質上。
    它黏在酶上。
    它和血紅蛋白結合。
    而黏在血紅蛋白上的糖就是我們所說的血紅蛋白A1C。
    那是什麼呢?
    它是長期葡萄糖控制的一個指標。
    如果你的血紅蛋白A1C超過5.7,你就得糖尿病。
    所以不僅僅是黏在血紅蛋白上。
    它也黏在製造一氧化氮的酶上。
    在生物化學和酶學中,酶必須能夠經歷構象變化,對吧?
    它將電子從一個捐贈者轉移到接受者。
    這就是生物化學的運作方式。
    但是如果糖黏在那個酶上,它會鎖定在某個構象中,而無法做它的工作。
    例如,它無法生成一氧化氮。
    因此,糖是一種絕對的毒藥,它會殺死許多酶,並黏在所有東西上。
    而且它會降低一氧化氮的產生?
    絕對是的。
    這就是為什麼糖尿病患者的心臟病、中風和全因死亡率的發病率是正常人的10倍。
    這就是為什麼他們會發展出神經病或周邊神經病變。
    這就是為什麼他們會有不癒合的傷口。
    因為沒有一氧化氮。
    這就是為什麼他們會發展出糖尿病視網膜病變、黃斑變性和胰腺炎。
    我想,這一切都可以追溯到一氧化氮產生的不足,因為糖黏在酶上。
    糖破壞了口腔微生物群。
    它完全改變了細菌的生態。
    它完全關閉了對一氧化氮的產生。
    因此,這邊稍微偏題了。
    你提到這就是為什麼他們有不癒合的開放性傷口。
    是的,糖尿病潰瘍。
    好的。
    所以一氧化氮在傷口和疤痕癒合中扮演著重要角色?
    絕對是的。
    我有這個頭上的疤痕。
    我前幾天在踢足球。
    有人從我背後撞到我的頭,他暈倒了,被救護車帶走。
    但我留下了這個大疤痕,是用膠水縫合的。
    所以我在想。
    如果我塗抹一氧化氮精華,它會刺激血流,改善細胞更新,治癒這傷口,基本上修復疤痕。
    那我該怎麼做呢?
    是的。
    所以你要從每一側各按一次噴頭。
    從這一側噴一次。
    轉過來。
    從另一側也噴一次。
    好的。
    現在如果你把它們塗抹在一起,混合後,會開始產生一氧化氮氣體。
    那氣體會擴散到該組織中。
    它會增加血流。
    並且它會促使幹細胞不被移動。
    它會改善細胞更新,並完全重塑那個部位並治癒它。
    如果裡面有感染,它會殺死感染的細菌。
    好的。
    那麼我們就看看是否有效吧。
    那麼回到食物的這一點。
    糖是不好的。
    糖是不好的。
    是的。
    你必須消除糖分。
    我認為像純酮飲食或純素食或素食的好處就是消除了糖和碳水化合物。
    是的。
    對吧?
    但我想要回答你的問題,我們應該吃什麼?
    我認為你應該吃均衡的飲食,並且適量。
    你知道,美國人的飲食過量。
    你只要四處走走,就能看到肥胖的流行。
    好的高品質蛋白質、優質脂肪,以及很少或不吃碳水化合物。
    就是這麼簡單。
    那你為什麼寫了一本關於甜菜根的書?
    甜菜?
    對,甜菜在2012年的倫敦奧運會上真的引起了相當大的關注。
    當時有很多數據表明甜菜根汁對提高運動表現的好處。
    而且產生的一氧化氮也解釋了運動表現的改善。
    問題是這些運動員喝了大量的甜菜根汁,導致了胃部不適,造成腹瀉。
    他們的尿液和糞便會變紅。
    很多人將此誤解為胃出血或尿道出血。
    然後當我開始查看市場上的產品時,大多數甜菜產品,脫水甜菜粉,根本沒有提供任何一氧化氮的好處。
    它們不含任何硝酸鹽,沒有亞硝酸鹽。
    我們稱它們為「死甜菜」。
    這是一種死甜菜產品。
    所以我想,如果消費者在尋找甜菜,因為已經顯示出它們能提高表現,
    但這種提升與甜菜在身體內改善一氧化氮生成的能力有關,
    那麼那些非科學界的人就不知道該尋找什麼,對吧?
    他們購買的產品對他們沒有任何好處。
    所以幾年前,我們做過隨機安慰劑對照的臨床試驗,
    我們會取一些你可以在當地的營養商店或藥房購買的商業甜菜產品,
    在我們的臨床試驗中把它們用作安慰劑,因為它是完美的安慰劑。
    所以我在這本書中所嘗試做的就是教育,甜菜到底有什麼重要的地方?
    它的機制是什麼,以及在這些甜菜中哪些成分能改善一氧化氮的生成?
    所以,我所做的一切都是為了教育和告知消費者
    讓他們知道如何對所採用的產品、所吃的食物或口腔衛生習慣做出明智的選擇。
    我正在尋找你書中的一頁,但你書中有一頁提到甜菜根
    是歷史上被低估的食物。
    是的,這可能是在《擊敗機率》中。
    我以為是在這本書中。
    但是如果你回到歷史時代,看看古代穴居人的洞穴上的象形文字,
    你知道,人們認為他們在喝酒,因為他們在戰鬥之前會喝這種紅色的東西。
    但這些古埃及人實際上是在喝甜菜汁
    以提高他們在戰鬥前的表現,讓他們做好準備,
    充滿活力,改善他們的循環。
    所以這是關於甜菜的歷史研究。
    顯然,這些是在沒有除草劑、農藥的時候種植的甜菜,
    土壤可能是肥沃的。
    因此這些甜菜充滿了營養,可能含有大量的硝酸鹽,提供了這些好處。
    但不幸的是,今天生產的甜菜,至少在美國,
    實際上和大多數食物一樣,營養成分匱乏。
    那你會建議人們吃甜菜根嗎?
    不會,因為正如我們在2015年發布的調查所顯示的,
    我們意識到你真的無法吃足夠的甜菜以獲得足夠的硝酸鹽來改善你的表現。
    另一個注意事項是,如果你使用漱口水,
    你的牙膏或飲用水中含有氟化物,那些混合甜菜粉的水,
    你就不會從中獲得一氧化氮的好處。
    我這裡有一張印下來的圖表,顯示抗酸藥物的使用趨勢。
    哦,對,從2004年開始,在20年的時間內,我們看到,
    幾乎是抗酸劑使用量的四倍增長。
    這是全球性的,還是僅在美國?
    我相信這是全球性的。
    對,全球。
    現在,這是問題所在。
    我的意思是,這些抗酸劑…
    抗酸劑是什麼?
    它是一種口服用藥,用於抑制胃酸的產生。
    是的。
    作為生物化學家和生理學家,我想不出有比抑制胃酸產生更有害的事。
    因為胃酸是將蛋白質分解為氨基酸所必需的,
    無論你是吃動物性蛋白還是植物性蛋白。
    它對於營養吸收是必不可少的。
    你需要胃酸來吸收B族維生素。
    你需要胃酸來吸收硒、鉻、碘、鎂、鐵。
    我的意思是,大多數營養素、微量營養素都是在胃的腔道中被吸收的。
    如果胃不產生胃酸,那麼這些營養素就無法被吸收。
    而且大多數美國人,75%的美國人缺乏鎂。
    95%的美國人缺乏碘。
    這是一個巨大的問題。
    這些品牌像是Gaviscon和Rennie。
    不,這些就像Prilosec、Prevacid、Nexium,處方藥有Omeprazole、Pantoprazole。
    這些在美國,今天我認為在全球範圍內,你甚至不需要醫生的處方就能得到這些。
    你可以去當地的藥房購買這些,我們稱之為質子泵抑制劑(PPI)。
    Tums怎麼樣?
    所以Tums和一些像小蘇打這樣的東西是緩衝劑,對吧?
    碳酸氫鈉或碳酸鈣。
    這是一種緩衝劑,對吧?
    所以如果你有急性的酸分泌過多的問題,你可以吃Tums或一些緩衝劑,某種堿性物質,來中和胃酸。
    中和酸和抑制胃窩細胞的自然生產是完全不同的。
    那麼,你聽說過 Gaviscon 嗎?
    有。
    對。
    那 Gaviscon 和其他藥物有什麼區別呢?
    嗯,抗酸劑有幾個不同類別。我們所謂的 H2 受體拮抗劑、質子泵抑制劑,以及一些自然緩衝劑,它們能中和胃中的酸。Gaviscon,我在想它屬於哪一類。我不認為它在美國被廣泛使用。這裡主要使用的藥物是 Prilosec、Nexium、Prevacid 這些是非處方藥。而主要的處方藥是奧美拉唑和潘托拉唑。Gaviscon 是一個常用的抗酸劑品牌,主要成分是氫氧化鋁和碳酸鎂。
    哦,Gaviscon,首先,它含有鋁,這是絕對應該避免的。但它看起來像是一種緩衝劑。它含有氫氧化物,即氫氧化鋁,這是一種強鹼,所以它中和了胃酸的產生。它是一種中和劑,但任何含有鋁的東西都應該避免。我今天提到過幾次,我女朋友是一名呼吸治療師。她經營一家名為 BaliBreathWork.com 的公司,廣告標籤。她和我聊過很多關於口呼吸的事。我知道一氧化氮與我們選擇的呼吸方式(無論是通過鼻子還是嘴巴)之間有關係。你能解釋一下這種聯繫嗎?當我們談論血管內皮細胞中的酶時,當我們開始這一部分時,這種酶也存在於我們的上呼吸道和鼻竇內。因此,就像運動可以激活血管內皮中的一氧化氮產生一樣,深呼吸和鼻呼吸也會激活鼻竇內上皮細胞中的酶。因此,當我們進行鼻呼吸時,這會激活該酶來生成一氧化氮。現在,我們將一氧化氮氣體傳遞到細支氣管和下呼吸道,它擴張了這些細支氣管。此外,它擴張了肺動脈。因此,我們現在改善了氧氣攝取和氧氣輸送,這就是為什麼鼻呼吸和深呼吸已經被證明可以降低血壓。這是一個我從 Google 獲得的相當瘋狂的圖表,它顯示人們對口呼吸的興趣有多高。
    哦,對。
    再次回顧過去 20 年。
    是的,我認為有很多人。顯然,你女朋友,英國的 Patrick McEwen。他來上《大龍的巢穴》,我在節目中給了他一個提議。
    是的。
    是的。現在,我認為這方面的好處非常明顯,並且在機制上我們也理解這些好處。因此,口呼吸不僅是繞過了這一自然一氧化氮產生途徑,還會徹底改變微生物群。因此,你不僅是在上呼吸道中繞過一氧化氮的生成,還會抑制口腔內微生物群中一氧化氮的生成。因為你完全為口腔提供氧氣,這改變了唾液的 pH 值,徹底改變了微生物群,並完全關閉了一氧化氮的生成。有趣。
    有趣。
    因此,你必須,我是個很喜歡嘴巴貼膠帶的人,但對我而言,我觀察我的孩子時,有時會有結構上的問題,可能存在氣道阻塞,而這需要通過牙科器具或有時手術來矯正。但你可以做的最糟糕的事情就是在嘴巴貼膠帶而且氣道受阻,然後窒息。因此,在你進行嘴巴貼膠帶之前,你需要去看牙醫做一些影像檢查,以確保你的氣道是暢通的,這樣如果你被迫通過鼻子呼吸,你實際上能夠進行氧氣交換。還有什麼我可以或應該做的事情來提高和改善我的一氧化氮水平,但我們還沒討論到的嗎?
    哼唱,你知道,有某些頻率。我們在哼唱時觀察一氧化氮從呼出的氣息中排出。因此,某些頻率可以激活這種酶,這取決於鼻竇的容量。因此,並不是每個人都有一種適用的頻率。因為你的氣道、口腔腔體和鼻竇的容量與我的可能有很大不同。
    給我舉個例子。
    讓我看看。好吧,如果你像在冥想中那樣發出「喔」聲,或者只是簡單的哼唱,其實你可以……如果我這裡有我的臭氧或氣體相分析儀,我可以哼唱。我可以在呼出的氣息中檢測到一氧化氮的排出。因為頻率的……
    因為頻率以及激活一氧化氮合成酶。但如果你考慮一些年長的患者,我們已經證明過這一點,這幾年前就已經發表過,而其他團體也已經證明過。年長的患者,如果他們的酶不能產生一氧化氮,無論他們是進行鼻呼吸還是哼唱,都是沒有一氧化氮被排出的。因此,這再次是激活劑和刺激劑,但這取決於生成一氧化氮的酶的功能。如果你的酶出現故障,哼唱、鼻呼吸和運動是無法產生一氧化氮的。如果我想改善我的一氧化氮水平,還有什麼我應該注意的事情嗎?我認為就是做一些能破壞它的事情。戒掉氟化物、戒掉漱口水、停止使用抗酸劑、停止吃糖,讓血糖提高的一切。均衡的飲食,適度。適度的體育鍛煉。每天 20、30 分鐘的日曬。
    陽光?
    陽光。在可見光譜的兩端,無論是紫外光譜還是全光譜紅外線都有特定的好處。
    這些頻率和振動再一次刺激一氧化氮的釋放。紫外線有足夠的能量去擊打結合在半胱氨酸硫醇和蛋白質上的一氧化氮。紫外線頻譜會釋放結合在金屬上的一氧化氮。你是說要在陽光下待著,還有那些紅光床和其他設備?對,我有一個紅光床。我有一個使用紅色光的紅外桑拿,我每天都會使用。是為了產生一氧化氮嗎?是的。光線還有其他好處。你知道,它可以刺激線粒體生物生成。它能提高能量產生。它可以降低血壓。但是,是的,光療法有很多好處。然而,我們卻被程式化為不想外出。如果我們外出,就塗上防曬指數60的防曬霜,用這些癌症引起的化學物質中毒,這毫無意義。Nathan醫生,今天我們還沒有談論的最重要的事情是什麼?你知道,我認為未來的……我不認為,我知道。你知道,信念有三個層次。你想, 你相信,和你知道。我現在達到了一種知曉的階段,醫學和全球醫療的未來將取決於一氧化氮產品技術。因為我認為我們可以通知和指導人們停止做某些事情或開始做某些事情,但最困難的事情是改變人們的習慣,讓人們走出他們的舒適區,停止飲用糖分、汽水,儘可能消除糖分,每天獲得20到30分鐘的鍛煉,徹底改變飲食。遵從性是一個問題。人們不會那樣做。我們被程式化為想吃藥片來克服一切。那藥丸——一氧化氮非常重要,但它不是萬能藥。它無法克服你所有的不良習慣。但它能矯正許多你不良習慣造成的缺失。幸好有很多人致力於尋找舊問題的新解決方案,而你無疑是其中之一。這真的很迷人,因為正如你所說,正如我在這次談話開始時所說的,我之前對這些事情一無所知。我根本不知道。我甚至沒有聽過一氧化氮這個詞。也許我聽過,但可能是混淆了人們談論的那種NOS氣體,某些人會吸入的那種。也許因為我沒有給它增添上下文、故事和理解,我可能是偶然聽過,但不知道它是什麼或意義如何。所以,你在教育世界有關一氧化氮的工作真是太棒了,因為它顯然是在我們健康的廣泛圖景中一個非常重要的分子。我們了解它的越多,對它的問題和好奇心就越多,我們能夠建立一些防止我們陷入某種狀態的療法的機率就越高,就像我們在某些圖表中所見到的那樣,缺乏一氧化氮,然後不得不處理其下游後果。所以,謝謝你所做的一切工作。這真的很重要。我想問你一個最後的問題,這個問題是由我們的前一位嘉賓留下的。他們不知道這個問題是留給誰的,並且把它寫進了這本日記中。那麼,留給你的問題是:你是幸福的婚姻還是不幸福的婚姻,為什麼?幸福的婚姻還是不幸福的婚姻?你知道,我人生中最大的一個挑戰就是保持平衡,對嗎?因為我一直專注於發現和研究,留下持久的遺產,創造創新,並在許多人說無法做到的科學和醫學界做事情。因此我的問題是總有一些缺失。你知道,我有年幼的孩子。我花了很多時間不在家。這就是說,我是幸福的婚姻,但仍然有缺失,對吧?因為再一次,我的挑戰總是保持平衡,工作和家庭生活,以及保持我的靈性、心理、身體和精神健康。我現在正努力做好這件事,但你知道,總是有代價,對吧?我們只需要選擇我們的犧牲,因此,我必須選擇做得更好。是的。所有事物都有權衡,正如我的許多嘉賓告訴我的。非常感謝你所做的工作。如果人們想知道更多關於你的信息,想要閱讀更多內容,他們一定要看看你最近出版的這本書,名為《一氧化氮的秘密》。我會在下面鏈接這本書,讓任何想要閱讀這本書的人可以獲得。我強烈推薦你這樣做,因為它對我們今天所談論的一切提供了更全面的理解。它的可及性也非常重要,這對我來說始終至關重要。但如果他們想了解更多,如果他們想了解你所銷售的產品和其他任何東西,他們該去哪裡呢?好吧,我的目標顯然是教育和告知關於一氧化氮的信息。你知道,這本新書《一氧化氮的秘密:讓科學活起來》,實際上記錄了我在科學和醫學方面的旅程,就像你揭示的那樣,我的早年以及驅動我進入這個領域的原因。但我認為更重要的是,它講述了一氧化氮的故事,它是什麼,它是如何贏得諾貝爾獎的,以及你可以做什麼來防止這種分子的流失。所以你可以訪問nathansbook.com,或在任何書店購買,比如亞馬遜、巴恩斯與貝爾。還有我的YouTube頻道,Dr. Nathan S. Bryan Nitric Oxide,我們提供教育、信息和有關一氧化氮的最新科學信息。你可以在社交媒體上找到我,Instagram上是Dr. Nathan S. Bryan。
    然後,對於那些希望追隨我們產品旅程的人,我們致力於提供安全有效的產品技術,請訪問 n101.com。這就是字母 N、數字 1、字母 O、數字 1,然後是 dot com。
    但,你知道,我們製造的產品是釋放一氧化氮的。布萊恩醫生,非常感謝您今天的時間,您非常慷慨。但非常感謝您用如此清晰且易於理解的方式來教育全世界,這是一個我們中的許多人幾乎不了解的主題。
    這是極其重要的工作,它激勵我重新思考我的飲食、我所做的決策、我在運動方面的習慣、對陽光的曝露、我的口腔微生物組,所有這些事情。因此,對此我非常感謝您。這真的是一份禮物,我非常感謝您抽出時間來參加。
    非常感謝。和您在一起很愉快。這一直讓我感到驚訝的是,53%經常收聽這個節目的你們還沒有訂閱這個節目。如果您喜歡這個節目,喜歡我們在這裡所做的事情,並想支持我們,一個免費且簡單的方式就是點擊訂閱按鈕。
    我對你們的承諾是,如果你們這麼做,那麼我和我的團隊將竭盡所能,確保這個節目每週對你們來說都更好。我們會聽取你的反饋。我們會找到你希望我訪問的嘉賓,並持續做我們所做的事情。
    非常感謝。

    What if the cure for Alzheimer’s, heart disease, and erectile dysfunction already exists? Dr. Nathan Bryan breaks the silence on the missing molecule that could reverse disease. 

    Dr Nathan Bryan is a renowned nitric oxide biochemist, entrepreneur and author, who has researched nitric oxide for the past 18 years and made many seminal discoveries in the field. He is also the author of books such as, ‘The Secret of Nitric Oxide-Bringing The Science To Life’.

    In this conversation, Dr Nathan and Steven discuss topics such as, how doctors are trapped in a broken system, the link between oral infection and cancer, why blood pressure medicine doesn’t work, and how nitric oxide can make you 15 years younger. 

    00:00 Intro

    02:33 Nathan’s Mission

    04:38 Decline in Nitric Oxide (NO) Production

    05:40 Symptoms of Low NO Levels

    06:55 Diseases Linked to NO

    08:21 What Prompted Nathan’s Interest in NO?

    10:35 Your Experience With Your Dad Setting You on This Path

    12:07 Who Are You & Your Experience

    13:14 Nitric Oxide Breakdown

    14:24 Is Everything You See Just Aging?

    16:07 How to Measure Vascular Age

    17:50 Chronic Diseases Associated With NO Deficiency

    21:54 The Medical Industry Is Broken

    27:40 Doctors Are Trapped in the Broken System

    29:18 The Molecule of Longevity

    33:00 What Do You Think of Bryan Johnson?

    34:38 Can NO Be Overdosed?

    36:33 NO’s Role in Increasing Telomere Length

    38:33 Relationship Between NO and Oral Microbiome

    40:54 Nathan’s View on Antibacterial Products

    44:04 Negative Impacts of Using Mouthwash

    46:08 Oral Microbiome and Blood Pressure Connection

    48:25 Link Between Oral Health and Cancer

    54:10 Ads

    56:19 How to Improve Our Oral Microbiome

    58:21 Are Tongue Scrapers Beneficial for Oral Microbiome?

    59:26 Relationship Between NO and Hormones

    1:00:14 Should We Be Seeing Dental Hygienists?

    1:00:45 Mouthwash Eliminates Benefits of Exercise

    1:01:05 Foods to Boost Nitric Oxide Production

    1:03:54 Wound-Healing Properties of NO

    1:05:02 Foods for NO Production

    1:05:36 *Beet the Odds*: Why Nathan Wrote a Book About Beetroots

    1:09:06 Growth of Interest in Antacid Medication

    1:12:22 Link Between NO Levels and Nasal Breathing

    1:15:05 Humming Increases NO Levels

    1:16:23 Things to Stimulate NO

    1:17:45 The Future of Medicine Relies on This

    1:20:01 Are You Happily or Unhappily Mated?

    Follow Dr. Nathan:

    Instagram – https://g2ul0.app.link/bRZbIr6ZtSb 

    YouTube – https://g2ul0.app.link/urFHgP9ZtSb 

    Website – https://g2ul0.app.link/AJpc3jc0tSb 

    You can purchase Dr Nathan’s book, ‘The Secret of Nitric Oxide-Bringing The Science To Life’, here: https://g2ul0.app.link/uHJ9hcf0tSb 

    Watch the episodes on Youtube – https://g2ul0.app.link/DOACEpisodes 

    Get your hands on the Diary Of A CEO Conversation Cards here: https://bit.ly/conversationcards-mp

    Independent research – https://nathanbryan.tiiny.co

    Sign up to receive email updates about Diary Of A CEO here: https://bit.ly/diary-of-a-ceo-yt 

    Ready to think like a CEO? Gain access to the 100 CEOs newsletter here: https://bit.ly/100-ceos-newsletter 

    Follow me:

    https://g2ul0.app.link/gnGqL4IsKKb 

    Sponsors:

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  • #223 Pierre Poilievre: What I Want to Build (and Break) To Fix Canada

