Shopify President Harley Finkelstein talks with Shane Parrish about treating every role in your life like a job you have to earn again each year.
Harley shares why stepping down as COO was his hardest choice, the family motto that guides his daughters, and what makes someone good at storytelling. They discuss AI’s real advantage, the calendar system that keeps him accountable, and how he maintains high standards.
Approximate timestamps:
(00:02:10) Living With Unreasonably High Standards
(00:03:40) Generational Trauma and Family Relationships
(00:07:52) Growing Up With Adverse Circumstances
(00:14:42) Prioritizing In Life And Becoming World Class
(00:24:45) Requalifying For Your Job
(00:30:05) Mindset for Professional Growth and Success
(00:31:33) How To Find A Great Business Partner
(00:32:57) Switching From COO Of Shopify To President/Chief Storyteller
(00:40:34) How Storytelling Impacts Shopify
(00:42:00) How To Get Better At Storytelling
(00:46:13) Shopify And How Commerce Has Evolved
(00:49:27) Forced Entrepreneurship Vs Passion-Based Entrepreneurship
(00:51:34) Mentorship
(00:59:41) Overcoming Failure And Rejection
(01:02:46) Out Caring Is More Important Than IQ, EQ, Raw Talent
(01:06:07) Parenting And Teaching A Hardwork Ethic
(01:11:23) Teaching Resilience
Thanks to our sponsor for supporting this episode:
SHOPIFY: Sign up for your one-dollar-per-month trial period at shopify.com/knowledgeproject
MINT MOBILE: Get your 3-month Unlimited wireless plan for just 15 bucks a month at mintmobile.com/knowledgeproject
Newsletter – The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: fs.blog/membership and get your own private feed.
Watch on YouTube: @tkppodcast
Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Think (and Work) Like a Billion Dollar Investor | Adam Karr
Adam Karr outlines his personal framework for finding success in both life and business. He shares insights into how to hire the best CEOs (even if you have just ten minutes to talk with them)…
Whole Foods Founder: The Biggest Myths About Capitalism, Getting Rich, & Finding Happiness
In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience…
Rob Fraser: Mission, Mindset, and Mastery (A $5 Million Story)
OUTWAY CEO Rob Fraser discusses the mindset required to excel in elite sports and business. He shares how his personal mission fueled his resilience through injuries and setbacks in cycling, and how this same perseverance has…
The Blueberry Billionaire | John Bragg
John Bragg, founder of Oxford Frozen Foods and Eastlink (the largest privately held telecommunications company in North America), shares his journey from growing up in a small village to becoming one of North America’s largest…
The Mac and Cheese Millionaire: How I Built a Successful Business That Does Everything Differently (Erin Wade #203)
In this episode, Erin Wade discusses her journey from being a practicing lawyer to making mac and cheese…as a business. Wade shares how surfing became a personal escape while managing a busy life as a…
The Storytelling Expert: How to Speak so That Everyone Listens (Matthew Dicks #202)
Shane Parrish sits down with Matthew Dicks, a renowned storyteller, author, and teacher, to explore the nuanced art of storytelling. They go deep into the techniques that turn mediocre stories into masterful ones. You’ll learn…
The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions
Unlock the secrets of product positioning with April Dunford. Learn how to: Identify customer pain points Craft compelling sales copy Stand out from big competitors Whether you're a startup founder or corporate executive, this episode…
#200 Brian Halligan: Scaling Culture from Startup to IPO
Brian Halligan, co-founder and former CEO of HubSpot, discusses the journey of leading a company from the startup phase to IPO. Halligan shares his personal and professional experiences, including a snowmobiling accident that altered his…
#199 Esther Perel: Cultivating Desire (2019)
Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019. Shane and Esther discuss how the…
Top Psychologist: The Tools to Accomplish Your Hardest Goals and Change Your Mindset
Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares…