The Knowledge Project with Shane Parrish

  • Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]

    Ed Stack built Dick’s Sporting Goods from a struggling family store into an empire of more than 800 stores and billions in sales. Along the way he nearly lost everything. Multiple times. This episode is…

  • Lulu Cheng Meservey: How To Build A Cult

    Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how…

  • Fred Smith: The Story of FedEx [Outliers]

    Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves. In this episode, we dive into how he built…

  • Benedict Evans: The Patterns Everyone Else Misses

    Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn’t the new electricity. It’s the biggest change since the iPhone, and that’s plenty big enough. We talk about…

  • Benedict Evans: The Patterns Everyone Else Misses

    Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn’t the new electricity. It’s the biggest change since the iPhone, and that’s plenty big enough. We talk about…

  • Small Town Billionaire: John Bragg’s 3 Empires

    One man controls half the world’s wild blueberries, built North America’s largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the counterintuitive playbook of…

  • The Science of Lasting Love with Dr. Sue Johnson

    This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks down the real…

  • Sol Price: The Godfather of Costco, Walmart, and Modern Retail [Outliers]

    Sol Price is the most influential retailer you’ve never heard of. A man who never sought the spotlight, but whose legacy and lessons cover the entire landscape of modern retail. Have you ever wondered why…

  • Ryan Petersen: Building the Hidden Engine of Global Trade

    Ryan Petersen is the founder and CEO of Flexport, the platform that coordinates global logistics from factory floor to customer door. In this conversation, he’s refreshingly transparent about the mistakes and painful lessons he’s learned…

  • Katharine Graham: The Woman Who Took Down a President (Outliers)

    When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who’d never run anything. By retirement, she’d taken down a president, ended the most violent strike in a generation, and…

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