    AI transcript
    0:00:09 This is a special bonus episode of The Knowledge Project featuring Pierre Polyev, the leader of the Conservative Party of Canada and leader of the official opposition.
    0:00:15 I’ve always avoided politics on the platform, but lately I’ve been frustrated, not as a partisan, but as a citizen.
    0:00:21 Political conversations around the world have become nothing but angry soundbites and gotcha moments.
    0:00:26 We’ve lost the ability to explore complex issues with nuance and good faith.
    0:00:30 This isn’t just a Canadian problem, it’s happening everywhere.
    0:00:35 So I decided to do something about it, even if it’s just a small step.
    0:00:40 With that in mind, I’ve invited both of the leading candidates to the Canadian election on the show.
    0:00:43 They’ve both said yes, but only one is yet to record.
    0:00:51 Whether you follow North American politics closely or just catch the headlines, our conversation explores issues that affect your daily life.
    0:01:03 We dig into why prices keep rising, how tariffs impact your wallet, the real effects of immigration on policy, what’s happening with healthcare, and even how AI is reshaping society.
    0:01:08 These aren’t just political talking points, they’re the forces shaping our future.
    0:01:15 I want to point out that these questions were not provided in advance, and no editorial control was given to the candidate’s team.
    0:01:21 I also want to point out that our editing for the episode is incredibly minimal and nothing of substance.
    0:01:30 We’re back to our regular Programming Tuesday with an incredible episode on AI with OpenAI Chairman and Sierra Founder, Brett Taylor.
    0:01:33 It’s time to listen and learn.
    0:01:42 Pierre, welcome to the show.
    0:01:43 Great to be here.
    0:01:44 Thanks for having me.
    0:01:50 Many Canadians know you from the headlines that often compare you to Trump to focus on conflicts.
    0:01:55 But your friends and family describe you as caring husband and father and someone deeply committed to serving Canada.
    0:02:00 What do you want voters to know about you that doesn’t make the headlines?
    0:02:05 You know, being opposition leader, by definition, requires that you fight a lot.
    0:02:13 I mean, it’s two sword lengths apart in the House of Commons, and the system is deliberately adversarial, so that you can hold government to account.
    0:02:17 But I think it’s important for people to know what I’m fighting for.
    0:02:24 And what I really want is to give everyone the same chance I had.
    0:02:28 You know, I was, I started from very humble beginnings.
    0:02:35 I was adopted by a couple of school teachers in Calgary, and yet I’ve been able to make it here.
    0:02:38 And the story is the same for my wife.
    0:02:44 She came here as a refugee from Venezuela, and she’s been able to have a great life, as has her family.
    0:02:47 And we believe in that.
    0:02:51 We believe that this is a country where you can start anywhere and get anywhere.
    0:02:54 So, that’s what really motivates me.
    0:02:56 That’s my purpose in politics.
    0:02:58 That’s my why.
    0:03:06 And if there was one thing that I want people to know about me, as they consider their decision, it’s why I’m doing this.
    0:03:07 Why do what I do.
    0:03:11 Then you can get into all the specific policies about how you get there.
    0:03:15 But that’s really what pushes me forward and gets me out of bed in the morning to do this job.
    0:03:18 Do you think the comparison to Trump is fair?
    0:03:20 No, I don’t think so.
    0:03:23 I mean, we don’t really share anything in common.
    0:03:28 I mean, he comes from an extremely privileged background.
    0:03:36 You know, he was born into a very wealthy millionaire family, and I was born in very humble beginnings.
    0:03:39 There’s a lot of policies that he has that I disagree with.
    0:03:44 And I think I’m distinctively Canadian in my outlook and in my goals.
    0:03:46 So, I don’t really see the comparison.
    0:03:49 And I’m a Canadian.
    0:03:50 I’m Pierre Paglia.
    0:03:51 I’m no one else.
    0:03:52 I’m just me.
    0:03:58 You mentioned being the head of the opposition and the adversarial role that that necessarily entails.
    0:04:02 As the leader of the country, you have to unite everybody.
    0:04:04 How do you envision doing that?
    0:04:07 Well, that’s a big job.
    0:04:11 I mean, I think right now people are more divided than ever in Canada.
    0:04:16 And I think it’s a bit by design.
    0:04:21 And the government of the day is sought to divide people in order to stay in power.
    0:04:24 And I think that’s the wrong approach.
    0:04:28 We need to unite people around what I call the Canadian promise.
    0:04:36 Make everyone feel like they can achieve something in this country by being part of the community and by working hard.
    0:04:39 That’s what’s missing right now.
    0:04:48 I also think we have to get away from identity politics, which divides people based on their group origins and separates them into categories.
    0:05:09 The reason why we haven’t had big sectarian divisions in Canada is because we judge people as individuals on their personal character and conduct rather than their gender, their race, their religion, which has increasingly become a vogue approach by the modern progressive left.
    0:05:11 I think the opposite approach is better.
    0:05:15 I think it’s better to treat everyone like an individual and give them a chance.
    0:05:24 We should stop the divisions that we see between different groups and basically say, look, you’re Canadian first.
    0:05:34 If you come to Canada, sure, bring your culture, bring your language, your food, your traditions, but the problems from abroad have to stay at home.
    0:05:39 We bring here a place where we leave all that behind and unite for our flag.
    0:05:43 We always thought of that as assimilation when I was growing up, right?
    0:05:47 So welcome people, but also assimilating into our culture.
    0:05:48 Have we forgotten that?
    0:05:56 I think there’s been, I think the government has tried to encourage people to divide into different camps.
    0:06:08 And that has metastasized onto our streets with these horrible protests that target Jewish places of worship and schools and businesses.
    0:06:11 And I think that’s wrong.
    0:06:22 I mean, we’ve always had immigrants from the Middle East and they never thought they never, that never led to any kind of violence or fire bombings of places of worship.
    0:06:29 They might’ve debated if they were in a university class together, but it never went beyond that.
    0:06:35 And I think lately the, there’s been this emphasis on dividing people into different categories.
    0:06:43 And what you naturally get as a result is a lot of hostility, group-based hostility and even violence.
    0:06:44 And I think we need to put an end to that.
    0:06:47 I think you can, everybody can keep their own cultural traditions.
    0:06:48 I think that’s fine.
    0:06:54 But at the end of the day, we’re Canadian first above all our other identities.
    0:07:02 And every single person should be judged based on what their conduct is, not where they came from or where their grandfather or grandmother was born.
    0:07:07 Has becoming a parent changed what you think is important for the future of Canada?
    0:07:10 Yes, it has.
    0:07:13 We have, we have two great kids.
    0:07:14 We’ve got a little Cruz.
    0:07:15 He’s three years old.
    0:07:20 He’s very ambitious, curious, inquisitive.
    0:07:25 And I know that he’s going to do great, whatever he does.
    0:07:28 I think he’ll be a merchant or something.
    0:07:28 He likes to trade.
    0:07:33 If he wants something from you, he’ll pick something else up and bring it over and offer it as a trade.
    0:07:36 So maybe he’ll be a commodities trader or something.
    0:07:40 And then little Valentina, she has some special needs.
    0:07:43 She’s six years old and she’s non-verbal right now.
    0:07:48 And so she has a hard time communicating with us.
    0:07:58 And, and, um, but we, we’ve learned to, to take her cues and, and really celebrate, uh, the raw authenticity that she has.
    0:08:01 She’s, um, she’s totally real.
    0:08:04 Like, uh, what you see is what you get.
    0:08:06 And that’s what I love about her.
    0:08:12 Um, she has none of the, you know, the games that people play to put on an air of this or that feeling.
    0:08:17 She’s just like, you get exactly what she’s, what’s inside her is what comes out of her.
    0:08:22 And, um, what’s special about that is when she gives you that burst of love, it’s like really powerful.
    0:08:26 But I, I also think about like, what’s going to, what’s her life going to be like?
    0:08:31 How is she going to, how is she going to pay her bills when she’s older?
    0:08:35 What, what, uh, what will her, what will her life look like when she’s 60?
    0:08:38 And, um, I probably won’t be around by then.
    0:08:39 I was a very, I was a late bloomer.
    0:08:42 I think I was 39 when we had her.
    0:08:45 So when she’s up in her years, I, I won’t be there.
    0:08:51 So I think about how, how, how do we build up a nest egg for her so that, uh, she can have a good life.
    0:08:58 And then I think about a lot of other families that are perhaps not as fortunate as us who have a child with a disability.
    0:08:59 How do they pay their bills?
    0:09:09 And so I think it’s given me a lot more empathy to the different challenges and hardships that families have to fight through.
    0:09:13 There’s a lot going on in everybody’s world and we only see what goes on in our world.
    0:09:14 That’s right.
    0:09:15 Yeah, that’s true.
    0:09:25 Um, so I think having kids and experiencing some of those challenges, you can, it helps you to empathize with, with other people who are out there and fighting their own battles.
    0:09:31 I know being a single parent, some nights I go to bed and I’m like, I don’t even know how I survived today.
    0:09:31 Yeah.
    0:09:32 Or how I did it.
    0:09:33 And then I look at other people.
    0:09:34 I’m like, how do they do it?
    0:09:35 How many kids do you have?
    0:09:37 I have two, 15 and 14.
    0:09:37 Okay.
    0:09:39 They go to school and they’re nearby?
    0:09:39 Yeah.
    0:09:40 Okay.
    0:09:42 So you don’t have to chauffeur too much or do they have sports?
    0:09:46 Well, that’s why we moved here is just so we could reduce commuting time.
    0:09:46 Okay.
    0:09:47 And so they could walk to school.
    0:09:48 Do they have sports as well?
    0:09:50 Well, they have extracurriculars with the school.
    0:09:54 So like between that and homework, they’re pretty wiped.
    0:09:54 Like, wow.
    0:09:57 They’re getting 90 minutes a night usually of homework.
    0:09:58 That’s a lot of homework.
    0:09:59 That’s a no, no.
    0:10:00 But they’re doing it.
    0:10:01 Yeah.
    0:10:02 Well, most of the days.
    0:10:03 That’s important.
    0:10:07 You’ve been campaigning against the liberals for years.
    0:10:16 And to many voters now, the promises sound very similar on carbon tax, crime, energy, and investment.
    0:10:18 So how are you different now?
    0:10:26 Well, to the extent that they are the same at all, the difference is sincerity.
    0:10:29 Because I’ve been saying the exact same thing the whole time.
    0:10:41 And they’ve been, in the last two months, they’ve adopted pale imitations of my policies to try and kind of trick people into thinking they’re getting conservative policies by voting liberal.
    0:10:48 And, you know, let’s on the carbon tax, for example, the liberals have not gotten rid of the carbon tax that they brought in.
    0:10:57 They’ve just made it disappear from the gas pumps through a regulatory command that they can easily reverse if they’re reelected.
    0:10:59 The law is still in place.
    0:11:12 And they do admit they want to increase it on Canadian industry, which I think will be extremely destructive, given that we’re already in a trade dispute with our biggest market, where there is no such carbon tax.
    0:11:18 So I will get rid of the entire tax for everyone and for real.
    0:11:20 Well, let’s go with investment.
    0:11:24 Mr. Carney wants to keep C-69.
    0:11:26 This is the no development law.
    0:11:36 Like all the major businesses that do development say that this law will strangle their ability to dig mines, build pipelines, LNG plants.
    0:11:39 They just won’t happen with this law in place.
    0:11:49 So while he makes a lot of kind of hints that he might like to speed things up, when you actually look at the things you need to do to achieve that, he’s against them all.
    0:11:50 He wants to keep C-69.
    0:11:54 He’s not prepared to commit to six-month permitting.
    0:11:57 He won’t get rid of the industrial carbon tax.
    0:12:01 He wants to keep the energy cap in place, which doesn’t exist in the States.
    0:12:03 I want to get rid of that.
    0:12:09 So on the specifics of what we actually get done, the differences are actually very stark.
    0:12:18 On the sort of marketing side, he’s tried to adopt similar words to trick people into thinking they’re getting my policies by voting for him.
    0:12:20 So that’s ultimately it.
    0:12:26 I think if we go, if the liberals are re-elected, you will see a continued outpour of investment to the United States.
    0:12:36 You will see that we do not build LNG plants, pipelines, or any other self-reliance projects that will break our dependence on America.
    0:12:40 So I really want to unleash enterprise in this country.
    0:12:41 We can do it.
    0:12:42 We can bring our money home.
    0:12:47 We can make this the fastest place in the OECD to get building permits.
    0:12:50 We can have lower taxes on investment.
    0:12:59 One idea that I think a lot of your listeners would find interesting is that I want to pass what I call the Canada-first reinvestment tax cut.
    0:13:03 Zero capital gains when you reinvest in Canada.
    0:13:13 So if you’re building homes or you’re opening a business or buying a CNC machine or a 3D printer or a conveyor belt with the money here in Canada,
    0:13:16 then you get that tax deferral.
    0:13:18 But if you take the money out of Canada, you don’t.
    0:13:21 So you think of a guy selling a business after 40 years.
    0:13:23 Right now, there’s no incentive for him to keep it in Canada.
    0:13:26 His incentive is to put it abroad where there’s lower taxes.
    0:13:32 This would mean that he’d have a massive tax deferral advantage if he reinvested the money in Canada.
    0:13:39 It would also mean companies that are already invested abroad would have a tax-free way to bring the money back.
    0:13:43 I think this is going to be a real rocket fuel for our economy.
    0:13:47 If you want to get something done right, you need the right system.
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    0:15:11 Let’s dive into the economy a little bit because when I talk to people who maybe work in government or they’re older,
    0:15:19 they don’t necessarily understand how natural resources go into fulfilling an economy.
    0:15:26 So how do we create economic value as a nation and then translate that into a better life for all Canadians?
    0:15:28 How would you explain that to somebody?
    0:15:35 Well, if you’re not working in the natural resource sector, you might say, well, why do I care about this sector?
    0:15:40 Well, the answer, first and foremost, is it is our single biggest export sector.
    0:15:48 So when we’re selling more of our raw materials or, better yet, value added to them and then selling them,
    0:15:51 it brings our dollar up, which means we have more purchasing power.
    0:15:55 And that means we have a higher quality of life and standard of living.
    0:16:00 Secondly, these resource companies pay an absolutely enormous amount of tax.
    0:16:06 So if they are firing all cylinders, it means that your kids, when they graduate,
    0:16:14 they won’t have to pay as much for the roads and hospitals and schools because it will be paid for by a booming resource sector,
    0:16:16 which is probably the biggest.
    0:16:20 If you combine the resource industries, they are the biggest by far.
    0:16:28 And then all of the people who work for them, they too pay taxes and eat at local restaurants and feed into our overall economy.
    0:16:34 So without our resource economy, we would be an economic ruin.
    0:16:36 That’s happening slowly.
    0:16:41 It’s kind of like we’re the frog in the warming water, but every year we get poorer and poorer.
    0:16:44 But we can reverse that as soon as we want.
    0:16:45 Decline is a choice.
    0:16:47 It’s not my choice.
    0:17:05 My choice is to unlock the power of our resources to make this the fastest place to get a permit to reward First Nations by helping them have a stake in the royalty revenue that comes out of these projects and to train up 350,000 young people to fill the trades jobs.
    0:17:07 And they’re incredible jobs.
    0:17:10 Like often people see someone in work boots and a hard hat.
    0:17:16 They say, well, that’s a tough, maybe, maybe, maybe, is a making a 30, 40 grand.
    0:17:19 These jobs can be two, $300,000 a year.
    0:17:26 So let’s train up the young tradespeople to fill those jobs so we can become the richest country in the world.
    0:17:32 Do you think we could ever get to a point where we had no income tax if we really unroached our natural resources?
    0:17:36 Well, of course, income tax were only temporary to pay for World War I.
    0:17:39 So we saw how that worked out.
    0:17:40 I can’t make that promise.
    0:17:41 I’d love to.
    0:17:44 I’d definitely make some headlines if I promised that right now.
    0:17:47 But we definitely need lower income tax.
    0:17:50 I call income tax the fine we pay for the crime of hard work.
    0:17:55 Every time you go out and put in a little more effort, you get punished more.
    0:18:01 So I’m committing to lower income tax by 15% on the average worker and senior.
    0:18:06 And, you know, as our financial situation improves, I’d like to lower them even more.
    0:18:17 One of the differences between you and your opponent, Mr. Kearney, is you’ve said no to the WEF, whereas he’s heavily integrated into that.
    0:18:19 Why do you have such strong feelings on that?
    0:18:21 And how does that impact everyday Canadians?
    0:18:28 I just think it’s an organization that has a very top-down mentality.
    0:18:31 I don’t believe in top-down.
    0:18:45 I don’t believe that there’s this sort of group of globetrotting experts that can tell us how to live our lives, that can, you know, who can tell us which industry should go up and which should go down, what cars we should drive and what words we should speak and how our money should be spent.
    0:18:56 I really believe in distributed decision-making, personal freedom, letting people live their own lives and chart their own course.
    0:19:08 And the other thing I’ve found is that, I mean, I’ve been around politics a long time, so I’ve met a lot of these people who are considered part of the elite.
    0:19:10 And I talk to them and I ask them questions.
    0:19:19 And then I go out to my constituency and I talk to truck drivers and mechanics and farmers, and I find the latter group is actually smarter.
    0:19:28 Now, they don’t use all the same fancy language, but if you ask them just sort of nuts and bolts type questions, they’re smarter.
    0:19:33 Like, you know, Mr. Carney, for example, told us in 2021, don’t worry about inflation.
    0:19:35 There won’t be any inflation.
    0:19:36 We should print even more money.
    0:19:40 Well, he was totally wrong, like utterly wrong.
    0:19:46 You know, it’s a jaw-dropping mistake and with huge human consequences.
    0:19:57 In my writing, when the money printing started, the quantitative easing, I was getting farmers and small business owners saying, there’s going to be inflation.
    0:19:58 There’s going to be inflation.
    0:19:58 Yeah.
    0:20:11 So how is it these people who don’t attend lectures and don’t go to international summits knew more about the real functioning of the economy than all of these so-called experts?
    0:20:25 What I think is we need a government that’s humble and leaves people their money, their freedom of choice, control of their lives, and lets them make their own decisions.
    0:20:34 And that’s my philosophical difference with that group, and I believe in the common people.
    0:20:45 I think when you say that, what a lot of people might hear is, well, that means cutting services, and that would have an impact on lower-income families.
    0:20:53 So can you share how a free market approach would help our economy while still protecting vulnerable communities?
    0:20:56 Well, I don’t see those two things being a juxtaposition.
    0:21:02 What we have seen, first of all, we’re going to protect all of the social safety net we have, particularly for the most vulnerable.
    0:21:09 But what we see is that when government grows beyond a basic social safety net, it actually doesn’t benefit low-income people.
    0:21:14 It starts to massively transfer wealth from the working class to the extremely rich.
    0:21:22 And this is sort of the irony that the, you know, I always say, like I say, Robin Hood has been kidnapped.
    0:21:28 And in reality, Robin Hood was fighting against taxes.
    0:21:37 He wasn’t fighting for a bigger government to take from the working people to give to the aristocrats, which is what we, I think, increasingly see.
    0:21:41 For example, the government’s now spending $21 billion on consultants.
    0:21:45 That’s twice what they were spending 10 years ago.
    0:21:49 Are these consultants, you know, waitresses and welders?
    0:21:56 No, they’re very high-priced, extremely wealthy people, often getting paid to do work of little or no value.
    0:22:01 $21 billion, for context, is $1,400 for every Canadian family.
    0:22:04 So we’re not talking about small sums of money.
    0:22:09 Look at what happened when the government printed money over the last four years.
    0:22:10 It decimated the poor.
    0:22:12 Poverty went up.
    0:22:14 Now 25% of people are in poor poverty.
    0:22:18 Food bank lineups increased by over 100%.
    0:22:22 One in four of our kids is going to school undernourished.
    0:22:27 When the government spends money it does not have, it drives enormous inflation.
    0:22:28 And that always hurts the poorest people.
    0:22:33 The rich are not only inflation-proof, they’re inflation-positive.
    0:22:35 They benefit.
    0:22:42 You know, Mr. Carney’s CEO, I think you had him on your show, he was talking about how inflation helps Brookfield.
    0:22:45 Because they can raise the rent and their asset values go up.
    0:22:50 So it’s an enormous wealth transfer from the working class to the super rich.
    0:22:55 I like to say it’s kind of like taking from the have-nots to give to the have-yachts.
    0:23:15 So what I’m talking about is actually creating opportunity, upward mobility by, you know, having sound money that protects its value, having low taxes for working class people, speeding up permits for housing, the obstructionism that blocks home building.
    0:23:20 Again, very good if you live in a mansion, because your mansion is now worth more money due to the scarcity of homes.
    0:23:26 Very bad if you’re a working class kid trying to buy a house or you’re a new immigrant.
    0:23:33 So most, a lot of the poverty we’re seeing today is not because of a lack of government assistance.
    0:23:39 It’s because government is actively tilting the scale against the least fortunate.
    0:23:41 And that’s what I’m trying to achieve.
    0:23:54 When I say bottom up, I mean, let’s help the working class, the people in poverty, the newcomers achieve the life of their dreams by enabling their opportunities.
    0:24:07 One of the things that seems different between when I was a kid and now, I think is that I used to feel like there was more a quality of opportunity, not necessarily a quality of outcome, but a quality of opportunity.
    0:24:10 Like I could do anything and I could be anyone.
    0:24:13 And I feel like a lot of people have lost that.
    0:24:15 Yes, I agree with you on that.
    0:24:20 And we need to, to bring that, that, that’s what I call the Canadian promise.
    0:24:24 That just this idea that, okay, it doesn’t matter where you start, you can achieve anything you want.
    0:24:27 You can go from zero to hero in Canada.
    0:24:39 And we have these, you know, I travel across the country and the stories I hear of, you know, some, some guy who’s retiring at 65 and he, he showed up poor as a church mouse and built it all from scratch.
    0:24:42 Um, that’s the Canadian dream.
    0:24:55 Um, I, I’ve got a friend who, uh, who lived, uh, just a little ways from here and little Italy, his family came here with nothing and they paid off a house in downtown Ottawa in seven years on the, on the wage of a.
    0:25:10 A road construction worker and his mom making sandwiches at a senior’s home, we’re growing vegetables in the backyard and their grandkids wouldn’t even be able to make a down payment in seven years now, even though they’re more educated and have good English language skills.
    0:25:12 So I want to bring that back.
    0:25:22 I want to bring hope and opportunity back that anybody who puts in a good day’s work and strives hard and follows the law and is honest and decent can have a beautiful life.
    0:25:24 That’s what Canada should be all about.
    0:25:41 How do you plan to balance the budgets while ensuring essential services and what impact do you think this will have that they going from an unbalanced budget and where we’re borrowing essentially from our kids in the future, uh, to a balanced budget on the economy?
    0:25:46 So there’s two questions there, how to balance and then what’s the impact of a balanced budget.
    0:25:50 Um, we have to stop the growth in government spending.
    0:25:58 I would bring in a hard dollar for dollar law that says any new dollar spending needs to be met with an equal dollar of savings.
    0:26:04 They brought this in, in the 1990s and the U S under Bill Clinton and, uh, they balanced the budget.
    0:26:09 They paid off $400 billion of debt and they had a booming economy at the same time.
    0:26:16 And so that law then lapsed in 2001 and America went right back into deficit.
    0:26:21 The problem is the great Thomas Sowell said the number one rule of economics is scarcity.
    0:26:31 People always want more than there is to have and, um, the number one rule of politics is to ignore the number one rule of economics.
    0:26:38 And so I think that we’ve got politicians who by the nature of the job don’t have to experience scarcity.
    0:26:42 They just externalize it through money printing, taxing, and borrowing.
    0:26:58 If you had a law that internalized the scarcity required the government control itself rather than just going to the taxpayer or to the lending markets that would enforce a value for money discipline within the machinery of government.
    0:27:02 Um, and so, um, I would reduce the size of the bureaucracy through attrition.
    0:27:05 We have 17,000 public servants retiring every year.
    0:27:07 We don’t need to fill every single one of those spaces.
    0:27:13 Um, we, we need to cut back on these consultants and $20 billion for consultants.
    0:27:13 Really?
    0:27:19 Like when we have a 50% increase in the size of the public service, do we need consultants to do their work for them?
    0:27:22 Um, I am going to cut back on four and eight.
    0:27:32 I don’t think that, uh, we should be sending $7 or $8 billion out of our country at a time when we can’t house our people or provide drinking water and first nations reserves.
    0:27:40 And, um, we’re not going to give money to multinational companies that ultimately take it out of the country in the form of these corporate grants.
    0:27:44 So those are some specific areas that we’re going to rein in.
    0:27:46 And what’s the effect of a balanced budget?
    0:27:48 Well, first of all, it means less inflation.
    0:27:54 Um, inflation is the silent thief that creeps up whenever government is spending more than it brings in.
    0:27:59 And that’s because there’s just more money chasing fewer goods.
    0:28:06 Uh, we have to stop that because it’s slowly but surely eroding the buying power of our working class people.
    0:28:13 The only way to stop inflation is to stop the deficit spending that sparks it.
    0:28:20 I have a theory and maybe correct me if I’m wrong on this, that Canada can’t be on par with the U.S. to invest.
    0:28:23 We have to be better than the U.S. to invest in.
    0:28:29 So when we talk about multinationals, we want Canada to be the premier country in the world.
    0:28:34 And with all the uncertainty in the U.S., maybe it’s an opportunity for us to actually become that.
    0:28:41 What are the steps that we can take to become the investment of choice for companies when they’re setting up a factory?
    0:28:44 Yeah, that’s a good question.
    0:28:57 Um, it’s funny you raise that because, um, uh, Wilfrid Laurier a century ago had the philosophy that we always had to be lower taxed than the Americans to compete with them because they had so much economy of scale.
    0:29:06 Um, that would be ambitious to get lower than them, but, but the principle is sound like we capital goes where capital grows.
    0:29:11 If you can get a better ROI south of the border, you put your, you might put your money there.
    0:29:14 Now that’s what’s been happening in the last 10 years.
    0:29:19 There’s been a net outflow of $500 billion of investment to the U S from Canada.
    0:29:24 And, um, that’s partly because our taxes are extremely high.
    0:29:30 Uh, this is a great place for businesses to take money, not a great place to make money.
    0:29:35 So you can get a lot of grants to, to do R and D, but as soon as you become profitable,
    0:29:37 where do you want to declare that profit?
    0:29:39 Well, a lot of companies choose to do it outside of Canada.
    0:29:44 Secondly, it’s very slow to get anything done in Canada.
    0:29:46 We have the second slowest building permits in the OECD.
    0:29:57 And, um, it takes 17 years to get a mine approved three times longer to get approval for a housing development in Canada versus the UK or the U S.
    0:30:05 I was speaking to a really successful British Columbia businessman and he started up, uh, a application for a plaza.
    0:30:07 In BC took him seven years.
    0:30:15 He flew down to Dallas and the mayor met him at the airport and, uh, said, uh, what do we have to do to get this done?
    0:30:17 And they sat down and hammered it out.
    0:30:19 He had his permits in seven weeks.
    0:30:21 So where do you think the next plaza is going to go?
    0:30:23 It’s not going to be in, in BC.
    0:30:26 So to answer your question, what’s the solution?
    0:30:33 We should set a goal to bring together all three levels of government and get the fastest building permits in the world.
    0:30:43 In the developer, really, you know, um, sure we can protect the environment and public safety, but we don’t have to, uh, take seven, eight, nine years to do that.
    0:30:44 You can do it in.
    0:30:47 Let’s try getting it down to six or seven months for major projects.
    0:30:52 I’m going to incentivize the municipalities to speed up permits for housing developments.
    0:31:08 And of course, we’re going to get rid of the, you know, development law, C69 and C48 so that we can rapidly approve massive natural resource projects, nuclear plants, data centers, the associated power stations to feed them electricity.
    0:31:10 Let’s be the fastest place that gets done.
    0:31:20 The other thing I wanted to do is create these shovel ready zones so that we can do all the environmental research on the front end, publish the specs and the standards that are required.
    0:31:25 And the business can just look online and say, okay, well, this is, these are the 10 things we need to do to comply.
    0:31:27 Oh, and look at that.
    0:31:27 What’s that?
    0:31:28 That’s a permit.
    0:31:29 It’s pre-published.
    0:31:31 It’s a legally binding permit.
    0:31:32 I don’t have to apply for it.
    0:31:33 It’s already there.
    0:31:33 There’s no risk.
    0:31:34 There’s no risk.
    0:31:40 And then the investor doesn’t have to think, well, geez, I’m going to spend seven years on lawyers and consultants and lobbyists.
    0:31:49 And we’re going to have to lock down all the capital and collect all the investors to get to a potential no at the end of the, if the yes is up front with clear conditions, then problem solved.
    0:31:59 And then of course, we are going to cut taxes on investment, energy, work, and home building so that there’s a great ROI to bring the money home here to Canada.
    0:32:01 You mentioned regulations.
    0:32:05 Is there, I mean, it sounds like regulations just only increase.
    0:32:11 Like there’s a natural entropy to regulations where it’s just, they keep growing and we never get rid of them.
    0:32:18 Is your government considering a policy that would be, you know, for every new regulation, we get rid of five or 10 or.
    0:32:19 Well, that’s good.
    0:32:20 I went with two.
    0:32:22 We know it’s two for one.
    0:32:24 That’s after initial cut of 25%.
    0:32:32 So our commitment is cut 25% and then bring in a two for one rule overseen by the auditor general, not by the government.
    0:32:36 And the reason that’s important because the current, there is a one for one rule right now.
    0:32:46 So what the government is doing is they’ve kept the number of the number of titles down, but they’ve merged more regulation under each title.
    0:32:58 And so if you don’t have an independent audit of how much actual regulation there is, not just in rule count, but in compliance cost, then you’ll never actually reduce the size.
    0:33:09 It’s every creature in nature seeks to survive and multiply, you know, and that’s the first law of like any organism.
    0:33:11 And bureaucracies are no different.
    0:33:13 They set up and then they expand and they enlarge.
    0:33:21 And I’ve never in all my years on the finance committee had an agency come before us for the budget consultations and say, you know what?
    0:33:27 You hired us to solve a problem five years ago and we’re happy to report the problem is solved.
    0:33:29 So you can shut down our agency and we can move on.
    0:33:30 That’s never happened.
    0:33:35 They come back and say, you know, the problem we set out to solve, it’s bigger than ever before.
    0:33:39 So you need to double our budget and reward us for the failure that we caused.
    0:33:43 So you actually need hard binding restrictions on their growth.
    0:33:49 When we were last in government, we had the economic crisis and we needed to get projects done quickly.
    0:33:56 So our minister of infrastructure said to the bureaucrats, we need the application forms for projects to be one page long.
    0:33:58 And they wrestled and they fought.
    0:33:59 They said it can’t be done.
    0:34:01 They got it down to one page.
    0:34:04 And then he said, we want one environmental review.
    0:34:06 And they said, no, this will be a disaster.
    0:34:11 There’ll be species that will go out of existence and water will be destroyed.
    0:34:13 And well, they got it down to one review.
    0:34:14 So what happened?
    0:34:20 23,500 projects got done from concept to completion in two years.
    0:34:29 And the environment commissioner, an independent officer went out and did a full study and review and couldn’t find a single environmental problem that had resulted from it.
    0:34:38 So that means that all the other pages of bureaucracy, all the other environmental reviews, they weren’t actually providing any incremental protection for mother nature.
    0:34:43 They were just giving work for consultants and bureaucrats to do.
    0:34:44 Well, that’s not what we need.
    0:34:46 We need to get projects done.
    0:34:49 So let’s let’s cut the bureaucracy and the waste.
    0:34:55 And as Bob Stanfield said, stop stopping and start starting.
    0:34:57 Why do we default to no?
    0:34:59 It’s safer.
    0:35:01 It’s safe just to say no to everything.
    0:35:01 Right.
    0:35:04 And nothing can go wrong on the surface.
    0:35:09 I mean, obviously, there’s enormous negative consequences to saying no, but you can’t see them.
    0:35:12 It’s all the wonderful things that would have happened, but didn’t.
    0:35:17 So it’s just easier for a bureaucrat to say, no, you’re not going any further.
    0:35:20 And it takes boldness and audacity to push through that.
    0:35:26 Canada’s economy creates less value per worker than America’s.
    0:35:31 And the difference in the last 10 years has grown quite a bit to a meaningful degree.
    0:35:35 Most people don’t understand this on their day-to-day lives.
    0:35:40 So what is this productivity gap and why should ordinary Canadians care about?
    0:35:43 Well, productivity is a very simple concept.
    0:35:47 You don’t eyes glaze over when they hear it, but it really is measured in a very simple way.
    0:35:52 It’s the GDP of the country divided by the total hours worked in that country.
    0:35:59 And so today we generate $53 USD for every hour we work as Canadians.
    0:36:02 The Americans generate $78.
    0:36:09 So you can see that they’re making almost 50% more economic value in an hour worked.
    0:36:11 Why is that?
    0:36:16 I mean, if you put two workers side by side, an American and a Canadian, I would argue we have
    0:36:16 better workers.
    0:36:19 So why is the American generating more value?
    0:36:22 The answer is that he has more tools and technology.
    0:36:31 And we know that because of another calculation, take business investment in Canada, divide it
    0:36:32 by the number of workers.
    0:36:37 In Canada, we get $15,000 of investment per worker per year.
    0:36:39 In the States, it’s $28,000.
    0:36:42 We’re way behind even the OECD average.
    0:36:49 We get 65 cents of investment per worker for every dollar an OECD average worker gets.
    0:36:52 So we’re capital starved.
    0:37:01 Our workers are not getting the same CNC machines, the same large heavy equipment, the same factories
    0:37:06 and mills and other things that actually generate output.
    0:37:07 And why is that?
    0:37:10 Well, again, we go back to the same two problems.
    0:37:11 Very high taxes, very slow permits.
    0:37:14 This is not a place where you can get things done.
    0:37:15 And even if you do, you’re punished for it.
    0:37:21 So by removing those penalties and making this a rewarding place to invest with a green light
    0:37:28 that gets you off to the races quickly, and then a low tax environment where you benefit
    0:37:31 from what you do, I think the money is going to pour in.
    0:37:34 You know, I think of, and you can turn it around really quick.
    0:37:36 My grandfather came from Ireland.
    0:37:38 I don’t know the exact date now.
    0:37:44 Unfortunately, he’s no longer with us, but it would have been about 60, 65, 60 years ago,
    0:37:46 I think, because Ireland was poor.
    0:37:48 That was what it was known for at the time.
    0:37:52 Now Ireland’s per capita GDP is twice Canada’s.
    0:37:54 And why?
    0:37:55 Because they opened up to free enterprise.
    0:38:01 They have very low taxes, very fast permits, lots of free trade, and they don’t have any
    0:38:02 of our resources.
    0:38:04 They’re not next door to the biggest economy in the world.
    0:38:09 So they shouldn’t be anywhere as rich as Canada, but they’re twice our GDP.
    0:38:17 But it shows that if you unlock free enterprise, then you can achieve incredible boosts in your
    0:38:19 living standards in a very short period of time.
    0:38:20 And that’s what I think we can do in Canada.
    0:38:22 We should be the wealthiest country in the world.
    0:38:23 Absolutely.
    0:38:30 You got the most, third most oil, the fifth most gas, the first in uranium, first in potash,
    0:38:35 the biggest oceanic coastline in the world, the most fresh water, the fifth most farmland
    0:38:42 per capita, the fifth most lithium, the abundant rivers for hydroelectricity.
    0:38:44 Like we have so many resources.
    0:38:47 It should be a corticopia of wealth.
    0:38:47 And that’s what we will be.
    0:38:50 I want to talk about what’s on everybody’s mind, tariffs.
    0:38:53 How should we respond to the U.S.?
    0:38:59 Is tit for tat the right approach in a situation where one trading partner is significantly larger
    0:39:00 than the other?
    0:39:03 I do think you need to retaliate because if not, there’s no deterrent value.
    0:39:09 The offending country in this case, it’s the U.S. administration, needs to know that there’s
    0:39:12 a cost for its producers in tariffing Canada.
    0:39:15 So I do believe in retaliating.
    0:39:20 On day one, what I would propose to the president is let’s put the tariffs on ice.
    0:39:26 Let’s sit down and renegotiate the Kuzma in a very quick turnaround.
    0:39:29 And in the meantime, let’s be tariff-free.
    0:39:34 No chaos, no market ups and downs.
    0:39:37 End the daily stock market drama.
    0:39:40 No tariffs for, let’s say, 100 or 120 days.
    0:39:42 Let’s try to get a deal.
    0:39:48 In that deal, I would seek a permanent end to the tariffs, protection for our sovereignty.
    0:39:52 The things that I would put on the table as offers, I would make sure they’re all things
    0:39:56 we can pull back immediately if the president again breaks his part of the bargain and starts
    0:39:57 tariffing us again.
    0:40:01 There are some things that I think most Canadians would be comfortable offering.
    0:40:06 For example, if you poll, most Canadians want to rebuild our military anyway.
    0:40:10 So this is not something we need Donald Trump to tell us to do.
    0:40:11 We can do that.
    0:40:16 And what we can offer the Americans is that the more they trade with us, the more powerful
    0:40:19 our economy will be, and the more national defense we can find.
    0:40:24 And I will put that defense money into the defense of our shared continent, which is, I think,
    0:40:25 what they really want.
    0:40:31 They’re saying, you know, enough of this situation where we protect your Arctic waters and your
    0:40:32 Arctic skies.
    0:40:35 If you want to be…
    0:40:36 We want to be your partner.
    0:40:37 We don’t want to carry you.
    0:40:38 Yeah, exactly.
    0:40:39 So do your part.
    0:40:41 And Canadians agree with that.
    0:40:43 And I think we can offer that.
    0:40:49 We can, our two countries can build the hardware of defense together in ways that are good
    0:40:50 for both of our economies.
    0:40:55 And I think if we put that on the table and we do it in a way, though, that we can pull
    0:41:01 back any commitments we’ve made to them at the instant the deal is violated, then we will
    0:41:06 be in a strong position not only to nail down a deal, but to crystallize it so we don’t end
    0:41:07 up with this chaos again.
    0:41:12 How do we become less dependent on the U.S. at the same time as being their partner?
