Episode 60: Can you really build an $8 billion SaaS startup by yourself using AI agents? Nathan Lands (https://x.com/NathanLands) sits down with Matan Grinberg (https://x.com/matansf), a physicist, AI founder, and creator of Factory AI—one of Silicon Valley’s best-kept secrets. Matan has published papers alongside luminaries and built a company trusted by top VCs and tech insiders.
In this episode, Nathan and Matan dive deep into the power and practicality of Factory AI—an agentic software platform that allows anyone to build full-featured SaaS applications using only natural language. After years of focusing on large enterprise clients and remaining under the radar, Factory AI is now opening up to everyone and revealing what’s possible when state-of-the-art “droids” (purpose-built AI agents) collaborate to automate the entire software development lifecycle. Watch them attempt to build a DocuSign competitor in minutes live on the show, and explore how AI is changing the future of engineering, entrepreneurship, and creative problem-solving.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) Enterprise-Focused Product Expansion
(05:45) Engineering Task Automation Tools
(07:01) Quick Project Setup Outline
(10:43) AI Revolutionizing Software Development
(14:29) Customer-Centric Problem Solving
(18:10) Progress Through Efficiency Improvements
(19:22) Agency: The New Success Metric
(24:54) Expanding Product to Small Teams
(25:38) Unified Platform for Software Development
(30:44) Importance of Foundational Knowledge
(33:55) Technology: Rise, Apex, and Decline
(35:40) Future Technology Beyond Smartphones
—
Mentions:
- Want the ultimate guide to use Gemini’s game-changing features? Get it here: https://clickhubspot.com/wdn
Promo link for 14 day free trial w 10M extra free tokens: LINK
Matt Grinberg: https://www.linkedin.com/in/matan-grinberg/
Factory: https://www.factory.ai/
Docusign: https://www.docusign.com/
Shaun Maguire: https://x.com/shaunmmaguire
Sequoia: https://www.sequoiacap.com/
Datadog: https://www.datadoghq.com/
Sentry: https://sentry.io/
Perplexity: https://www.perplexity.ai/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools – https://futuretools.beehiiv.com/
• Blog – https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan’s Stuff:
Newsletter: https://news.lore.com/
Blog – https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

AI Predictions That Will Completely Change Life In 2025
Episode 40: What will AI look like in 2025 and how will it change our daily lives? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) dive deep into AI’s future with perspectives on emerging models and…
Ranking 13 Of The Most Popular Ai Video Tools (Q4 2024 Tier List)
Episode 39: How are AI video tools revolutionizing content creation? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by Tim Simmons (https://x.com/theomediaai), founder of Theoretically Media, to delve into the latest advancements in AI…
AI Voice Technology Just Got INSANE (ElevenLabs GenFM Demo + More)
Episode 38: How revolutionary is the latest in AI voice technology? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) dive deep into this topic with Ammaar Reshi (https://x.com/ammaar), head of design at ElevenLabs and AI enthusiast…
Google Flew Me To London To Test Project Astra (Live AI Demo)
Episode 37: Could Google’s new AI, Project Astra, revolutionize the way we interact with technology? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by Bibo Xu (https://www.linkedin.com/in/bibo-xu-23b3585/), a key player in the development of…
OpenAI’s Video Capabilities EXPOSED (Sora Leak)
Episode 36: What happens when AI technology leaks, and who benefits the most? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) discuss OpenAI’s recent leak involving their video generation model Sora. In this episode, Matt and…
Testing 4 New Ai Coding Tools: Bolt vs V0 vs Replit vs Websim.AI
Episode 35: How effective are the latest AI tools for coding and app development? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) take us through a head-to-head evaluation of Bolt, v0, Replit, and Websim.AI, analyzing their…
What Donald Trump Means for AI in 2025
Episode 34: How will the 2024 election impact AI advancements by 2025? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) dive into the implications of the upcoming Trump term. In this episode, Matt and Nathan discuss…
Ranking 22 Of The Most Popular Ai Tools (Q4 2024 Ai Tier List)
Episode 33: Can Google’s AI tools take the top spot in the AI industry? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) debate Google’s innovation potential and compare it with leading AI tools on the market.…
Build An App with a Backend Using Ai in 20 min (Cursor Ai, Replit, Firebase, Wispr Flow)
Episode 32: How can you build an app with a backend using AI in just 20 minutes? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) sit down with AI enthusiast Riley Brown (https://x.com/rileybrown_ai) to explore this…
Bonus: AI may take your jobs, but not your creativity w/artist Claire Silver (from TED AI show)
Our friends over at the TED AI show are in our feed today to discuss how the development of AI is begging us to ask: what counts as art? In this provocative conversation, Claire Silver, an…