    0:41:16 We don’t want to end up in a situation where somebody can turn off our economy on a tap on
    0:41:17 the most.
    0:41:18 And that’s where we are right now.
    0:41:21 We have to build pipelines for sure.
    0:41:24 Our single biggest export is oil and gas.
    0:41:28 If you add gas, it’s by far orders of magnitude, our biggest net export.
    0:41:32 But unfortunately, 100% of our gas goes to the Americans.
    0:41:36 About 95% of our oil goes to them.
    0:41:41 And that is a function of not having any way to get it off our, to tide water.
    0:41:46 We have now one pipeline that has just started chugging westward.
    0:41:49 Still some of that oil, though, actually goes to California.
    0:41:58 But we need a pipeline west, maybe pipe one north, maybe one through the port of Churchill
    0:42:00 and Hudson’s Bay.
    0:42:03 And I would ideally like to have an east-west pipeline.
    0:42:10 So I intend to get these shovel-ready zones to create a national energy corridor with pre-approval
    0:42:10 for pipelines.
    0:42:12 Second thing is LNG.
    0:42:18 We’re the fifth biggest supplier, but we’re selling it for $4 to the Americans when we
    0:42:24 could be selling it for $14 to the Europeans and a similarly high price to the Asians.
    0:42:29 Now, you get gas overseas, you have to liquefy it and put it on a ship.
    0:42:33 So you need these big liquefaction plants that compress and cool the gas into a liquid.
    0:42:38 We have an enormous advantage there, too, because our cold weather makes it 25% cheaper to liquefy.
    0:42:42 Liquefaction is obviously a function of cooling things down.
    0:42:47 So then the second thing is it’s 11 days to ship to Asia from B.C.
    0:42:49 It’s 20 days from the U.S. Gulf Coast.
    0:42:52 So again, another massive advantage over the Americans.
    0:42:56 The final advantage is we have this abundance of hydroelectricity.
    0:43:00 The Americans don’t have enough electricity to serve their existing demand, let alone to
    0:43:02 power more industrial activity.
    0:43:02 We do.
    0:43:06 We’re net exports of electricity, and we can produce even more.
    0:43:12 The biggest infrastructure project in Canadian history is LNG Canada in northwest B.C.,
    0:43:20 approved by Harper, facilitated by First Nations Chief Ellis Ross, who’s my candidate in that
    0:43:20 area.
    0:43:21 $40 billion.
    0:43:24 This is by far the biggest project.
    0:43:25 Put this into perspective.
    0:43:29 There were 18 of these projects on the table back in 2015.
    0:43:35 This is an enormous amount of investment we could be bringing.
    0:43:41 But the Squamish people, they took 14 years to get an approval for their project.
    0:43:46 It’s an indigenous-led project, and the government made them jerk around for 14 years.
    0:43:52 We should be approving these things in months, and then the coastal First Nations in B.C.
    0:43:58 would become literally the richest people in the world, exporting our gas overseas to Asia.
    0:44:02 And then in the East Coast, we could do it out of Saginais, out of Newfoundland, potentially
    0:44:07 out of the maritime provinces, and go around the Americans and say to them, you know, you
    0:44:08 don’t want our gas?
    0:44:08 Fine.
    0:44:12 We’ll sell it to the Europeans and the Asians, and we’ll make a heck of a lot more money doing
    0:44:12 it.
    0:44:16 How does the lack of free trade between provinces impact people?
    0:44:18 Higher prices, lower wages.
    0:44:25 Things cost more because there are a bunch of hoops to jump through, and then lower wages
    0:44:28 because we can’t generate as much wealth.
    0:44:31 You look at the trucking sector, for example.
    0:44:37 We don’t have harmonized trucking regulations across the country, so you’re going over the
    0:44:39 border between Nova Scotia and New Brunswick.
    0:44:42 There’s a weight regulation difference.
    0:44:46 So, you know, you can’t move products seamlessly between those two provinces.
    0:44:48 How can you have free trade in this country?
    0:44:56 Obviously, the lack of pipelines is a form of a trade barrier, and we need to knock down
    0:44:57 these barriers.
    0:45:01 I’m committed to sit down with the provinces and say, look, I’ll make you a deal.
    0:45:07 We can calculate how much GDP boost we get every time you knock down a trade barrier, and
    0:45:08 that means more federal revenues.
    0:45:10 I will give you those revenues.
    0:45:17 So if, say, Saskatchewan arbitrarily gets rid of all of its protections and lets free trade
    0:45:21 into its province from other Canadians, well, my officials will sit down and say, well, that’s,
    0:45:25 this is the GDP boost and the federal revenue haul from that.
    0:45:27 Let’s give that to the Saskatchewan government.
    0:45:32 And that will create a powerful incentive for provincial governments to knock down those barriers.
    0:45:33 I like that.
    0:45:34 You like that one?
    0:45:35 It’s a carrot.
    0:45:36 That’s a good one.
    0:45:37 Thank you.
    0:45:41 I want to go back to the Trump and tariffs just for a second.
    0:45:48 It seems from the outside, looking in, a lot of what he’s trying to do is slow the rise
    0:45:48 of China.
    0:45:49 Yeah.
    0:45:51 Or to level the playing field between the U.S. and China.
    0:45:59 And out of the things that you mentioned that you would do, you never use the word China.
    0:46:08 Look, I think we do need to stand up against Chinese interference in our country, whether
    0:46:14 it’s foreign political interference or whether it’s unfair trade practices that de-industrialize
    0:46:16 Canada and make us overly dependent on them.
    0:46:18 There’s a lot of risks to that.
    0:46:24 We also need to keep China out of our Arctic waters, skies and soil by having a stronger
    0:46:25 national defense.
    0:46:33 I look, I think if we have to choose between Beijing and the U.S., obviously the U.S. is
    0:46:34 our closest neighbor.
    0:46:38 They’re the biggest economic and military superpower in the history of the world.
    0:46:41 And up until recently, they were very friendly to us.
    0:46:47 The President’s wrongheaded tariffs, notwithstanding, we still need a strong relationship with the
    0:46:48 United States.
    0:46:55 And one of the things I would say to the Americans is, if you want to strengthen yourself vis-a-vis
    0:46:59 China, you don’t do it by picking fights with Canada, for God’s sakes.
    0:47:00 Like, what is Canada?
    0:47:03 How does ostracizing and alienating Canada achieve that?
    0:47:10 You should give us more access to your market and we should trade and grow our economies in
    0:47:17 synchronicity rather than fighting with each other because Trump tariffs against Canada actually
    0:47:20 only strengthen China because they weaken both Canada and the U.S.
    0:47:28 So the argument I will make is, how do we strengthen ourselves as North Americans against the Chinese
    0:47:28 threat?
    0:47:31 We need to knock down the crazy tariffs.
    0:47:37 The Americans need to respect our sovereignty and we need to separately, but cooperatively
    0:47:39 strengthen our militaries.
    0:47:42 I want to talk about media for a second.
    0:47:44 I know this is a thing for you.
    0:47:47 It’s a thing many people don’t understand.
    0:47:50 So I want to get into it a little bit here.
    0:47:56 Many Canadian media outlets are partially government funded, not only via the Canadian Periodical Fund,
    0:47:59 but they get subsidies for journalists’ salaries.
    0:48:06 The government is a large advertiser, not to mention regulatory barriers that are put in
    0:48:12 place to prevent competition, which, when I think about this, it sort of raises concerns for
    0:48:14 me about bias and editorial freedom.
    0:48:21 How would you ensure that journalists can hold all politicians, including you, accountable while
    0:48:25 preserving a diverse and independent press?
    0:48:27 Well, first and foremost, free speech.
    0:48:29 I would repeal C-11.
    0:48:38 That’s the censorship law, which gives extraordinary powers to the CRTC to control what content is
    0:48:42 seen, to boost certain types of content that they deem to be Canadian in nature, although
    0:48:44 there’s no real definition of that.
    0:48:47 And then discourage other content.
    0:48:58 And I think that will, over time, be a surreptitious way of trying to manage the debate in favor of
    0:48:59 what the government wants people to see.
    0:49:01 I would repeal that entirely.
    0:49:08 We need to look at the internet and the rise of social media differently than this government.
    0:49:12 They think that having too many voices is a threat.
    0:49:14 I think it’s an opportunity.
    0:49:16 I mean, you wouldn’t be able to do this.
    0:49:22 You wouldn’t have been able to do this 30 years ago unless you wanted to invest tens of millions
    0:49:27 of dollars in a production studio and a distribution plan, and you’d have to sign deals with a broadcaster
    0:49:29 to get yourself on air.
    0:49:33 But the fact that you have this voice is the result of social media and the internet.
    0:49:45 The existing media is not threatened by rising costs or a diminishing number of people interested
    0:49:46 in reading news.
    0:49:48 There are challenges.
    0:49:50 There’s massive increase in competition.
    0:49:53 There’s actually more media today than there ever has been.
    0:49:57 It’s just that it’s not the traditional media that we think of.
    0:49:59 And I don’t think that’s a bad thing.
    0:50:02 I think we should open the door and let the lights in.
    0:50:07 You know, the government’s approach reminds me of Bastia, the French philosopher.
    0:50:13 He said there are some that believe that we should ban windows so that we can sell more candles.
    0:50:17 Because then people will have to buy more candles to illuminate their homes instead of letting
    0:50:18 the sunlight in.
    0:50:20 And I don’t believe that.
    0:50:24 I think we should open up the drapes and let the light come in and let everyone have a voice.
    0:50:30 And the ultimate regulator of what you read and see is the reader, viewer, listener.
    0:50:33 And hopefully they tune in big numbers for this podcast.
    0:50:38 Well, we’ll make this available to any Canadian media outlet that puts a copy of it.
    0:50:38 Excellent.
    0:50:40 So they can put it on their site.
    0:50:41 I like the sounds of that.
    0:50:45 Do you think your position on media allows you to be covered accurately?
    0:50:52 When one candidate is saying we shouldn’t be offering as many subsidies to media and one
    0:50:55 candidate is offering more subsidies to media.
    0:50:58 How do we, like, I don’t understand this.
    0:50:59 I think it’s a problem.
    0:51:00 I think it’s a problem.
    0:51:08 You know, I, I think it makes it very difficult for media to make a judgment without keeping
    0:51:09 the back of their head.
    0:51:11 Well, which politician is going to pay the biggest subsidy?
    0:51:14 And I think that’s, that’s worrisome.
    0:51:20 Um, the, the media should be objectively reporting on the stories.
    0:51:26 But if, you know, a politician is coming along and saying, well, I’m going to give more money
    0:51:32 to this or that outlet than, than my opponent will, then obviously that could create the perception
    0:51:35 of bias in the, in the resulting reporting.
    0:51:37 And that’s, I don’t think government should control the media.
    0:51:40 I think the idea of a free press is that it’s independent from the government.
    0:51:43 I want to come back to free speech for a second.
    0:51:48 How do we protect free speech in the digital age while addressing the spread of harmful
    0:51:49 content online?
    0:51:52 And what role, if any, should the government play?
    0:51:55 Well, how do you define harmful content?
    0:51:58 I think on the extremes, it’s pretty easy, right?
    0:52:01 When you have people marching down the middle of the street saying death to a certain group
    0:52:04 of people, that’s harmful content, right?
    0:52:05 That’s hate speech.
    0:52:11 Conspiracy theories, on the other hand, I would say is not harmful content, but where,
    0:52:16 I think, you know, one of my perceptions here is this might be the last election or legacy
    0:52:18 media is directing attention.
    0:52:20 The next one might be LLMs.
    0:52:26 And if we start regulating free speech, we’re going to start regulating what LLMs can and can’t
    0:52:26 say.
    0:52:28 And that’s how we’ll control our…
    0:52:29 Sorry, LLMs.
    0:52:31 Like a large language model.
    0:52:32 Large language.
    0:52:32 ChatGP.
    0:52:37 People will be getting their information from a different source than they’re getting it
    0:52:38 from today, perhaps.
    0:52:39 I don’t know.
    0:52:40 Hypothesizing here.
    0:52:41 Jeez.
    0:52:42 That’s something else.
    0:52:43 I hadn’t thought of that.
    0:52:48 So, you know, what if they just replace politicians with the large language models than that?
    0:52:50 Well, I think some of them, that might be a good thing.
    0:52:53 I hope you’re excluding…
    0:52:54 President company excluded.
    0:52:54 Thank goodness.
    0:52:56 You had me worried there for a sec.
    0:52:59 Well, there’s already a lot of artificial intelligence in government.
    0:53:01 It’s just a different kind.
    0:53:05 The less high-tech kind.
    0:53:07 What was the question then?
    0:53:08 Sorry, I’ve distracted myself.
    0:53:12 What role, if any, should the government play in the process of regulating speech?
    0:53:19 The criminal code already bans incitements to violence and incitement to genocide.
    0:53:31 Other utterances that are designed to instruct a violent or hostile attack against a particular
    0:53:32 group of people.
    0:53:36 That is in the criminal code already, and that has not harmed free speech.
    0:53:42 What I worry about, you know, you’re talking about people marching down streets and shouting
    0:53:44 death to this or that group.
    0:53:49 You know, a lot of that is not the result of free speech, but it’s about a very toxic ideology
    0:53:51 that has been pushed from the top down.
    0:53:54 You look at the way the Jewish community has been targeted.
    0:54:02 Well, governments have pushed ideologies through universities and schools and even
    0:54:08 government departments that have given grants to extreme racists, anti-Semites.
    0:54:16 And so the ideology is not coming from, you know, Joe and Jane Public going online and just
    0:54:19 blurting out obscenities about a particular group.
    0:54:28 It’s coming from a really toxic, radical ideology that has proliferated in halls of power over the last
    0:54:29 roughly decade.
    0:54:34 We had one guy, Latham Ruth, who said things about Jews that I can’t even repeat.
    0:54:38 The guy got a grant for an anti-racism program.
    0:54:43 The University of Ottawa had hired a guy as a professor who had committed a terrorist attack
    0:54:45 in Paris before he came to Canada.
    0:54:54 Some of the schools are pushing kids to go into these awful anti-Israel, anti-Jewish protests.
    0:54:59 I see that as a top-down phenomenon, not a bottom-up one.
    0:55:07 So I don’t think that we should use that as an excuse to take away legitimate political discourse in the Internet.
    0:55:10 Talk to me about crime.
    0:55:15 I mean, we sort of alluded to it a little bit there, but I mean, it’s gotten to the point where, you know,
    0:55:16 my parents are afraid.
    0:55:20 It’s a very different country than I grew up in.
    0:55:25 When I was, you know, 14, I was out roaming the streets in the middle of the night, and there wasn’t a worry.
    0:55:25 Right.
    0:55:31 You know, I’d sneak out of my bedroom and, like, go to the local grocery store and get one of those McCain frozen cakes,
    0:55:32 and I would eat that.
    0:55:35 Well, that’s really badass, a McCain frozen cake.
    0:55:36 Back in the day.
    0:55:39 I don’t know, your parents are going to know about that.
    0:55:40 But now they will, yeah.
    0:55:42 But my parents are afraid to go outside.
    0:55:45 Crime is dramatically increasing.
    0:55:53 Police officer, we watched, with my kids, we watched a guy piss on a police car at a red light a few months ago,
    0:55:56 and the guy didn’t even get out of his car to arrest him.
    0:55:59 What’s going on with crime in Canada?
    0:56:02 Well, the cops tell me that, you know what they call that, they call it FIDO.
    0:56:06 I’ll say it the polite way, forget it, drive on.
    0:56:08 They say it in an impolite way.
    0:56:15 They see a crime, and they forget it and drive on, because it’s not worth their time to arrest people anymore.
    0:56:24 The liberal catch-and-release laws make it so that it’s extremely easy to be released from prison.
    0:56:26 So, I’ll give you an example.
    0:56:34 Bill C-75 is the liberal bail law, and it requires judges release the accused under, quote,
    0:56:37 the earliest opportunity under the least onerous conditions.
    0:56:39 That’s required by law.
    0:56:43 Now, bail is one thing if you’re a first-time accused.
    0:56:45 You know, never been accused of anything in your life.
    0:56:47 You might not be guilty of anything.
    0:56:48 That’s what bail is for.
    0:56:54 But what they’re doing now is releasing people who have, like, 60, 70 prior convictions.
    0:57:03 And if you wonder about the veracity of that, in Vancouver, the police had to arrest the same 40 offenders 6,000 times.
    0:57:04 40 guys.
    0:57:09 Each one of these guys was arrested, on average, once every two days.
    0:57:12 150 times a year for one guy.
    0:57:16 The police, they bring them in.
    0:57:18 The judge gives them bail.
    0:57:19 The police are still filling out the paperwork.
    0:57:21 The guy’s already out in the street.
    0:57:24 The police then have to catch him again and bring him back in.
    0:57:31 And you can be, you can have, like, 16 or 17 live charges waiting trial and accumulating them.
    0:57:34 And the good news is we don’t have a lot of criminals in Canada.
    0:57:38 The bad news is they’re extremely productive or destructive.
    0:57:44 You take those 40 guys off the street in Vancouver, you eliminate 6,000 crimes.
    0:57:47 Like, that’s a lot of lives saved.
    0:57:55 That’s a lot of people’s businesses that are not going to be burnt or smashed or robbed if you take 40 guys off the street.
    0:57:58 Then you’ve got house arrest under C5.
    0:58:05 It allows serious offenders of really grave crimes to do their sentence in their living room.
    0:58:08 So they can just walk out the front door and re-offend.
    0:58:16 They’ve gotten rid of mandatory jail time for bank robberies and extortions and serious possession of lots of drugs.
    0:58:19 That’s the cause of this crime wave.
    0:58:21 And I’m going to reverse all of it.
    0:58:24 I will be repealing the catch and release law, C75.
    0:58:27 I will repeal house arrest for serious offenses.
    0:58:29 I’m going to be bringing in a three-strikes-you’re-out law.
    0:58:37 If you get convicted of three serious violent offenses, you will be permanently ineligible for bail, parole, probation, or house arrest.
    0:58:39 It will be jail, not bail.
    0:58:51 Such offenders will get a minimum of 10 years, and they will only be released after that 10 years if they earn their release through impeccable behavior, clean drug tests, and by learning and employable skill.
    0:58:56 So no longer will we have parole where, by law, you’re automatically given back a release.
    0:58:58 You’ll have to earn the release.
    0:59:01 And that will make jails into a real repair shop.
    0:59:07 Like, let’s fix these people up and get them back into a productive, law-abiding mindset before we put them on the street.
    0:59:16 We’re going to secure the borders with more scanners of shipping containers, 2,000 more CBSA officers, and we’re going to treat addiction.
    0:59:18 Addiction is out of control.
    0:59:29 We’re going to treat 50,000 people who are suffering from addiction, break that cycle, and I think we can really bring back a peaceful, good life on our streets in Canada.
    0:59:42 How much of, do you think crime, like the lead domino to sort of crime and maybe addiction, is the lack of opportunity or the feeling, the perception of the lack of fairness, lack of opportunity?
    0:59:46 I think that’s probably one of the causes for the drug crisis.
    0:59:50 And then the drug crisis does lead into a lot of other crimes.
    1:00:14 So if you can think, you think of yourself as being 34 years old, and you feel like you have no future at all, you can’t afford a house, you’re not going to be able to start a family, you run off your legs, you feel life has become pointless and directionless, you can see how you might end up trying out a powerful narcotic and then getting addicted.
    1:00:25 And so I think we need to give our younger generation a feeling of hope again, that their energies will not only create great things for the country, but give them a chance at a better life.
    1:00:28 I do think that’s part of the equation.
    1:00:30 It’s interesting.
    1:00:33 You sort of said, like, you try it.
    1:00:40 You don’t, when I was driving by one of the injection sites the other day with my kids.
    1:00:45 The only thing I can ever think of to tell them is, like, nobody thought they would be addicted when they started.
    1:00:46 Right.
    1:00:47 Absolutely.
    1:00:54 And, um, this stuff is very dangerous, like, um, two milligrams of fentanyl can kill you.
    1:01:03 So you might be at a party one night and you’re, you’re having a few drinks and people say, try this and your inhibitions are down and you take it and your lungs stop.
    1:01:10 So, um, we really have to stop the fentanyl and treatments, the way to do it for addiction.
    1:01:11 We know treatment works.
    1:01:12 It’s hard.
    1:01:16 It’s painful, but the, the miracles that I hear really inspiring.
    1:01:29 And if we can repeat those across the country, like I went to a treatment center in Moncton and I said to the guys there, you know, often I’m sure politicians come and say, I’m going to offer this or that help to you, but I’m actually here to ask you for help.
    1:01:38 I need you to get better so that you can then go out onto the street and find the next guy and you can pull him up by his hand and you can bring him in here and make him get better.
    1:01:39 And he can go out and pull the next guy up.
    1:01:47 And through that virtuous cycle, we can defeat this scourge and, and bring peace back to our streets.
    1:01:49 I hope you’re right.
    1:01:56 Healthcare in Canada is primarily a provincial responsibility, but the federal government provides crucial funding and guidance.
    1:02:02 How would you work with the provinces to ensure consistent high quality healthcare across the country?
    1:02:04 So we’re going to preserve the funding.
    1:02:09 Uh, there’s a funding increase that’s baked into the Canada health transfer right now.
    1:02:10 We’re going to preserve that.
    1:02:18 Um, but we think there’s some really low cost things we can do to massively expand, uh, the availability of physicians and nurses.
    1:02:29 So we have, for example, uh, 20,000 immigrant doctors, 32,000 immigrant nurses who can’t work because they don’t have a license in Canada.
    1:02:31 It’s not because they’re not qualified.
    1:02:36 It’s just, there’s no way to prove their qualifications that doesn’t involve years of bureaucracy.
    1:02:46 And, um, so when I got my eye surgery here in Ottawa, uh, the technician, he’s actually a doctor in the UAE.
    1:02:49 He lives here with his family in Ottawa.
    1:02:53 He flies to the UAE, does 10 days of surgeries and comes back here.
    1:02:55 We only let him work as a technician.
    1:03:00 So are you really telling me that MRI eyeballs are different than Canadian eyeballs?
    1:03:14 Uh, then I went back for my checkup a year later and I, I, I brought up the story and he says, there’s five people like me in this one clinic, immigrant eye surgeons who are forced to work as technicians in Toronto.
    1:03:21 They say, if you, uh, you have a heart attack, don’t call 911, call a, an Uber because the driver’s probably a doctor.
    1:03:23 Um, so we have all these doctors.
    1:03:24 So how do we get them licensed?
    1:03:26 Because we had just let anybody become a doctor.
    1:03:29 We can’t just say, well, you were a doctor in some other place.
    1:03:32 The answer is to have a national licensing test.
    1:03:36 Like we already have for the trades for 72 years.
    1:03:42 We’ve had a licensing standard in the trades that’s recognized in every province and administered by the federal government.
    1:03:49 It still respects provincial jurisdiction because it’s voluntary and it still hits our high standards because there’s a real test.
    1:03:55 We could get these people tested, licensed and serving communities right across the country.
    1:04:02 We would also help with Canadian kids who study in Ireland or the Caribbean or the States come back and quickly get licensed.
    1:04:09 Uh, that would, that’s like an extremely low cost way to free up doctors and nurses into our system.
    1:04:17 Many voters worry that private care or expanded choice could undermine the principles of universal health care.
    1:04:21 How do you see innovation or reform fitting into the system?
    1:04:28 And what safeguards would you put in place to ensure equal access for Canadians regardless of income?
    1:04:39 So we’ll protect the Canada Health Act and we’ll make sure that no one is ever denied care because of an inability to pay.
    1:04:49 Uh, I think that’s a basic Canadian value and, uh, the, the provinces really do administer the, the care itself and that and how it actually comes through.
    1:05:03 But the federal spending power is there to basically make sure that nobody’s left behind, that you don’t have a system where someone can’t get an essential treatment because they don’t have a, they can’t afford health insurance.
    1:05:10 And, uh, I think we need to preserve, we need to preserve that universal health care that we’ve all relied on.
    1:05:25 What we need to do though, is sort of knock down some of these barriers that have made it too bureaucratic and have blocked, uh, you know, like I said, uh, non-Canadian trained physicians from working.
    1:05:30 Uh, and we also need to speed up by the way, uh, drug, uh, approvals.
    1:05:38 We have lots of advanced medications and treatments that are available in the States and EU that are not available yet here because our bureaucracy is so slow.
    1:05:46 We should speed that up as well by, by recognizing treatments that are working in other comparable and advanced jurisdictions.
    1:05:50 I think that would be a way to get faster improvements in the system.
    1:05:52 That doesn’t just apply to healthcare.
    1:05:53 I mean, that applies to anything, right?
    1:05:59 Where there’s somebody else who we trust and rely on has done, you know, a hundred percent of the work.
    1:06:03 Maybe we can rely on that for 80% of the work and reduce our costs automatically.
    1:06:04 I think we need to see more of that.
    1:06:12 Geopolitics is rapidly changing our spending on defense, but the future of the military looks vastly different than it does today.
    1:06:17 What does a modern and effective Canadian military look like?
    1:06:26 Well, we are going to have to invest in, in AI, in advanced, uh, robotics, uh, advanced aviation, drone technology.
    1:06:45 I think we need to bulk up the, um, the cyber component of our military, uh, you know, the future attacks, uh, might not be, you know, a bunch of troops landing on the shores or, uh, a battalion arriving to invade or even aircraft with a pilot coming in.
    1:06:57 And it could be, you know, uh, uh, a malware that shuts down a power station and deprives a city of electricity, uh, or scrambles up our banking records.
    1:07:07 So your, um, your mortgage is not what you thought it was going to be or, uh, scrambles up the data and the government so that, uh, people don’t get their, their benefits.
    1:07:12 Uh, those sorts of kind of cyber attacks might be the, the norm in the future.
    1:07:15 And we need to be ready to defend against them.
    1:07:24 We should have the most advanced cyber and high tech warfare and defense capabilities anywhere in the world to protect ourselves and our allies.
    1:07:27 And I also think there’s a great opportunity for our economy.
    1:07:29 Look at the Israelis.
    1:07:30 Now they, they have conscription.
    1:07:36 We’re never going to have conscription, but they’re young people go into the forces and they learn all about technology.
    1:07:49 And they then leave and they start businesses and they call it the startup, startup nation because they have such incredibly brilliant young people that come out of the military with all these extra skills.
    1:07:51 Well, we should be thinking the same way.
    1:07:59 Our young, our cadets were not obviously the military, but they are obviously being mentored by military and our reservists who are, who are still going to university.
    1:08:05 Uh, why don’t we find a way to give them the best cyber security skills possible?
    1:08:09 And then when they, when they leave the forces, they have an honorable discharge.
    1:08:16 They go off and they work for a bank, uh, defending their, uh, the IT network, uh, or, or some similar job.
    1:08:21 We could use that as a, as a real technological springboard for our economy at the same time.
    1:08:25 As a former employee of one of our intelligence agencies, I would agree with that.
    1:08:25 Okay.
    1:08:26 You probably can’t say any more than that.
    1:08:32 Well, we have great people who, who work in these agencies and, and we are the world leader in some of these capabilities.
    1:08:38 Um, but Canadians have been brought up not to talk about our success too, which is why do you think that is?
    1:08:39 I don’t know.
    1:08:41 Like you tell me, you would know more.
    1:08:49 Like we, we don’t like the tall poppy, you know, we don’t like the people who, who stand out or who go for bold ambitions, who go for gold.
    1:08:50 Right.
    1:08:56 And I don’t know why, like we’re content to go for bronze when we, we could be going for gold and we should be going for gold.
    1:08:57 How do we change that?
    1:08:59 How do we change that mentality in your view?
    1:09:04 I think we need to celebrate our successes for one.
    1:09:08 I mean, my kids, you remember, we used to have those Canadian heritage commercials on TV.
    1:09:09 Yes.
    1:09:13 Uh, like when I talked to my kids, they don’t learn about famous Canadians.
    1:09:14 They don’t learn about Timothy Eaton.
    1:09:20 They don’t learn about people who started businesses who were successful, who, who drive the economy.
    1:09:29 Um, they sort of learned some quasi version of socialism in school and, uh, they don’t learn about Richard Feynman when they’re taught math.
    1:09:32 And I’m like, well, I don’t like that pulls people in these characters.
    1:09:34 We’ve got to change that.
    1:09:38 I think we have to tell our stories and we have to be more proud of our history.
    1:09:46 Um, because it brings us together and that’s shared sense of accomplishment is, uh, what, what binds the country together.
    1:09:54 And, um, I, that’s going to be part of my goal is to, you know, we’re going to, we’re going to put all our heroes back in the passport, for example.
    1:09:57 Um, no more tearing down statues.
    1:09:58 I think we should build new statues.
    1:10:07 I was meeting with some first nations people and I said, uh, we should build statues in honor of your greatest heroes.
    1:10:14 Let’s expand the, uh, the, the celebration of history rather than tearing it down.
    1:10:17 And I think that’s how we unite the country.
    1:10:28 I totally agree that, you know, we definitely need to, to look back and, you know, it’s not always pleasant what we’ve done in the past, but also shaming people for something that happened.
    1:10:32 And so long ago is not super effective, um, at changing the future.
    1:10:33 Absolutely.
    1:10:35 I think, uh, we can, uh, we can do this.
    1:10:40 And, uh, and as you say, I think we need to tell our young people that entrepreneurs are heroes.
    1:10:51 That’s the guy who mortgages his house and doesn’t have a good night’s sleep for four years, uh, because he’s trying to build something from scratch that has a 10% chance of success.
    1:11:00 And then it breaks through that guy should be given a pat on the back and, uh, not treated as some kind of a, you know, a bandit because of the success.
    1:11:11 As AI and other emerging technologies reshape the job market and the privacy landscape, how do you balance innovation with sort of protecting workers’ livelihoods and Canadians’ personal data?
    1:11:15 That’s a very good question.
    1:11:25 Um, first of all, I think we, we do need to ban and criminalize the unapproved use of other people’s images and, in, uh, intimate acts.
    1:11:34 Uh, there’s really appalling these AI images that take someone’s person and have them performing different acts.
    1:11:35 Uh, that, that is, uh, intimate acts.
    1:11:36 I think that’s really appalling.
    1:11:39 Uh, we need to protect people against that.
    1:11:46 I think, um, we need to have stronger protections for our kids against online luring.
    1:11:53 And, you know, at the same time, we need to make sure that the government doesn’t abuse these new powers.
    1:11:58 And some people say, well, all the powers of AI need to be concentrated in the government to protect us all.
    1:11:58 Okay.
    1:12:02 But we have to make sure the government then doesn’t abuse those powers either.
    1:12:06 Uh, because if there can be abuse in the private sector, there can be abuse in the government.
    1:12:21 So we have to hold the state accountable and make sure that the regulations that the government puts in are truly designed to protect the public interest, not to protect the interest of just the people who are in power.
    1:12:23 How do we do that though?
    1:12:24 Like, what does that look like?
    1:12:30 When you say that, when you, you mean like what kind of regulations, what would you bring in or what are you asking exactly?
    1:12:35 Like if you have power, how do we prevent people from abusing that power?
    1:12:41 I mean, you can put, you can legislate things, but I mean, as a question is all this man for, for the past 10 years.
    1:12:46 I mean, we’ve seen scandal after scandal and, and sort of no consequences to those.
    1:12:49 How, how, how does that work?
    1:12:57 I mean, you’re talking more just generally about accountability or particularly on the, um, the AI front?
    1:12:57 Well, both.
    1:13:03 Like how do we hold the government accountable specifically with, let’s tackle specifically with AI.
    1:13:09 Like how do we ensure that the government can be held accountable in a world where they might control information flow?
    1:13:20 I think transparency, people need to know what rules are government imposing on the AI companies and what instructions are they giving the companies?
    1:13:22 All of that should be publicly known.
    1:13:27 We don’t want sort of backroom manipulations to be allowed.
    1:13:28 It should be, the truth should be public.
    1:13:37 And that way the public, the people can say, well, listen, you know, in this case, I can see that the government is genuinely protecting public interest.
    1:13:41 They’re protecting my, my daughter against a, an online threat.
    1:13:48 Uh, but in that case, a different case, the government is using its regulation to advance a political agenda.
    1:13:52 Uh, and we, then the voter can punish that at the ballot box.
    1:13:58 So I think the answer is, uh, that transparency, uh, you know, the sunlight is the best disinfected.
    1:14:06 I have no data on this other than anecdotal and friends, but trust in government seems to be, uh, a near all time low.
    1:14:07 Okay.
    1:14:16 Um, post COVID is that, why do you think that is like, what would explain that if, if you just entertain the hypotheses that that that might be true?
    1:14:23 Well, you know, I think part of it is the government keeps telling us of all the wonderful things they’re going to do for us.
    1:14:28 And then it, it results in misery for the, the people who are, they claim they’re helping.
    1:14:36 Like, you know, so they bring in the, a monstrous housing program 10 years ago and say, well, the government’s going to get back into housing and that’s going to make it affordable.
    1:14:46 Well, and the housing costs double an entire generation can’t afford a home or the government says, uh, we’re going to massively increase spending because we’re, we’re trying to help.
    1:14:48 Well, what happens?
    1:14:55 Well, only a small number of largely affluent people actually get the help and everyone else gets the bill.
    1:14:58 And you got 2 million people lined up at a food bank.
    1:15:07 So people say, you know, every time they tell me they’re going to do something wonderful for me, it turns out I get, I get stuck with a terrible bill and my life gets turned upside down.
    1:15:11 And I think naturally people are very frustrated with that.
    1:15:17 And I’ve tried to channel that frustration towards a positive outcome, which is let’s change it.
    1:15:27 Let’s stop, let’s stop making these, uh, ridiculous promises that government is going to do everything for us because the government can’t give you anything without first taking it away.
    1:15:29 The government doesn’t have any of its own money.
    1:15:33 So every time they promise these things, they’re really talking about taking from you.
    1:15:45 What we need to do is have, uh, a government that is back to the basics, does a few things right rather than a lot of things poorly, and then lets people prosper and grow and build their lives in the whole country.
    1:15:49 I want to hit on climate change because we haven’t talked about that at all yet.
    1:15:57 Um, many Canadians believe in government action on climate change, and I want to ask a nuanced question on this.
    1:16:15 So in a world where one country opts into taking action on climate change and others can easily opt out, that risks making us uncompetitive, particularly given the role of natural resources and how they play such a vital part in our economy.
    1:16:30 How will you ensure that Canada does its part in tackling climate change while also continuing to grow the economy and ensuring Canadian and Canada and Canadians remain globally competitive?
    1:16:31 That’s a good question.
    1:16:53 I think, um, we have to remember the problem of carbon leakage, which is when you, you increase taxes and burdens on Canadian industry to a point where production offshores in more polluting jurisdictions, and then you end up with even more global pollution while you have even less Canadian output, uh, and industry.
    1:16:56 Uh, and that’s what I think we’ve seen over the last, uh, decade.
    1:17:02 The government has increased taxes on investment, on energy, on, on payroll.
    1:17:08 So businesses say, well, you know, it’s cheaper to go produce in some other place where they have no economic regulations.
    1:17:13 I’ll give you the, the most obvious example to me is the Suntech tomatoes in Manatek.
    1:17:21 They’re paying a carbon tax on the, uh, CO2 they release into the greenhouse, even though it’s absorbed by the plant life.
    1:17:25 That’s, that’s, you know, that’s, you know, that’s grade school of science.
    1:17:32 So the Mexican tomato is more affordable in Manatek than the, the Manatek tomato.
    1:17:46 So the government sends a price signal to the consumer to buy a tomato that had to be transported, burning fossil fuels from Mexico by truck and train all the way to Canada, rather than incentivizing the local purchase.
    1:17:53 And, uh, that’s an example of, you know, when you punish your own production, you don’t necessarily get lower emissions.
    1:17:55 You just get less opportunity here.
    1:18:08 So I want to bring in a tax break for companies that produce goods below emission levels, like, uh, a tax break for investment over at the aluminum, the Rio Tinto plant in Saguenay.
    1:18:11 They produce one ton of aluminum with two tons of carbon.
    1:18:16 China, it’s 14 tons of carbon for every ton of aluminum.
    1:18:25 So by repatriating production of aluminum to Canada from China, you’re not only enriching our economy, you’re actually reducing global emissions.
    1:18:34 We want to cut taxes on low emitting Canadian industries to, to bring the production home and bring emissions down at the same time.
    1:18:35 That’s my overall approach.
    1:18:38 I just have two questions for wrap ups.
    1:18:45 So, uh, one is what do you think other people’s biggest misconception about you is?
    1:19:02 I think that, you know, because I, I, I spend a lot of time with the people in Canada that are suffering the most, the people who can’t afford a home, whose businesses are going under, who can’t feed their kids.
    1:19:19 And sometimes I find, I find that very upsetting and it comes off as aggressive, but it’s, it comes from, I don’t think people, maybe perhaps, uh, they might not know that, that it comes from a place of, um, caring for the people that I’m fighting for.
    1:19:32 And my challenge is to convert that care into showing people the, the positive vision I have for the country, the brighter future that we have with change.
    1:19:37 And, um, and that’s what I have to convey in these closing weeks so that people have hope.
    1:19:40 I want people to go to the polls, not because they’re angry, but because they’re hopeful.
    1:19:45 Usually the final question I ask for any guest is what does success look like for you?
    1:19:48 But I think in your case, I want to change that slightly.
    1:19:52 What, what does success look like for Canada four years from now, if you’re elected?
    1:19:59 I think it’s a place where every kid grows up knowing that they can achieve anything they want.
    1:20:02 Parents sit them down and say, look, what do you want to do?
    1:20:03 You want to be an astronaut?
    1:20:04 You want to start a business?
    1:20:05 You want to cure cancer?
    1:20:13 You just want to have a nice house with a dog and have a couple of kids that play street hockey in the front driveway.
    1:20:15 You can do any of that.
    1:20:17 And all you have to do is work hard.
    1:20:20 And, um, that’s what I want the country to have.
    1:20:21 I just want everybody to have in this country.
    1:20:22 And that would be a success.
    1:20:25 Is there anything we haven’t covered that you want to get on the record?
    1:20:28 No, I think that’s good.
    1:20:29 I think that’s all.
    1:20:30 This was great.
    1:20:31 Thank you for taking the time today.
    1:20:32 Thank you for having me.
    1:20:36 I really enjoy your show and, uh, look forward to seeing you next time.
    1:20:37 Appreciate it.
    1:20:37 Thank you for having me.
    1:20:38 Thank you for having me.
    1:20:39 Thank you.

    Pierre Poilievre, leader of Canada’s Conservative Party, reveals a roadmap for restoring opportunity and unity across the country. From unleashing innovation by cutting red tape, to reigniting upward mobility and building a powerhouse economy, Poilievre’s message goes beyond borders. If you care about restoring opportunity, strengthening democracy, and securing a brighter future for North America, listen closely—Canada’s solutions might just inspire America’s renewal.

    TRANSCRIPT

    EN: https://fs.blog/knowledge-project-podcast-transcripts/pierre-poilievre-223/

    FR: https://fs.blog/knowledge-project-podcast-transcripts/pierre-poilievre-223-francaise/

    (01:41) Headline vs Reality

    (03:55) From Opposition Party to Unifier

    (07:05) Parenthood Shapes Priorities

    (10:05) Differentiating from the Liberals

    (15:04) Economic Value Creation in Canada

    (18:08) WEF Opposition Stance

    (25:27) Balanced Budget Plan

    (28:15) Attracting Investments

    (35:25) Productivity Gap Explained

    (38:50) Tariffs Response Tactics

    (41:10) Reducing US Dependency

    (44:15) Interprovincial Trade Impacts

    (45:40) “China”

    (47:42) Media Accountability Challenges

    (51:42) Digital Free Speech Protections

    (55:10) Crime

    (01:02:00) Access to Health Care

    (01:06:15) A modern and effective Canadian military

    (01:11:10) AI: balance innovation with protection

    (01:12:49) How do we ensure that the government can be held accountable in a world where they might control information flow?

    (01:14:10) Trust in government post-COVID

    (01:15:56) Climate change

    (01:18:50) Biggest misconceptions about Mr. Poilievre

    (01:19:50) What Canadian success looks like

    Thanks to ShipStation for supporting this episode: Get a 60-day free trial at www.shipstation.com/knowledgeproject.

    Newsletter – The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter

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  • No Mercy / No Malice: Toxic Uncertainty

    AI transcript
    0:00:04 There’s over 500,000 small businesses in B.C. and no two are alike.
    0:00:05 I’m a carpenter.
    0:00:06 I’m a graphic designer.
    0:00:08 I sell dog socks online.
    0:00:12 That’s why BCAA created One Size Doesn’t Fit All insurance.
    0:00:15 It’s customizable based on your unique needs.
    0:00:18 So whether you manage rental properties or paint pet portraits,
    0:00:23 you can protect your small business with B.C.’s most trusted insurance brand.
    0:00:28 Visit bcaa.com slash smallbusiness and use promo code radio to receive $50 off.
    0:00:29 Conditions apply.
    0:00:38 Buying a house has long been considered the best way to build wealth and move into true adulting.
    0:00:38 Isn’t it?
    0:00:41 I mean, at least that’s what society wants us to think.
    0:00:44 Got to get a Birkin, got to get a home, you know.
    0:00:48 Okay, the handbag you can probably manage without.
    0:00:50 But what about a house?
    0:00:54 Surely that’s actually good, right?
    0:00:58 We’re going to find out this week on Explain It To Me.
    0:01:02 New episodes every Sunday morning, wherever you get your podcasts.
    0:01:16 No judge decides a case based on the temperature of the day.
    0:01:21 Every judge, however, is aware of the climate of the season.
    0:01:22 I’m Preet Bharara.
    0:01:26 And this week on Stay Tuned, I’m joined by Justice Stephen Breyer.
    0:01:30 We get into how judges make sense of the law in a politically charged time
    0:01:34 and what that says about the values and pressures shaping today’s Supreme Court.
    0:01:36 The episode is out now.
    0:01:40 Search and follow Stay Tuned with Preet wherever you get your podcasts.
    0:01:45 I’m Scott Galloway, and this is No Mercy, No Malice.
    0:01:49 Trump’s tariffs are wreaking havoc around the world.
    0:01:53 But the real damage is here at home.
    0:02:12 Countries have long used tariffs to protect strategic industries or counter unfair trade practices.
    0:02:16 In some cases, targeted tariffs are justified.
    0:02:22 In his first term, Donald Trump imposed levies on hundreds of billions of dollars of Chinese goods,
    0:02:25 tariffs that Joe Biden largely retained.
    0:02:32 But blanket tariffs of the scale we are now seeing are what leeches are to medicine.
    0:02:36 An outdated strategy that doesn’t work.
    0:02:43 With his Liberation Day tariffs, Trump has threatened to blow up the global economic order
    0:02:45 and spread pain around the world.
    0:02:49 From China to the Pacific Island nation of Nauru.
    0:02:56 But when the shitstorm subsides, America will emerge from the wreckage with the most serious wounds.
    0:03:02 Erecting a protectionist trade wall around the U.S. is a brilliant idea
    0:03:07 if your goal is to elegantly reduce American prosperity.
    0:03:14 The markets ripped higher Wednesday when Trump postponed tariffs on dozens of nations, except China,
    0:03:18 pulling the knife halfway out of the back of the U.S. economy.
    0:03:22 Then tumbled again the next day.
    0:03:25 Treasury Secretary Scott Bessent told reporters,
    0:03:27 I don’t see anything unusual.
    0:03:29 Investors disagree.
    0:03:33 They realize these injuries will take years to heal.
    0:03:38 Brand America now stands for toxic uncertainty.
    0:03:46 Extreme tariffs, if sustained, will immolate decades of economic integration,
    0:03:51 bringing an end to an era of globalization that’s created unprecedented wealth for the U.S.
    0:03:56 They’ll raise prices and decrease demand for American products abroad,
    0:04:01 curbing economic growth and destroying shareholder value.
    0:04:05 The revenue raised will be dwarfed by the losses.
    0:04:13 Like Britain’s vote to leave the European Union in 2016, dubbed Independence Day by Nigel Farage and other Brexit dullards,
    0:04:19 Trump’s tariffs will go down as one of the biggest own goals in history.
    0:04:25 But this is Farage on steroids, and the fallout will be much wider.
    0:04:29 It’s impossible to foresee exactly how this will play out.
    0:04:35 Before I sign off, Trump’s sclerotic policies will undoubtedly have lurched again.
    0:04:37 See above, toxic uncertainty.
    0:04:45 But what’s clear is that Trump’s trade war will thrust America’s allies into the arms of its adversaries.
    0:04:48 To quote Winston Churchill, quote,
    0:04:53 There is only one thing worse than fighting with allies, and that is fighting without them.
    0:04:54 Unquote.
    0:04:59 We’ve moved to the worse part of the equation.
    0:05:05 One country is playing the long game, however, and positioning itself to exploit America’s self-harm.
    0:05:07 China.
    0:05:18 When I first moved to New York, I started boxing with a trainer who convinced me that I had a gift I was paying him,
    0:05:20 and talked me into entering a tournament.
    0:05:23 I was dumb enough to do it.
    0:05:27 I remember the bell and the bright lights as I lay flat on my back.
    0:05:31 More than two decades later, my nose still veers to the right.
    0:05:37 It turns out a 23-year-old 5’8 guy who knows how to box and weighs 190 pounds
    0:05:42 is a reasonable facsimile of Mike Tyson when matched up against a 38-year-old professor.
    0:05:45 My rookie strategic mistake?
    0:05:48 Assuming your adversary won’t hit back.
    0:05:56 After Trump detonated his tariff bomb in that now infamous Rose Garden ceremony,
    0:05:59 China responded swiftly and aggressively,
    0:06:04 declaring it would match the president’s taxes with its own levies on imports from the U.S.
    0:06:11 Although Trump later said he’d pause reciprocal tariffs for most countries for 90 days,
    0:06:22 he raised tariffs on China’s exports to 145% in a desperate cry for some sort of big, i.e. small dick relevance.
    0:06:26 China has vowed to fight to the end.
    0:06:27 The difference?
    0:06:30 Xi means what he says.
    0:06:32 Trump is the other guy.
    0:06:37 While a trade war will likely hurt China more, that misses the key point.
    0:06:41 China is willing to endure more pain.
    0:06:45 Remember, we left Vietnam after losing 58,000 men,
    0:06:49 compared with more than 1 million for the North Vietnamese and Viet Cong.
    0:06:52 I love the U.S.,
    0:06:57 but the notion that Americans are going to tolerate 50% fewer toys under the Christmas tree
    0:07:01 and $3,500 iPhones is laughable.
    0:07:09 Amid the chaos, Europe is pitching itself as reliable, predictable, and open for fair business.
    0:07:14 The EU has signed trade deals with Mexico, Chile, and Mercosur,
    0:07:18 a South American bloc that includes Brazil and Argentina,
    0:07:22 and aims to finalize a pact with India by the end of the year.
    0:07:27 As the markets melted down and the president’s acolytes took to CNBC
    0:07:31 to make excuses for giving the wheel of the world’s largest economy to a madman,
    0:07:35 European Commission President Ursula von der Leyen
    0:07:39 visited Central Asia to seal a new strategic partnership.
    0:07:45 Among the countermeasures Europe is considering, if talks with Trump fail,
    0:07:50 are imposing tougher regulation on American big tech and taxing digital services.
    0:07:53 And there’s the insult to the injury.
    0:07:56 European companies, such as Mercedes,
    0:08:02 lose revenue that trades at a price-to-sales ratio of about 0.3,
    0:08:04 while U.S. companies, such as Meta,
    0:08:09 lose revenue that registers at a price-to-sales ratio of 8.
    0:08:12 This is not apples for apples,
    0:08:14 but apples to aircraft carriers.
    0:08:18 And we are on the wrong side of the trade.
    0:08:22 Trump could also thrust Europe into the arms of China.
    0:08:26 The two sides agreed to restart negotiations
    0:08:30 after the EU hit Chinese-made EVs with greater tariffs last year,
    0:08:33 with Europe willing to take a fresh look at pricing.
    0:08:38 China, the world’s second-largest economy,
    0:08:43 is holding its first economic dialogue with South Korea and Japan in five years
    0:08:46 and carrying out a broader charm offensive
    0:08:49 aimed at redirecting exports away from the U.S.
    0:08:53 China is touting itself as a global trade champion,
    0:08:56 minus the toxic uncertainty.
    0:08:59 In a meeting with Spain’s prime minister today,
    0:09:03 Xi Jinping called for closer collaboration with the EU
    0:09:07 to defend economic globalization and resist Trump.
    0:09:13 Regardless of how skillfully America’s trading partners react,
    0:09:17 Trump’s tariffs will inflict significant global damage.
    0:09:21 Tariffs on European exports could reverse any gains
    0:09:25 from Germany’s planned defense and infrastructure spending,
    0:09:30 while also hitting Italy, Ireland, and other countries especially hard.
    0:09:34 At the same time, China is coping with Trump’s measures
    0:09:37 at a time when it’s trying to attract foreign investment
    0:09:40 to tackle anemic growth and deflationary pressure.
    0:09:45 Even governments in Africa that Trump has contemptuously dismissed
    0:09:49 as shithole countries find themselves in his crosshairs.
    0:09:54 In addition to sending shockwaves around the world,
    0:09:57 the tariffs will lead to carnage at home.
    0:10:01 Trump believes that taking the effective U.S. tariff rate
    0:10:06 to levels we haven’t seen in a century will spark an American manufacturing renaissance,
    0:10:09 make the country more self-reliant,
    0:10:13 and correct decades of unfair trade imbalances.
    0:10:17 In pursuit of this fever dream that will never turn to reality,
    0:10:20 we’ve decided to fight a war on every front.
    0:10:24 Each nation will see products imported from the U.S.
    0:10:28 rise in cost as they respond with their own tariffs.
    0:10:33 However, the U.S. will see an increase in the cost of all imports
    0:10:35 as we take on the world.
    0:10:40 If you know the 1930s Smoot-Hawley Tariff Act,
    0:10:43 it’s likely you’ll recall the scene from Ferris Bueller’s Day Off,
    0:10:46 the 1986 Matthew Broderick movie.
    0:10:50 A tariff bill, the Hawley-Smoot Tariff Act,
    0:10:56 which anyone raised or lowered, raised tariffs
    0:10:59 in an effort to collect more revenue for the federal government.
    0:11:01 Did it work?
    0:11:02 Anyone?
    0:11:03 Anyone know the effects?
    0:11:05 It did not work,
    0:11:08 and the United States sank deeper into the Great Depression.
    0:11:09 Today…
    0:11:10 Anyone?
    0:11:11 Anyone?
    0:11:18 Smoot-Hawley imposed sweeping tariffs on imported goods to protect American workers,
    0:11:23 sparking a global trade war and deepening the Great Depression in the process.
    0:11:28 U.S. tariffs under Trump will be even greater.
    0:11:36 Commerce Secretary Howard Lutnick sees a future in which Apple’s iPhones are assembled in America,
    0:11:38 eliminating what he called a Chinese, quote,
    0:11:50 With Apple making most of its iPhones in China,
    0:11:54 a trade war means the company will have to eat the costs
    0:11:57 or raise prices and shift the pain to its customers.
    0:12:02 A scenario that could drive the cost of a high-end iPhone
    0:12:05 to as much as $2,300 from about $1,600
    0:12:08 and slash Apple’s market cap.
    0:12:13 Although the company has diversified production to other countries,
    0:12:15 those nations, too, have been targeted.
    0:12:17 And, sorry Howard,
    0:12:20 Apple isn’t going to make iPhones in America.
    0:12:24 If the company chose to relocate production to the U.S.,
    0:12:28 they could cost an estimated $3,500.
    0:12:33 Lutnick asked why iPhones can’t be made in the U.S. with robotics,
    0:12:36 but he also seems to realize that automation
    0:12:39 won’t fuel a sharp rise in manufacturing jobs.
    0:12:45 The insanity of believing this time will inspire a better outcome
    0:12:52 led to Apple shedding the value of Walmart in three trading days.
    0:12:56 Even if America were to undergo a manufacturing revival,
    0:12:58 it would take years to realize.
    0:13:02 Intel estimates it takes three or four years
    0:13:05 to complete construction of a semiconductor fabrication plant.
    0:13:10 U.S. producers also import an array of items,
    0:13:12 from car parts to electronic components,
    0:13:16 relying on countries including Mexico, China, and Canada.
    0:13:20 Trump’s tariffs ignore other important factors.
    0:13:25 As the number of manufacturing jobs has plunged since the 1970s,
    0:13:27 U.S. wealth has surged,
    0:13:31 with the country relying increasingly on knowledge economy jobs
    0:13:35 in areas ranging from software development to financial products.
    0:13:38 America has made a conscious decision
    0:13:40 to move to higher-end businesses
    0:13:44 that pay better than traditional manufacturing roles.
    0:13:46 To be sure,
    0:13:48 industrial towns across the nation
    0:13:50 have experienced painful declines,
    0:13:53 and many Americans have been left behind.
    0:13:55 But I don’t see young Americans
    0:13:57 clamoring to work on an assembly line.
    0:14:01 There are better ways to address America’s economic problems,
    0:14:02 lift people out of poverty,
    0:14:04 and tackle inequality.
    0:14:08 One is to hike the federal minimum wage
    0:14:10 to $25 an hour
    0:14:13 from a pathetic $7.25,
    0:14:15 as I’ve argued before.
    0:14:19 There’s another reason this is idiotic.
    0:14:23 America exports higher-margin products
    0:14:25 and imports lower-margin ones.
    0:14:28 Contrast NVIDIA,
    0:14:31 which enjoys a 56% profit margin
    0:14:33 selling highly valuable computer chips,
    0:14:35 with Mercedes,
    0:14:36 the German carmaker,
    0:14:39 which expects a profit margin
    0:14:41 of no more than 8% this year.
    0:14:43 U.S. exports
    0:14:46 also create much more market value.
    0:14:48 Tesla recently traded
    0:14:50 at more than 8 times revenue,
    0:14:51 while Toyota
    0:14:55 traded at less than 0.8 times revenue,
    0:14:56 meaning the tariffs
    0:14:59 will punish American companies more.
    0:15:02 Before he’s even reached
    0:15:03 the 100-day mark,
    0:15:05 Trump has given lap dances
    0:15:07 to a murderous dictator in Russia,
    0:15:09 ambushed the democratically elected
    0:15:11 leader of Ukraine at the White House,
    0:15:13 sought to undermine the rule of law,
    0:15:14 jeopardize the country’s position
    0:15:16 as a global research leader,
    0:15:18 and threatened to take over Greenland
    0:15:19 and annex Canada.
    0:15:21 Canada!
    0:15:24 which hid Americans in Tehran
    0:15:26 during the Iranian hostage crisis.
    0:15:28 By isolating itself
    0:15:31 and splintering its economic alliances,
    0:15:33 America is on a dangerous course
    0:15:35 that will weaken its economy
    0:15:36 and imperil its dominance
    0:15:38 on the global stage.
    0:15:40 It’s as if Xi Jinping
    0:15:41 and Vladimir Putin
    0:15:43 are running the country,
    0:15:44 not Trump and Vance.
    0:15:47 White House officials said
    0:15:49 the U.S. is considering offers
    0:15:50 from 15 countries
    0:15:51 and is close to trade deals
    0:15:52 with some of them.
    0:15:55 Does anyone believe that?
    0:15:58 Regardless of how these talks unfold,
    0:15:59 confidence in America
    0:16:01 is rapidly eroding.
    0:16:03 Rebuilding trust
    0:16:04 and repairing the economic damage
    0:16:06 will take many years.
    0:16:10 The definition of stupid
    0:16:11 is hurting others
    0:16:12 while hurting yourself.
    0:16:15 Let’s hope the Republicans
    0:16:16 riding shotgun
    0:16:17 will realize
    0:16:18 the guy with his hand on the wheel
    0:16:20 is blind drunk.
    0:16:22 My prediction?
    0:16:24 Within six months,
    0:16:25 U.S. tariffs
    0:16:27 will be largely the same
    0:16:28 as when Trump decided
    0:16:31 to make America 1890 again.
    0:16:32 U.S. citizens
    0:16:34 will opt for Netflix
    0:16:35 and Novocaine
    0:16:36 over outdoor plumbing
    0:16:37 and child labor.
    0:16:40 Xi will not back down.
    0:16:41 With Trump,
    0:16:43 he’s come to the same conclusion
    0:16:45 as Succession’s Logan Roy
    0:16:46 regarding his own kids.
    0:16:49 You are not serious people.
    0:16:51 Stupid.
    0:16:54 Just fucking stupid.
    0:16:59 We are less rich.
    0:17:03 We are less rich.
    0:17:03 We are less rich.
    0:17:04 We are less rich.
    0:17:04 We are less rich.

    As read by George Hahn.

    Toxic Uncertainty

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  • Trade war dispatch from Canada

    How do you run a business when a trade war is brewing? As President Trump’s tariffs kick in – or are paused or are restarted – businesses around the world are trying to navigate the uncertainty.

    And, while trade is this big global thing, it is made up of individual farmers and business owners and truckers and manufacturers. Millions of people all over the world are being forced to reevaluate relationships that they’ve been building for years.

    Canadians have had a head start – Trump announced his plan to tariff Canadian goods on day one in office. So in today’s episode: how one Canadian small business is trying to manage the chaos.

    This episode was produced by Sylvie Douglis and edited by Sally Helm. It was engineered by Cena Loffredo and fact-checked by Sierra Juarez. Alex Goldmark is our executive producer.

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    Music: NPR Source Audio – “Mr. Chill,” “Lazy Ranger,” and “Guess What”

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  • Are tariffs good or bad for founders?

    AI transcript
    0:00:01 For all my friends, this is their only business.
    0:00:03 This is literally their lifeline.
    0:00:09 And so I find it very not cool is my official diagnosis.
    0:00:14 Super uncool by the orange guy.
    0:00:25 All right, Sean, mahalo.
    0:00:31 My first question is, what’s it feel like to be an extra on the set of White Lotus?
    0:00:36 As long as I’m not the guy who dies, I’m good.
    0:00:36 All right.
    0:00:38 So that’s my White Lotus game plan.
    0:00:41 I thought I’d be festive for you.
    0:00:42 I think you look good.
    0:00:46 Dude, I was, as you know, I don’t leave my house.
    0:00:48 And took the family on vacation.
    0:00:49 So we’re in Hawaii.
    0:00:52 And I texted Ben.
    0:00:54 I go, dude, I’m getting recognized left and right.
    0:00:55 And he goes, really?
    0:00:57 That’s awesome.
    0:00:58 Like, how many times?
    0:00:58 Like, 10?
    0:00:59 11?
    0:01:01 And I go, no, dude, two.
    0:01:02 Left and right.
    0:01:03 Like, it happened twice just now.
    0:01:04 And it takes you right away.
    0:01:05 This is amazing.
    0:01:06 Where did you get recognized?
    0:01:07 At the airport?
    0:01:09 Dude, someone voice recognized me.
    0:01:12 I was, like, coming around the corner somewhere.
    0:01:13 I’m talking to my kids.
    0:01:15 And some guy just runs around the corner.
    0:01:16 He goes, hey, are you Sean?
    0:01:17 Are you Sean?
    0:01:19 I go, did you just recognize my voice?
    0:01:19 He goes, yeah.
    0:01:22 I listen to the podcast a bunch.
    0:01:25 Dude, there’s been so many times where, like, I’ve met someone and I’m like, we should hang
    0:01:26 out.
    0:01:27 And then they text me.
    0:01:29 You want to get on this flight?
    0:01:29 Yeah.
    0:01:30 Do you have a ticket?
    0:01:35 Well, if I’m, like, flying home and, like, someone’s sitting near me, I’m like, do you want
    0:01:37 to, like, be friends and, like, get together sometimes?
    0:01:39 And then they’ll message me a week later.
    0:01:40 I’m like, what was I doing?
    0:01:42 It’s like going to the grocery store hungry.
    0:01:43 Like, I’m just, like, making bad choices.
    0:01:48 Um, can we talk about tariffs really quick?
    0:01:51 First of all, I want to let people know, I don’t know anything about this.
    0:01:54 Like, I’m not, like, an economist, which everyone is, uh, all of a sudden.
    0:01:58 But I want to know, did you go to Hawaii because you were sweating and you’re like, I need to
    0:01:59 find peace or what?
    0:02:03 Dude, the last time I came to Hawaii, I don’t know if you remember this, was in 2022.
    0:02:06 Wasn’t it like, uh, some crypto thing?
    0:02:07 Like, you crashed?
    0:02:13 I landed and the same day I landed, crypto had the biggest crash, uh, like, uh, Luna
    0:02:17 basically went broke and it brought down Bitcoin with it.
    0:02:21 And I basically landed and then lost a million dollars and it was just trying to hang out
    0:02:22 with my wife and just be like, okay, cool.
    0:02:27 Uh, I’m just not going to mention this, like how expensive this vacation just got.
    0:02:34 And the worst part was because I was on vacation, I didn’t have like any of my normal, like, computer
    0:02:35 hardware or anything.
    0:02:35 I couldn’t sell.
    0:02:37 I couldn’t do anything.
    0:02:37 Yeah.
    0:02:39 Like, you know, oh, this cold storage is working out great.
    0:02:41 So I was, I was basically stuck.
    0:02:44 And then to this time, same thing, window vacation.
    0:02:50 Oh, the S&P 500 has had the worst, like three day losses since like the bubonic plague.
    0:02:51 And I was like, oh, great.
    0:02:52 Here we go again.
    0:02:54 I’m not coming to Hawaii anymore.
    0:02:58 When I’ve been going through this, as everyone knows, I’m, I’m heavy on index.
    0:03:03 Uh, and when I, uh, have been going through this, my, I’ve just, I just don’t look.
    0:03:06 I just, I just, I don’t look.
    0:03:08 I just, I pretend it doesn’t exist and I don’t look.
    0:03:13 Although I did, I, I invested a little bit more than normally I do every month and I went
    0:03:15 a little bit heavier, but I just didn’t look.
    0:03:16 I just, I can’t log in.
    0:03:19 It makes me too anxious and it really ruins my day.
    0:03:19 Yeah.
    0:03:21 Well, I asked a simple question.
    0:03:22 Am I going to do anything?
    0:03:25 Is my plan, do I have some trade I’m trying to make right now?
    0:03:26 Is there some, some genius move?
    0:03:27 Am I just trying to panic sell?
    0:03:28 No.
    0:03:28 Okay.
    0:03:30 If not, then there’s really no point in even looking.
    0:03:31 It’s just going to ruin my vacation.
    0:03:33 So I don’t, I don’t look.
    0:03:37 Um, but when I landed, I, there was something I had to look at, which is these tariffs.
    0:03:41 So not only did the stock market crash or maybe because of this, the stock market has
    0:03:46 been crashing, which is that Donald Trump has created a new holiday, Sam, liberation day.
    0:03:47 Yeah.
    0:03:54 Uh, somebody was like, maybe he meant liberation day in the sense of liberation.
    0:03:59 Like the Buddhists think where we are being liberated of all of our possessions and we just
    0:04:00 aren’t going to own anything anymore.
    0:04:02 I don’t have any material goods anymore.
    0:04:03 Thank you.
    0:04:04 Thank you.
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    0:04:21 It doesn’t just show you what’s changing.
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    0:04:39 So he came out and he has this giant poster board slam to every country.
    0:04:44 That’s basically like his slam board where he’s like, China, you’re getting tariffed.
    0:04:47 Everybody’s getting tariffed.
    0:04:52 And then since then, so he came out with like a 50% or whatever.
    0:04:56 It was like a 35% plus 20% tariff on China.
    0:04:57 So it’s like, wow, 54%.
    0:04:58 That’s going to be crazy.
    0:05:02 And then since then he added another 50% on top.
    0:05:03 So now we’re at 104.
    0:05:07 And I suppose there’s just no upper limit as to how hard, how high this could go.
    0:05:14 Because this morning, as of this morning, China retaliated with its own escalating retaliation,
    0:05:16 80 something percent tariff.
    0:05:17 So we’re in a trade war.
    0:05:28 And does that mean for you as an e-commerce owner, when you buy $10,000 worth of goods from China, if you do buy them from China, that now you’re going to pay $20,000?
    0:05:31 Yes, exactly.
    0:05:31 Okay.
    0:05:32 So it’s as simple as that.
    0:05:33 Got it.
    0:05:34 It’s as simple as that.
    0:05:41 So basically, and the reason to talk about this is not because I’m a tariff expert, which I’m not, but because I have an e-com store.
    0:05:44 And I have a lot of friends in e-commerce as well.
    0:05:47 And for all of them, I mean, this is like D-Day basically.
    0:05:57 So most of us manufacture in China, not because we’re like, oh, I really want to have the lowest cost goods from China.
    0:05:58 That wasn’t really the impetus.
    0:06:02 In fact, when I started our company, we first looked at manufacturing in the U.S.
    0:06:03 We were like, oh, that’d be great.
    0:06:05 It’d be great to manufacture in the U.S.
    0:06:07 It’d be a great story to tell to customers.
    0:06:13 Also, maybe we’ll be faster lead times because we’re not having to put every item on a boat and sail it across the sea.
    0:06:16 So I called all the manufacturers I could find in the U.S.
    0:06:18 And I was like, hey, like, do you think you could do this?
    0:06:20 And most of them were just like, no.
    0:06:23 And one guy in L.A. was like, oh, yeah, we could do this.
    0:06:27 Do you want it for double the price, half the speed and half as good?
    0:06:30 And I was like, is that your sales pitch?
    0:06:31 Yeah, you’re like, that sounds great.
    0:06:33 And he’s like, look, I’m just being honest with you.
    0:06:35 He’s like, because if you’re comparing factories, you’re going to find this.
    0:06:36 He’s like, I was like, how could it be half the speed?
    0:06:38 There’s no boat.
    0:06:40 There’s no sitting on a boat for a month.
    0:06:42 And when he explained this, he was like, number one.
    0:06:45 All of the inputs to anything you’re going to make.
    0:06:48 So even if we make it, we’re going to import all the parts.
    0:06:52 So we still have the parts on a boat for a long period of time.
    0:06:56 Secondly, we don’t have the labor that’s skilled at doing this.
    0:06:58 Third, we don’t have the machines.
    0:07:00 He was like, actually, it’s the machines, not the labor.
    0:07:00 That’s the problem.
    0:07:06 He’s like, basically, when we kind of de-industrialized, all of the best machinery to do this work went to China.
    0:07:09 There’s only like so many machines that do this right now.
    0:07:13 To get a new machine takes like a year and blah, blah, blah, it costs a bunch of money.
    0:07:14 And so we don’t even have the machines.
    0:07:16 And I was like, okay.
    0:07:18 Dude, how does this guy answer the phone?
    0:07:20 Is he like, F you, this is Derek.
    0:07:23 You know what I mean?
    0:07:24 Like, I don’t want your business.
    0:07:25 How are you?
    0:07:28 Is there anything I cannot get for you?
    0:07:29 Yeah.
    0:07:30 Like, all right.
    0:07:31 Have a good day.
    0:07:31 Bye-bye now.
    0:07:32 Go F yourself.
    0:07:34 Like, is that just how they do?
    0:07:35 They answer their phones?
    0:07:38 Honestly, a great gig as far as I’m concerned.
    0:07:40 Like, maybe he’s like a retired guy.
    0:07:41 He just wanted to keep that going.
    0:07:45 I feel like my dad would like to do that in retirement.
    0:07:47 Turn people down all day.
    0:07:52 And so what are your friends thinking in the industry?
    0:07:56 Because it seems, dude, you guys just get beat up constantly.
    0:07:57 You know what I mean?
    0:07:58 You guys get punched all the time.
    0:07:59 Yeah.
    0:08:01 It’s like, okay, make America great again.
    0:08:03 Where’s the great part?
    0:08:04 What’s happening?
    0:08:07 All we’re doing is putting, like, all these small businesses out of business
    0:08:09 and raising the price on consumers, right?
    0:08:10 So here’s what’s happening.
    0:08:15 So just to give you a scenario, I have a friend who is doing really well
    0:08:17 with this business, and the business has been growing.
    0:08:21 And so prior to Trump taking office, he was growing the business.
    0:08:22 Trump takes office.
    0:08:23 He says he’s going to have a tariff.
    0:08:24 He says it’s going to be a 20% tariff.
    0:08:27 So we’re, like, okay, mentally prepared for 20% tariff.
    0:08:28 So he places an order.
    0:08:32 Now, just to give you a sense, like, orders have, like, forget about moving
    0:08:37 your manufacturing, which is a multi-year process that may not even work, by the way.
    0:08:45 Just, like, changing your, like, sourcing from one place to another is, you know, six months
    0:08:46 to a year to get it up to scale.
    0:08:51 This guy, you know, he’s operating on a four-month lead time, meaning from the day he knows he
    0:08:55 needs an order, he has to place it four months in advance.
    0:08:56 So he placed it four months ago.
    0:09:02 Now, four months ago is basically, you know, before Trump even took office, right?
    0:09:03 So he placed that order.
    0:09:09 And now, as that order is, he’s got five containers out at sea about to land.
    0:09:10 It’s, like, on the ship.
    0:09:11 And they’re, like…
    0:09:12 Yeah.
    0:09:14 It’s 100% tariff now.
    0:09:16 So he has to pay a million dollars in tariff.
    0:09:18 He doesn’t have a million dollars.
    0:09:21 So he’s, like, look, he’s, like, dude, I literally don’t know what I’m going to do.
    0:09:25 I don’t have a million extra dollars lying around in my business that I could just pay
    0:09:26 this tariff.
    0:09:28 I also have five containers.
    0:09:31 I have thousands of units just sitting there.
    0:09:32 They can’t be rerouted.
    0:09:34 I can’t tell them to go back to China.
    0:09:35 I can’t…
    0:09:36 He’s, like, what do I do?
    0:09:37 Just shut down my business?
    0:09:39 He’s basically, like, totally screwed.
    0:09:40 And so…
    0:09:41 And this is common.
    0:09:43 There’s a lot of people are dealing with this.
    0:09:44 You and I have a mutual friend.
    0:09:45 He said the same thing.
    0:09:49 He was, like, he’s, like, my container, you know, the price per container got screwed during
    0:09:51 a bunch of stuff in the last two or three years.
    0:09:52 There were so many different things.
    0:09:54 There was the Panama Canal or Suez Canal.
    0:09:55 I forget.
    0:09:55 Whatever.
    0:09:56 There was the…
    0:09:57 Ship got stuck.
    0:09:57 Yeah.
    0:09:58 Ship got stuck.
    0:09:58 Then there was this.
    0:09:59 Then there was that.
    0:10:01 And then now he’s, like, this thing.
    0:10:04 He’s, like, I don’t have enough money to buy the goods that I have coming in because
    0:10:06 I placed the order, like, a month ago.
    0:10:09 Like, it was, like, in transit, it changed the price.
    0:10:09 It’s sort of…
    0:10:12 It’s, like, when a parent’s, like, oh, you say another word.
    0:10:13 Five more minutes to time out.
    0:10:14 Oh, there’s five.
    0:10:15 What?
    0:10:15 What did you do?
    0:10:17 Yeah.
    0:10:17 Five more.
    0:10:18 Five more.
    0:10:19 You just got yourself five more.
    0:10:20 Totally.
    0:10:23 In fact, I’m going to start calling it tariffs with my kids.
    0:10:25 I’m just going to start using that lingo.
    0:10:28 Maybe it’ll be fun to be on the other side of the tariff for once.
    0:10:32 And there’s a little bit of…
    0:10:36 So now people are trying to find, you know, whether it’s workarounds or, you know, try to
    0:10:37 figure out, hey, does this apply?
    0:10:39 Because it’s kind of unclear even how this applies.
    0:10:42 You know, does it matter if I got my goods on the boat beforehand?
    0:10:46 Either way, whether this shipment gets tariffed a million dollars or not.
    0:10:52 Point is, it’s very hard to survive as a business when you’re, you operated, let’s say, an e-commerce
    0:10:55 business that has 10 to 15% profit margin.
    0:10:59 If you’re doing things right, you know, 20, if you’re really kicking ass and you’ve been
    0:11:03 business and been in business for a long time and you have economies of scale and you have
    0:11:04 a large returning customer base.
    0:11:11 But like 10 to 15% profit margins and then your cogs go up by 100% is not going to work.
    0:11:12 Like they’re going to go broke.
    0:11:16 And so the only alternative is you have to pass that to the customer.
    0:11:20 So now you have to tell the customer, hey, what this means to the customer.
    0:11:26 The math is if a normal, let’s say a unit of your thing cost a dollar and now it’s going
    0:11:27 to cost $2.
    0:11:34 Well, before you sold that $1 thing for, let’s say $3 or $4, let’s just say $4, a forex
    0:11:35 markup, right?
    0:11:36 So your cogs was 25% of your revenue.
    0:11:39 Forex is, I would imagine, is very normal.
    0:11:39 Yeah.
    0:11:41 A standard markup, let’s say.
    0:11:43 And that sounds like greedy.
    0:11:44 Oh, you’re already marketing it at forex.
    0:11:47 Well, no, because you have to pay for marketing and advertising and your staff and the fulfillment
    0:11:48 and all this other stuff.
    0:11:54 You’ll end up with a 10%, 15% profit margin by the end of it, which is like restaurant
    0:11:54 territory.
    0:11:58 And so, you know, it’s not some, we’re not some fat cats over here in the e-com land.
    0:12:04 Go look at e-com, you just see a bunch of tired, scraggly fools who like are just playing the
    0:12:04 wrong game.
    0:12:08 And so you take that dollar item, now it’s $2.
    0:12:12 Well, that means you have to raise the price instead of being, instead of a big four originally.
    0:12:15 Now you got to raise it to five to make up for that, right?
    0:12:18 So you’re, all your goods are going to go up by 25 to 30%.
    0:12:20 So that’s inflationary, right?
    0:12:23 So if you thought, you know, inflation was bad before, the price of eggs and all this
    0:12:28 stuff, well, wait till Christmas season comes and nobody could buy a toy because all the toys
    0:12:29 are made in China, right?
    0:12:32 Like this is things, all the shirts are made in China, all the toys are made in China.
    0:12:35 And if they’re not made in China, they’re made in Vietnam, which also got tariffed.
    0:12:40 And so it’s like, you know, there’s a few countries that make all the stuff.
    0:12:43 And this plan really doesn’t make a lot of sense to me.
    0:12:46 Now, maybe I’m just being sensitive because I have a business in this space.
    0:12:47 This is your lifeline.
    0:12:48 Yeah.
    0:12:48 Yeah.
    0:12:54 So less so for me, because I have a lot of businesses, but for all my friends, this is
    0:12:55 their only business.
    0:12:56 This is literally their lifeline.
    0:13:03 And so I find it very not cool is my official diagnosis.
    0:13:07 Super uncool by the orange guy.
    0:13:12 I think you need to create like a Sean’s homie private chat lobby.
    0:13:18 And you guys could spend literally thousands of dollars to lobby the government to change
    0:13:19 their opinion.
    0:13:23 Dude, I’m going to go to the lobby of this hotel and just see if I can get someone to change
    0:13:23 their mind.
    0:13:25 Is that what lobbying means?
    0:13:27 I’m just the only lobbying I’m doing.
    0:13:30 And you’ll declare bankruptcy down there by yelling it and declaring it.
    0:13:31 Exactly.
    0:13:39 So, by the way, I don’t know if you’ve read Molson, who I don’t know if you know Molson, Molson
    0:13:39 Hart.
    0:13:43 He wrote a great post on X that I think is worth reading.
    0:13:47 And it’s basically called America underestimates the difficulty of bringing manufacturing back.
    0:13:54 And he gives 14 reasons about like why, even if he took the generous side of this like policy
    0:13:55 and you’re like, oh, you know what?
    0:13:58 Short-term pain for long-term gain, right?
    0:14:00 Because I think we can all agree there’s short-term pain, right?
    0:14:03 The business owners have short-term pain.
    0:14:05 The consumers are going to have their prices raised short-term pain.
    0:14:08 The factories on the other side have short-term pain.
    0:14:09 The stock market is crashing.
    0:14:10 That’s short-term pain.
    0:14:11 The 401ks are going down.
    0:14:14 So, that part’s pretty unambiguous, the short-term pain.
    0:14:16 The question is, is there even long-term gain?
    0:14:23 And he wrote a post that basically outlines like, you know, very thoughtfully why there’s
    0:14:25 some problems with this.
    0:14:27 And he’s basically like, you know, one argument after another.
    0:14:34 It’s sort of like, not only does moving a manufacturing plant back to America take a long time, like
    0:14:38 by the time somebody, by the time a business owner who today is getting hit by these tariffs,
    0:14:45 assuming they could somehow survive, spend millions of extra dollars opening up manufacturing in
    0:14:49 the United States, which is not going to happen, and it’s a multi-year period before they get
    0:14:50 it all online.
    0:14:55 And then they magically find the labor to do this because we don’t really even train people
    0:14:57 in America to do this type of work anymore.
    0:15:00 There’s going to be a new president.
    0:15:02 And like, you don’t even know what the tariff situation is going to be, but then it might
    0:15:05 be a totally, a total fool’s errand to do it by then.
    0:15:06 So, nobody’s really going to be able to make that move.
    0:15:10 Most likely what’s actually going to happen is like, he’s like, you know, we tried to do
    0:15:14 this in Trump’s first term and all we did was make Vietnam great again.
    0:15:18 Like basically this manufacturer just shifts to one of the other low cost Asian countries
    0:15:21 that has lower tariffs is what’s going to actually happen.
    0:15:23 There’s not going to like magically bring jobs back.
    0:15:27 Oh, and by the way, you don’t want to sit there and knit t-shirts either.
    0:15:28 Like this is not a job you want.
    0:15:30 These are jobs China doesn’t even want.
    0:15:31 Do you think you want it?
    0:15:34 Dave Chappelle was like, I want to wear Jordans.
    0:15:36 I don’t want to make them shits.
    0:15:38 Exactly.
    0:15:39 Perfectly said.
    0:15:44 Like there’s these memes going around of like, you know, it’ll be like Chamath, like at a,
    0:15:46 like a sewing machine trying to make a shirt.
    0:15:47 It’s so true.
    0:15:49 It’s like, is this what you think is going to happen?
    0:15:50 Is this America being great again?
    0:15:51 I’m not sure.
    0:15:57 And so, you know, political stuff aside, I think that the, the tariff situation is really
    0:15:58 crazy right now.
    0:16:02 And as a business owner, it is very, very tricky how to navigate this.
    0:16:06 Amongst your friend group, is it going to put anyone out of business or is it just going
    0:16:08 to destroy their margins?
    0:16:15 Like, is this like a complete huge risk or is it like you’ve just made my life more
    0:16:15 challenging?
    0:16:21 It’s going to for sure put some people out of business because you had to, like I was telling
    0:16:25 my friend with the stuff already at sea or he’s trying to scale their business.
    0:16:30 They might not be able to sell their product for an extra, let’s say there were a hundred
    0:16:31 dollar product before.
    0:16:36 And now they’re $140 product in order to maintain, you know, still some profit.
    0:16:40 So on one hand, demand is going to go down, right?
    0:16:42 I’m going to have less customers because I had to raise my price.
    0:16:43 My costs went up.
    0:16:49 My cashflow that I had in the business went down and maybe down to a point where I’m needing
    0:16:53 to borrow money in order to just pay the tariff bills that I have of stuff that I’ve already
    0:16:54 in flight.
    0:16:56 It’s a very, very tricky situation.
    0:17:03 All right, let’s take a quick break because as you know, we are on the HubSpot podcast network,
    0:17:04 but we’re not the only ones.
    0:17:05 There’s other podcasts on this network too.
    0:17:06 And maybe you liked it.
    0:17:07 Maybe you should check them out.
    0:17:10 One of them that I want to draw your attention to is called Nudge by Phil Agnew.
    0:17:14 And whether you’re a marketer or a salesperson and you’re looking for the small changes you
    0:17:18 could make, the new habits you could do, the small decisions you could make that will make
    0:17:18 a big difference.
    0:17:20 That’s what that podcast is all about.
    0:17:21 Check it out.
    0:17:24 It’s called Nudge and you can get it wherever you get your podcasts.
    0:17:30 You know, what we did in our business was I was like, okay, here’s how you deal with
    0:17:30 situations like this.
    0:17:35 You have to create like an immediate SWAT team and let’s open up a Google doc.
    0:17:37 Let’s make six bullet points.
    0:17:38 It’s like, what are the six levers we could pull?
    0:17:38 Okay.
    0:17:43 So pricing, we’re going to have to create some sort of tariff surcharge.
    0:17:48 And we think it could be in this range that’ll offset some, but not all of the amount because
    0:17:49 we can’t pass 100% of it to the customer.
    0:17:51 It’ll kill demand.
    0:17:54 And so we’re going to pass, you know, a few bucks to the customer this way.
    0:17:58 The next thing we could do, we’re trying to source for another country.
    0:17:59 Okay.
    0:18:03 It looks like, you know, maybe it’s Mexico or it’s India or it’s one of these lower tariff
    0:18:04 countries.
    0:18:04 Okay.
    0:18:05 You’re, you’re working on that.
    0:18:12 You over here, you’re going to work on, you know, figuring out how we’re going to lower
    0:18:14 our cost because you’re going to have to go negotiate with the factory, ask them to share
    0:18:15 some of the burden with you.
    0:18:19 You’re going to have to look up the, talk to the lawyers and see what’s going on with the
    0:18:20 stuff that’s already in flight.
    0:18:23 Hey, we’re going to have to bring down the purchase orders because we have to be way more conservative.
    0:18:26 Hey, you’re going to have to go secure more debt because we’re going to need a line of
    0:18:29 credit to make sure we can withstand the storm here.
    0:18:31 And so we created this plan.
    0:18:32 I was like, we’re meeting every day.
    0:18:36 These five people, like the five core people in the company, whatever other priorities you
    0:18:37 had, they’re gone.
    0:18:38 This is your priority.
    0:18:42 Now we’re going to meet every day and we’re going to work on this plan for the next, you
    0:18:45 know, end number of days until this plan is executed.
    0:18:48 And I think it’s going to take that level of, of intensity.
    0:18:52 I think a mistake I made in the past is when things like this happen and you sort of take
    0:18:54 a little bit of a wait and see approach.
    0:18:59 I think that could be very, um, every day that you don’t act can be very costly as a business
    0:19:00 owner.
    0:19:06 And so I think one of the key things to do, um, and like in our business, we have a CEO,
    0:19:07 we have a full exec team.
    0:19:11 But when I heard how they were planning to approach this, it was like, yeah, this is
    0:19:12 like really important.
    0:19:14 Just like these other four really important things we have.
    0:19:15 And I go, no, no, no.
    0:19:21 You need to like have a public, you know, PSA that this is the most important thing you
    0:19:22 could do.
    0:19:23 We’re going to meet every morning.
    0:19:27 There was, there’s a name for this team and this, this is the most important thing we’re
    0:19:27 doing.
    0:19:28 And this is your top priority.
    0:19:29 You need to cut off some other shit, right?
    0:19:34 Like I think just raising the level of intensity is very key in a situation like this, or people
    0:19:35 will go out of business.
    0:19:36 So you got to go snorkeling?
    0:19:39 Yeah.
    0:19:45 And I’m on the call talking about how we have to like raise the intensity and there’s
    0:19:51 literally just like, there’s like calming, like Hawaiian music behind me and like clearly
    0:19:51 like palm trees.
    0:19:55 And I’m like, guys, guys, this is life or death.
    0:20:01 And I like, I like going down a water slide on the Google meet.
    0:20:05 I didn’t plan it this way.
    0:20:05 All right.
    0:20:12 You, you stop like mid talk to like get your drink that has the umbrella on it.
    0:20:14 And you’re like looking for the straw with your mouth.
    0:20:19 That’s awesome.
    0:20:21 Well, that sucks.
    0:20:26 Is there a world where, is there any type, you know, how, like, what are they, what are
    0:20:27 they, what are George?
    0:20:29 It’s just like, is there anything I could do?
    0:20:30 No, there’s nothing you can do.
    0:20:31 Dude.
    0:20:35 I met with a guy the other day and I thought, I was like, why do you want to, I never take
    0:20:37 phone calls with people, but he wanted to talk.
    0:20:40 And I thought he was going to end the conversation with like, look, like, you know, I’ve loved watching
    0:20:42 you get big and be on the pod.
    0:20:44 And, you know, is there anything I can do?
    0:20:46 And I thought he was like, could do to help.
    0:20:50 And he said, is there anything I could do to be a guest on the podcast?
    0:20:52 Uh, and I was like, wait, what?
    0:20:54 Uh, I thought you were going to ask me how you can help me.
    0:20:57 And then he just ended it with, is there anything I could do to be on your podcast and to have
    0:20:58 you promote me?
    0:21:06 Uh, I was like, no, there’s nothing that you could do.
    0:21:07 Wow.
    0:21:09 Hell of an ask though.
    0:21:09 Yeah.
    0:21:11 It was a bold ask.
    0:21:14 Um, do you want to talk about something more fun?
    0:21:15 Please.
    0:21:16 All right.
    0:21:18 Let’s talk about something more fun.
    0:21:20 I think this is actually going to be really fun.
    0:21:25 I’m going to try and take your mind away from, um, the fact that the company that you’ve spent
    0:21:32 decades trying to build, which are, I’m going to try to, uh, take you, uh, take your mind
    0:21:32 off of that.
    0:21:35 It just, you know, four decades you spent building this company.
    0:21:36 Now it’s going to vanish.
    0:21:39 Never send Sam to like the cancer ward.
    0:21:45 We don’t have time.
    0:21:46 We don’t have a lot of time left.
    0:21:47 Uh, so let’s get to it.
    0:21:50 Sorry.
    0:21:53 Uh, I meant you don’t have a lot of time left, so let’s start to get to it.
    0:21:54 All right.
    0:21:59 But I did, I did, I read something interesting that I, when I read it, I was shocked by it.
    0:22:03 And the reason I read this thing was because my company Hampton, it’s basically like an events
    0:22:04 company.
    0:22:05 We host hundreds of events a year.
    0:22:08 And so I’m trying to learn how other like event-based businesses operate.
    0:22:13 And I found one that I totally didn’t realize how amazing it was.
    0:22:15 Uh, and I just forgot about it.
    0:22:18 Have you ever heard of the, uh, medieval times?
    0:22:19 Generally?
    0:22:19 Yeah.
    0:22:20 Yeah, sure.
    0:22:21 No.
    0:22:23 The restaurant series, like the restaurant franchise.
    0:22:24 No.
    0:22:25 You’ve never heard.
    0:22:26 Oh my God.
    0:22:27 You are going to love this.
    0:22:27 Okay.
    0:22:27 Google.
    0:22:31 Is it like rainforest cafe, but for like more?
    0:22:37 Oh, there’s like, basically, it looks like a small castle, like the Excalibur hotel in
    0:22:37 Vegas.
    0:22:40 And then inside there’s like people on horses jousting.
    0:22:43 Dude, I always thought this was just like a joke.
    0:22:48 I thought this was a joke in like nineties movies, like for where people were going, uh,
    0:22:49 for dinner.
    0:22:50 I didn’t realize it was a real thing.
    0:22:51 So let me tell you the story.
    0:22:54 So medieval times, it’s basically dinner theater.
    0:22:59 And so they do a two hour show where you go with you, your wife and your two kids, and
    0:23:04 you spend something like $80 a head and you see people host a medieval show.
    0:23:07 There’s like 200 actors and they like do jousting.
    0:23:11 They do, um, like some type of theater stuff.
    0:23:14 It’s, it’s, it’s almost like Cirque du Soleil, but it’s medieval stuff.
    0:23:17 And it’s like, it’s like WWF or something like wrestling.
    0:23:19 Like it’s all like, uh, acting.
    0:23:21 I did not realize how big this was.
    0:23:22 So let me tell you the story.
    0:23:25 So the guy who started it, his name was Jose.
    0:23:26 He was a Spanish guy.
    0:23:33 He had a small restaurant in Spain where he would, uh, like have like medieval, like circus
    0:23:37 performers, like doing juggling and just really small stuff at inside of a barbecue joint in
    0:23:41 Spain and the eighties, for some reason, he decides to move to America.
    0:23:45 And he’s like, I want to create what I did in Spain, which was a really small thing.
    0:23:46 I’m going to do it in America.
    0:23:52 And he convinces a couple bankers to, uh, invest $8 million into his first restaurant.
    0:23:54 And that first restaurant was in Florida.
    0:23:57 And he creates what is now medieval times.
    0:24:02 And he creates this thing where the idea is we’re going to host something like 20 to 40 shows
    0:24:03 per month.
    0:24:05 I’m going to hire 200 actors.
    0:24:09 He spent a year training these guys, how to sword fight, how to joust, uh, how to like
    0:24:11 be like legit actors.
    0:24:15 And he’s like, we’re going to serve you turkey legs and other medieval food, like whatever,
    0:24:18 like the stereotype, like stereotypical medieval food is.
    0:24:21 And we’re going to create this dinner experience.
    0:24:23 And that’s where he launches in 1983.
    0:24:30 Well, fast forward almost 40 years now, or 40 plus years, his son has taken it over.
    0:24:35 And they were recently sued because a bunch of their performers tried to unionize and apparently
    0:24:37 they were preventing them from unionizing.
    0:24:40 And so there was a ton of articles written about this company.
    0:24:43 And a lot of people were talking about their financials.
    0:24:44 They’re enormous.
    0:24:50 So this company does, so basically they have, it’s estimated around two to 2.5 million people
    0:24:56 a year coming to the restaurants and they make something like 150 to $200 million a year in
    0:24:59 10 locations hosting these dinner theater shows.
    0:25:00 It’s amazing.
    0:25:02 I had no idea this was this big.
    0:25:07 And since 1983, they’ve hosted close to 80 million people at these events.
    0:25:09 Have you ever been to one of these?
    0:25:10 No.
    0:25:14 So there’s 10 locations and I haven’t lived in any of the places, Dallas, Myrtle Beach,
    0:25:20 Scottsdale, like places that I’ve, you know, haven’t really lived in.
    0:25:21 So I’ve never been to one.
    0:25:22 Have you?
    0:25:24 No, I’ve never been to one.
    0:25:25 Say the numbers again.
    0:25:26 So how big is this?
    0:25:29 So just on 10 locations?
    0:25:35 On 10 locations during the union lawsuit and things like that, reporters were doing back
    0:25:35 of the envelope math.
    0:25:42 And they were like, we think the company does between 150 and $200 million a year in revenue.
    0:25:44 And there’s 10 locations.
    0:25:51 And each location hosts something like, depending on how popular it is, but the lowest one does
    0:25:56 something like 20 performances a month, all the way up to 60 performances a month.
    0:25:58 So two a day for 30 days.
    0:26:00 It’s insane how much demand there is.
    0:26:04 And it was estimated that it was around 2 million people a year attending.
    0:26:10 And on their official website, they say something like 80, I think they say 76 million people have
    0:26:13 ever attended a medieval times restaurant for one of their performances.
    0:26:23 So 10 to $20 million per location, and they might be making $1 to $2 million of profit per location,
    0:26:24 something like that.
    0:26:25 So that’s my guess.
    0:26:26 Or more.
    0:26:29 So the way it works is it’s not a normal restaurant.
    0:26:31 And so you don’t order the food.
    0:26:32 It’s all pre-selected.
    0:26:35 And so it’s like an assembly line.
    0:26:39 At the same time, all 1,000 guests get the exact same food.
    0:26:44 So there’s a lot of maybe potentially significantly more efficiencies than a normal restaurant because
    0:26:47 there’s not like, you know, a whole menu of stuff to do.
    0:26:52 And get this, their performances, they only change the performances every five to seven years.
    0:26:57 So they spend a lot of time like making the performance and then everyone else just goes
    0:27:00 and learns it and they perfect it over the course of five to seven years.
    0:27:01 So they don’t even change it that often.
    0:27:03 And it takes like 200 performers for every show.
    0:27:07 Yeah, it’s pretty rough for, you know, night performers, right?
    0:27:12 Because you have like the step down between Game of Thrones and the medieval times restaurant.
    0:27:14 It’s so fast.
    0:27:18 Like the second place is pretty rough out there.
    0:27:20 Night’s got to do what night’s got to do.
    0:27:25 So this is hilarious because you were like, you were like looking this up as an analog for Hampton.
    0:27:28 Are you thinking about getting in the turkey leg business?
    0:27:28 What’s going on?
    0:27:32 Well, the way that we are going to grow is through launching cities.
    0:27:35 And I’m like, you know, trying to study like how launches work.
    0:27:40 How do you have like general managers of each city of each region?
    0:27:43 Do you I’m just trying to understand like the logistics of it.
    0:27:48 And I’m looking at a variety of unrelated, but still in the event space just to figure out how do they do it?
    0:27:49 How do people do it?
    0:27:51 And so I’m just looking at a ton of different ways.
    0:27:55 And I was just curious about for some reason I came across these guys and I started thinking about it.
    0:27:57 I’m like, oh, they’re at 10 locations.
    0:27:58 Are they franchises?
    0:27:58 How do they work?
    0:28:01 And it just caught my eye.
    0:28:02 And I was shocked at how big they were.
    0:28:08 Dude, can I tell you a goofy story that’s kind of similar to what you just described?
    0:28:11 So I’ve been writing this book like on the side.
    0:28:16 I’m not sure if I’m going to actually publish it or not, like, but I kind of got, I went down a rabbit hole.
    0:28:16 I got interested in it.
    0:28:21 And it was, it was around how creativity works.
    0:28:25 So how people, how to be more, how to be a more creative person and ultimately like make hits.
    0:28:27 So like, where do the hits come from?
    0:28:28 What’s the title?
    0:28:29 Bad art.
    0:28:30 Bad art.
    0:28:30 Okay.
    0:28:31 Yeah.
    0:28:48 So it’s like, because there’s one of the key, like obvious, sounds obvious in hindsight, but like, when you go look at the creative process of the world’s most successful creative people, you would think, oh, wow, the ones who make the hits, the things that we all love, the high quality stuff, they just nail quality.
    0:28:55 And if you listen to any of their interviews, you watch their process, they don’t give two shits about quality directly.
    0:29:01 What they do is they focus on quantity and their belief is basically the quantity is the only way to get to quality.
    0:29:04 So they’re, they play a volume game and they’re like, we produce a lot of bad art.
    0:29:08 And that’s where the one or two things that are real gold come from.
    0:29:10 If you just sit down and try to make gold, it doesn’t work.
    0:29:12 You actually end up not creating at all.
    0:29:21 And so one of the things I’ve been looking at is like how some of the big breakthroughs came from doing what you’re talking about, which is like, you learn from an adjacent space.
    0:29:26 So you go and you, you know, the Wright brothers who ended up creating the first airplane.
    0:29:29 Dude, George, I read their book and they’re amazing.
    0:29:33 But George Mack summarized their book amazingly in his high agency blog post.
    0:29:35 Yeah, yeah, yeah, exactly.
    0:29:38 And so they, you know, they were, they were not funded.
    0:29:39 They had no education.
    0:29:40 They had no team.
    0:29:43 They had no, no specialty, no experience doing this, no nothing.
    0:29:52 And like, meanwhile, there was a guy over there funded by the Smithsonian, had $2 million in funding, had tons of engineers and scientists on his team, had all the press and the fanfare.
    0:29:53 It was clear that he was going to be the win.
    0:29:54 He was the favorite.
    0:29:56 So how did the underdog win?
    0:29:58 Why did the underdog have the creative breakthrough?
    0:30:02 And like, one of the reasons why is the two brothers, the Wright brothers, they owned a bike shop.
    0:30:09 And so they, they, because they had no money, they did like 200 prototypes in the time that the other guy did two.
    0:30:14 And their 200 prototypes were basically like, they weren’t even, didn’t even look like planes.
    0:30:23 They were just testing like individual parts of a plane, like they’d make a glider or a wing, and then they would make the wheels and they would try to find different ways to test these things out.
    0:30:30 And even Kitty Hawk, even the selection of where to go, they were like, thought from first principles, like, where should we launch this thing?
    0:30:33 Like, oh, maybe we should launch it from this spot where we’re going to the best way and that, et cetera.
    0:30:33 Right?
    0:30:37 So they, they weren’t like tied to anything that was like, there was, they were not tied to anything.
    0:30:39 Everything was first principles thinking.
    0:30:43 Similarly, I don’t know if you’ve heard the story about the, uh, the Yankees bats.
    0:30:44 Have you seen this?
    0:30:50 You’ll have to enlighten me, but basically the bats are heavier in the area where the ball mostly hits.
    0:30:51 Is that right?
    0:30:52 Yeah.
    0:30:55 Like the story, I mean, uh, take the physics of it aside.
    0:31:03 Like the story is just kind of interesting because here you have baseball, this game that’s been around for like, I don’t know, a hundred plus years or whatever.
    0:31:10 And then, you know, just kind of in a, a bit of a high agency way, the Yankees were like, Hey, can we just make a better bat?
    0:31:17 Like within the rules of the bat, like, you know, when I make a heavier bat, when I got to cheat and they hired this MIT guy to think about it.
    0:31:22 And he was like, Oh yeah, you could just like move more of the barrel to this one sweet spot.
    0:31:26 And if you hit that, it’s going to go way further, way harder.
    0:31:34 Um, and you, you’ll have less misses, uh, less near misses because you’re going to have the thicker part of the bat right there and you’ll have more barrels.
    0:31:40 And sure enough, the Yankees start the season off with like way more home runs than anybody else this year.
    0:31:45 I don’t know anything about baseball, but is it statistically significant or do they just have ballers on their team this year?
    0:31:46 Is it like, it is the bat?
    0:31:48 I think it’s the bat.
    0:31:50 Um, but I don’t know if it’s statistically significant.
    0:31:51 I can’t, I don’t know if you could say that, right?
    0:31:58 Cause it was like, they started talking about this when it, when they jumped out to a big lead in home runs, like 14 home runs already.
    0:31:59 And it was like, nobody else was even close.
    0:32:04 Like, so we’ll see, you know, we’ll see if this, this lands, but the important part, cause like who gives a shit about baseball?
    0:32:15 The important part was like, dude, if, if baseball, that’s like a hundred year old sport that like, you know, people spend the team spend hundreds of millions of dollars a year trying to like find any edge they can.
    0:32:19 If there’s still like an edge like this to be found, it just proves how like.
    0:32:23 So much of the world is like unoptimized and under thought about.
    0:32:30 And like, if you actually just took a lot of focus and intensity to any one problem, and you don’t assume that people have already figured it out.
    0:32:34 That’s, you know, one of the key things you need to have a breakthrough.
    0:32:39 And so like the way you’re talking about studying these other models, um, I think it’s so important to do that.
    0:32:44 I remember when we did our, our, our restaurant, this is my first startup, but we did pretty much everything wrong.
    0:32:48 Like every, now that I look back, I’m like, oh my God, so embarrassing.
    0:32:51 Every, like the way we did our business plan, we’ve wrote a 300 page business plan.
    0:32:53 It’s like, dude, now, nowadays I write one page.
    0:32:56 If not, if that, um, we literally printed it out in a binder.
    0:32:57 We were so proud of it.
    0:33:02 And we thought that that was like a, you know, mark of our brilliance when actually it was just a mark of our stupidity.
    0:33:08 Um, our marketing, you know, I used to just go door to door, knocking on doors, trying to sell sushi, like an idiot.
    0:33:10 Like, I didn’t know anything about Facebook ads or Google ads.
    0:33:11 I didn’t know anything about anything.
    0:33:15 But one smart thing we did was we were like, we were a delivery only restaurant.
    0:33:18 So today they call that cloud kitchens back then that didn’t exist.
    0:33:21 Door to door sushi, I think is the worst idea I’ve ever heard.
    0:33:22 Right.
    0:33:25 But I was like, oh, let’s try it.
    0:33:30 Actually, by the way, who doesn’t want to eat this at 1030 when it’s 95 degrees in Dallas?
    0:33:35 No, what I did was I went door to door, uh, I went floor to floor, really.
    0:33:36 I went into a skyscraper.
    0:33:40 I went, I just went in the elevator, pushed a button, one, two, three, four.
    0:33:42 I’d get out and I would just talk to the office manager of each floor.
    0:33:46 And if I could get her to cater the lunch, it was like getting 50 orders.
    0:33:47 And it’s actually, it actually worked pretty well.
    0:33:51 So that was kind of like a bit of a bit of example of this, of ignorance is bliss.
    0:33:55 So the, the other thing that we did was we looked at delivery.
    0:33:58 So traditional food delivery, like you were talking about city to city expansion.
    0:34:01 We looked at how all the, all the big restaurant chains did the delivery.
    0:34:07 And what they did was they would basically have a delivery driver at the restaurant kind
    0:34:09 of waiting and waiting for a batch of orders.
    0:34:11 So you would order, but they wouldn’t just take your one order.
    0:34:13 They wait until there’s like five or six orders to go.
    0:34:13 Right.
    0:34:17 Because if I leave then with one order, that’s inefficient.
    0:34:19 So they would first wait for five or six orders.
    0:34:21 Then they would drive out.
    0:34:24 They’d go one place at a time, trying to deliver these things.
    0:34:26 And then they would drive back.
    0:34:29 And what I was so confused about, I was like, how is this restaurant that’s one mile away?
    0:34:32 Why does delivery take 40 minutes?
    0:34:33 It just didn’t make any sense.
    0:34:36 Like the route is like two minutes.
    0:34:39 So like, how is it possible that it takes 40 minutes for the order?
    0:34:44 And so I watched them and I studied them and we had our buddy Dan become one of them.
    0:34:47 And it was like, Dan, you’re, you work for noodles and company now you got to figure this
    0:34:47 out.
    0:34:49 Well, you’re doing the deal move before deal did it.
    0:34:52 You had a, yeah, we said to, we said to the spy.
    0:34:52 Yeah.
    0:34:56 All he came back with was just like, dude, don’t eat the food at noodles.
    0:34:58 There was so much salt.
    0:34:59 And we’re like, but what about the delivery?
    0:35:01 He’s like, oh, I didn’t even get delivery.
    0:35:02 I got to sign soup.
    0:35:03 So I’ve been making tomato soup.
    0:35:05 And he’s like so much salt in this soup.
    0:35:05 It’s insane.
    0:35:07 So, but we figured out a breakthrough.
    0:35:10 The breakthrough was basically, we realized that it was at the slowest part of the delivery
    0:35:11 was not the drive.
    0:35:19 It was the driver doing that last kind of, not even last mile, like the last 200 feet to your
    0:35:19 door.
    0:35:25 So like finding the exact house or apartment and you go there and you knock and you wait and
    0:35:26 then they come out and then whatever.
    0:35:28 That was the way the slow part was.
    0:35:31 And so what we did was in downtown Denver, we created something called the drop zone.
    0:35:35 So in between a whole bunch of skyscrapers, we just had one guy stand there.
    0:35:36 He was our delivery guy on the ground.
    0:35:40 And then the driver just kept going back and forth, dropping off orders to him nonstop.
    0:35:43 And this sped up delivery like crazy.
    0:35:46 And suddenly our delivery times were like 15 minutes, 16 minutes, 18 minutes.
    0:35:48 And we were just crushing everybody on delivery.
    0:35:54 And like the restaurant failed, but the learning of like, you can’t really take for granted that
    0:35:56 like everything’s just figured out.
    0:36:00 And if you just do the first principles thinking of like, you watch, you look for the slowest part
    0:36:02 and then you think, okay, what can we do?
    0:36:05 Even if it sounds a little weird that we’re going to have a, we’re just going to put a
    0:36:07 dude there at the bottom and he’s going to stand there holding the orders.
    0:36:12 The delivery guy is just a stationary dude, but that would eliminate all of the lag of the
    0:36:16 driver having to wait for that last, you know, to do all those last mile deliveries.
    0:36:22 New York City founders.
    0:36:25 If you’ve listened to my first million before, you know, I’ve got this company called Hampton
    0:36:28 and Hampton is a community for founders and CEOs.
    0:36:33 A lot of the stories and ideas that I get for this podcast, I actually got it from people who
    0:36:34 I met in Hampton.
    0:36:37 We have this big community of a thousand plus people and it’s amazing.
    0:36:41 But the main part is this eight person core group that becomes your board of advisors for
    0:36:42 your life and for your business.
    0:36:44 And it’s life changing.
    0:36:50 Now to the folks in New York City, I’m building a in real life core group in New York City.
    0:36:55 And so if you meet one of the following criteria, your business either does 3 million in revenue
    0:36:59 or you’ve raised 3 million in funding, or you’ve started and sold a company for at least $10
    0:37:02 million, then you are eligible to apply.
    0:37:04 So go to joinhampton.com and apply.
    0:37:07 I’m going to be reviewing all of the applications myself.
    0:37:10 So put that you heard about this on MFM.
    0:37:11 So I know to give you a little extra love.
    0:37:13 Now back to the show.
    0:37:19 I found when doing this, there’s a few hard parts, like just doing the exercise.
    0:37:25 The hard part one is knowing what things to question and what things to accept.
    0:37:30 For example, let’s say you’re creating Tesla and you’re like, well, an electric battery that
    0:37:31 that probably can go long enough.
    0:37:37 Like if I look at this, the math behind it, but they didn’t like change the shape of the
    0:37:38 wheel.
    0:37:39 That’s a very obvious one.
    0:37:45 But when you’re running a company, it’s very hard to decide what to question and what not
    0:37:45 to question.
    0:37:51 It’s also incredibly challenging to get yourself into that mindset of first principles thinking
    0:37:56 and more challenging to convince your staff or your coworkers or whatever to just like come
    0:38:01 with like an open mind and actually get on board and being open minded to trying this exercise.
    0:38:02 I found that to be hard.
    0:38:03 What’s hard about it?
    0:38:05 And then how did you try to tackle that?
    0:38:11 For example, just like the people saying like, well, it has to be this way for these reasons.
    0:38:16 And it’s like, you have to say to them, I know, but just like, I know you think that,
    0:38:18 but just try to get beyond that just for a few minutes.
    0:38:21 And let’s just have a conversation where it doesn’t happen that way.
    0:38:21 What would happen?
    0:38:24 There’s this book called The Six Ways of Thinking for Design.
    0:38:25 I forget exactly.
    0:38:27 Do you know I’m talking about that book?
    0:38:28 No, I haven’t read that.
    0:38:33 Basically, it’s like an exercise where there’s six different colored hats and you’re like,
    0:38:36 all right, your green hat, when you put your green hat on, that means you’re just thinking
    0:38:36 of profit.
    0:38:40 When you put your red hat on, that means you’re going to come and be very pessimistic and poke
    0:38:41 holes and everything.
    0:38:43 Your black hat means you’re open minded.
    0:38:48 And so it’s this way of saying, right now, I’m going to put this hat on, which means I’m going
    0:38:51 to by default, I’m not going to hate on anything because a lot of people default to,
    0:38:56 this is why you can’t do it, to I’m going to figure out all the reasons why this could
    0:38:56 work.
    0:38:57 Yes.
    0:38:57 Yeah.
    0:38:58 And so you did that?
    0:38:59 You tried that?
    0:39:00 Yeah.
    0:39:02 And it helps, but it’s still, I guess what I’m saying is-
    0:39:03 Like, no, I didn’t have any hats.
    0:39:05 No, it helps.
    0:39:09 But there’s still like, it’s still a challenge to get into that mindset, at least for me,
    0:39:12 and also to like convey that to teammates.
    0:39:16 Having an open mind and questioning everything is actually way harder to do than it sounds.
    0:39:16 You know what I mean?
    0:39:17 Yeah.
    0:39:18 Yeah, yeah, yeah, yeah.
    0:39:20 I feel that people like it.
    0:39:24 Like, so once you give people permission to do it, they actually get excited about it.
    0:39:28 You’re right that you have to sort of like frame it the right way.
    0:39:32 If you just go into a meeting and your hope and expectation is that people are going to
    0:39:37 be like open-minded and creative and come up with a novel solution, it’s like not going
    0:39:37 to happen at all.
    0:39:41 Like you have to either tell a story at the beginning that gets them in the mindset.
    0:39:42 So I’ve done that before.
    0:39:45 Which is basically the Yankee bat thing.
    0:39:45 I mean, that was pretty good.
    0:39:46 Yeah.
    0:39:47 Like it’ll be one like that.
    0:39:52 Or it’ll be like, I remember back in the day, I watched this thing on YouTube that was like
    0:39:54 really inspiring to me.
    0:39:55 I don’t know if you’ve ever seen it.
    0:39:57 It’s the IDEO grocery cart challenge.
    0:40:01 So IDEO, which is this design thinking lab, there’s this group.
    0:40:06 So companies go and pay them lots of money to come up with like novel, innovative solutions
    0:40:07 and designs.
    0:40:12 So I think 60 Minutes or somebody went to them, some TV show, and they were like, hey, we want
    0:40:13 to understand how you guys think.
    0:40:17 And so we have a challenge for you guys as part of the show.
    0:40:22 And they were like, we want you to redesign, reimagine the grocery cart in a day.
    0:40:24 You have 24 hours, 48 hours to do this.
    0:40:29 And so they break up into two teams and they show their process of how they do it.
    0:40:29 Right.
    0:40:32 And so like, there’s like a process of like fact gathering.
    0:40:34 So they first, they go get a grocery cart, right.
    0:40:35 Or they go watch it in a grocery store.
    0:40:37 They want to see how the customer uses it.
    0:40:38 They don’t want to take anything for granted.
    0:40:43 So they’re like, oh, like certain set of customers actually use this as like a kid babysitter.
    0:40:45 It’s like your kid sits inside it.
    0:40:46 They need a thing to play.
    0:40:47 And that’s like a key part of this.
    0:40:50 Like if you lost the kid’s seat, you would lose that mom as a customer.
    0:40:54 But other people are loading up and they need the two racks.
    0:40:55 And then, you know, so you’re seeing how people use it.
    0:40:58 Then they were like, cool.
    0:40:59 And you state those observations.
    0:41:00 They put them on index cards.
    0:41:01 You start throwing them on the wall.
    0:41:03 And the guy sets the tone.
    0:41:04 He’s like, we’re in the diverge phase.
    0:41:06 And basically he draws this little cone.
    0:41:07 I don’t know if you’ve ever seen it.
    0:41:08 It’s like a, like a tone going out.
    0:41:11 And he’s basically like during the diverge phase, it’s like, whatever.
    0:41:12 A predetermined set of time.
    0:41:19 Our team knows how to do this, which is when you’re super crazy, wacky ideas, free play, what if mode.
    0:41:21 And you don’t judge the ideas during this phase.
    0:41:23 You’re just trying to riff off, riff as many ideas as you can.
    0:41:25 And then we’re going to switch modes, switch hats.
    0:41:31 I’m going to go to converge where we’re basically ruthlessly narrowing down the set of possibilities of where we might go with this.
    0:41:40 But we distinctly have two phases because you don’t want, in the one phase, the one brave person to be courageous and throw out a half-baked idea.
    0:41:44 And then somebody immediately smart guy slam them and be like, why that wouldn’t work.
    0:41:47 And now nobody wants to suggest ideas again for the rest of that hour.
    0:41:53 So you have to like really explicitly do like what you’re allowed to say during this hour is only, you know, yes, ands.
    0:41:55 And then during this one, it’s a no, but.
    0:42:06 And then they end up with this redesigned grocery cart where it’s like, it was basically like, I don’t know, you can look up the image of it online, but it was like a thing that was designed for a new type of grocery cart.
    0:42:07 And I thought about that.
    0:42:10 I was kind of inspired by that because, hey, I just thought, wow, what a cool job.
    0:42:11 These guys get to be creative for a living.
    0:42:17 The top, this video is 15 years old and it says the top comment is they’re still making us watch this for school, by the way, in 2024.
    0:42:23 Yeah, I actually think there should be a Netflix show of this.
    0:42:27 Like, you know, the way you have chopped where they give them a random basket of ingredients, you got to make a meal out of it.
    0:42:32 I would love to see like two teams that are like, you know, engineer designer types.
    0:42:41 And you basically give them like a challenge, like redesign the grocery cart, like redesign, make the inside of an elevator more entertaining and just see what they do.
    0:42:43 Like, I would find that super fascinating as like a TV show.
    0:42:46 And I think it would inspire a lot of people to become like engineers or designers.
    0:42:53 If you watch that the same way, like Shark Tank, although it’s like totally like bogus in terms of like the entrepreneurship that they show.
    0:42:57 It’s super accessible and it gets people excited about the idea of entrepreneurship.
    0:42:59 This book sounds pretty great.
    0:43:00 Bad art.
    0:43:01 It sounds like a pretty good idea.
    0:43:03 It’s a great book.
    0:43:04 I’m excited about it.
    0:43:12 My only hesitation I had on it was like, I feel like I already got a shit ton of value out of it doing the like research and the kind of the prep like of outlining.
    0:43:14 Oh, here’s the big ideas and crystallizing them in my mind.
    0:43:18 So you’re going to be like Derek from L.A. and you’re going to just say, F you, reader.
    0:43:19 I don’t care about you.
    0:43:19 It’s already.
    0:43:23 Do I need to go the extra mile of publishing it for other people to benefit?
    0:43:25 I’m not sure that I care about that.
    0:43:27 Like, I’m not going to I’m not going to make any money off this.
    0:43:28 I’m not trying to get famous off a book.
    0:43:28 What do I do?
    0:43:29 Why do I need to do that?
    0:43:31 So I might publish it.
    0:43:44 The other problem is, like, I’m not sure how many other people nerd out about this idea of making great art, making making great products, just insanely great things and caring about being like wanting to learn the creative process.
    0:43:47 Because, you know, what I what I figured out that I mean, that’s obviously foolish.
    0:43:48 What about that guy?
    0:43:49 Like, that’s a foolish thought.
    0:43:51 Yeah, yeah, yeah.
    0:43:54 You got you caught you got me on the hook.
    0:43:58 You got the compliments on the hook because I know that Austin guy, like, you know, artist.
    0:43:59 What was it called?
    0:44:00 Great artist steel.
    0:44:02 Is that what I want to just be that Austin guy?
    0:44:03 You don’t even know this guy’s last name.
    0:44:04 I know the book cover.
    0:44:07 What’s isn’t it like what’s it called?
    0:44:08 Great artist steel.
    0:44:08 Yeah.
    0:44:17 Like, I know that a lot of smart people whose books I read, they always say that that like we had a Jack Carr on the podcast who wrote all these amazing fiction books I love.
    0:44:17 And he talked about it.
    0:44:19 Ryan Holiday talked about it.
    0:44:21 Mark Manson, who I know you like, talked about that book.
    0:44:22 Everyone likes that book.
    0:44:22 That’s the thing.
    0:44:24 It’s a lot of authors.
    0:44:24 Like, I wrote this.
    0:44:28 I wrote this thing because I was studying how to do this because I wanted to write a book.
    0:44:29 I didn’t want to write the book about this.
    0:44:31 But that’s just where I landed.
    0:44:35 It’s for sure super important for anybody who’s like an author, screenwriter type of person.
    0:44:40 It’s just that’s such a small percentage of the population that I’m not sure it’s worth the pain of publishing.
    0:44:49 Dude, if the comments on YouTube persuade me enough, I might be open to publishing this.
    0:44:53 If Sahil Bloom can convince everyone on Twitter to share his book, you can too.
    0:44:58 It’s hilarious about Sahil because Sahil’s great and Sahil’s such an achiever.
    0:45:00 He brought the P.E. energy to authoring.
    0:45:00 Totally.
    0:45:02 He brought the P.E.
    0:45:04 He brought the Ivy League energy, right?
    0:45:15 He like achieved his way into Stanford, achieved his way to being a good athlete, like a D1 athlete, achieved his way into private equity successfully, achieved his way into a six pack.
    0:45:22 He just basically is like, all right, give me a target and like show me a ladder and I shall climb.
    0:45:25 And it was like when we were like, yo, you should do Twitter, dude.
    0:45:26 Like your posts are kind of interesting.
    0:45:27 I think you could do this.
    0:45:28 He’s like, cool.
    0:45:30 Monday through Friday, 6 a.m.
    0:45:37 Cold plunge, write thread, publish thread every day for the next 900 days straight.
    0:45:37 And he did.
    0:45:38 He got like a million followers.
    0:45:40 He achieved the shit out of Twitter, too.
    0:45:40 It’s amazing.
    0:45:41 Yeah.
    0:45:43 And now you’re going to have to do the same with bad art.
    0:45:47 As Elon once said when they asked him, are you afraid of failure?
    0:45:49 He said, it is not in my nature.
    0:45:51 That’s how I feel about achieving.
    0:45:54 It is not in my nature to do this.
    0:46:00 Is that going to be, that should be the reply to everything, though.
    0:46:04 As the great Elon Musk has once said, this is not in my nature.
    0:46:05 Dude, how sick is that phrase?
    0:46:08 How like timeless and alpha is that phrase?
    0:46:09 All right.
    0:46:10 Is that it?
    0:46:14 Are you going to go and enjoy the, enjoy the sand or doing whatever you do?
    0:46:16 Do you even leave your apartment when you’re in Hawaii?
    0:46:17 Yeah, dude.
    0:46:17 I’m in the ocean.
    0:46:18 I’m in the, I’m at the beach.
    0:46:19 I got kids, dude.
    0:46:20 They want to do everything.
    0:46:21 Are you going to wear a Tweety Bird shirt at the pool?
    0:46:24 We’re just doing the same day, every day for six days straight.
    0:46:27 Like it’s the same day, but they love it so much that I can’t help but love it, too.
    0:46:28 All right.
    0:46:28 That’s it.
    0:46:29 That’s the pod.
    0:46:31 I feel like I can rule the world.
    0:46:33 I know I could be what I want to.
    0:46:36 I put my all in it like no days off.
    0:46:39 On the road, let’s travel, never looking back.

    💰 Get the Side Hustle Ideas Database [free]

    Episode 696: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about what they’re doing about the tariffs. 

    Show Notes: 

    (0:00) Intro

    (3:13) Tariffs

    (22:00) Medieval Times

    (27:48) Shaan’s process for finding edges

    Links:

    • Medieval Times – https://www.medievaltimes.com/ 

    Check Out Shaan’s Stuff:

    Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

    Check Out Sam’s Stuff:

    • Hampton – https://www.joinhampton.com/

    • Ideation Bootcamp – https://www.ideationbootcamp.co/

    • Copy That – https://copythat.com

    • Hampton Wealth Survey – https://joinhampton.com/wealth

    • Sam’s List – http://samslist.co/

    My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

  • Bob Burg on Closing More Deals with the Go-Giver Sales Strategy | Sales | YAPClassic

    AI transcript
    0:00:05 Today’s episode is sponsored in part by Airbnb, OpenPhone, Shopify, Microsoft Teams, Mercury,
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    0:01:36 profiting. Terms and conditions apply. As always, you can find all of our incredible deals in the show notes
    0:01:57 What’s up, Yap fam? What if I told you everything you’ve been taught about sales is backwards? What if the
    0:02:04 key to closing more deals was to stop trying to close and start giving instead? In this Yap Classic episode,
    0:02:11 which first aired in 2022, I spoke with Bob Berg, host of the Go-Giver podcast about a radically
    0:02:16 different approach to sales, one that’s not about pressure or persuasion, but about value, service,
    0:02:22 and authenticity. In our conversation, he breaks down the five laws of stratospheric success,
    0:02:27 the most common mistakes salespeople make, and how to build real trust and connection with every
    0:02:32 prospect that you meet. Are you a Go-Giver when it comes to persuading and influencing others?
    0:02:34 Stick around and find out.
    0:02:41 Hey, Bob, welcome to Young and Profiting Podcast. So happy to have you here.
    0:02:43 Hey, thank you, Holla. Great to be here.
    0:02:48 Yeah, likewise. Before we get into all that good stuff and the meat and potatoes of the interview,
    0:02:54 I do want to talk to you about your career path. Similar to me, you started in radio. So I started my
    0:03:00 career at Hot 97 and then kind of evolved from there. So I’d love to hear about your broadcasting
    0:03:04 background and how you ended up, you know, becoming such a popular writer.
    0:03:12 Just began as a sportscaster for a local radio station where I grew up, got into TV. I was the
    0:03:19 late night news guy for a very small ABC affiliate in the Midwestern United States. I wasn’t very good
    0:03:23 at it, though. I was, yeah, I could read the news. Anyone can do that. But I certainly wasn’t a
    0:03:30 journalist. And so it wasn’t long before I graduated into sales. And I stumbled and floundered for the first
    0:03:36 few months because I had no formal sales training. And the company I was with apparently didn’t either.
    0:03:42 So I was sort of left on my own. Fortunately, after a few months, I was in a bookstore and I saw there
    0:03:47 were a couple of books on sales, which doesn’t seem like a big deal right now. But that was 40 years ago.
    0:03:52 And sales books were just, they simply were not as prolific as they are now. So I didn’t even know
    0:03:59 such a thing existed. So when I saw them, I picked them up, bought them, brought them home. And every night
    0:04:04 I’d come home after work and I would study into the wee hours of the morning. And within a few weeks
    0:04:10 of applying the information, my sales began to go through the roof. And it was really a great
    0:04:14 experience for me. From there, I started to really get into the personal development aspect because I
    0:04:21 quickly learned that sales was really about building yourself on the inside, right? And that that success
    0:04:27 manifested outwardly, but it really was what you put into your mind and took into your heart. So I started
    0:04:31 getting all the, you know, the classics of personal development from Dale Carnegie’s How to Win Friends
    0:04:36 and Influence People to Think and Grow Rich to the Magic of Thinking Big and Psycho-Cybernetics and
    0:04:42 As a Man Thinketh and Ogmandino’s books and all the great books. And I just, I became a, I guess,
    0:04:48 an internal library. And, you know, so I really enjoyed it and eventually worked my way up to sales
    0:04:53 manager of a company. And people began to ask me to show their sales team what was working for me and
    0:04:56 eventually just morphed into a, into a speaking business.
    0:05:01 I love the fact that you brought up that you’ve read so many books. I interviewed Stephen
    0:05:07 Kotler pretty recently, and he told me that books have the best ROI on your time. And you can literally
    0:05:15 time arbitrage with books because these authors are spending years of their lives researching and
    0:05:20 pouring out their expertise that might’ve taken a decade to acquire. And then you get to read that book
    0:05:22 in just a few hours and absorb all that information.
    0:05:28 Exactly. And, you know, I think when you, and there were different types of books, there are the
    0:05:33 books that really you’re just developing yourself personally and professionally. And then there are
    0:05:39 the how-to books and, and they can provide in, in, in such as the ones I purchased and they were by
    0:05:44 Zig Ziglar and Tom Hopkins, the two that I purchased when, the, when I first saw them, they were roadmaps for
    0:05:50 me. They told me how to do what I needed to do. It was really, it was a methodology. It was a system.
    0:05:59 And to this day, I personally define a system as the process of predictably achieving a goal based on a
    0:06:06 logical and specific set of how-to principles. The key being predictability, right? If, if it’s been, if it’s
    0:06:12 been documented that by doing A, you can get the desired results of B, then you know, all you need to do is A and
    0:06:18 continue to do A and continue to do A and eventually you’ll get the desired results of B. So, yeah,
    0:06:24 absolutely. And you think about how many years Mr. Hopkins and Mr. Ziglar spent learning their craft.
    0:06:28 And then, as you said, they put it into book form and I got to read it within a few hours and,
    0:06:34 and, and you apply the information. So, yeah, I think you really, you really hit it right on the head.
    0:06:39 So, I know we don’t have that much time together. So, I do want to get into the bulk of the interview
    0:06:47 and really understand what a go-giver is. So, go-giver is a very popular book series that you
    0:06:51 wrote with your co-author and there’s four books in that series. I think it’s sales, leadership,
    0:06:57 influence, and then the original. And let’s just understand what a go-giver is. I guess it’s
    0:07:00 the difference and the difference between a go-getter and a go-giver.
    0:07:07 Well, kind of. Let’s, let’s look at that. So, the basic premise of the go-giver is simply this,
    0:07:12 that shifting your focus, and this is really where it all begins, shifting your focus from getting to
    0:07:18 giving. Now, when we say giving in this context, we simply mean constantly and consistently providing
    0:07:25 immense value to others, understanding that doing so is not only a more fulfilling way of conducting
    0:07:31 business, it’s the most financially profitable way as well. And not for any way out there,
    0:07:36 woo-woo type of magical, mystical reasons. It makes very logical, very rational sense.
    0:07:43 When you’re that person, Hala, who can take your focus off yourself and place it on serving others,
    0:07:49 on discovering what they need, what they want, what they desire, focusing on helping them solve
    0:07:54 their challenge and problems, taking your focus off of yourself and making it about helping to bring
    0:08:00 them closer to happiness. People feel good about you. People want to get to know you. They like you.
    0:08:05 They trust you. They want to be part of your life, part of your business. They want to tell others about
    0:08:11 you. Now, we would say in terms of go-giver and go-getter, it always depends upon how you define
    0:08:17 terms, okay? So, what we like to say is we love go-getters because go-getters are people of action.
    0:08:21 You know, you’re a go-getter as well as a go-giver. You’re a person of action, right?
    0:08:26 You started in radio. You went into, you had your blog that you had. You led a whole group of teams.
    0:08:31 As that died down, now you went into something. You’re a go-getter, but you’re always providing
    0:08:37 value to others. You’re a go-giver. And so, we like people to be both go-getters, people of action,
    0:08:43 and go-givers, people who are absolutely focused on providing immense value to others. We would say the
    0:08:51 opposite of a go-giver is a go-taker. And that’s that person who feels almost entitled, if you will,
    0:08:58 to take, take, take without having added value to the person, to the process, to the situation.
    0:09:05 And they tend to be frustrated because they rarely have the kind of sustainable success
    0:09:07 that they believe they have.
    0:09:11 I love that. Go-takers. I think that’s really interesting. And I can’t wait to get into
    0:09:17 manipulation later on. And I think that really ties nicely with manipulation as well. But before we get
    0:09:22 into that, even though influence, persuasion, manipulation is literally my favorite topic
    0:09:28 to talk about, let’s talk about your five laws for success that you talk about in go-giver.
    0:09:30 What are those five laws at a high level?
    0:09:36 Okay, so they’re the laws of value, compensation, influence, authenticity, and receptivity.
    0:09:54 The law of value is all about making the experience so wonderful for the prospective customer and client and eventual customer and client that aside from just the intrinsic value of your product or service, it’s the excellence, it’s the consistency, it’s the empathy, it’s the attention, it’s the gratitude.
    0:10:05 It’s everything you put into the entire experience that makes it so worthwhile for them that they feel as though they’re receiving much more in value than what they’re paying.
    0:10:09 And they do, while you also make a very healthy profit.
    0:10:20 In any free market-based exchange, there should always be two profits, the buyer profits and the seller profits, because each of them come away much better off afterwards than they were beforehand.
    0:10:24 Let’s hold that thought and take a quick break with our sponsors.
    0:10:32 Yeah, fam, spring is just around the corner, and I’m already planning my next getaway, and that’s to Portugal for my best friend’s wedding.
    0:10:39 Now, I’m paying for this one out of pocket because it’s not for work, it’s a vacation, and so I love for my vacation trips to feel free.
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    0:11:54 So if you’re not earning points on my rent, my question is, what are you waiting for?
    0:12:00 Start paying rent through Built and take advantage of your neighborhood benefits by joining joinbuilt.com slash profiting.
    0:12:04 That’s J-O-I-N-B-I-L-T dot com slash profiting.
    0:12:07 Make sure you use our URL so they know that we sent you.
    0:12:10 That’s joinbuilt.com slash profiting to sign up for Built today.
    0:12:13 Hello, young improfiters.
    0:12:16 Let’s talk about what drives a business’s success.
    0:12:26 Sure, having a great product, a strong brand, and savvy marketing can set companies like Death Wish Coffee, Magic Spoon, or even a legacy brand like Heinz apart.
    0:12:30 But the real secret to skyrocketing sales often isn’t just what they sell.
    0:12:31 It’s how they sell it.
    0:12:37 Behind every thriving business is a powerful system that makes selling effortless and buying seamless.
    0:12:41 And for millions of businesses, that behind-the-scenes powerhouse is Shopify.
    0:12:45 Nobody does selling better than Shopify.
    0:12:48 It’s the home of the number one checkout on the planet.
    0:12:54 Shopify’s not-so-secret secret is ShopPay, which boosts your conversions up to 50%.
    0:12:58 That means way fewer cards go abandoned and way more sales get done.
    0:13:07 So if you’re into growing your business, your commerce platform better be ready to sell wherever your customers are scrolling or strolling.
    0:13:11 On the web, in your store, in the feed, and everywhere in between.
    0:13:14 Businesses that sell more sell on Shopify.
    0:13:19 Upgrade your business and get the same checkout that Magic Spoon, Heinz, and yours truly use.
    0:13:24 Sign up for your $1 per month trial period at shopify.com slash profiting.
    0:13:25 That’s all lowercase.
    0:13:29 Go to shopify.com slash profiting to upgrade your selling today.
    0:13:31 That’s shopify.com slash profiting.
    0:13:35 Yeah, fam, picture this.
    0:13:39 You just realized your business needed to hire somebody yesterday.
    0:13:41 How can you find amazing candidates fast?
    0:13:43 Easy, just to use Indeed.
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    0:14:19 One of the things I love about Indeed is that it makes hiring
    0:14:24 all in one place so easy because I don’t have to waste my time sifting through candidates
    0:14:26 who aren’t a good match for my company.
    0:14:31 When I first started this podcast, I was knee-deep in resumes, juggling interviews, trying to find
    0:14:33 folks who actually fit what I needed.
    0:14:34 It was so slow.
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    0:14:37 It wasted so much time.
    0:14:39 I wish I had Indeed back then.
    0:14:40 How fast is Indeed?
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    0:14:47 There’s no need to wait any longer.
    0:14:50 Speed up your hiring right now with Indeed.
    0:14:55 And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at
    0:14:57 Indeed.com slash profiting.
    0:15:02 Just go to Indeed.com slash profiting right now and support our show by saying you heard about Indeed
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    0:15:08 Hiring Indeed is all you need.
    0:15:19 So basically what you’re saying is we need to provide more value than just what we’re getting
    0:15:21 paid for, if I understand correctly.
    0:15:24 So how do you, like, give us some examples, some concrete examples.
    0:15:27 How can you have an engagement with someone they’re paying you?
    0:15:32 Give us examples of providing more than what they’re paying you for and going and providing
    0:15:34 that extra value that they’ll remember you for.
    0:15:35 Okay.
    0:15:41 So let’s say you hire an accountant to do your taxes and she charges you, we’ll just name
    0:15:42 a round figure, $1,000.
    0:15:45 That’s her fee or her price, okay?
    0:15:46 $1,000.
    0:15:51 But what value does she give you in exchange that is so immense?
    0:15:58 First, through her experience, her knowledge, her wisdom, her desire to find out about you
    0:16:03 and what you’re looking to accomplish to get, she gets to know your business, okay?
    0:16:07 She’s able to save you $5,000 in taxes.
    0:16:10 She also saves you countless hours of time.
    0:16:15 She also provides you and your family with the security and the peace of mind of knowing
    0:16:17 what was done correctly, right?
    0:16:26 So she’s just giving you well over $5,000 in value in exchange for a $1,000 payment of price.
    0:16:27 So you feel great about it.
    0:16:32 But she also made a very healthy profit because it’s worth her time.
    0:16:42 It’s worth her while, okay, to sell or lease her time, her energy, her expertise, her caring,
    0:16:43 you know what I’m saying?
    0:16:43 Yeah, totally.
    0:16:46 And so both of you come away much better off afterwards.
    0:16:47 Awesome.
    0:16:49 Okay, law of compensation.
    0:16:55 Okay, so this says that your income is determined by how many people you serve as well as how well
    0:16:55 you serve them.
    0:17:01 So where law number one says give more in value than you take in payment, law number two tells
    0:17:06 us that the more people whose lives you touch with the exceptional value you provide, the
    0:17:08 more money with which you’ll be rewarded.
    0:17:14 Nicole Martin, the CEO in that part of the story, told Joe, the protege, that law number
    0:17:20 one, the law of value represents your potential income, but it’s law number two, the number of
    0:17:24 lives you impact that represent your actual income.
    0:17:29 So we could say exceptional value plus significant reach equals very high compensation.
    0:17:30 Got it.
    0:17:38 So my question for this law is really about referrals, because if we want to expand our sphere of people
    0:17:43 that we help, I think the best way to do it is through referrals, and you are the guru when
    0:17:45 it comes to getting referrals.
    0:17:51 So tell us about some key strategies, and I know we’ve got to be a little bit quick, but like
    0:17:53 what are your best strategies for getting referrals?
    0:17:55 Well, it’s building the relationship.
    0:18:00 You know, one of the things that I said, the premise of endless referrals and something
    0:18:05 that was in the go-giver was that all things being equal, people will do business with and
    0:18:09 refer business to those people they know, like, and trust.
    0:18:14 So this is really where law number three of the go-giver comes into play, right?
    0:18:15 The law of influence.
    0:18:19 Your influence is determined by how abundantly you place other people’s interests first, which
    0:18:23 isn’t to say in any way that you should be anyone’s doormat or a martyr or self-sacrifice.
    0:18:28 It’s just that when you look at the all things being equal, the know, like, and trust, what
    0:18:29 do we see?
    0:18:36 That placing that other person’s interests first, okay, that is the way to develop that
    0:18:39 know, like, and trust toward you in others.
    0:18:43 And that’s how referrals will happen because you’re developing, you’re creating these great
    0:18:44 relationships with people.
    0:18:51 The way you begin doing it is from that very first conversation to make it not about you,
    0:18:52 but about them.
    0:18:58 It’s asking them questions about themselves and their business, not in a prospect-y type
    0:19:00 of way, just in a way that creates a relationship.
    0:19:05 It’s asking them how they got started in their business and what they enjoy most about it.
    0:19:10 It’s asking that person what I call the one key question that will distinguish you from the
    0:19:17 rest, which is how can I know if someone I’m speaking with is a good customer for you, which
    0:19:23 totally reframes everything from being the typical, I’m out there trying to give my elevator speech
    0:19:28 and sell you my product or service the first time I meet you, to I want to know how to help
    0:19:28 you.
    0:19:30 I want to know how to serve you.
    0:19:33 I want to know how to bring value to you.
    0:19:36 And it’s the same whether you’re in person or online.
    0:19:38 You know, you’re really a LinkedIn expert.
    0:19:42 You’re someone who’s so, you have such a huge audience on LinkedIn.
    0:19:46 And how many times do you see when someone sends you a connection request, what’s the first
    0:19:48 thing they do after you connect?
    0:19:53 They send you a sales thing, right, to buy from them.
    0:19:56 Well, are you going to create a relationship with that person?
    0:19:57 Probably not.
    0:20:04 But it’s probably the person who’s asking themselves the question, hmm, how do I add value to Hala’s
    0:20:07 life, to her business?
    0:20:10 How can I comment on one of her posts or one of her interviews?
    0:20:14 You know, how can I share something that’s going to bring her value?
    0:20:19 How can I get to know her in a way that she sees that my focus is on, right?
    0:20:22 And that’s how we start the referral process.
    0:20:28 Now, there’s certain questions we can ask once the know, like, and trust is there to create
    0:20:31 the context where the person is probably going to give us great referrals.
    0:20:34 But it always begins with the relationship.
    0:20:38 I’m going to have to have you back on to just talk about referrals at some point.
    0:20:40 We can do 30 minutes just on that.
    0:20:41 I know, for real.
    0:20:46 Okay, so let’s go on to, I think we got to law, we’re at the law of influence.
    0:20:48 We kind of did law of influence.
    0:20:50 We did that within that.
    0:20:56 So we sort of snuck that in a little bit because it’s, again, it’s placing the other person’s
    0:20:56 interest first.
    0:21:01 Not in a self-sacrificial way, but in a way that benefits everyone concerned.
    0:21:06 So I do want to dive a little deeper on this influence topic because I heard you saying
    0:21:09 something on another interview, and I loved it.
    0:21:14 And that’s the fact that when you’re a true person of influence, you’re not pushing, you’re
    0:21:14 pulling.
    0:21:17 Talk to us about that because I think that’s really powerful.
    0:21:18 Sure.
    0:21:23 So if we ask what influence is, because remember, you know, the word influence has been thrown
    0:21:28 around so much now that people have lots of different definitions for it.
    0:21:34 And so I think if we look at it first on a very basic level, influence can be defined simply
    0:21:41 as the ability to move a person or persons to a desired action, usually within the context
    0:21:43 of a specific goal, okay?
    0:21:46 That’s the definition, but it’s not its essence.
    0:21:51 Because the essence of influence, as you said, is pull as opposed to push, right?
    0:21:54 How far can you push a rope?
    0:21:59 Well, not very, well, at least not very fast or very effectively, which is why great influencers
    0:22:00 don’t push.
    0:22:02 They don’t push their will on others.
    0:22:03 They don’t push their ideas on others.
    0:22:05 They’re not pushy, right?
    0:22:09 You never hear someone say, wow, that David or that Mary, she is so influential.
    0:22:12 She has a lot of push with people.
    0:22:15 No, Mary’s influential.
    0:22:18 She has a lot of pull with people.
    0:22:22 So how does that pull manifest itself?
    0:22:25 Well, again, this, and this is that law of influence.
    0:22:28 It goes back to placing the other person’s interest first.
    0:22:34 The genuine influencer asks themselves questions to make sure they’re facing the right way.
    0:22:41 See, I believe that we need to be internally motivated, but outwardly focused.
    0:22:45 Because remember, people don’t do things for our reasons.
    0:22:46 They do it for their reasons.
    0:22:51 I often, when I speak at sales conferences, I’ll often say, nobody’s going to buy from you
    0:22:53 because you have a quota to meet.
    0:22:54 Right.
    0:22:57 They’re not going to buy from you because you need the money or even because you’re a really
    0:22:58 nice person.
    0:23:02 They’re going to buy from you because they believe they’ll be better off by doing so
    0:23:06 than by not doing so, which is the only reason we could ever expect or should ever expect anyone
    0:23:08 to buy from us.
    0:23:16 So the genuine influencer asks questions of themselves to make sure they’re outwardly focused.
    0:23:22 For example, how does what I’m asking this person to do, how does it align with their goals,
    0:23:27 with their needs, with their wants, with their desires?
    0:23:34 How does what I want this other person to do, how does it align with their values?
    0:23:37 What problems am I helping them to solve?
    0:23:42 How am I helping them to get to a direction or get to a place where they want to be?
    0:23:50 Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically,
    0:23:57 not as a way to manipulate another human being into doing our will, but as a way of building
    0:24:03 everyone in the process, now we’ve come a lot closer to earning that person’s commitment,
    0:24:08 right, as opposed to trying to depend on some type of compliance or push.
    0:24:13 The other thing I really want to cover for my listeners is the difference between influence,
    0:24:18 persuasion, and manipulation, because I think they’re all slightly different,
    0:24:22 and I think it will help us understand, you know, where on the spectrum we want to be.
    0:24:23 Sure.
    0:24:29 So, if influence is a matter of being able to move a person to a desired action, okay,
    0:24:31 there are two ways to influence.
    0:24:38 You could do it through persuading another human being, or you could do it through manipulating
    0:24:39 another human being.
    0:24:42 One’s positive, one’s negative, right?
    0:24:50 Now, the interesting thing is both persuaders and manipulators understand human nature.
    0:24:52 They understand what motivates people.
    0:24:56 They understand how to move people to action.
    0:25:00 In a sense, you could say persuasion and manipulation are cousins.
    0:25:05 Now, one’s the good cousin, persuasion, and one’s the evil cousin, manipulation.
    0:25:11 If we want to describe manipulation, I think the person who described it best was a guy by
    0:25:16 the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking
    0:25:20 So That People Will Listen, which was really more about listening than it was about talking,
    0:25:21 but that was the title.
    0:25:22 It was a wonderful book.
    0:25:28 And in it, he said, manipulation aims at control, not cooperation.
    0:25:36 It does not consider the good of the other party, and it results in a win-lose situation.
    0:25:43 Now, in direct contrast to the manipulator, the persuader always seeks to enhance the self-esteem,
    0:25:46 or I would say the position, of the other party.
    0:25:54 People respond better because they’re treated as responsible, response-able, self-directing
    0:25:55 individuals.
    0:26:00 So it begins really with intent, though that’s not where it ends.
    0:26:01 But here’s the thing.
    0:26:06 See, a manipulator may not be trying to necessarily hurt the other person.
    0:26:11 But if that’s what it takes to get their way, they’ll do so because it’s all about them and
    0:26:12 their needs.
    0:26:18 With a persuader, that can never happen because for a persuader to be happy with the situation
    0:26:24 and with themselves, they have to know that not only has the other person benefited, but
    0:26:27 that the other person feels good about the situation.
    0:26:32 We’ll be right back after a quick break from our sponsors.
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    0:28:25 You know, the other day I was served an ad for a revolutionary dog grooming kit.
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    0:28:28 I don’t groom dogs.
    0:28:32 And I’m not even sure what a revolutionary dog grooming looks like.
    0:28:37 But that ad reminded me of something, that one of the hardest parts about B2B marketing
    0:28:39 is reaching the right audience.
    0:28:43 It doesn’t matter how clever your message is or how great your product is.
    0:28:47 If it’s not landing with the people who actually need it, it’s just noise.
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    0:29:17 If there’s a professional you need to connect with, chances are they’re already on LinkedIn.
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    0:29:57 That’s how I started Yap Media.
    0:29:59 So keep going and hustling.
    0:30:04 But I do want to give you some advice because if you’re a side hustler, I know personally how
    0:30:07 hard it can be to find the right tools for your team without breaking the bank.
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    0:30:34 no matter where you are.
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    0:30:41 I have a remote team and it was really hard for us to keep organized.
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    0:31:40 Okay.
    0:31:47 So my last question on influence is really about the fact that people love to be the ones making
    0:31:50 their own decisions, and they want to make their own decisions.
    0:31:53 So tell us about the law of the back door.
    0:31:54 I thought this was really interesting.
    0:31:56 Well, thank you.
    0:32:01 Yes, autonomy is a key aspect of human nature.
    0:32:06 People want to feel they’re in control of their own lives, okay?
    0:32:14 An out or a back door is an emotional escape hatch you give someone so that they never feel
    0:32:17 as though they’re back into a corner, okay?
    0:32:23 So Berg’s law of the out or back door simply says the bigger the out or back door you give
    0:32:28 someone to take, the less they’ll feel the need to take it.
    0:32:32 So you don’t necessarily give them that out so that they’ll take it, although if they
    0:32:34 think they should, they will, which that would make sense.
    0:32:41 But no, you do it so that they feel comfortable enough with you and the situation that they
    0:32:44 don’t feel pressured and they don’t feel the need to take that out or back door.
    0:32:51 So even saying something, let’s say you have a prospect, a sales prospect, and you’re in front
    0:32:56 of that person and they kind of come to the table kind of defensive and it’s, well, you
    0:32:59 know, don’t think I’m going to buy anything necessarily from you.
    0:33:02 I, I, you know, I’m not some easy sell out that.
    0:33:02 Why did they fit?
    0:33:04 But who knows what their experience has been?
    0:33:06 We never know what someone’s experience is.
    0:33:11 Maybe that somebody took advantage of them and, or maybe they really are someone who doesn’t
    0:33:13 trust themselves to make the set.
    0:33:14 I don’t know.
    0:33:18 But what we can do is reframe this using the out or back door.
    0:33:23 So it might be something like, you know, Susan, while we’ve been fortunate to be able to
    0:33:27 help a lot of people with this product, whether or not it’s the right fit for you.
    0:33:32 We simply can’t know without exploring deeper and both of us discovering that.
    0:33:37 So please know that, that this conversation is for both of us to determine whether this
    0:33:38 would be right for you.
    0:33:41 And if it is great, if not, that’s okay too.
    0:33:44 And I bet you, you could even do that in a simpler manner.
    0:33:48 Like if you just want to hop on a call with someone, you could be like, Hey, you’re probably
    0:33:53 slammed this Friday, but if you have time, would you be able to hop on a call?
    0:33:54 Like, does it work in, yeah.
    0:33:57 It even works in simple situations like that.
    0:33:58 Very, very much.
    0:33:59 Okay.
    0:34:02 So I know we have two more laws that we didn’t cover.
    0:34:06 And so I just want to make sure my listeners understand them at least at a high level.
    0:34:09 So I believe it’s the law of, yep, go ahead.
    0:34:13 Most valuable gift you have to offer is yourself.
    0:34:18 And in this law, Deborah, who was the mentor in this part of the story, explained that all
    0:34:23 the skills in the world, the sales skills, technical skills, people skills, as important as they
    0:34:25 are, and they are all very important.
    0:34:30 They’re also all for naught if you don’t come at it from your true authentic core.
    0:34:37 But when you do, when you show up as yourself, day after day, week after week, month after
    0:34:39 month, people feel good about you.
    0:34:40 People feel comfortable with you.
    0:34:42 They feel safe with you.
    0:34:43 And why not?
    0:34:45 They know who it is they’re getting.
    0:34:50 So authenticity is a very powerful part of building trust.
    0:34:54 Now, I think, you know, today, authenticity, just like influence, it’s a word that gets bandied
    0:34:55 about so much.
    0:34:58 I think people kind of confuse aspects of it.
    0:35:04 I think, you know, a lot of people, I believe, think authenticity means you have no boundaries.
    0:35:05 Say whatever you want.
    0:35:06 Do whatever you want.
    0:35:07 This is how I am.
    0:35:08 Take it or leave it.
    0:35:13 Which, by the way, good philosophy if you want no happy relationships and you don’t feel like
    0:35:15 being successful in business.
    0:35:16 Then it’s a good philosophy.
    0:35:17 But otherwise, no, it’s really not.
    0:35:20 Authenticity does not mean you have no boundaries.
    0:35:25 Authenticity simply means you act congruently with your values, okay?
    0:35:31 It should never be used as an excuse for staying where you are.
    0:35:35 It’s like the person who says, well, I have anger issues and I yell at people a lot and
    0:35:36 I yell at people a lot.
    0:35:39 And if I were to act any differently, that wouldn’t be authentic of me.
    0:35:40 That’s baloney.
    0:35:41 That’s hogwash.
    0:35:46 It simply means that person has an authentic problem that that person needs to authentically
    0:35:54 work on in order to become a better, more effective, higher version of their authentic selves.
    0:35:56 Got it.
    0:35:58 And so thank you so much for explaining that.
    0:35:59 And then your last law.
    0:36:07 Yeah, the law of receptivity says the key to effective giving is to stay open to receiving.
    0:36:13 This means nothing more than understanding that, yeah, you breathe out, you also have to breathe in.
    0:36:15 It’s not one or the other.
    0:36:16 It’s both.
    0:36:18 Breathe out carbon dioxide.
    0:36:19 You breathe in oxygen.
    0:36:21 You breathe out, which is giving.
    0:36:23 You breathe in, which is receiving.
    0:36:30 Giving and receiving, despite the many anti-prosperity messages we receive from the world around us,
    0:36:35 which is really a shame, despite that, giving and receiving are not opposite concepts.
    0:36:40 They’re simply two sides of the very same coin and they work in tandem.
    0:36:48 The key is that you focus on the giving and you allow the receiving, which is why John David Mann and I say
    0:36:51 that money is simply an echo of value.
    0:36:58 So you focus on the giving and when you do this and you create such wonderful value for others,
    0:37:08 you’ve created that benevolent context for success and then you allow yourself to receive as a natural result of the value you’ve given.
    0:37:10 I think that’s a really important point.
    0:37:16 A lot of people kind of block themselves off from receiving all the good that they put out for themselves.
    0:37:17 So I totally agree there.
    0:37:22 So the last question that I ask all my guests is what is your secret to profiting in life?
    0:37:27 I think it goes back to a definition, as you can tell.
    0:37:29 So many things go back to definitions, right?
    0:37:34 And I think it’s when we, you know, we talked about authenticity, acting congruently with your values.
    0:37:36 I think happiness, which is really what it’s all about.
    0:37:38 When you think about it, the end of our life, what is it?
    0:37:40 It’s how happy we were, right?
    0:37:50 I would define, I personally define happiness as an ongoing and genuine feeling of joy and peace of mind,
    0:37:54 the result of living congruently with one’s values.
    0:38:03 So I think that with everything we do, if we’re able to check on this, is what I’m about to do congruent with my values,
    0:38:11 congruent with the person who I believe I am and or want to become, then I think we create that context for happiness.
    0:38:14 Which doesn’t mean life is, you know, rainbows and unicorns either.
    0:38:16 Life is life, okay?
    0:38:19 But it means that we have that ongoing sense of happiness.
    0:38:21 Makes sense.
    0:38:22 Thank you so much, Bob.
    0:38:24 This was such a wonderful conversation.
    0:38:28 Where can our listeners go to learn everything about you and what you do?
    0:38:33 Best place is Berg, B-U-R-G.com.
    0:38:34 Awesome.
    0:38:35 Thank you so much.
    0:38:36 My pleasure.
    0:38:36 Thank you.

    Sales can feel like a grind, but Bob Burg proves it doesn’t have to be. By rethinking traditional selling, shifting to value selling, and mastering persuasion in both ecommerce and relationship-based environments, Bob developed a counterintuitive approach that transformed his life and career. He began in broadcasting, but soon realized his true calling was in helping others thrive through a giving-centered business mindset. In this episode, Bob reveals his powerful Five Laws of Stratospheric Success, the key to becoming a “go-giver,” along with powerful insights on authentic influence, building referrals, and mastering the art of pull—not push.

    In this episode, Hala and Bob will discuss:

    (00:00) Introduction

    (00:57) Bob Berg’s Career Journey

    (03:17) The Power of Books in Personal Development

    (05:00) Understanding the Go-Giver Philosophy

    (07:36) The Five Laws of Stratospheric Success

    (17:45) Influence vs. Persuasion vs. Manipulation

    (22:32) The Importance of Authenticity and Receptivity

    Bob Burg is a bestselling author, motivational speaker, and co-creator of the Go-Giver book series, which has sold over one million copies and been translated into 30 languages. Named one of the 30 Most Influential Leaders by the American Management Association, Bob’s work has transformed how professionals approach sales, communication, and leadership. His perspective is essential for anyone looking to grow a business by building genuine connections, offering unmatched value, and leading with integrity.

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    Transcripts – youngandprofiting.com/episodes-new 

    Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Selling, Online Selling, Sales, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Sales Strategies, Business Growth, Scale, Scaling, Sales podcast

  • 629. How Is Live Theater Still Alive?

    AI transcript
    0:00:10 making something out of nothing is hard in the beginning all you have is your imagination it’s
    0:00:19 your only tool your only muscle but if you are determined and lucky that thing in your
    0:00:26 imagination can become real and then if you are very lucky people will pay to see it
    0:00:42 there’s been theater since the beginning of man really what is theater what is going to theater
    0:00:46 and being in a theater what is it what happens what transpires at that moment
    0:00:58 it’s the same as the oldest human endeavor of all which is gossip theater is gossip this is a crazy
    0:01:04 idea i know except that it’s true what do you do when you go to the theater you overhear
    0:01:11 conversations it’s staged but people are talking to each other and you’re listening to them you’re
    0:01:15 making assessments about their moral character about their intentions about what’s going to happen
    0:01:21 this guy’s not trustworthy she’s ambitious and is concealing it he’s got designs on this there’s
    0:01:28 nothing more human and more basic to what human beings do than observing people interact and talking
    0:01:32 about it among themselves gossiping so theater is the most fundamental art of all
    0:01:39 that is rocco landisman i’m a broadway producer and the former chair of the national endowment for the
    0:01:45 arts i’ve known rocco for a long time he was one of the first important people i got to know when i was
    0:01:51 starting out as a writer in new york and he was easily one of the most interesting too very sharp and
    0:01:57 also very blunt with a reputation as a bit of a rogue which he seemed to enjoy when he was starting
    0:02:05 out the thing in his imagination was a musical that he wanted to call big river the plan was to take an american
    0:02:13 literary classic mark twain’s huckleberry finn it was my favorite novel and set it to music with new songs by the country
    0:02:20 for the country i thought and still do think that roger miller is the greatest songwriter in american history
    0:02:33 when landisman heard that miller was playing a club date in new york he went to the show
    0:02:40 and afterward he talked his way backstage i said i’d like you to write a broadway musical he basically
    0:02:44 didn’t know what i was talking about not only had he never written a broadway musical he’d never seen
    0:02:52 one so he kind of pawned me off into his wife mary and she said well write a letter i wrote him a letter
    0:03:00 and didn’t get a reply and your credentials as a producer at this point were what basically nil i had been a
    0:03:06 professor at the yale school of drama for a number of years i had no producing credential of any kind
    0:03:11 my credibility was zilch so i read a letter and don’t get a reply i write another letter and don’t
    0:03:17 get a reply i write another one and months go by and nothing’s happening i keep writing and finally i got
    0:03:23 a note call actually from one of his managers who said you seem to be pretty insistent about this and
    0:03:30 pretty serious why don’t you meet with roger and tell him what you have in mind so landisman flew out
    0:03:36 to reno where miller was performing and once again he went backstage afterwards it was one of the
    0:03:41 thrills of my life to be backstage with roger miller with his guitar and singing his songs he didn’t
    0:03:45 remember the lyrics to all of the songs but i knew them all so whenever we would come to a point where
    0:03:51 he couldn’t remember a line i knew it and he said so what’s this about a musical how does that work i said
    0:03:57 well you have a book and you have a score someone writes the story and you have music and lyrics and you’re
    0:04:02 going to do the music and lyrics and he says but there’s a book right i said yeah he says well get
    0:04:09 me the book now there was no book yet there’s no there wasn’t anything that’s the show that i’ll
    0:04:15 always love the most it’s like your first child it’s special to me and it was also a show that i created i
    0:04:23 i came up with the idea i put the whole team together and luckily it worked it was a hit it won seven tony
    0:04:28 awards and best musical and ran over a thousand performances i wouldn’t have a career if it weren’t for
    0:04:38 for that i wouldn’t have a career at all but of course landisman did have a career a big one he
    0:04:44 produced several more hits a guys and dolls revival angels in america the producers and he wound up
    0:04:51 running jimson theaters the third largest broadway landlord so when a freakonomics radio listener wrote
    0:04:56 in to say that they’d always wondered about the economics of live theater and that we should make a
    0:05:02 series about that rocko was one of the first people i thought of not just because he knows things there
    0:05:07 are plenty of people in the industry who know things but because he is willing to say them which
    0:05:14 many people are not for instance i asked him about a couple of recent broadway disasters 25 million
    0:05:21 dollar musicals that bombed it’s a terrible investment the broadway theater it’s about like horse racing
    0:05:26 i’ve owned racehorses and i’ve owned theaters and i’ve produced broadway shows 15 to 20 percent
    0:05:32 of the shows that are put on broadway earn their money back and it’s the same with racehorses 15 to
    0:05:39 20 percent of the racehorses that race at the tracks earn their oats okay so with such a terrible roi
    0:05:43 for broadway production why do people invest they can’t help themselves they fall in love with the shows
    0:05:53 so today on freakonomics radio investors who fall in love with shows performers who fall in love with
    0:06:01 the stage and audiences who fall in love with the whole enterprise there is of course one huge problem
    0:06:09 the problem is that it’s very very expensive there’s no economy of scale and there’s no economy of
    0:06:16 mechanization it’s handmade live every night so here’s the question in a time with so much entertainment
    0:06:23 including an infinite stream of digital and virtual entertainments how can it be that this very
    0:06:32 expensive handmade live every night thing even exists theater isn’t going away people telling stories is not
    0:06:37 going away we take a hard look at theatrical finances are you trying to get me killed
    0:06:47 we try to figure out what drives these creators i feel like every theater maker has a secret desire
    0:06:55 to change the world and we follow one new musical from the very beginning one wrong decision you’re
    0:07:02 dead and you don’t know it to what will someday be the end there’s a long way to go yes there is
    0:07:04 there’s a long way to go i guess i should be knocking wood
    0:07:22 please take your seats our show is about to begin
    0:07:44 this is freakonomics radio the podcast that explores the hidden side of everything with your host steven dubner
    0:07:53 the live theater industry in the u.s is estimated at under six billion dollars a year with around 27 000 employees
    0:08:00 so not very big but there is a lot going on beneath the surface that most of us don’t see when we buy
    0:08:07 a ticket you could imagine a pyramid with broadway at the top broadway is both a goal and the engine that
    0:08:13 drives a lot of the activity further down the pyramid in regional and repertory theaters most of which are
    0:08:21 non-profits in community theater and high school and college theater and in any number of church halls and
    0:08:27 garages and living rooms where someone decides to put on a show but the broadway economy is by far
    0:08:35 the most visible and the most influential over the past couple decades it has gotten much more expensive
    0:08:43 to produce shows on broadway and ticket prices have also spiked the average now is around 130 this leads
    0:08:50 some people to conclude that broadway is unsustainable that it is sick and perhaps dying but keep in mind that
    0:08:56 people have been saying that forever one of broadway’s many nicknames is the fabulous invalid which comes
    0:09:04 from a kaufman hart play first produced in 1938 lately you may have seen encouraging headlines about
    0:09:11 broadway box office like when george clooney decides to star in a play for a few months this led one producer
    0:09:19 to complain that throwing movie stars at the broadway model is just a way of cauterizing the bleeding by the way
    0:09:25 that producer was scott rudin who had been sent into exile for throwing a stapler at his assistant among
    0:09:33 other allegations one thing about broadway it is not dull this series won’t be dull either we will tell
    0:09:40 you about the real estate cartel that controls broadway the theatrical unions that get good wages for their
    0:09:47 members and drive producers absolutely crazy the performers and other creatives who in pursuit of
    0:09:55 their dreams are willing to scrape by on relatively low pay we thought the best way to tell this story
    0:10:01 was to follow one show so that’s what we’ll do with plenty of tangents the show we’re going to follow
    0:10:07 the show began five years ago as nothing but an idea it is now significantly through its gestation
    0:10:15 period but not yet on broadway and with no guarantee it will ever get there so let’s start with the
    0:10:22 writer my name is joe di pietro i write plays and musicals and on the new musical three summers of
    0:10:29 lincoln i am the book writer meaning i write the script and the co-lyricist di pietro remembers
    0:10:36 exactly how he started down this career path his parents took him to see the musical 1776 on broadway
    0:10:42 it was the first show i saw as a i don’t know 10 year old i can still remember where i was sitting
    0:10:47 in the mezzanine and the lights came up on the continental congress i was like put a fork in me i’m
    0:10:53 done i’m going to be a part of this somehow he’s now been writing for more than 30 years his credits
    0:11:00 include the musical memphis for which di pietro won two tony awards and all shook up an elvis presley
    0:11:07 jukebox musical so what is this new show he’s working on three summers of lincoln three summers
    0:11:14 of lincoln picks up in the second summer of the civil war when things are going terribly and there is
    0:11:23 no end in sight it is a brutal bloody war lincoln needs to figure out how to end this and he just can’t
    0:11:29 the south is fighting stronger than he thought where’d the idea come from was this sprung from the brain
    0:11:36 of joe di pietro it did not spring from my brain quite the opposite i was sitting at home in the
    0:11:42 first december of the pandemic theater was dead i make my living as a writer on royalties from my
    0:11:48 productions all over the world and there were exactly zero productions happening it was a scary
    0:11:54 uncertain time and i got a call one day out of the blue from two producers i know and who invested in
    0:12:00 my shows named richard winkler and alan shore alan shore i am the general partner for three summers
    0:12:07 of lincoln richard winkler general partner of three summers of lincoln this was our idea from the very
    0:12:15 inception it all has to start with the idea and the art and then you figure out how to finance it
    0:12:23 richard winkler worked for years on broadway as a lighting designer i met hundreds of producers who
    0:12:31 i didn’t think had very good taste and spent money in stupid ridiculous ways i kept thinking that i
    0:12:38 wanted to be a producer when i turned 60 and had this realization that i don’t want to be in the
    0:12:46 theater till midnight anymore i said well i’m going to try this that was 16 years ago alan shore who lives
    0:12:53 in boston spent most of his career in financial services he started producing around 12 years ago
    0:13:02 so what does a broadway producer actually do here’s shore the best way i can analogize it is the producer
    0:13:09 or the lead producer is the ceo of a company that is producing a piece of live theater they’re ultimately
    0:13:16 responsible for every decision that gets made would have been your greatest hits as a producer thus far
    0:13:23 leopold stott was the most recent prior to that lehman trilogy i was involved with come from away
    0:13:30 i will stop there have you had flops flops yeah we had one i was called diana
    0:13:41 diana as in diana princess of wales it was a musical also written by joe di pietro and it was
    0:13:49 scheduled to open on broadway in march of 2020 then came covet all 41 broadway theaters shut down for
    0:13:55 what turned out to be 18 months so what do you do now if you’re a producer who’s already spent millions
    0:14:03 to develop a show we had a production that we thought was great so why not bring the cast back
    0:14:10 in a healthy way and live capture it on stage and sell it to net or netflix came to the production said
    0:14:19 we’d like to do this and so a filmed stage version of diana premiered on netflix in october 2021 critics
    0:14:27 hated it and so did viewers cringeworthy they called it and exploitative and tawdry the guardian
    0:14:34 named diana the year’s most hysterically awful hate watch when you have a new musical and you try
    0:14:40 to live capture it you don’t get the essence of really what’s there and so although it was a great
    0:14:47 idea at the time some great ideas just don’t necessarily work the producers did finally bring diana
    0:14:54 live to broadway it didn’t work there either it closed after barely a month and reportedly lost
    0:15:00 around 10 million dollars maybe princess diana just wasn’t the right character to build a new musical
    0:15:10 around so how about abraham lincoln i asked alan shore to explain the genesis of that idea it first
    0:15:15 started the summer 2020 during covid where none of us had anything to do but sit around and think
    0:15:22 literally when george floyd was murdered our president at the time had mentioned that he had
    0:15:28 done more for black people than anybody since abraham lincoln and that started me thinking well what did
    0:15:34 lincoln actually do let’s get to the facts i had obviously read books about abraham lincoln i saw the
    0:15:41 movie lincoln that steven spielberg produced but that only told the story from 1864 through 1865 so the
    0:15:48 question in my mind is what happened before that how did lincoln get there so i called richard my
    0:15:55 partner and i said what do you think about doing a musical about abraham lincoln to which i said those
    0:16:04 those two words do not belong in the same sentence because why not richard lincoln and musical i just
    0:16:09 didn’t think they did so i said well i don’t know if it does or not but what else do we got to do let’s
    0:16:15 explore it and the first person that i called was an acquaintance doris kearns goodwin who i thought was
    0:16:21 was the authority on abraham lincoln that’s a pretty handy acquaintance to have while she lives in boston so
    0:16:28 that helps so i called her and asked her and her producing partner if this would be something she’d be
    0:16:35 interested in participating in and fortunately for us she readily agreed and then we called joe di
    0:16:41 pietro and they said hey joe we are commissioning some of our favorite writers but we just have a
    0:16:45 topic we’ll give you and then you can write anything you want about it this was like a miracle and i like
    0:16:51 richard and allen very much so i’m just thinking like i’m gonna do it no matter what it is juggling
    0:16:57 mermaids fine i’ll write that that’ll work that’ll work when do you want it and they said we want you to
    0:17:02 write a musical about abraham lincoln i don’t think i said this out loud but my first thought was
    0:17:12 absolutely not that is a terrible idea i’m just thinking like how does lincoln sing what is it
    0:17:20 about and the civil war it was so awful i was just thinking like no joe said no no no this is not a good
    0:17:26 idea i don’t want to do this we talked him into a conversation with somebody else and that was doris
    0:17:32 kearns goodwin was the other conversation yes and they got along like a house of fire and then joe said
    0:17:39 well let me do some research and then i thought well you know so many great musicals start out as
    0:17:46 terrible ideas right name some a hip-hop musical about a founding father terrible idea a musical about
    0:17:52 the sinking of the titanic that’s a terrible idea a musical about cannibalism and it becomes sweeney
    0:17:57 todd so you’re like all right maybe that instinct you should be a little more open
    0:18:05 the hip-hop musical about a founding father was of course hamilton by lin-manuel miranda
    0:18:12 hamilton was such a sensation that it seemed to change the rules for producers creators performers the
    0:18:20 audience it opened up new possibilities but for joe di pietro there was a puzzle to solve alexander
    0:18:27 hamilton had been relatively obscure to most people abraham lincoln quite the opposite there are more
    0:18:33 books published about abraham lincoln than anyone except for jesus and they’re all according to my
    0:18:40 calculation about 800 pages long i was like i don’t want to sit in my house during the pandemic reading 800
    0:18:46 page books about the civil war like that is not fun when you feel like you’re getting overwhelmed by
    0:18:52 american political history it must be nice to have doris kearns goodwin on your side she wrote a book
    0:18:57 called leadership in turbulent times which is about what she considers to be the four most effective
    0:19:07 presidents i read this one chapter which said during the last three summers of the civil war mary lincoln
    0:19:12 dragged abraham to a place called the soldier’s home which was the first u.s home for indigent
    0:19:19 soldiers it had a little cottage that the previous president buchanan used as a summer getaway from
    0:19:27 the heat in the swamp of dc so he spent his three summers there and i thought oh well that three summers
    0:19:32 gives you structure and it turns out those three summers were really consequential because the first
    0:19:38 summer he came up with the idea and then at the very end of the summer decreed the emancipation
    0:19:45 proclamation the second summer one of his biggest critics though on the same side as him was the great
    0:19:52 abolitionist frederick douglas and frederick douglas who had been a thorn in his side one day decides i’m
    0:19:57 going to go to the white house and wait online with all of the other people who are waiting online to see
    0:20:01 the president and i’m going to demand to speak with him and tell him that he’s moving too slow and ending
    0:20:09 this war so frederick douglas does that and they talk and they quickly recognize that they might not
    0:20:19 agree with their methods of how to end the war but they couldn’t deny each other’s brilliance and then the
    0:20:24 the third summer when things were really going bad this time lincoln calls frederick douglas because he
    0:20:29 has a mission for him that he thinks will help end the war my question about this show is always okay
    0:20:37 fascinating historical thing but how does it relate to today how is it in conversation with activism today
    0:20:44 and how is it in conversation with the presidency today all of those questions and once the frederick
    0:20:51 douglas aspect came in they started to really interest me then i was like you know i’ll write an
    0:21:01 outline pay me a little money let me write an outline and see if i get hooked di pietro did get hooked but
    0:21:09 he’s a playwright not a composer and a musical isn’t a musical without music so coming up after the break
    0:21:16 a nation on the edge on the verge the center can hold when two ideas can merge
    0:21:34 i’m stephen dubner this is freakonomics radio we will be right back
    0:21:44 the playwright joe di pietro had been commissioned to write the script for a new musical about abraham
    0:21:53 lincoln di pietro is white as was lincoln but the story is really about slavery ending slavery and the
    0:21:59 other main character is the black abolitionist frederick douglas given the subject matter of the show
    0:22:04 i was like oh it would be great to have a lyricist who would look at the subject matter from a different
    0:22:12 perspective than i did daniel j watts was a star dancer in a broadway show i wrote called memphis
    0:22:19 back in 2009 he was fantastic and has been in probably dozens of shows by now he also at the
    0:22:26 time was a spoken word artist a budding spoken word artist i went to see his spoken word performances and
    0:22:32 i was like wow god he’s really good and so you thought oh he can write i thought he can write i think i
    0:22:37 called him out of the blue in the pandemic when theater was literally dead there was no hope and
    0:22:42 no future and we were all broke he was like hey there’s this project i’m working on and i need a
    0:22:47 co-lyricist i recognize that i cannot speak for a lot of these people i’m wondering if you would be
    0:22:54 interested and that is daniel watts i am a co-lyricist and co-choreographer for three summers of lincoln
    0:23:02 as a kid growing up in the carolinas watts played sports he took dance and gymnastics he has always
    0:23:10 had a high level of energy everyone’s like sit down daniel sit down i’m like yeah yeah yeah yeah sure
    0:23:16 sure sure sure i got things to do watts has been performing on broadway since 2006 he was nominated for
    0:23:23 tony award for playing ike turner in tina the tina turner musical he has also appeared in the little
    0:23:31 mermaid the color purple and yes hamilton so what did he think about the idea of a lincoln musical
    0:23:39 i was like oh lord that just sounds silly like oh no joe why is this the thing you’re calling about you
    0:23:44 know i’ve been waiting for years for you to call me and like this is the thing but only because how i’m
    0:23:50 used to seeing lincoln depicted is where i was you know coming from but the other thing is that time
    0:23:58 period of how america broke and then came back together is really fascinating to me i just was
    0:24:04 really excited when he said yes because i thought like oh i am actually going to learn so much from
    0:24:11 him daniel is probably 20 years younger than me and from a very different background in this particular
    0:24:19 collaboration i am very much about story story story how does the song start what dramatically
    0:24:24 happens in the middle to change the trajectory of it and then how does it end in a new way he’s much
    0:24:32 more of a poet than i am and he is much more of a linguist than i am he loves the origin of words so
    0:24:38 he’ll often like break down a word which is what oftentimes rappers do it really opened my eyes and we
    0:24:43 we went to my house in connecticut to start this together he’d written act one i think that an
    0:24:48 outline of act two we read through it first and whatever jumped out at us personally we kind of
    0:24:54 just made our own little notes it was like let’s maybe try to write two or three songs while we’re
    0:25:01 here we sat on my porch and the first thing we wrote for some reason was a campfire song called
    0:25:07 scarlet the harlot it’s just basically a dirty song that civil war soldiers used to sing and then it
    0:25:12 becomes about abraham lincoln and then abe enters and interrupts them and they’re singing this filthy
    0:25:18 song about abe so as you’re giggling now we essentially sat around my porch and giggled for a
    0:25:23 day and wrote this silly song that we always liked we kept putting it in drafts and cutting it and putting
    0:25:31 in the drafts again scarlet the harlot that got cut quickly and then found its way back in in the last
    0:25:36 six months why did it get cut we just didn’t know where it went you know the story tells you what it
    0:25:41 is as you keep developing it so how scarlet ended up back was that we realized we didn’t have any time
    0:25:47 with abraham and the soldiers which we felt was very very important i haven’t heard scarlet yet can you
    0:25:55 sing me a little bit right now scarlet the harlot the poor soldier’s whore open her legs as wide as
    0:26:02 a door that’s all i can give you right now it’s body it’s very body song that you know hopefully it stays
    0:26:11 you just never know you never know the music and the lyrics to me it seems really really hard to write
    0:26:17 lyrics for a musical first without the music is that not really hard no well not for me i don’t
    0:26:23 want to speak for anybody else or i only say for joe and i the poetry comes first right now my musical
    0:26:30 theater nerd is going off in musical theater first you say it and then once the emotion overcomes you
    0:26:36 you sing it and if it’s too much to sing then you dance it so it kind of goes the same way once you
    0:26:42 have lyrics then you seek out composers that you think might both have music pouring out of them
    0:26:48 but also would understand this story and want to apply their artistry to it
    0:26:59 a composer perhaps like this one and warning there’s a bit of off color language here
    0:27:30 my name is crystal monet hall i am a singer and a songwriter
    0:27:40 and a performer and a vocal arranger and a vocal producer and keep going a composer and an educator
    0:27:52 my mom has a beautiful voice and i learned how to sing listening to her sing on sunday mornings in
    0:27:59 church i had my first solo in the choir when i was like i don’t know seven or eight you remember what you
    0:28:06 saying i do i do it’s a song called i may be young can i hear a bit the chorus is like i may be young
    0:28:09 and never get old
    0:28:25 may not have a savior his name is jesus
    0:28:34 i can’t feel him down in my soul and then my solo was like this
    0:28:48 sign me up for that church and you went to the university of virginia correct i did yeah it’s a
    0:28:53 source of pride for me my dad was in the first class of black people to ever matriculate there
    0:28:58 you got a master’s in education as well is that right i went to uva for five and a half years got my
    0:29:04 master’s got two bachelor’s degrees and i took a position teaching high school english and drama in
    0:29:09 charlottesville and then i resigned on my birthday which is october the first which means i taught for
    0:29:17 for about a month you loved it huh i loved it no i did but i was like i am not happy i’m gonna go to
    0:29:22 new york and i’m gonna sing and i don’t even know if i knew what that meant i guess in my mind i was
    0:29:28 gonna like lay across a piano in like a shiny dress what was your first job i came to new york i auditioned
    0:29:36 i took the first job i got it was a disney cruise line and the next thing that i got was the non-union
    0:29:45 tour of rent and i did that for a year what’s that like it’s like really short sits in cities like we
    0:29:51 would sleep on the floor of a bus i mean like a greyhound bus we didn’t feel it at all could i do
    0:29:59 it today hell nah but then i was ready for the world honey i was a road dog after i did that non-equity
    0:30:03 tour for a year i went directly into the broadway show and you started as a swing is that right i
    0:30:09 started as a swing i mostly played joanna mrs jefferson the seasons of love soloist i closed
    0:30:11 it out so i was there for about the last four or five years
    0:30:20 rent like hamilton was another huge and groundbreaking broadway hit the
    0:30:25 kind of show that changes how people think about what’s possible later in this series we’ll hear
    0:30:32 from jeffrey seller a lead producer of both rent and hamilton for crystal monet hall performing in a
    0:30:40 broadway hit was a great gig but even a union acting job barely covers the rent when the rent is in new
    0:30:47 new york city almost every theatrical performer as a side hustle hall taught herself guitar and began
    0:30:53 writing songs she went on tour with mickey heart of the grateful dead and she released a record of her
    0:31:00 own at one point she moved to california but she soon came back to new york she performed in the alicia
    0:31:06 keys jukebox musical hell’s kitchen at the public theater before the show moved to broadway and then she got a
    0:31:12 call from joe di pietro and daniel watts about a new musical they were writing called three summers
    0:31:18 of lincoln here’s di pietro again she had a self-titled debut album and i was like oh i really like the
    0:31:24 sound of this and i love what she does with melody and so we had a chat and we gave her the script and we
    0:31:31 said pick two or three songs and write something and send it to us would she pick what i very clearly
    0:31:37 remember her picking is the opening number which is called 90 day war initially a civil war everyone
    0:31:44 thought it would last 90 days and so by the second summer of the civil war it was over 400 days and the
    0:31:50 big thing is an opening number you want to introduce the sound of the show all of those people sitting in
    0:31:57 the audience say okay you’re writing a show about abraham lincoln prove that this is a good idea
    0:32:06 prove that this isn’t hamilton prove it’s not 1776 prove you have your own voice the first lyrics in 90 day
    0:32:13 war are a nation on the edge on the verge the center can’t hold when two ideas can’t merge can i hear a
    0:32:19 a little bit of a little bit of that so it starts with everybody goes whoa which i thought was so cute
    0:32:21 because it sort of sounds because it sort of sounds like the word war
    0:32:37 a nation on the edge on the verge the center can’t hold when two ideas can’t merge
    0:32:45 you know what i mean suddenly we’re in some sort of rock
    0:32:53 thing but we’re like in six eight and there’s this military snare under it the other song that
    0:32:59 she wrote was pounding on the rock which now opens act two that is a song when frederick
    0:33:03 douglas and his son are trying to recruit folks for the first black regiment
    0:33:20 they’re up in new england trying to get young black men to sign up for this war that young black men
    0:33:25 don’t know why they should be fighting and dying for this country that has let them down at every
    0:33:33 place imaginable it’s this sort of rousing number and i remember listening to her demo and minute into it
    0:33:40 without realizing it i find myself standing up and like happily bouncing around my apartment and the music
    0:33:45 the music was you know i wanted to join the army it was just so exciting i was like i want to be in a
    0:33:50 room with this person for the next two years three years four years however long it takes to create this
    0:33:59 musical two years three four years yes it can easily take that long to create a musical and who pays for
    0:34:06 all this well it depends in this case the producers alan shore and richard winkler were writing the checks
    0:34:12 here’s shore initially my partner and i put up all the money the reason for that having come from the
    0:34:19 financial world i’ve always looked at myself as a fiduciary i am not willing to ask other people to
    0:34:25 put money into something that i don’t feel comfortable with and until we got to the point with three summers of
    0:34:31 lincoln where we believed that we had something special it was only at that point that we decided
    0:34:37 okay we’re going to move to the next step it’s very expensive and we will bring in outside investors
    0:34:43 at what point was that in the development in the show that was last november december when we did our
    0:34:50 three-week workshop up until that point essentially myself and my partner were fully funding the project
    0:34:57 and what did it cost up until that point probably mid to high six figures that went into hiring the
    0:35:05 people to write the show the composer the lyricist the director actors actresses for us to hear what it
    0:35:12 is that the writers actually came up with that was a year and a half process where we had several workshops
    0:35:20 and all of that cost money well you generally get contracted for a series of drafts and i think it just
    0:35:26 depends who you are that’s joe di pietro winning tony awards my price increased which was very very nice
    0:35:31 i always say the day after i won two tony awards i wasn’t a better writer but everyone thought i was
    0:35:39 generally the advances for theater are much less than for movies you hear about writers getting 50 000 100 000
    0:35:49 for movie stuff for theater they’re much more like 10 20 if you’re starting out i’m at the point where i can
    0:35:56 ask for about 50 or so and here is crystal monet hall the creative team you get your upfront to work on the
    0:36:02 show whatever that is and that depends on you know how much cache you have and how long you’ve been in the
    0:36:08 business and what you can command but after that you don’t get paid you don’t get any money as you’re
    0:36:14 going you hope that it is something that is very very lasting and that you will be able to get
    0:36:22 all of that back end but that’s not necessarily promised it’s a hope and faith thing you know you gotta love
    0:36:28 it you gotta love it are you willing to tell me what you’re making for composing three summers of lincoln
    0:36:39 i can say that first-time composers are generally making for an upfront between 18 and 25 000 right now
    0:36:47 i am inside of the dream and that’s daniel watts like i literally flew in yesterday morning from chicago
    0:36:53 because i’m on a tv show called the shy i was like hey guys gotta go fly back here to jump right into a
    0:37:00 workshop of a musical that i’m the co-lyricist and co-choreographer of little me is like yeah older me is
    0:37:07 like daniel you’re doing a lot how does your salary shooting a tv show compare to your salary and the
    0:37:13 time it takes also creating a musical oh it’s night and day it’s just different economics you know when it
    0:37:20 comes to theater there is a fixed amount of tickets that can be sold there’s only so much money that can
    0:37:27 come in also in theater you can only get paid if you’re there so if you miss a show you lose pay you
    0:37:32 get docked that’s just the economics of it versus tv film i can show up and hit it and then i don’t have
    0:37:38 to remember anything i can leave it i shot my whole episode in two days that was two days of shooting and i
    0:37:45 make a lot more money doing that and there’s also a residual check on the other side once it airs
    0:37:49 so by the time three summers of lincoln makes it to broadway assuming it makes it to broadway you will
    0:37:55 have been working on it for years years yes years and the fee that you get for being the co-lyricist
    0:38:01 and choreographer on this show you could make that much money in how many days or weeks of shooting tv or
    0:38:09 film i can make that in an episode oh my god i made it this weekend so basically we should be
    0:38:13 very grateful to tv and film for subsidizing theater work essentially honestly yeah
    0:38:24 the punishing economics notwithstanding there came a time when the writing team of di pietro watts and hall
    0:38:31 had a real live lincoln musical on paper ready to get up on its feet but if you’re going to make a
    0:38:39 musical about a big time historical figure you will need a performer just as big time to play the role
    0:38:47 brian stokes mitchell is an incredible star he is exactly the right person to play the role that’s
    0:39:01 coming up after the break i’m steven dubner and this is freakonomics radio
    0:39:09 it’s december 2023 we are in a big well-lit rehearsal space called open jar studios on the 11th floor of a
    0:39:15 building near the heart of the broadway theater district the theaters themselves are very visible
    0:39:21 with their marquees and their huge show posters but the rest of the broadway ecosystem is hidden away
    0:39:29 in buildings like this one not just rehearsal spaces but production offices ticketing agencies pr firms and
    0:39:37 advertising firms vocal and acting and dance coaches agents and lawyers it’s a long list today i am seeing
    0:39:44 for the first time a workshop performance of three summers of lincoln there are well over a hundred
    0:39:51 people in the audience some family and friends but also potential investors producers theater owners
    0:39:57 etc this workshop is being officially presented not by alan shore and richard winkler the commercial
    0:40:04 producers who’ve been developing the show but by the la jolla playhouse in san diego that is where
    0:40:10 three summers of lincoln will eventually have its world premiere as it works its way toward broadway la
    0:40:15 la jolla is considered one of the best regional theaters in the country and over the years it has
    0:40:22 been a launch pad for many broadway shows rocco landisman’s big river back in 1984 the outsiders which
    0:40:30 won the tony last year for best musical also come from away a big hit that told the story of airline
    0:40:37 passengers stranded in newfoundland after 9 11 la jolla is a non-profit theater that is very much part of the
    0:40:43 for-profit ecosystem and their partnership on three summers of lincoln is what’s called an enhancement
    0:40:50 deal here is the lincoln writer joe di pietro generally producers give them hundreds of thousands
    0:40:56 if not millions of dollars to enhance their production on stage so their audience sees a really
    0:41:05 glitzy impressive presentation and also it helps the theater to say hey we’re producing musicals that are
    0:41:11 going to broadway you saw them here first and here is the lincoln producer alan shore the fact that
    0:41:16 they’re a non-profit has nothing to do with the quality of the product that they’re going to be
    0:41:25 producing on our behalf in la jolla artistically they have no say so in the show there are hatchery for
    0:41:31 something that we believe will move on very quickly to the commercial stage in the case of this show the
    0:41:37 symbiosis runs even deeper because lincoln is being directed by christopher ashley who is the
    0:41:45 artistic director at la jolla ashley won a tony for his work on come from away he also directed diana
    0:41:50 the musical but we don’t need to say any more about that ashley’s attachment to this new show three
    0:41:59 summers of lincoln runs deep one of the things that drew me to it is the relationship between lincoln and
    0:42:09 frederick douglas these two incredibly well-educated passionate writers thinkers who started out really as
    0:42:17 enemies and those two men sort of magnetically drawing each other toward each other’s point of view
    0:42:22 i sometimes think about subtitling three summers of lincoln as the radicalization of lincoln
    0:42:31 watching how a person moves from a very lawyerly careful an incrementalist way of thinking towards
    0:42:39 somebody who is capable of bold radical action that war was not going to get solved without a couple of
    0:42:45 radical moves being made there were so many people who were so deeply economically invested in the
    0:42:51 institution of slavery and how you say i understand that and i don’t care that there is a moral imperative
    0:42:57 here that transcends the economic motive and that seems to me like it’s got a lot of resonance and
    0:43:07 applications in the current world and now in this big rehearsal studio the cast of three summers of lincoln is
    0:43:13 spread out in a semicircle they have their scripts in front of them on music stands there will be some
    0:43:19 some standing and some sitting but no real moving about and certainly no choreography there are also
    0:43:27 no costumes no props no scenery this is just a chance to hear and feel the story and the songs with real
    0:43:35 performers the show opens on a tap dancer who has a prosthetic leg his missing leg represents the
    0:43:43 war wounded his tapping mimics a telegraph for the purposes of this workshop there is a narrator to fill in some details
    0:43:51 we see text we see text projected on the walls june 1862 the war has been raging for 430
    0:43:57 days estimated casualties 53 864
    0:44:13 lights rise on white union soldiers and black field assists silhouetted within fog rising from the battlefield
    0:44:43 and seated at the center of all this is abraham lincoln played by brian stokes mitchell lincoln has just arrived at the soldiers home where his wife mary has promised he will find some peace and
    0:44:49 the pleasant breeze for everybody who wondered at the pleasant breeze for everybody who wondered at the beginning of this project how would
    0:45:09 abraham lincoln sing well this is how he sings the burden i hold the coming deaths untold how to keep this union intact once a country loses its mind can it ever get it back
    0:45:29 where’s the idea where’s the idea where’s the breeze where is the inspiration to ease these troubles these tensions these
    0:45:37 unmentioned terrors how to mend these dissensions between men and their errors
    0:45:41 where’s the breeze
    0:45:50 where’s the breeze
    0:45:59 brian stokes mitchell is an incredible star that’s the producer richard winkler he is exactly the right person
    0:46:09 to play the role which is why he is playing the role he is tall he is slender he has not been on broadway in eight years this will be his return
    0:46:19 he is a brilliant performer and he can stand on a broadway stage and command 1500 people without any
    0:46:27 difficulty and here’s the director christopher ashley he’s so lincolny and he’s also the most amazing
    0:46:34 collaborator he’s like game for anything he will try anything the most beautiful voice in america just like
    0:46:40 extraordinary voice every time i have a conversation with him about a scene or lincoln or the current
    0:46:46 world i feel like i understand our story better there is no one in the history of performance so i would
    0:46:48 rather have playing lincoln for us than brian stokes mitchell
    0:47:01 stokes as everyone calls him is one of the most beloved broadway performers of his era in addition
    0:47:07 to being as we’ve already heard tall and slender with the most beautiful voice in america he’s also
    0:47:14 a box office draw not the same as a george clooney or denzel washington or a hugh jackman but for the core
    0:47:22 broadway audience brian stokes mitchell is a name brand in the 1990s he appeared in ragtime as coalhouse
    0:47:31 walker jr a harlem musician navigating lost love racial injustice and violence in 2000 he won a tony
    0:47:38 for his performance in kiss me kate stokes is black but he doesn’t always play black characters on stage he
    0:47:46 exudes both charm and gravity he doesn’t seem to need attention the way some performers do and this
    0:47:53 makes him even more charismatic offstage he’s known as kind and caring he was a founding member of black
    0:48:01 theater united and chair of the entertainment community fund a leading man in every way the three summers of
    0:48:08 lincoln team was thrilled to have stokes developing the role of abraham lincoln from the ground up here’s joe di pietro again
    0:48:16 when you do a reading or a workshop you’re essentially saying to the actor hey we’re going to pay you for this time
    0:48:24 and the pay i don’t quite know but it’s not a lot it’s probably a few hundred dollars not only are we auditioning the
    0:48:31 folks in it but a brian stokes mitchell is seeing how it fits with him if he enjoys it if he thinks he
    0:48:38 really wants to play this role when the workshop i saw all the roles were played by black or white
    0:48:44 actors with what looked to be pretty much historical accuracy right mcclellan was played by a white guy
    0:48:49 douglas and his family played by black actors and so on but then there’s brian stokes mitchell as lincoln
    0:48:55 just talk about that casting choice i’ll tell you how that came about we had done a reading of the
    0:49:01 first act of the show very early on and was going very well and we sort of cast lincoln was a very
    0:49:08 talented white actor we had talked about stokes playing frederick douglas because he’s probably the
    0:49:14 preeminent male musical performer of that age and he’s you know just brilliant so we’re writing the show
    0:49:19 and crystal goes to us you know the way i’m writing these characters the lincoln character has a much more
    0:49:25 traditional theatrical voice and douglas is much more soulful and you know stokes is super talented
    0:49:31 but that’s not where he lives as a performer and we’re like he can do anything calm down
    0:49:37 he’s gonna be great and then daniel and crystal come to me and they were really a little gingerly like
    0:49:43 we have an idea we don’t know if you’re gonna like it i’m like i have an idea too i said you write down
    0:49:49 your idea and i’m gonna write down my idea we do that and we both on a little piece of paper wrote
    0:49:56 stokes says lincoln oh my gosh so daniel and chris who both were friends with him and had worked with
    0:50:02 him said hey we have an idea for a show we want to pitch to you so they take him out to dinner and he
    0:50:05 goes all right what’s the show and he goes well it’s called three summers of lincoln and it’s about
    0:50:10 lincoln and frederick douglas daniel said he saw stokes eyes get a little glassy like oh frederick
    0:50:15 douglas okay and then they said well we want you to play lincoln and he suddenly was like oh now i’m
    0:50:24 interested and a black man playing him is certainly provocative especially if every other role in the
    0:50:29 the show is cast according to the race that historically they would be here again is the
    0:50:37 director christopher ashley the frederick douglas and lincoln relationship lives so much at the center
    0:50:46 of this musical we’re in three summers of the presidency of lincoln 1862 63 and 64 they didn’t actually meet
    0:50:53 until 63 in person so we have the interesting problem dramatically of how do you have two central
    0:50:57 characters who don’t meet until after your intermission so you have to kind of get them into
    0:51:03 contention and interaction from afar before they finally collide
    0:51:15 and here’s how that happens douglas is played by quentin earl derrington a phenomenally intense and
    0:51:22 talented performer who appears in the first act essentially in split screen with lincoln my name is frederick
    0:51:31 douglas and let it be known here i am did the man actually say the constitution gives him no authority
    0:51:37 to end the inhumanity of slavery this is what happens when you elect a lawyer president if the
    0:51:42 constitution protects a gross injustice you don’t equivocate you don’t hesitate you change the goddamn
    0:51:48 constitution quentin derrington who goes by q has been performing on broadway for more than 15 years
    0:51:56 years his credits include cats and mj the musical he is a deeply religious man who sees his talent as
    0:52:02 something to be shared here he is off stage out of character it’s a gift it’s a precious gift from god
    0:52:10 and i use it for him and for people when did you um discover the gift right around eighth ninth grade
    0:52:16 so i grew up in the church i was in the choir but i was in the back i could not sing they would never
    0:52:22 give me a solo whatever it’s hard for me to imagine insane listen this is the truth i wanted so desperately to
    0:52:28 sing so i just started mimicking i taught myself through copying some of my favorite artists of the
    0:52:35 time john p key who was a gospel singer amazing legend jodeci which was my favorite group back
    0:52:41 then r&b group and stevie wonder i listened to every track they’ve ever made on repeat and i taught
    0:52:47 myself to sing through just copying those wonderful wonderful artists and i started singing publicly after
    0:52:54 that before that though i mean you were singing in the choir what were you missing i was making noise
    0:52:58 i was making a lot of noise that’s all
    0:53:07 and here’s a scene from the workshop frederick douglas is at the white house about to meet
    0:53:15 the president for the first time lincoln’s valet william slade introduces douglas mr president this
    0:53:24 no need for an introduction william i’ve devoured mr douglas’s writings you have let’s see
    0:53:34 the president sports um hold on let me get this right ah ah yes the president sports pride of race
    0:53:46 and blood and contempt for negroes is that what you said uh yes well judging by your verbiage i assume
    0:53:54 you’re an avid reader so we have much to discuss sit please he threw me off my game
    0:54:04 he didn’t seem to judge he didn’t seem to judge he knew me by my fame and seemed to
    0:54:12 bear no grudge the two men talk about their favorite authors for douglas it’s charles dickens because
    0:54:21 douglas explains he writes of society’s injustices lincoln’s favorite author is shakespeare he says
    0:54:27 for he writes of the burdens of kings well i encourage you to read the novels of dickens mr president
    0:54:35 and i encourage you to read the plays of shakespeare mr douglas i have all of them at least twice twice
    0:54:45 he threw me off my game he’s not as i’d expect
    0:54:56 i didn’t know his aim so deferred lady flex may i offer you a drink mr douglas
    0:55:02 the relationship between douglas and lincoln and the interplay between quentin darrington and brian
    0:55:09 stokes mitchell is riveting and even though this was just a workshop the story and songs and
    0:55:20 performances are undeniably moving
    0:55:31 i was sitting next to debbie buckholz who runs the la jolla playhouse as soon as the performance was
    0:55:38 over a friend rushed up to her and said you better start practicing your tony speech later i spoke with
    0:55:44 the commercial producers alan shore i think without exception everybody went away thinking this is
    0:55:53 really something special and richard winkler i have gone to hundreds of these not of mine but
    0:56:00 colleagues at the end of it if people leave right away and say thank you very much congratulations it’s
    0:56:08 really nice let’s be in touch that tells you one thing about what they saw if they stay around
    0:56:17 for an hour and talk to each other and talk to the cast to the point that the producer has to say
    0:56:24 ladies and gentlemen i’m really sorry our rental of this room ends in three minutes could you please
    0:56:32 leave well that’s what happened on friday you were there i was there i was the one who had to say
    0:56:40 folks our rental is over in three minutes people don’t hang around at the end if it’s not great they just
    0:56:40 don’t
    0:56:49 it was exciting to see and hear so much excitement to see the coming together of a story that was just a
    0:56:57 flicker in someone’s imagination to see it live and breathe and make people laugh and gasp and grieve
    0:57:04 the gestation period for a new musical is so long and difficult and expensive that every time it moves
    0:57:11 forward it feels like a major accomplishment but there’s a lot more to be done next will come some
    0:57:18 rewrites and then more workshopping with the actors and then a whole other layer of creative work that will
    0:57:24 feed into the production at la jolla lighting design and scenic design costumes and choreography
    0:57:30 the la jolla playhouse has a strong subscriber base and this new lincoln show has begun to catch their
    0:57:37 attention subscribers are particularly jazzed about brian stokes mitchell in the lead role to have a
    0:57:43 a performer of that caliber star in a new broadway bound musical at a regional theater is a real
    0:57:51 attraction but then one day before tickets go on sale for the world premiere of three summers of
    0:57:59 lincoln i hear from one of the show’s producers brian stokes mitchell has quit the project personal
    0:58:07 reasons that’s all anyone is saying everyone is shaken rumors fly we’ll hear more about that later
    0:58:16 in the series coming up next time part two is the theater business actually a business we’re not a
    0:58:25 real business we go up and we go down we have hits but in between those hits we have four flops in a row
    0:58:31 that’s next time on the show until then take care of yourself and if you can someone else too
    0:58:36 freakonomics radio is produced by stitcher and renbud radio you can find our entire
    0:58:44 archive on any podcast app also at freakonomics.com where we publish transcripts and show notes this
    0:58:49 series is being produced by alina culman and we had research assistance from julie canfor this episode
    0:58:55 was mixed by jasmine clinger with help from jeremy johnston the freakonomics radio network staff also
    0:59:02 includes augusta chapman dalvin abuaji eleanor osborne ellen frankman elsa hernandez gabriel roth
    0:59:09 greg rippon john snars morgan levy neil caruth sarah lily tayo jacobs and zach lipinski our theme song
    0:59:15 is mr fortune by the hitchhiker and our composer is luis guerra as always thanks for listening
    0:59:26 nice work if you can get it yeah yes and that should have been a hit too i was a co-producer on that
    0:59:35 the freakonomics radio network the hidden side of everything
    0:59:39 stitcher
    0:59:42 you

    It has become fiendishly expensive to produce, and has more competition than ever. And yet the believers still believe. Why? And does the world really want a new musical about … Abraham Lincoln?! (Part one of a three-part series.)